Consumer Foodservice in Slovakia
Euromonitor International's Consumer Foodservice in Slovakia report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 163 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice performance boosted by various factors
The consumer foodservice market grew both in terms of outlets and value sales during the review period in Slovakia. The solid performance was boosted not only by the rapidly improving economic situation in Slovakia which is reflected in a higher average disposable income among the population, allowing Slovaks to spend more money on leisure activities including eating out, but also by the gradually changing eating habits of Slovak consumers. The habit of eating out is strengthening from year to year, particularly in urban areas. Value sales are also positively influenced by the growing number of tourists who are visiting Slovakia. Another important factor that contributed to the development of sales was the entry of multinational operators into the Slovak market, introducing new foodservice concepts to Slovak consumers.
New concepts entering Slovak consumer foodservice market
Compared to neighbouring countries Slovakia has not only a smaller number of consumer foodservice outlets, but also less multinational consumer foodservice players and less variety in terms of foodservice concepts. New consumer foodservice operators started to enter the Slovak market in 2007, although they tended to be local or regional players rather than multinational, such as Austrian chained specialist coffee shop operators Coffeeshop Company and Lavazza’s Espresso City, but also Czech concept Fruitisimo. Due to the strengthening Slovak economy and the construction boom that is continuing in larger towns, Slovakia is becoming a more attractive environment for foreign investors and companies, including multinational foodservice companies. Burger King announced its intention to enter Slovakia from 2009 and Starbucks is also expected to open a number of chained specialist coffee shops over the forecast period.
McDonald’s and KFC strong competitors
Having entered Slovakia in 1995, McDonald’s (McDonald’s Slovakia sro) is the strongest multinational player not only in the fast food category, but also across the Slovak consumer foodservice market as a whole. In summer 2006 the first KFC chained chicken fast food outlet was opened in Slovakia, operated by Queensway Restaurants Slovakia sro, and since than KFC has developed dynamically with six new outlets opening over 2007 and 2008. McDonald’s and KFC, which are targeting the same consumer group in Slovakia (mainly the younger population in urban areas), have become strong competitors. The majority of KFC outlets were opened in close proximity to McDonald’s outlets and KFC is seeking locations in shopping centres. After KFC announced an intention to open more outlets in the future, McDonald’s also announced plans to open at least four new outlets in four of the largest Slovak cities, even though for the entire review period the number of its outlets remained stable at 16.
Independent outlets continue to dominate, but chains perform better
The vast majority of consumer foodservice outlets remained independent in 2007. In smaller towns and rural areas there are basically no chained outlets present, reflecting the lower purchasing power and population density of these areas.
Chained operators (both multinational and local) are present mostly in categories such as fast food, full-service restaurants and cafés/bars, where they are seeing stronger growth than independent outlets. The multinational chained operators (particularly McDonald’s and KFC) are following dynamic growth strategies and new players are entering the Slovak market. The position of domestic chained operators is not particularly strong, largely due to a lack of investment in their development and marketing.
Positive forecast expectations
Consumer foodservice in Slovakia is expected to experience gradual constant value growth over the forecast period. The most dynamically developing sector will be fast food, not only because of strong competition between McDonald’s and KFC, both of which are planning to increase the number of their outlets, but also because of new strong multinational players such as Burger King entering Slovakia.
Although it can be expected that 100% home delivery/takeaway will remain negligible in the forecast period, all other consumer foodservice sectors will see positive performances. The performance of cafés/bars will be fuelled by existing players opening more outlets, while self-service cafeterias will remain popular because they have a long tradition in Slovakia and represent an alternative for consumers who do not like fast food.
Table of contents
CONSUMER FOODSERVICE IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice performance boosted by various factors
New concepts entering Slovak consumer foodservice market
McDonald’s and KFC strong competitors
Independent outlets continue to dominate, but chains perform better
Positive forecast expectations
KEY TRENDS AND DEVELOPMENTS
Slovak economy breaks record
Possible smoking ban in horeca outlets from January 2009
Coffee boom continues
New consumer foodservice concepts enter Slovakia
Changes in Slovak eating habits
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2000-2005
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SLOVAKIA
BK SERVICE SRO - CONSUMER FOODSERVICE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 BK Service sro: Key Facts
Summary 3 BK Service sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 BK Service sro: Competitive Position 2007
FOREST SRO - CONSUMER FOODSERVICE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Forest sro: Key Facts
Summary 6 Forest sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Forest sro: Competitive Position 2007
RESTAURANT SYSTEM & MANAGEMENT SRO - CONSUMER FOODSERVICE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Restaurant System & Management sro: Key Facts
Summary 9 Restaurant System & Management sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Restaurant System & Management sro: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 14 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 15 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 49 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Volume Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 86 Cafés/Bars by Subsector: Transactions 2002-2007
Table 87 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 88 Cafés/Bars by Subsector: % Volume Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 91 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 92 Brand Shares of Chained Cafés/Bars 2004-2007
Table 93 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 FSR by Subsector: Units/Outlets 2002-2007
Table 100 FSR by Subsector: Transactions 2002-2007
Table 101 FSR by Subsector: Foodservice Value 2002-2007
Table 102 FSR by Subsector: % Volume Growth 2002-2007
Table 103 FSR by Subsector: % Transaction Growth 2002-2007
Table 104 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 105 Global Brand Owner Shares of Chained FSR 2003-2007
Table 106 Brand Shares of Chained FSR 2004-2007
Table 107 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Fast Food by Subsector: Units/Outlets 2002-2007
Table 114 Fast Food by Subsector: Transactions 2002-2007
Table 115 Fast Food by Subsector: Foodservice Value 2002-2007
Table 116 Fast Food by Subsector: % Volume Growth 2002-2007
Table 117 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 118 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 119 Sales of Bakery Products Fast Food by Type 2006-2007
Table 120 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 121 Brand Shares of Chained Fast Food 2004-2007
Table 122 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN SLOVAKIA
HEADLINES
TRENDS
PROSPECTS
SELF-SERVICE CAFETERIAS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 Self-service Cafeterias: Units/Outlets 2002-2007
Table 129 Self-service Cafeterias: Transactions 2002-2007
Table 130 Self-service Cafeterias: Foodservice Value 2002-2007
Table 131 Self-service Cafeterias: % Volume Growth 2002-2007
Table 132 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 133 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 134 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 135 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 136 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 137 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 138 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 139 Forecast Sales in Self-service Cafeterias: % Volume Growth 2007-2012
Table 140 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 141 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 142 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 143 Street Stalls/Kiosks: Transactions 2002-2007
Table 144 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 145 Street Stalls/Kiosks: % Volume Growth 2002-2007
Table 146 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 147 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 148 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 149 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 150 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 151 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012
Table 152 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 153 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012