Consumer Foodservice in Spain

Euromonitor International's Consumer Foodservice in Spain report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent

Executive summary

Rising disposable incomes driving sales

In recent years Spain's economy has been boosted by low Eurozone interest rates, the construction boom, rising levels of employment and immigration, which has in turn led to a rise in wages and consumer expenditure. The latter has been fuelled by lower unemployment, high property prices and increased borrowing. All these factors have contributed to an increase in Spanish disposable incomes. As an immediate consequence, consumer expenditure on CFS has grown over the review period and this continued in 2007. However, the latest indicators show a slowdown in Spain’s economy which may result in CFS suffering a poorer performance over the forecast period.

Number of outlets increasing

The number of bars and restaurants in Spain continued to grow in 2007, with chained outlets driving sales. In 2007 the Spanish CFS company TelePizza ranked first in terms of number of outlets in Spain. The company was followed by Burger King and McDonald’s. However, in value terms it was McDonald’s that led the ranking in 2007. The three companies followed a strong expansion strategy in 2007. Furthermore, the fact that the three companies also offered new healthy references also drove sales forward.

Health trend

With the health trend still growing strongly, fast food restaurants are repositioning themselves as quality food retailers, offering healthier options as an attractive alternative to traditional fast food products. Examples of this include chains such as Delina’s, Rodilla, Bocatta and Pans & Co, which are trying to appeal to more health- and calorie-conscious consumers by offering low calorie and better for you (BFY) references.

Urbanisation shapes locations

The country is witnessing impressive development that is helping to completely transform the urban landscape. The vast majority of Spanish cities are developing further out from former boundaries. A large proportion of the population is rapidly moving out into the suburbs. This is having a major impact on retail and consumer foodservice both in terms of location and format. Out-of-town shopping centres have rapidly flourished across the country. As a consequence consumer foodservice through retail accounted for the largest number of non-standalone outlets in 2007. Retail also recorded the fastest rate of new openings in 2007.

Slightly pessimistic future

The IMF forecast, in its latest review, that Spanish growth will remain strong but moderated in 2008 with an increase in real GDP of 2.7%. This forecast is in line with the expectation that the housing market is braking rather than crashing. As a direct consequence, consumers may reduce their expenditure on leisure activities and hence CFS sales could suffer a weaker performance than over the review period. Nevertheless, current economic indicators in Spain do not paint a picture that is too bleak just yet, and moderate growth of CFS sales is expected to continue.

Table of contents

CONSUMER FOODSERVICE IN SPAIN : MARKET INSIGHT

EXECUTIVE SUMMARY

Rising disposable incomes driving sales

Number of outlets increasing

Health trend

Urbanisation shapes locations

Slightly pessimistic future

KEY TRENDS AND DEVELOPMENTS

Spanish economic expectations

Health versus obesity

Different flavours

Shortened lunch breaks favouring ready-to-go offerings

Tourism

New launches on the menu

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007

Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007

Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007

Table 5 Consumer Foodservice by Food Vs Drinks Split 2007

Table 6 Sales in Consumer Foodservice by Location 2002-2007

Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007

Table 8 Chained Consumer Foodservice Company Shares 2003-2007

Table 9 Chained Consumer Foodservice Brand Shares 2004-2007

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012

Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012

APPENDIX

Published Data Comparisons

Table 12 Consumer Expenditure on Consumer Foodservice 2001-2006

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SPAIN

AGROLIMEN SA - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 The Eat Out Group SL: Key Facts

Summary 3 The Eat Out Group SL: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Agrolimen SA: Competitive Position 2007

BURGER KING ESPAñA SA - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Burger King España SL: Key Facts

Summary 6 Burger King España SL: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Burger King España SL: Competitive Position 2007

COMESS GROUP SL - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Comess Group SL: Key Facts

Summary 9 Comess Group SL: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Comess Group SL: Competitive Position 2007

LIZARRAN TABERNAS SELECTAS SL - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Lizarran Tabernas Selectas SL (Grupo Lizarran): Key Facts

Summary 12 Lizarran Tabernas Selectas SL (Grupo Lizarran): Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 13 Lizarran Tabernas Selectas SL (Grupo Lizarran): Competitive Position 2007

MCDONALD'S CORP - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 14 McDonald’s Corp: Key Facts

Summary 15 McDonald’s Corp: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 16 McDonald’s Corp: Competitive Position 2007

RODILLA SANCHEZ SL - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Rodilla Sanchez SL (Grupo): Key Facts

Summary 18 Rodilla Sanchez SL (Grupo): Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 19 Rodilla Sanchez SL (Grupo): Competitive Position 2007

TELEPIZZA SA - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 20 TelePizza SA: Key Facts

Summary 21 TelePizza SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 22 TelePizza SA: Competitive Position 2007

VIPS GROUP - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Sigla SA: Key Facts

Summary 24 Sigla SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 25 Sigla SA: Competitive Position 2007

YUM! BRANDS INC - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Yum! Restaurants España SL: Key Facts

Summary 27 Yum! Restaurants España SL: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 28 Yum! Restaurants España SL: Competitive Position 2007

ZENA GROUP - CONSUMER FOODSERVICE - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 29 Zena Group: Key Facts

Summary 30 Zena Group: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 31 Zena Group: Competitive Position 2007

CONSUMER FOODSERVICE BY LOCATION IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 13 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007

