Consumer Foodservice in South Korea
Euromonitor International's Consumer Foodservice in South Korea report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 110 | Publication date: Feb 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice records healthy growth in 2006
2006 saw a continuation of the growth recorded in 2005 after slower trends during the previous two years. The performance of foodservice is closely related to the economic climate and the rising living standards, as well as ever more creative concepts introduced by industry players, certainly provided a boost. The five-day working week legislation and the availability of premium through to low-end brands, provided consumers from every demographic group the opportunity to indulge in foodservice.
Wellbeing trend continues to impact foodservice
The wellbeing trend continued to influence the foodservice industry in 2006. Players increasingly included healthy options in their menus, with seafood being particularly popular. Legislation was also put in place covering safety measures for children’s food. In addition to involving the prohibition of food sales that can cause mental or physical harm to children, it also enforces the provision of nutritional information on fast food, prohibits the offer of toys as a promotional strategy and controls the advertising of food that contains a lot of fat, sugar and sodium to children.
Increased polarisation between high- and low-end brands
Improvement in the economic climate, combined with the high level of competition in the marketplace, encouraged many players to develop premium products. This is a significant move away from the trend towards low-end brands which endured during economic stagnation. Many burger fast food players introduced premium range burgers in an attempt to attract consumers back to this flagging format.
Chained operations continue to outperform independents
In a continuation of 2005, all areas of the foodservice industry continued to see a rise in the share of chained units compared with independents. Chained outlets are now consistently outperforming independents with the number doubling since 2000. Much of this is due to the rapid development of franchising in foodservice which resulted in a large number of start-ups.
Future growth dependent on innovation
As the consumer foodservice industry in South Korea is somewhat mature, players will have to continue expanding and developing their menus in order to remain competitive. Increasing consumer sophistication will lead to ongoing demand for good quality products, the provenance of which will be important. Lines will become increasingly blurred between the menus available via the different foodservice concepts and the larger players will frequently update their brands in order to keep abreast of current trends. Many will increasingly tailor their offerings to suit specific demographic groups, such as working women, and there will be continued emphasis on convenient, but nonetheless healthy and tasty food choices.
Table of contents
CONSUMER FOODSERVICE IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice records healthy growth in 2006
Wellbeing trend continues to impact foodservice
Increased polarisation between high- and low-end brands
Chained operations continue to outperform independents
Future growth dependent on innovation
KEY TRENDS AND DEVELOPMENTS
Increased polarisation between premium menus and low-end products
Ongoing food safety issues
High popularity of seafood
Increasing significance of outlet ambience
Delivery service in the spotlight
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH KOREA
CJ FOODVILLE CORP - CONSUMER FOODSERVICE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 CJ Foodville Co Ltd: Key Facts
Summary 3 CJ Foodville Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 CJ Foodville Co Ltd: Competitive Position 2006
GENESIS CO LTD - CONSUMER FOODSERVICE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Genesis Co Ltd: Key Facts
Summary 6 Genesis Co Ltd : Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Genesis Co Ltd : Competitive Position 2006
LOTTERIA CO LTD - CONSUMER FOODSERVICE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Lotteria Co Ltd : Key Facts
Summary 9 Lotteria Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Lotteria Co Ltd: Competitive Position 2006
NOLBOO CO LTD - CONSUMER FOODSERVICE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nolboo Co Ltd: Key Facts
Summary 12 Nolboo Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Nolboo Co Ltd: Competitive Position 2006
SUN@FOOD CO LTD - CONSUMER FOODSERVICE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 SUN@FOOD Inc: Key Facts
Summary 15 SUN@FOOD Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 SUN@FOOD Inc : Competitive Position 2006
CAFéS/BARS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 76 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 82 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 83 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 87 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 88 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 89 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 90 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011