Consumer
Consumer Foodservice

Consumer Foodservice in Switzerland

Switzerland

Euromonitor International's Consumer Foodservice in Switzerland report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.

Tables: 184  |  Publication date: Aug 2008
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  • Get insight into trends in market performance
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Product coverage

Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent

Executive summary

Foodservice benefits from the healthy economy

In the context of the 2002-2007 review period as a whole, 2007 was a good year for the Swiss consumer foodservice market. The whole market under review particularly benefited from the healthy economy, which was the key driver for consumer spending. However, the general positive trend in consumer spending and the healthy growth of individual categories like coffee specialists or bakery products fast food was held back by the mediocre performance of the biggest category full-service restaurants (FSR), so that the overall growth of the market remained below the inflation rate.

Multinationals discover the Swiss market

Even though foodservice is highly saturated in Switzerland, the market seems to be a promising one for multinational chains. In 2007, multinational operators have continued to venture or expand in the Swiss market. Starbucks, the market leader in cafés/bars, has continued to expand, Subway made a second attempt to becoming established in Switzerland, McCafé has opened its first outlets and the casual full-service restaurant chains Vapiano and Wagamama opened their first outlets in Switzerland in 2007 and early 2008 respectively.

Domestic operators dominate the market

In Switzerland, the foodservice market as a whole is highly fragmented, with no competitor claiming a truly significant share. Reflecting the worldwide unique power of a few retailers in Switzerland, those (domestic) companies also hold major shares in foodservice. Migros, the undisputed leader in retailing, leads in foodservice, using its large number of outlets as foodservice locations. Coop, the number two in retailing, is also number three in foodservice. Also, Maus Frères (Manor) claims a respectable share.

Chained foodservice outlets remain the exception

Despite the increasing penetration of multinational chained foodservice operators such as Starbucks, McDonald’s, Burger King or Subway, chained foodservice outlets still accounted for a minor share in the Swiss consumer foodservice market in 2007. Particularly the largest category, FSR, is highly fragmented, with only very few chained operators present in the market. Categories with a higher percentage in chained outlets are fast food and self-service cafeterias.

High saturation limits future growth potential

The Swiss consumer foodservice market is highly saturated, which limits the potential for future growth. The expected growth of individual categories will therefore be at the expense of others.

As a result of the increasing penetration of multinational foodservice chains and the general competitive (financial) advantages of chained stores, the percentage of chained stores is expected to increase during the forecast period. Smaller, independent players are expected to be the first to suffer from the increasing competition, as many of them suffer from a lack in liquidity, which they would need to adapt their concepts to the changing demand and the growing expectations.

Table of contents

CONSUMER FOODSERVICE IN SWITZERLAND : MARKET INSIGHT

EXECUTIVE SUMMARY

Foodservice benefits from the healthy economy

Multinationals discover the Swiss market

Domestic operators dominate the market

Chained foodservice outlets remain the exception

High saturation limits future growth potential

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend reaches foodservice

Hectic lifestyles and fragmented meal structures impact foodservice

Healthy economy

Fierce competition

Restrictive legislation/non-smoking and alcohol prevention

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007

Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007

Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007

Table 5 Consumer Foodservice by Food Vs Drinks Split 2007

Table 6 Sales in Consumer Foodservice by Location 2002-2007

Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007

Table 8 Chained Consumer Foodservice Company Shares 2003-2007

Table 9 Chained Consumer Foodservice Brand Shares 2004-2007

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012

Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012

APPENDIX

Published Data Comparisons

Table 12 Consumer Expenditure on Consumer Foodservice 2005

Table 13 Consumer Foodservice Turnover 2005/2006

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SWITZERLAND

CANDRIAN SEAFOOD AG - CONSUMER FOODSERVICE - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Candrian Seafood AG: Key Facts

Summary 3 Candrian Seafood AG: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Candrian Seafood AG: Competitive Position 2007

COOP SCHWEIZ - CONSUMER FOODSERVICE - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Coop Schweiz: Key Facts

Summary 6 Coop Schweiz: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Coop Schweiz: Competitive Position 2007

MöVENPICK HOLDING AG - CONSUMER FOODSERVICE - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Mövenpick Holding AG: Key Facts

Summary 9 Mövenpick Holding AG: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Mövenpick Holding AG: Competitive Position 2007

TCHIBO SCHWEIZ AG - CONSUMER FOODSERVICE - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Tchibo Schweiz AG: Key Facts

Summary 12 Tchibo Schweiz AG: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 13 Tchibo Schweiz AG: Competitive Position 2007

VILLARS HOLDING SA - CONSUMER FOODSERVICE - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Villars Holding SA: Key Facts

Summary 15 Villars Holding SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 16 Villars Holding SA: Competitive Position 2007

CONSUMER FOODSERVICE BY LOCATION IN SWITZERLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 14 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007