Table 14 Consumer Foodservice Sales by Location: Transactions 2002-2007

Table 15 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007

Table 16 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007

Table 17 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007

Table 18 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007

Table 19 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007

Table 20 Consumer Foodservice Sales through Standalone: Transactions 2002-2007

Table 21 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007

Table 22 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007

Table 23 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007

Table 24 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007

Table 25 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007

Table 26 Consumer Foodservice Sales through Leisure: Transactions 2002-2007

Table 27 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007

Table 28 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007

Table 29 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007

Table 30 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007

Table 31 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007

Table 32 Consumer Foodservice Sales through Retail: Transactions 2002-2007

Table 33 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007

Table 34 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007

Table 35 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007

Table 36 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007

Table 37 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007

Table 38 Consumer Foodservice Sales through Lodging: Transactions 2002-2007

Table 39 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007

Table 40 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007

Table 41 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007

Table 42 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007

Table 43 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007

Table 44 Consumer Foodservice Sales through Travel: Transactions 2002-2007

Table 45 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007

Table 46 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007

Table 47 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007

Table 48 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007

Table 49 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012

Table 50 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012

Table 51 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012

Table 52 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012

Table 53 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012

Table 54 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012

Table 55 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012

Table 56 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012

Table 57 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012

Table 58 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012

Table 59 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012

Table 60 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012

Table 61 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012

Table 62 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012

Table 63 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012

Table 64 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012

Table 65 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012

Table 66 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012

Table 67 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012

Table 68 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012

Table 69 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012

Table 70 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012

Table 71 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012

Table 72 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012

Table 73 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012

Table 74 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012

Table 75 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012

Table 76 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012

Table 77 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012

Table 78 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012

Table 79 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012

Table 80 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012

Table 81 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012

Table 82 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012

Table 83 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012

Table 84 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012

CAFéS/BARS IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 85 Cafés/Bars by Subsector: Units/Outlets 2002-2007

Table 86 Cafés/Bars by Subsector: Transactions 2002-2007

Table 87 Cafés/Bars by Subsector: Foodservice Value 2002-2007

Table 88 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007

Table 89 Cafés/Bars by Subsector: % Transaction Growth 2002-2007

Table 90 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007

Table 91 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007

Table 92 Brand Shares of Chained Cafés/Bars 2004-2007

Table 93 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012

Table 94 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012

Table 95 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012

Table 96 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012

Table 97 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012

Table 98 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012

FULL-SERVICE RESTAURANTS IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 99 FSR by Subsector: Units/Outlets 2002-2007

Table 100 FSR by Subsector: Transactions 2002-2007

Table 101 FSR by Subsector: Foodservice Value 2002-2007

Table 102 FSR by Subsector: % Units/Outlets Growth 2002-2007

Table 103 FSR by Subsector: % Transaction Growth 2002-2007

Table 104 FSR by Subsector: % Foodservice Value Growth 2002-2007

Table 105 Global Brand Owner Shares of Chained FSR 2003-2007

Table 106 Brand Shares of Chained FSR 2004-2007

Table 107 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012

Table 108 Forecast Sales in FSR by Subsector: Transactions 2007-2012

Table 109 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012

Table 110 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012

Table 111 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012

Table 112 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012

FAST FOOD IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 113 Fast Food by Subsector: Units/Outlets 2002-2007

Table 114 Fast Food by Subsector: Transactions 2002-2007

Table 115 Fast Food by Subsector: Foodservice Value 2002-2007

Table 116 Fast Food by Subsector: % Units/Outlets Growth 2002-2007

Table 117 Fast Food by Subsector: % Transaction Growth 2002-2007

Table 118 Fast Food by Subsector: % Foodservice Value Growth 2002-2007

Table 119 Sales of Bakery Products Fast Food by Type 2006-2007

Table 120 Global Brand Owner Shares of Chained Fast Food 2003-2007

Table 121 Brand Shares of Chained Fast Food 2004-2007

Table 122 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012

Table 123 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012

Table 124 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012

Table 125 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012

Table 126 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012

Table 127 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012

100% HOME DELIVERY/TAKEAWAY IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 128 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007

Table 129 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007

Table 130 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007

Table 131 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007

Table 132 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007

Table 133 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007

Table 134 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007

Table 135 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007

Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012

Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012

Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012

Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012

Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012

Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012

SELF-SERVICE CAFETERIAS IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 142 Self-service Cafeterias: Units/Outlets 2002-2007

Table 143 Self-service Cafeterias: Transactions 2002-2007

Table 144 Self-service Cafeterias: Foodservice Value 2002-2007

Table 145 Self-service Cafeterias: % Units/Outlets Growth 2002-2007

Table 146 Self-service Cafeterias: % Transaction Growth 2002-2007

Table 147 Self-service Cafeterias: % Foodservice Value Growth 2002-2007

Table 148 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007

Table 149 Brand Shares of Chained Self-service Cafeterias 2004-2007

Table 150 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012

Table 151 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012

Table 152 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012

Table 153 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012

Table 154 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012

Table 155 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012

STREET STALLS/KIOSKS IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 156 Street Stalls/Kiosks: Units/Outlets 2002-2007

Table 157 Street Stalls/Kiosks: Transactions 2002-2007

Table 158 Street Stalls/Kiosks: Foodservice Value 2002-2007

Table 159 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007

Table 160 Street Stalls/Kiosks: % Transaction Growth 2002-2007

Table 161 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007

Table 162 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012

Table 163 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012

Table 164 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012

Table 165 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012

Table 166 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012

Table 167 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012