Consumer Foodservice in Romania
Euromonitor International's Consumer Foodservice in Romania report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 99 | Publication date: Oct 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Excellent Dynamics in 2006
Although growth was lower in 2006, consumer foodservice continued to see excellent growth in value, number of outlets and number of transactions. This was the result of several factors but particularly the improvement of purchasing power and changes in consumption habits. Business and Leisure tourism also showed an increasing contribution, also as a result of the improvement of disposable incomes. Shopping malls and hypermarkets enjoyed the appreciation of a place appropriate for relaxation and eating out with family and friends as well as shopping.
Increasing Purchasing Power Sustained the Market Performance
The consumer income growth and busy lifestyles led to important changes in lifestyle and consumption habits, especially in the capital and large cities. The increased purchasing power sustained the high growth rates in value sales and transactions seen over the review period, as consumers had more money to spend per transaction. As a matter of fact, the improved purchasing power was the main source for development of foodservice which was greatly influenced by tourism, shopping and Leisure habits.
Chains Gained Share Although Fragmentation Remained High
Consumer foodservice remained highly fragmented in 2006, with many small outlets operated within a family business. These small outlets were a familiar presence in smaller cities and villages and consisted mainly of small restaurants, bars and kiosks. The small outlets also retained supremacy in Bucharest and large cities but the share registered a decline as chains grew and gained recognition through advertising, promotions and word-of-mouth. Chained fast food and kiosks were the most visible but traditional full-service restaurants and cafés also made important steps towards the creation of viable chains.
Expansion of Large Retailers Contributed to Recognition of Chains
Although chained operators continued to account for a small proportion within total outlets in 2006, they proved to be very successful and represented an important source of growth in terms of outlets, transactions and value sales. Multinationals accounted for the majority of chains but their presence remained limited to Bucharest and other larger cities with significant economic activity. The development of modern retail channels such as hypermarkets and shopping malls was carefully considered by multinationals and domestic chains in their expansion plans and represented a main tool for market penetration and recognition. Meanwhile, companies wishing to expand were limited to the large cities as the lower incomes of consumers in medium-sized and smaller cities were perceived as inadequate to support investment in these areas by both large retailers and consumer food chains.
Franchising Will Have Substantial Contribution to Forecast Period Performance
The integration of Romania in the EU is likely to be a major contributor to the growth of consumer foodservice during the forecast period, as consumer purchasing power will rise. Higher incomes and busier lifestyles made consumers in Bucharest and large cities more open to the penetration of new concepts such as 100% home delivery/takeaway, specialist coffee shops and foreign cuisine restaurants and these urban populations relied heavily on fast food, launched and developed by multinationals and chained operators. Consequently, the forecast period is expected to invite development through franchising of consumer foodservice and chains in particular. Thus, franchising will become the main tool for nationwide expansion of domestic companies and multinationals.
Table of contents
CONSUMER FOODSERVICE IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Excellent Dynamics in 2006
Increasing Purchasing Power Sustained the Market Performance
Chains Gained Share Although Fragmentation Remained High
Expansion of Large Retailers Contributed to Recognition of Chains
Franchising Will Have Substantial Contribution to Forecast Period Performance
KEY TRENDS AND DEVELOPMENTS
Dynamic City Lifestyles Dictated Overall Growth
Growing Tourism Created Room for Consumer Foodservice Development
Expansion of Large Retailers Changed Consumption Habits
Increased Availability of Franchises Allowed Expansion of Chains
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in vs Takeaway 2006
Table 5 Consumer Foodservice by Food vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
FORNETTI ROMANIA SRL - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Fornetti Romania SRL: Key Facts
Summary 3 Fornetti Romania SRL: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Fornetti Romania SRL: Competitive Position 2006
GREGORY'S ROMANIA SA - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Gregory's Romania SA: Key Facts
Summary 6 Gregory's Romania SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Gregory's Romania SA: Competitive Position 2006
SNACK ATTACK SRL - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Snack Attack SRL: Key Facts
Summary 9 Snack Attack SRL: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Snack Attack SRL: Competitive Position 2006
TROTTER PRIM SRL - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Trotter Prim SRL: Key Facts
Summary 12 Trotter Prim SRL: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Trotter Prim SRL: Competitive Position 2006
TURABO GRUP SRL - CONSUMER FOODSERVICE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Turabo Grup SRL: Key Facts
Summary 15 Turabo Grup SRL: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Turabo Grup SRL: Competitive Position 2006
CAFéS/BARS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 14 Cafés/Bars by Subsector: Transactions 2001-2006
Table 15 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 16 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 19 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 20 Brand Shares of Chained Cafés/Bars 2003-2006
Table 21 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 FSR by Subsector: Units/Outlets 2001-2006
Table 28 FSR by Subsector: Transactions 2001-2006
Table 29 FSR by Subsector: Foodservice Value 2001-2006
Table 30 FSR by Subsector: % Volume Growth 2001-2006
Table 31 FSR by Subsector: % Transaction Growth 2001-2006
Table 32 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 33 Global Brand Owner Shares of Chained FSR 2002-2006
Table 34 Brand Shares of Chained FSR 2003-2006
Table 35 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fast Food by Subsector: Units/Outlets 2001-2006
Table 42 Fast Food by Subsector: Transactions 2001-2006
Table 43 Fast Food by Subsector: Foodservice Value 2001-2006
Table 44 Fast Food by Subsector: % Volume Growth 2001-2006
Table 45 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 46 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 47 Sales of Bakery Products Fast Food by Type 2006
Table 48 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 49 Brand Shares of Chained Fast Food 2003-2006
Table 50 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 62 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 63 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN ROMANIA
HEADLINES
TRENDS
PROSPECTS
STREET STALLS/KIOSKS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 71 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 72 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 73 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 74 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 75 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 76 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 77 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 78 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 79 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 80 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 81 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 82 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 83 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011