Consumer Foodservice in Russia
Euromonitor International's Consumer Foodservice in Russia report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 127 | Publication date: Feb 2008
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice records lower growth after six-year boom
In 2006 the Russian economy continued its active development, with the country attracting more foreign investments and confident growth of GDP. However, since 2004 rapid increases in world oil prices have caused higher inflation rates, while real incomes of consumers saw less active growth compared to previous years. In 2006 the Russian Government forced all alcoholic drinks retailers and wholesalers to change duty-excise marks according to the new excise system. This resulted in a significant fall in retail and foodservice sales of alcoholic drinks in Russia. Some foodservice operators commented that in July and August 2006 their month’s sales fell by 30-50% in comparison to previous months. Both the smaller growth rate of real incomes and the alcohol crisis caused consumer foodservice to experience lower value growth in 2006 than in previous years of the review period.
Regulation of alcoholic drinks consumption induces growth of drinking concept outlets
At the beginning 2007 the Federal Government accepted another law regulating the culture of consumption of alcoholic drinks. As of July 2007 people are forbidden from consuming alcoholic drinks in public places like railway or bus stations, parks, football stadiums etc. The new Federal Law underpins the rapid development of drinking concept restaurants and bars. In 2006 a new chain of bars for football fans, under the brand SPB, was launched in St Petersburg. Recently Rosinter Restaurants Holding OAO signed an agreement with SUN InBev to expand the chain into other regions of central and northwestern Russia.
Booming shopping malls provide regional expansion of foodservice chains at food courts
Although the competitive environment is fragmented in Russia, a few leading foodservice operators have begun regional expansion into other wealthy cities. The markets of Moscow and St Petersburg are expected to reach saturation in the near future. Modern retail formats such as shopping malls and trade and entertainment centres play a significant role in regional expansion of foodservice competitors. Due to agreements with property developers, certain chains like Coffee House, Shokoladnitsa, Baskin-Robbins, Kroshka-Kartoshka, Teremok, Call a Pizza, Vostochny Basar, La Cucaracha, Rostik's KFC, McDonald's, Subway, Sbarro have mushroomed in the regions with their new outlets located in the food courts of retail outlets.
Advanced competitors obsessed by free casual niche
Fast casual and casual dining are the most popular terms tackled by foodservice experts and leading market operators in Russia. Moscow competitors comment that Moscow citizens are gradually switching to healthy foods and are already prepared to accept the fast casual dining format. The merger of two bakery products fast food chains – 5 Zvezd and Prime – has generated growing interest amongst operators in Moscow, with regard to the development of fast casual chains. As fine dining is facing stagnation, more full-service restaurants are switching to democratic concepts, which are considered as casual dining in Russia.
Consumer foodservice boom ends with slower growth forecast
Consumer foodservice in Russia is expected to see a slower rate of constant value growth in the forecast period than in the review period, due to expected higher proliferation of chained and independent fast food outlets, cafes, street stalls and takeaways offering moderately priced service. However, the market will experience greater growth in terms of the number of transactions than in terms of units/outlets and constant value, because consumers will develop a culture of eating-out and socialising in foodservice outlets. Generally positive development of consumer foodservice will be due to the rapid growth of chained operators. Chained operators’ value share of the market is expected to increase from 23% in 2006 to 31% in 2011.
Table of contents
CONSUMER FOODSERVICE IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice records lower growth after six-year boom
Regulation of alcoholic drinks consumption induces growth of drinking concept outlets
Booming shopping malls provide regional expansion of foodservice chains at food courts
Advanced competitors obsessed by free casual niche
Consumer foodservice boom ends with slower growth forecast
KEY TRENDS AND DEVELOPMENTS
Increasing incomes underpin foodservice growth
Leading competitors see regional expansion among core business strategies
National operators diversify using flexible definitions for foodservice formats
Innovative competitors develop national culture of dining out
Stronger regulations for distribution of alcohol affect foodservice sales
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
PUBLISHED DATA COMPARISONS
Table 12 Consumer Expenditure on Consumer Foodservice 2000-2005
Table 13 Consumer Foodservice outlets, sales 2000-2005
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
ARPICOM - CONSUMER FOODSERVICE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arpicom: Key Facts
Summary 3 Arpicom: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Arpicom: Competitive Position 2006
BROS & CO OOO - CONSUMER FOODSERVICE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bros & Co OOO: Key Facts
Summary 6 Bros & Co OOO: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Bros & Co OOO: Competitive Position 2006
COFFEE HOUSE ESPRESSO & CAPPUCCINO BAR OOO - CONSUMER FOODSERVICE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Coffee House Espresso & Cappuccino Bar OOO: Key Facts
Summary 9 Coffee House Espresso & Cappuccino Bar OOO: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Coffee House Espresso & Cappuccino Bar OOO: Competitive Position 2006
FOOD MASTER HOLDING - CONSUMER FOODSERVICE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Food Master Holding: Key Facts
Summary 12 Food Master Holding: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Food Master Holding: Competitive Position 2006
GALLERY ALEX OOO - CONSUMER FOODSERVICE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Gallery Alex OOO: Key Facts
Summary 15 Gallery Alex OOO: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Gallery Alex OOO: Competitive Position 2006
MALAKHIT OOO - CONSUMER FOODSERVICE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Malakhit OOO: Key Facts
Summary 18 Malakhit OOO: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Malakhit OOO: Competitive Position 2006
ROSTIK'S INTERNATIONAL INC - CONSUMER FOODSERVICE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Rostik’s International Inc: Key Facts
Summary 21 Rostik’s International Inc: Operational Indicators
Summary 22 Rosinter Restaurants OOO: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 23 Rosinter Restaurants Holding OAO: Competitive Position 2006
SOLO OOO - CONSUMER FOODSERVICE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Solo OOO: Key Facts
Summary 25 Solo OOO: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 26 Solo OOO: Competitive Position 2005
TEREMOK - RUSSKIE BLINY OOO - CONSUMER FOODSERVICE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Teremok - Russkie Bliny OOO: Key Facts
Summary 28 Teremok - Russkie Bliny OOO: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 29 Teremok-Russkie Bliny OOO: Competitive Position 2006
CAFéS/BARS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 15 Cafés/Bars by Subsector: Transactions 2001-2006
Table 16 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 17 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 19 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 20 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 21 Brand Shares of Chained Cafés/Bars 2003-2006
Table 22 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 27 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 FSR by Subsector: Units/Outlets 2001-2006
Table 29 FSR by Subsector: Transactions 2001-2006
Table 30 FSR by Subsector: Foodservice Value 2001-2006
Table 31 FSR by Subsector: % Volume Growth 2001-2006
Table 32 FSR by Subsector: % Transaction Growth 2001-2006
Table 33 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 34 Global Brand Owner Shares of Chained FSR 2002-2006
Table 35 Brand Shares of Chained FSR 2003-2006
Table 36 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 38 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 41 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Fast Food by Subsector: Units/Outlets 2001-2006
Table 43 Fast Food by Subsector: Transactions 2001-2006
Table 44 Fast Food by Subsector: Foodservice Value 2001-2006
Table 45 Fast Food by Subsector: % Volume Growth 2001-2006
Table 46 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 47 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 48 Sales of Bakery Products Fast Food by Type 2006
Table 49 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 50 Brand Shares of Chained Fast Food 2003-2006
Table 51 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 56 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 62 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 63 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 64 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 72 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 73 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 75 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 76 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 77 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 78 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 83 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 84 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 89 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 90 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 91 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 92 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 97 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 98 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011