Consumer Foodservice in Taiwan
Euromonitor International's Consumer Foodservice in Taiwan report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 110 | Publication date: Sep 2007
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- Get insight into trends in market performance
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Saturation affects expansion
Consumer foodservice in Taiwan is heavily saturated with both domestic and multinational players. Taiwan is known to be a country in which food is widely available at low prices, for example from street stalls/kiosks. As such, many companies have difficulty in finding a suitable location in which to establish new outlets. Such companies have had to seek locations outside of cities such as Taipei in order to expand further. Southern Taiwan is considered by many trade sources to be a potential region for further expansion.
More consumer foodservice establishments providing healthy “light” options
Consumers in Taiwan place great emphasis on their health and the concept of a healthy lifestyle has been actively promoted by the Government of Taiwan, as well as on television programmes. Many consumer foodservice establishments have started to offer healthy dishes on their menus in order to cater to the needs of health-conscious consumers. For example, MOS Food Services Inc has introduced products made with healthier ingredients such as spices that are known to be good for one’s health and olive oil, which are low in calories. Dante Coffee & Foods Co Ltd has included green tea products in its menu, as green tea is known to be very good for a person’s health.
Increased competition from multinational companies
Many multinational brands are present in consumer foodservice in Taiwan, which has increased the level of competition and which may in turn increase the level of quality. Although consumer foodservice is at saturation point in Taiwan, many companies believe that there remains room for further growth, as evident from the progression of McDonald's Restaurant (Taiwan) Co Ltd over the review period.
Chained consumer foodservice has the advantage
Facing saturation, intense competition from both domestic and multinational players and increases in the cost of raw materials, chained consumer foodservice has an advantage in terms of expansion and sustainability. It has a strong presence, as there are many chained consumer foodservice outlets, which are easily accessible to consumers. Furthermore, chained consumer foodservice can make use of economies of scale in order to distribute increases in the cost of raw materials. Many chained consumer foodservice operators have a strong foothold in the sectors in which they operate and are in a strong position to deal with price competition and marketing campaigns.
Price competition could affect value sales and constant value growth
Many consumer foodservice outlets offer “economy” meals or organise promotions in order to increase their sales. However, in view of the increasing cost of raw materials, price competition in order to offer consumers low prices may not be beneficial to consumer foodservice. If price competition prevails it could affect value sales and the constant value growth of consumer foodservice over the forecast period.
Table of contents
CONSUMER FOODSERVICE IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Saturation affects expansion
More consumer foodservice establishments providing healthy “light” options
Increased competition from multinational companies
Chained consumer foodservice has the advantage
Price competition could affect value sales and constant value growth
KEY TRENDS AND DEVELOPMENTS
Rising operational costs challenge operators in consumer foodservice
Store expansion moves towards outlets in a retail environment
Issue of food safety dampens sales of independent players
Breakfast to act as sales driver
Consumer foodservice the top choice for entrepreneurs
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
COMESTIBLES MASTER CO LTD - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Comestibles Master Co Ltd: Key Facts
Summary 3 Comestibles Master Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Comestibles Master Co Ltd: Competitive Position 2006
KOU FU FOOD CO LTD - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kou Fu Food Co Ltd: Key Facts
Summary 6 Kou Fu Food Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Kou Fu Food Co Ltd: Competitive Position 2006
MERCURIES CORP - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mercuries Corp: Key Facts
Summary 9 Mercuries Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Mercuries Corp: Competitive Position 2006
PRESIDENT CHAIN STORE CORP - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 President Chain Store Corp: Key Facts
Summary 12 President Chain Store Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 President Chain Store Corp: Competitive Position 2006
WANG STEAK RESTAURANT CO - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Wang Steak Restaurant Co: Key Facts
Summary 15 Wang Steak Restaurant Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Wang Steak Restaurant Co: Competitive Position 2006
CAFéS/BARS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 76 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 89 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 90 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011