Consumer Foodservice in Sweden
Euromonitor International's Consumer Foodservice in Sweden report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 172 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Continued growth spurred sales growth
The Swedish economy continued its growth during the first half of 2007. During the second half, growth slowed but did not directly affect consumer foodservice sales. Discretionary income allocated to eating out continued to rise, resulting in continued strong growth for number of outlets, transactions and value sales.
More casual dining
Casual dining is still a small consumer foodservice niche in Sweden but growth rates are impressive and most trade sources expect this format to expand even further in the future. More companies also plan to transform their formats into casual dining. The competitive situation in casual dining is still not as fierce as in other channels and there is room for further growth. The majority of casual dining outlets are in FSR while casual dining is still very marginal in fast food. The existing concepts are often influenced by US trends. O’Learys, Harrys and Texas Longhorn are three successful examples of chained casual dining outlets.
McDonald’s dominates
McDonald’s is the largest player in consumer foodservice, far ahead of its competitors. The company dominated sales for many years and no competitor really managed to challenge its lead. Behind McDonald’s are Atria Concept (burger fast food and street stalls/kiosks), Statoil Detaljhandel AB (convenience stores fast food) and Max (burger fast food) fighting over the second rank. Domestic burger fast food chain Max was one of the companies to increase its value share most in 2007.
Chains gain share
Independent companies continue to dominate consumer foodservice in Sweden. The strongest growth, however, comes from chained players. Cafés/bars, especially specialist coffee shops, and fast food accounted for most of the growth among chained outlets. The positive development in consumer foodservice also attracted the interest of equity companies. Domestic EQT and UK based Palamona Capital partners are two examples of companies that invested in consumer foodservice and contributed their financial strength to sales expansion.
Continued but slower growth
Continued growth is expected in consumer foodservice, although not as strong as during the review period. Growth will be dampened by a weaker Swedish economy. Fast food and cafés/bars will be the most dynamic. In the latter case, growth will be propelled by specialist coffee shops. New outlet openings will be the main factor boosting growth but specialist coffee shops will also benefit from the trend towards spending more time outside of the home. The only channel to see declining sales will be street stalls/kiosks. These have an old-fashioned image and face increasing competition from convenience stores and outlets where consumers can eat in.
Table of contents
CONSUMER FOODSERVICE IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued growth spurred sales growth
More casual dining
McDonald’s dominates
Chains gain share
Continued but slower growth
KEY TRENDS AND DEVELOPMENTS
Strong economic growth shows signs of slowing down
Healthier food in focus
Casual dining grows
Busy lifestyle boosts sales of food on the go
Growing share for chained operators
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
PUBLISHED DATA COMPARISONS
Table 12 Consumer Expenditure on Consumer Foodservice 2005-2007
Table 13 SHR data on Consumer Foodservice 2002-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
ATRIA CONCEPT AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Atria Concept AB: Key Facts
Summary 3 Sibylla: Operational Indicators
Summary 4 Grillköket: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Atria Concept AB: Competitive Position 2007
MAX AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Max AB: Key Facts
Summary 7 Max AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Max AB: Competitive Position 2005
RASTA GROUP AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Rasta Group AB: Key Facts
Summary 10 Rasta Group AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Rasta Group AB: Competitive Position 2007
REITAN SERVICE HANDEL AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Reitan Service Handel AB: Key Facts
Summary 13 7-Eleven: Operational Indicators
Summary 14 Pressbyrån chain: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Reitan Service Handel AB: Competitive Position 2007
WAYNE'S COFFEE AB - CONSUMER FOODSERVICE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Wayne’s Coffee AB: Key Facts
Summary 17 Wayne’s Coffee AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Wayne’s Coffee AB: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 15 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 16 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 19 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 25 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 31 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 34 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 37 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 43 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 46 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 49 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 50 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 85 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 87 Cafés/Bars by Subsector: Transactions 2002-2007
Table 88 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 89 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 91 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 92 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 93 Brand Shares of Chained Cafés/Bars 2004-2007
Table 94 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 99 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 FSR by Subsector: Units/Outlets 2002-2007
Table 101 FSR by Subsector: Transactions 2002-2007
Table 102 FSR by Subsector: Foodservice Value 2002-2007
Table 103 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 104 FSR by Subsector: % Transaction Growth 2002-2007
Table 105 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 106 Global Brand Owner Shares of Chained FSR 2003-2007
Table 107 Brand Shares of Chained FSR 2004-2007
Table 108 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 110 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 113 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 114 Fast Food by Subsector: Units/Outlets 2002-2007
Table 115 Fast Food by Subsector: Transactions 2002-2007
Table 116 Fast Food by Subsector: Foodservice Value 2002-2007
Table 117 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 118 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 119 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 120 Sales of Bakery Products Fast Food by Type 2006-2007
Table 121 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 122 Brand Shares of Chained Fast Food 2004-2007
Table 123 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 128 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN SWEDEN
HEADLINES
TRENDS
PROSPECTS
SELF-SERVICE CAFETERIAS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 Self-service Cafeterias: Units/Outlets 2002-2007
Table 130 Self-service Cafeterias: Transactions 2002-2007
Table 131 Self-service Cafeterias: Foodservice Value 2002-2007
Table 132 Self-service Cafeterias: % Units/Outlets Growth 2002-2007
Table 133 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 134 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 135 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 136 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 137 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 138 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 139 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 140 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012
Table 141 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 142 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 144 Street Stalls/Kiosks: Transactions 2002-2007
Table 145 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 146 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 147 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 148 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 149 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 150 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 151 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 152 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 153 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 154 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012