Consumer Foodservice in Sweden
Euromonitor International's Consumer Foodservice in Sweden report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 97 | Publication date: Sep 2007
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- Get insight into trends in market performance
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
A booming economy led to strong record growth in 2006
The Swedish economy saw heavy growth in 2006, while interest rates remained low. This led to a rapid growth in disposable incomes which boosted expenditure in many sectors and particularly in consumer foodservice.
Overall sales of consumer foodservice rose by 6% in current value terms, the highest growth over the review period. Increasing disposable incomes benefited the industry twofold, as consumption increased both in terms of volume as well as in value, due to a shift to more premium outlets and offerings.
Most types of foodservice outlet benefited from growth, albeit the more premium types of restaurants benefited most, including gourmet restaurants.
Cafés/bars most successful in 2006
Cafés/bars was the most successful in terms of value growth in 2006. These outlets mainly consist of cafés, as bars are obliged to sell food and therefore fall in the full-service restaurant category. Cafés saw continuously strong growth thanks to the expansion of coffee shop chains, increasingly busy lifestyles and a generally common culture to socialise in cafés. Naturally, increasing disposable incomes also benefited café sales.
Health trend remains important in 2006
The health trend continued to be important and virtually every foodservice format was affected by increasing demand for healthier alternatives as well as concerns about health generally. Most outlets, and particularly chained outlets offered some kind of healthier alternatives on their menu, in some cases reduced fat or carbonates, smaller portions or generally healthier, for instance salad. In addition to this trend, organically produced food came back in fashion in 2006, partly because of it being regarded as more healthy, and partly because of the benefits to the environment.
Independents continue to dominate and McDonald’s remains the clear leader
Over a longer time period, chains have gained ground in Sweden but in 2006, rapid growth in more premium type of channels, such as gourmet restaurants, led to a more stable proportion between chained/independent outlets. McDonald’s continued to be in complete dominance; five times larger in terms of turnover than its closest competitor. The remaining share of chained operator sales was split between both domestic and international chains.
Outlets in stand-alone locations continued to dominate in 2006, accounting for over 70% of locations. The main trend was a gradual increase in outlets in retail locations, which continued in 2006, reflecting a growing number of openings of shopping centres. Hotels and leisure locations continued their gradual decline in 2006.
Continued growth is forecast
Sales of consumer foodservice in Sweden are forecast to continue to increase over the forecast period by 8% in constant value terms. This is slightly faster than during the review period. Although there are concerns about the economy stagnating, it is still growing and this will enable more consumers to eat out of the home. In addition the shift in social trends favouring eating outside of the home is set to continue.
Fast food and cafés/bars will be the most dynamic. In the latter case, growth will be propelled by specialist coffee shops, rising by over 31% in terms of value sales. New outlet openings will be the main factor, but the specialist coffee shop trend will also benefit from the trend towards spending more time outside of the home. The only category to see declining sales will be street stalls/kiosks; these have an old-fashioned image and face increasing competition from convenience stores and outlets where consumers can eat in.
Table of contents
CONSUMER FOODSERVICE IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
A booming economy led to strong record growth in 2006
Cafés/bars most successful in 2006
Health trend remains important in 2006
Independents continue to dominate and McDonald’s remains the clear leader
Continued growth is forecast
KEY TRENDS AND DEVELOPMENTS
Strong economic growth led to success in 2006
Health trend remained important in 2006
Busier lifestyles spur growth in fast food as well as ready meals
Chains gain ground over longer term but not in 2006
Interest in quality and organic food combines to produce a new trend
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2005-2006
Table 13 SHR Data on Consumer Foodservice 2002-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
ATRIA CONCEPT AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Atria Concept AB: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Atria Concept AB: Competitive Position 2005
MAX AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Max AB: Key Facts
Summary 5 Max AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Max AB: Competitive Position 2005
RASTA GROUP AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Rasta Group AB: Key Facts
Summary 8 Rasta Group AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Rasta AB: Competitive Position 2005
REITAN SERVICE HANDEL AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Reitan Service Handel AB: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Reitan Service Handel AB: Competitive Position 2006
WAYNE'S COFFEE AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Wayne’s Coffee AB: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Wayne’s Coffee AB: Competitive Position 2005
CAFéS/BARS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 15 Cafés/Bars by Subsector: Transactions 2001-2006
Table 16 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 17 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 19 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 20 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 21 Brand Shares of Chained Cafés/Bars 2003-2006
Table 22 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 27 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 FSR by Subsector: Units/Outlets 2001-2006
Table 29 FSR by Subsector: Transactions 2001-2006
Table 30 FSR by Subsector: Foodservice Value 2001-2006
Table 31 FSR by Subsector: % Volume Growth 2001-2006
Table 32 FSR by Subsector: % Transaction Growth 2001-2006
Table 33 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 34 Global Brand Owner Shares of Chained FSR 2002-2006
Table 35 Brand Shares of Chained FSR 2003-2006
Table 36 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 38 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 41 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Fast Food by Subsector: Units/Outlets 2001-2006
Table 43 Fast Food by Subsector: Transactions 2001-2006
Table 44 Fast Food by Subsector: Foodservice Value 2001-2006
Table 45 Fast Food by Subsector: % Volume Growth 2001-2006
Table 46 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 47 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 48 Sales of Bakery Products Fast Food by Type 2006
Table 49 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 50 Brand Shares of Chained Fast Food 2003-2006
Table 51 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 56 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN SWEDEN
HEADLINES
TRENDS
PROSPECTS
SELF-SERVICE CAFETERIAS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECT
SECTOR DATA
Table 57 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 58 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 59 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 60 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 61 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 62 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 63 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 64 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 65 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 66 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 67 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 68 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 70 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 72 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 73 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 74 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 75 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 76 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 77 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 78 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 79 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 80 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 81 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 82 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 83 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 84 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011