Consumer Foodservice in Sweden

Euromonitor International's Consumer Foodservice in Sweden report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.

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Executive summary

Economy slows down foodservice

The performance of consumer foodservice in 2008 was slower compared to the average of the review period. Transactions and value sales continued to increase while the number of outlets decreased marginally. These were the first signs of the impact from the credit crunch and the recession which hit Sweden and the rest of the world in late 2008.

Crisis hit full-service restaurants first

Luxury full-service restaurants were the first outlets to feel the impact from the economic crisis in 2008. Many business guests vanished and many households became more cautious about their spending. Several restaurants met the crisis by offering discounts on weekdays and by introducing less expensive menus.

Fast food chains dominate

Fast food companies in general and burger fast food in particular, dominated chained foodservice sales in 2008. Svenska McDonalds is the clear leader, far ahead of its main competitor Max, a domestic burger fast food chain. All of the top five chained companies in 2008 are from the fast food channel.

Chained operators continue to increase

Independent companies continued to dominate consumer foodservice in Sweden in terms of outlets. The strongest growth, however, came from chained players. Cafés/bars, especially specialist coffee shops, and fast food accounted for most of the growth among chained outlets. These chains are also better equipped to withstand the economic crisis as they offer fairly inexpensive food and drink. Several chained operators in fast food saw the economic crisis as an opportunity to gain share.

Marginal growth forecast

The economic crisis will continue during 2009 and into 2010,which will have a negative impact on the forecast period as a whole, with forecast growth far lower than that witnessed over the review period. Recovery in the economy from 2011 and onwards will contribute to increase value sales by 3% and the number of outlets by 1%.

Table of contents

CONSUMER FOODSERVICE IN SWEDEN : MARKET INSIGHT

EXECUTIVE SUMMARY

Economy slows down foodservice

Crisis hit full-service restaurants first

Fast food chains dominate

Chained operators continue to increase

Marginal growth forecast

KEY TRENDS AND DEVELOPMENTS

Economic crash landing

Chained outlets continue to increase

Takeaway food growing in popularity

Healthy and organic meals remain in focus

Full-service restaurants change direction

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2003-2008

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2003-2008

Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2008

Table 4 Consumer Foodservice by Eat in Vs Takeaway 2008

Table 5 Consumer Foodservice by Food Vs Drinks Split 2008

Table 6 Sales in Consumer Foodservice by Location 2003-2008

Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2008

Table 8 Chained Consumer Foodservice Company Shares 2004-2008

Table 9 Chained Consumer Foodservice Brand Shares 2005-2008

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2008-2013

Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013

PUBLISHED DATA COMPARISONS

Table 12 Consumer Expenditure on Consumer Foodservice 2002-2006

Table 13 SHR data on foodservice 2003-2007

OPERATING ENVIRONMENT

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SWEDEN

ATRIA CONCEPT AB - CONSUMER FOODSERVICE - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Atria Concept AB: Key Facts

Summary 3 Atria Concept AB: Operational Indicators

Company Background

Competitive Positioning

Summary 4 Atria Concept AB: Competitive Position 2008

MAX AB - CONSUMER FOODSERVICE - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Max AB: Key Facts

Summary 6 Max AB: Operational Indicators

Company Background

Competitive Positioning

Summary 7 Max AB: Competitive Position 2008, rsp value

NORDIC SERVICE PARTNERS HOLDING AB - CONSUMER FOODSERVICE - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Nordic Service Partners Holding AB: Key Facts

Summary 9 Nordic Service Partners Holding AB: Operational Indicators

Company Background

Competitive Positioning

Summary 10 Nordic Service Partners Holding AB: Competitive Position 2008, rsp value

RASTA GROUP AB - CONSUMER FOODSERVICE - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Rasta Group AB: Key Facts

Summary 12 Rasta Group AB: Operational Indicators

Company Background

Competitive Positioning

Summary 13 Rasta Group AB: Competitive Position 2008, rsp value

WAYNE'S COFFEE AB - CONSUMER FOODSERVICE - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Wayne’s Coffee AB: Key Facts

Summary 15 Wayne’s Coffee AB: Operational Indicators

Company Background

Competitive Positioning

Summary 16 Wayne’s Coffee AB: Competitive Position 2008

CAFéS/BARS IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 14 Cafés/Bars by Subsector: Units/Outlets 2003-2008

