Consumer Foodservice in Switzerland
Euromonitor International's Consumer Foodservice in Switzerland report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 111 | Publication date: Nov 2007
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- Get insight into trends in market performance
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice market shows a sluggish performance in 2006
Switzerland’s consumer foodservice market registered a poor performance overall in 2006. Current value sales showed a slight decline, while outlet numbers also fell marginally, reflecting the bearish aspect of the market. On a more positive note, there was a small increase in the number of consumer foodservice transactions. While growth in transactions was slower than in 2005, it nonetheless indicated that Swiss consumers were eating away from home more often. A worse performance for the market as a whole was prevented by the dynamism of fast food, which showed stronger growth in current value sales, outlet numbers and transactions than any other sector. Growth in fast food current value sales and transactions in 2006 was faster than that recorded for the review period as a whole, while growth in outlet numbers was slightly slower but still comparatively strong.
Expectations of Swiss consumers continue to rise
The changing expectations of Swiss customers forced many consumer foodservice operators to adapt their offerings in order to retain their clientele towards the end of the review period. In 2006, increasing numbers of consumers demanded more diverse menus, in particular more health and wellness choices. The market also witnessed a trend towards premiumisation, whereby consumers demanded higher quality meals and organic ingredients, as well as more stylish outlets to enhance the whole experience of dining out. Operators in most consumer foodservice sectors responded positively to these demands, though in many cases the changes they made resulted in price increases.
Global giant McDonald’s retains a commanding lead in current value terms
Switzerland’s top two retailers, Migros and Coop, were also the top two players in the consumer foodservice market in terms of outlet numbers in 2006. Leveraging on their success in retailing, both players operate in various consumer foodservice sectors, most notably self-service cafeterias. Multinational giant McDonald’s was the leading consumer foodservice player in terms of current value sales and transactions in 2006 however, finishing well ahead of its nearest rivals in both respects. Fellow multinationals Burger King and Starbucks also performed well, with both still benefiting from their relative novelty in Switzerland.
Market remains fragmented due to a preference for independent outlets
Swiss people have traditionally preferred independent consumer foodservice outlets. This remained the case in 2006, with chained operators accounting for just 6% of the total number of outlets in the country. The penetration of chained operators was highest in self-service cafeterias, where Migros and Coop were by far the biggest players. Chained players also featured prominently in fast food, though penetration here was still considerably lower than in most other developed countries.
Limited prospects for consumer foodservice over 2006-2011
The outlook for consumer foodservice over the forecast period is not particularly bright. While transactions will increase slowly as Swiss consumers continue to eat out on a more regular basis, constant value sales and outlet numbers are expected to decline steadily. Independent players will suffer the most, as chained consumer foodservice is expected to show growth in constant value terms, outlet numbers and transactions. While Switzerland’s hosting of the European Football Championships (together with Austria) will give the market something of a boost in 2008, the positive effects of this will be limited. This is because most of the extra business generated by the tournament will be concentrated in sectors like fast food, where individual outlets may generate many transactions without generating much in terms of value.
Table of contents
CONSUMER FOODSERVICE IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice market shows a sluggish performance in 2006
Expectations of Swiss consumers continue to rise
Global giant McDonald’s retains a commanding lead in current value terms
Market remains fragmented due to a preference for independent outlets
Limited prospects for consumer foodservice over 2006-2011
KEY TRENDS AND DEVELOPMENTS
External factors continue to alter Swiss eating habits
Concerns over obesity prompt Swiss consumers to adopt healthier diets
Swiss consumers demand greater diversity in terms of menu choices
Premiumisation trend in consumer foodservice continues in 2006
PUBLISHED DATA COMPARISONS
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
CANDRIAN SEAFOOD AG - CONSUMER FOODSERVICE - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Candrian Seafood AG: Key Facts
Summary 3 Candrian Seafood AG: Operational Indicators 2005-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Candrian Seafood AG: Competitive Position 2006
COOP SCHWEIZ - CONSUMER FOODSERVICE - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Coop Schweiz: Key Facts
Summary 6 Coop Schweiz: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Coop Schweiz: Competitive Position 2006
MöVENPICK HOLDING AG - CONSUMER FOODSERVICE - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mövenpick Holding AG: Key Facts
Summary 9 Mövenpick Holding AG: Operational Indicators 2004-2005
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Mövenpick Holding AG: Competitive Position 2006
TCHIBO GMBH - CONSUMER FOODSERVICE - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Tchibo GmbH: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Tchibo GmbH: Competitive Position 2006
VILLARS HOLDING SA - CONSUMER FOODSERVICE - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Villars Holding SA : Key Facts
Summary 14 Villars Holding SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Villars Holding SA: Competitive Position 2006
CAFéS/BARS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 76 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 89 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 90 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011