Consumer Foodservice in Romania
Euromonitor International's Consumer Foodservice in Romania report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 172 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Excellent performance in 2007
Consumer foodservice continued to grow in 2007, sustained by several factors, out of which the improvement in purchasing power and changes in consumption habits were the most prominent. The increased purchasing power led to higher growth rates in value sales and transactions, as consumers had more money to spend per transaction. Expansion of outlets was slower, but the trend of new openings concentrated on quality and sophistication rather than on numbers.
Dynamism sustained by the improved purchasing power
The income growth and busy lifestyles contributed to important changes in lifestyle and consumption habits, especially in the capital and other large cities. As a matter of fact, the improved purchasing power was the main source for development of other areas of the economy with an influence on the performance of consumer foodservice like tourism, shopping habits, leisure etc. However, if tourism expanded in traditional smaller tourism areas, where it sustained an increasing number of outlets, the large retailers and shopping malls were concentrated in Bucharest and other large cities and contributed to the growing number of transactions.
McDonald’s Romania remained the undisputed leader
Although chained operators continued to account for a small proportion of total outlets in 2007, they proved to be very successful and represented an important source of growth in terms of outlets, transactions and value sales. Multinationals accounted for the majority of chains but their presence remained limited to Bucharest and other larger cities with significant economic activity. In this context, McDonald’s Romania was by far the leading player in value terms, relying on nationwide presence and strong recognition.
Independents dominated but chains were by far the most dynamic
Consumer foodservice remained highly fragmented in 2007, with many small outlets operated by a family business. These small outlets were a familiar presence in smaller cities and villages and consisted mainly of small restaurants, bars and kiosks. The small outlets also retained their supremacy in Bucharest and other large cities, but their share registered a decline at the expense of chains, which gained recognition through advertising, promotions, word of mouth and expansion by tracking the large retailers. Chained fast food and kiosks were the most visible, but traditional full-service restaurants and cafés also made important steps towards the creation of viable chains.
Changing lifestyle will stimulate forecast growth
The integration of Romania into the EU will likely be a main contributor to the growth of consumer foodservice during the forecast period, as a consequence of the improvement in purchasing power and all its consequent results. Because of higher incomes but also busier lifestyles, the population in Bucharest and other large cities is changing lifestyles towards the increasing acceptance of recent concepts such as 100% home delivery/takeaway, specialist coffee shops and foreign cuisine full-service restaurants, and also relies heavily on fast food, launched and developed by multinationals and chained operators. The forecast period is expected to leave important room for development through franchising of consumer foodservice and chains in particular. Development of modern retail channels such as hypermarkets and shopping malls are also carefully considered by multinationals and domestic chains in their expansion plans and will continue to represent a main tool for market penetration and recognition.
Table of contents
CONSUMER FOODSERVICE IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Excellent performance in 2007
Dynamism sustained by the improved purchasing power
McDonald’s Romania remained the undisputed leader
Independents dominated but chains were by far the most dynamic
Changing lifestyle will stimulate forecast growth
KEY TRENDS AND DEVELOPMENTS
The excellent dynamism was the result of higher disposable incomes
Reinvigoration of domestic tourism boosting consumer foodservice
Eating out becomes a post-shopping habit
Franchising supports the development of chains
Despite lower purchasing power, rural areas have strong growth potential
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
APPENDIX
published data comparisons
Table 12 Services companies (restaurants, bars, canteens, others) 2001-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
FORNETTI ROMANIA SRL - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Fornetti Romania SRL: Key Facts
Summary 3 Fornetti Romania SRL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Fornetti Romania SRL: Competitive Position 2007
GREGORY'S ROMANIA SA - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Gregory’s Romania SA: Key Facts
Summary 6 Gregory’s Romania SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Gregory’s Romania SA: Competitive Position 2007
SNACK ATTACK SRL - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Snack Attack SRL: Key Facts
Summary 9 Snack Attack SRL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Snack Attack SRL: Competitive Position 2006
TROTTER PRIM SRL - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Trotter Prim SRL: Key Facts
Summary 12 Trotter Prim SRL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Trotter Prim SRL: Competitive Position 2007
TROTTER RESTAURANT SRL - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Trotter Restaurant SRL: Key Facts
Summary 15 Trotter Restaurant SRL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Trotter Restaurant SRL: Competitive Position 2007
TURABO GRUP SRL - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Turabo Grup SRL: Key Facts
Summary 18 Turabo Grup SRL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Turabo Grup SRL: Competitive Position 2006
CONSUMER FOODSERVICE BY LOCATION IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 14 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 15 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 49 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Volume Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 86 Cafés/Bars by Subsector: Transactions 2002-2007
Table 87 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 88 Cafés/Bars by Subsector: % Volume Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 91 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 92 Brand Shares of Chained Cafés/Bars 2004-2007
Table 93 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 FSR by Subsector: Units/Outlets 2002-2007
Table 100 FSR by Subsector: Transactions 2002-2007
Table 101 FSR by Subsector: Foodservice Value 2002-2007
Table 102 FSR by Subsector: % Volume Growth 2002-2007
Table 103 FSR by Subsector: % Transaction Growth 2002-2007
Table 104 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 105 Global Brand Owner Shares of Chained FSR 2003-2007
Table 106 Brand Shares of Chained FSR 2004-2007
Table 107 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Fast Food by Subsector: Units/Outlets 2002-2007
Table 114 Fast Food by Subsector: Transactions 2002-2007
Table 115 Fast Food by Subsector: Foodservice Value 2002-2007
Table 116 Fast Food by Subsector: % Volume Growth 2002-2007
Table 117 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 118 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 119 Sales of Bakery Products Fast Food by Type 2006-2007
Table 120 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 121 Brand Shares of Chained Fast Food 2004-2007
Table 122 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 134 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 135 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN ROMANIA
HEADLINES
TRENDS
PROSPECTS
STREET STALLS/KIOSKS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 142 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 143 Street Stalls/Kiosks: Transactions 2002-2007
Table 144 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 145 Street Stalls/Kiosks: % Volume Growth 2002-2007
Table 146 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 147 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 148 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 149 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 150 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 151 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012
Table 152 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 153 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012