Table 15 Cafés/Bars by Subsector: Number of Transactions 2003-2008

Table 16 Cafés/Bars by Subsector: Foodservice Value 2003-2008

Table 17 Cafés/Bars by Subsector: % Units/Outlets Growth 2003-2008

Table 18 Cafés/Bars by Subsector: % Transaction Growth 2003-2008

Table 19 Cafés/Bars by Subsector: % Foodservice Value Growth 2003-2008

Table 20 Global Brand Owner Shares of Chained Cafés/Bars 2004-2008

Table 21 Brand Shares of Chained Cafés/Bars 2005-2008

Table 22 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2008-2013

Table 23 Forecast Sales in Cafés/Bars by Subsector: Number of Transactions 2008-2013

Table 24 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2008-2013

Table 25 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2008-2013

Table 26 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2008-2013

Table 27 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2008-2013

FULL-SERVICE RESTAURANTS IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 28 FSR by Subsector: Units/Outlets 2003-2008

Table 29 FSR by Subsector: Number of Transactions 2003-2008

Table 30 FSR by Subsector: Foodservice Value 2003-2008

Table 31 FSR by Subsector: % Units/Outlets Growth 2003-2008

Table 32 FSR by Subsector: % Transaction Growth 2003-2008

Table 33 FSR by Subsector: % Foodservice Value Growth 2003-2008

Table 34 Global Brand Owner Shares of Chained FSR 2004-2008

Table 35 Brand Shares of Chained FSR 2005-2008

Table 36 Forecast Sales in FSR by Subsector: Units/Outlets 2008-2013

Table 37 Forecast Sales in FSR by Subsector: Number of Transactions 2008-2013

Table 38 Forecast Sales in FSR by Subsector: Foodservice Value 2008-2013

Table 39 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2008-2013

Table 40 Forecast Sales in FSR by Subsector: % Transaction Growth 2008-2013

Table 41 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2008-2013

FAST FOOD IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 42 Fast Food by Subsector: Units/Outlets 2003-2008

Table 43 Fast Food by Subsector: Number of Transactions 2003-2008

Table 44 Fast Food by Subsector: Foodservice Value 2003-2008

Table 45 Fast Food by Subsector: % Units/Outlets Growth 2003-2008

Table 46 Fast Food by Subsector: % Transaction Growth 2003-2008

Table 47 Fast Food by Subsector: % Foodservice Value Growth 2003-2008

Table 48 Sales of Bakery Products Fast Food by Type 2006-2008

Table 49 Global Brand Owner Shares of Chained Fast Food 2004-2008

Table 50 Brand Shares of Chained Fast Food 2005-2008

Table 51 Forecast Sales in Fast Food by Subsector: Units/Outlets 2008-2013

Table 52 Forecast Sales in Fast Food by Subsector: Number of Transactions 2008-2013

Table 53 Forecast Sales in Fast Food by Subsector: Foodservice Value 2008-2013

Table 54 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2008-2013

Table 55 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2008-2013

Table 56 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2008-2013

100% HOME DELIVERY/TAKEAWAY IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 57 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2008

Table 58 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2008

Table 59 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008

Table 60 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2004-2008

Table 61 Brand Shares of Chained 100% Home Delivery/Takeaway 2005-2008

Table 62 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2008-2013

Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2008-2013

Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008-2013

Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2008-2013

Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2008-2013

Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2008-2013

SELF-SERVICE CAFETERIAS IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 68 Self-service Cafeterias: Units/Outlets 2003-2008

Table 69 Self-service Cafeterias: Number of Transactions 2003-2008

Table 70 Self-service Cafeterias: Foodservice Value 2003-2008

Table 71 Self-service Cafeterias: % Units/Outlets Growth 2003-2008

Table 72 Self-service Cafeterias: % Transaction Growth 2003-2008

Table 73 Self-service Cafeterias: % Foodservice Value Growth 2003-2008

Table 74 Global Brand Owner Shares of Chained Self-service Cafeterias 2004-2008

Table 75 Brand Shares of Chained Self-service Cafeterias 2005-2008

Table 76 Forecast Sales in Self-service Cafeterias: Units/Outlets 2008-2013

Table 77 Forecast Sales in Self-service Cafeterias: Number of Transactions 2008-2013

Table 78 Forecast Sales in Self-service Cafeterias: Foodservice Value 2008-2013

Table 79 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2008-2013

Table 80 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2008-2013

Table 81 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2008-2013

STREET STALLS/KIOSKS IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 82 Street Stalls/Kiosks: Units/Outlets 2003-2008