Table 15 Consumer Foodservice Sales by Location: Transactions 2002-2007

Table 16 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007

Table 17 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007

Table 18 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007

Table 19 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007

Table 20 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007

Table 21 Consumer Foodservice Sales through Standalone: Transactions 2002-2007

Table 22 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007

Table 23 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007

Table 24 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007

Table 25 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007

Table 26 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007

Table 27 Consumer Foodservice Sales through Leisure: Transactions 2002-2007

Table 28 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007

Table 29 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007

Table 30 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007

Table 31 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007

Table 32 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007

Table 33 Consumer Foodservice Sales through Retail: Transactions 2002-2007

Table 34 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007

Table 35 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007

Table 36 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007

Table 37 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007

Table 38 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007

Table 39 Consumer Foodservice Sales through Lodging: Transactions 2002-2007

Table 40 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007

Table 41 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007

Table 42 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007

Table 43 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007

Table 44 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007

Table 45 Consumer Foodservice Sales through Travel: Transactions 2002-2007

Table 46 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007

Table 47 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007

Table 48 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007

Table 49 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007

Table 50 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012

Table 51 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012

Table 52 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012

Table 53 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012

Table 54 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012

Table 55 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012

Table 56 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012

Table 57 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012

Table 58 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012

Table 59 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012

Table 60 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012

Table 61 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012

Table 62 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012

Table 63 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012

Table 64 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012

Table 65 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012

Table 66 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012

Table 67 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012

Table 68 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012

Table 69 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012

Table 70 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012

Table 71 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012

Table 72 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012

Table 73 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012

Table 74 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012

Table 75 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012

Table 76 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012

Table 77 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012

Table 78 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012

Table 79 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012

Table 80 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012

Table 81 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012

Table 82 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012

Table 83 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012

Table 84 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012

Table 85 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012

CAFéS/BARS IN SWITZERLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 86 Cafés/Bars by Subsector: Units/Outlets 2002-2007

Table 87 Cafés/Bars by Subsector: Transactions 2002-2007

Table 88 Cafés/Bars by Subsector: Foodservice Value 2002-2007

Table 89 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007

Table 90 Cafés/Bars by Subsector: % Transaction Growth 2002-2007

Table 91 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007

Table 92 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007

Table 93 Brand Shares of Chained Cafés/Bars 2004-2007

Table 94 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012

Table 95 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012

Table 96 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012

Table 97 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012

Table 98 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012

Table 99 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012

FULL-SERVICE RESTAURANTS IN SWITZERLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 100 FSR by Subsector: Units/Outlets 2002-2007

Table 101 FSR by Subsector: Transactions 2002-2007

Table 102 FSR by Subsector: Foodservice Value 2002-2007

Table 103 FSR by Subsector: % Units/Outlets Growth 2002-2007

Table 104 FSR by Subsector: % Transaction Growth 2002-2007

Table 105 FSR by Subsector: % Foodservice Value Growth 2002-2007

Table 106 Global Brand Owner Shares of Chained FSR 2003-2007

Table 107 Brand Shares of Chained FSR 2004-2007

Table 108 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012

Table 109 Forecast Sales in FSR by Subsector: Transactions 2007-2012

Table 110 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012

Table 111 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012

Table 112 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012

Table 113 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012

FAST FOOD IN SWITZERLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 114 Fast Food by Subsector: Units/Outlets 2002-2007

Table 115 Fast Food by Subsector: Transactions 2002-2007

Table 116 Fast Food by Subsector: Foodservice Value 2002-2007

Table 117 Fast Food by Subsector: % Units/Outlets Growth 2002-2007

Table 118 Fast Food by Subsector: % Transaction Growth 2002-2007

Table 119 Fast Food by Subsector: % Foodservice Value Growth 2002-2007

Table 120 Sales of Bakery Products Fast Food by Type 2006-2007

Table 121 Global Brand Owner Shares of Chained Fast Food 2003-2007

Table 122 Brand Shares of Chained Fast Food 2004-2007

Table 123 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012

Table 124 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012

Table 125 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012

Table 126 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012

Table 127 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012

Table 128 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012

100% HOME DELIVERY/TAKEAWAY IN SWITZERLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 129 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007

Table 130 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007

Table 131 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007

Table 132 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007

Table 133 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007

Table 134 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007

Table 135 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007

Table 136 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007

Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012

Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012

Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012

Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012

Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012

Table 142 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012

SELF-SERVICE CAFETERIAS IN SWITZERLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 143 Self-service Cafeterias: Units/Outlets 2002-2007

Table 144 Self-service Cafeterias: Transactions 2002-2007

Table 145 Self-service Cafeterias: Foodservice Value 2002-2007

Table 146 Self-service Cafeterias: % Units/Outlets Growth 2002-2007

Table 147 Self-service Cafeterias: % Transaction Growth 2002-2007

Table 148 Self-service Cafeterias: % Foodservice Value Growth 2002-2007

Table 149 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007

Table 150 Brand Shares of Chained Self-service Cafeterias 2004-2007

Table 151 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012

Table 152 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012

Table 153 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012

Table 154 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012

Table 155 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012

Table 156 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012

STREET STALLS/KIOSKS IN SWITZERLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 157 Street Stalls/Kiosks: Units/Outlets 2002-2007

Table 158 Street Stalls/Kiosks: Transactions 2002-2007

Table 159 Street Stalls/Kiosks: Foodservice Value 2002-2007

Table 160 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007

Table 161 Street Stalls/Kiosks: % Transaction Growth 2002-2007

Table 162 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007

Table 163 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012

Table 164 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012

Table 165 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012

Table 166 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012

Table 167 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012

Table 168 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012

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