Table 83 Street Stalls/Kiosks: Number of Transactions 2003-2008

Table 84 Street Stalls/Kiosks: Foodservice Value 2003-2008

Table 85 Street Stalls/Kiosks: % Units/Outlets Growth 2003-2008

Table 86 Street Stalls/Kiosks: % Transaction Growth 2003-2008

Table 87 Street Stalls/Kiosks: % Foodservice Value Growth 2003-2008

Table 88 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2004-2008

Table 89 Brand Shares of Chained Street Stalls/Kiosks 2005-2008

Table 90 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2008-2013

Table 91 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2008-2013

Table 92 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2008-2013

Table 93 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2008-2013

Table 94 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2008-2013

Table 95 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2008-2013

CONSUMER FOODSERVICE BY LOCATION IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 96 Consumer Foodservice Sales by Location: Units/Outlets 2003-2008

Table 97 Consumer Foodservice Sales by Location: Number of Transactions 2003-2008

Table 98 Consumer Foodservice Sales by Location: Foodservice Value 2003-2008

Table 99 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2003-2008

Table 100 Consumer Foodservice Sales by Location: % Transaction Growth 2003-2008

Table 101 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2003-2008

Table 102 Consumer Foodservice Sales through Standalone: Units/Outlets 2003-2008

Table 103 Consumer Foodservice Sales through Standalone: Number of Transactions 2003-2008

Table 104 Consumer Foodservice Sales through Standalone: Foodservice Value 2003-2008

Table 105 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2003-2008

Table 106 Consumer Foodservice Sales through Standalone: % Transaction Growth 2003-2008

Table 107 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2003-2008

Table 108 Consumer Foodservice Sales through Leisure: Units/Outlets 2003-2008

Table 109 Consumer Foodservice Sales through Leisure: Number of Transactions 2003-2008

Table 110 Consumer Foodservice Sales through Leisure: Foodservice Value 2003-2008

Table 111 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2003-2008

Table 112 Consumer Foodservice Sales through Leisure: % Transaction Growth 2003-2008

Table 113 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2003-2008

Table 114 Consumer Foodservice Sales through Retail: Units/Outlets 2003-2008

Table 115 Consumer Foodservice Sales through Retail: Number of Transactions 2003-2008

Table 116 Consumer Foodservice Sales through Retail: Foodservice Value 2003-2008

Table 117 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2003-2008

Table 118 Consumer Foodservice Sales through Retail: % Transaction Growth 2003-2008

Table 119 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2003-2008

Table 120 Consumer Foodservice Sales through Lodging: Units/Outlets 2003-2008

Table 121 Consumer Foodservice Sales through Lodging: Foodservice Value 2003-2008

Table 122 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2003-2008

Table 123 Consumer Foodservice Sales through Lodging: % Transaction Growth 2003-2008

Table 124 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2003-2008

Table 125 Consumer Foodservice Sales through Travel: Units/Outlets 2003-2008

Table 126 Consumer Foodservice Sales through Travel: Number of Transactions 2003-2008

Table 127 Consumer Foodservice Sales through Travel: Foodservice Value 2003-2008

Table 128 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2003-2008

Table 129 Consumer Foodservice Sales through Travel: % Transaction Growth 2003-2008

Table 130 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2003-2008

Table 131 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2008-2013

Table 132 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2008-2013

Table 133 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2008-2013

Table 134 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2008-2013

Table 135 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2008-2013

Table 136 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2008-2013

Table 137 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2008-2013

Table 138 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2008-2013

Table 139 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2008-2013

Table 140 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2008-2013

Table 141 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2008-2013

Table 142 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2008-2013

Table 143 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2008-2013

Table 144 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2008-2013

Table 145 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2008-2013

Table 146 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2008-2013

Table 147 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2008-2013

Table 148 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2008-2013

Table 149 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2008-2013

Table 150 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2008-2013

Table 151 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2008-2013

Table 152 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2008-2013

Table 153 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2008-2013

Table 154 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2008-2013

Table 155 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2008-2013

Table 156 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2008-2013

Table 157 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2008-2013

Table 158 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2008-2013

Table 159 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2008-2013

Table 160 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2008-2013

Table 161 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2008-2013

Table 162 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2008-2013

Table 163 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2008-2013

Table 164 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2008-2013

Table 165 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2008-2013

Table 166 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2008-2013