Consumer Foodservice in Taiwan
Euromonitor International's Consumer Foodservice in Taiwan report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 180 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice performance improves
Total consumer foodservice (CFS) value sales registered healthy growth in 2007 with fast food posting the highest growth. Factors such as availability, innovation, price, promotion, and most importantly, hectic lifestyles, stimulated demand for consumer foodservice. Expansion into delivery services, a wider variety of food menu items as well as extension into the breakfast market all prompted market growth. All sectors in CFS registered value growth in 2007.
Rising raw material costs lead to increases in unit prices
Unit prices across all sectors increased with the rising cost of raw materials. Rising global oil prices affected the cost of packaging as well as transportation. Poor crop yields due to adverse weather conditions impacted supply and led to higher prices when supplies of flour and rice fell short. Major players such as McDonald’s and Starbucks declared increases in unit prices in 2007, with McDonald’s price increase the third time since 2006.
Taiwanese consumers have developed a dining-out habit
Double-income families are becoming very common amongst couples aged below 40 years, in both city and rural areas. This means there is less time for family life for many couples. Cooking, especially on weekdays, is seldom seen in family life because of time constraints. In addition, due to the high density of commercial areas, it is very easy to access food outlets near work and in neighbourhood areas. According to a 2006 EICP survey, most workers have their three daily meals away from home. Eating out has become the norm in Taiwan and heavily influences the CFS industry.
Independents reign over chained outlets
There is an abundant range of convenient options to satisfy consumers' hunger, ranging from street food stalls/kiosks and teashops to convenience stores located on virtually every street corner. Most of this food is cheap and hassle free. Street stalls/kiosks account for the largest number of outlets in the industry and many of them are independently owned and operated. With the large number of independent outlets, high sales volume contributes to high sales value even though chained CFS outlets may derive better profits from the higher prices charged. In addition, with rising unit prices, independent outlets are better alternatives for consumers on tight budgets.
Future growth driven by cafés/bars
The cafés/bars sector is expected to see value sales continue to grow strongly over the forecast period. Ready meals appeal to consumers who are convenience driven. A forecast high rate of growth reflects rapid sector development; chained cafés/bars have increased in number with the entrance of new players located in high-traffic areas. In addition, cafés/bars have started to offer meal items on their menus instead of a beverage-only offer. Consumers can now purchase breakfast sets while buying coffee for their daily caffeine fix.
Table of contents
CONSUMER FOODSERVICE IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice performance improves
Rising raw material costs lead to increases in unit prices
Taiwanese consumers have developed a dining-out habit
Independents reign over chained outlets
Future growth driven by cafés/bars
KEY TRENDS AND DEVELOPMENTS
Home delivery service is a new competitive area for CFS players
Television programmes featuring gourmet food stir interest in viewers
Increased accessibility in Taiwan fuels tourism and CFS industries
Fusion cuisine reflects demographic structure
Increased breakfast consumption drives sales
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
COMESTIBLES MASTER CO LTD - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Comestibles Master Co Ltd: Key Facts
Summary 3 Comestibles Master Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Comestibles Master Co Ltd: Competitive Position 2007
MERCURIES CORP - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mercuries Corp: Key Facts
Summary 6 Mercuries Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Mercuries Corp: Competitive Position 2007
SUPER MILL ENTERPRISE CO LTD - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Super Mill Enterprise Co Ltd: Key Facts
Summary 9 Super Mill Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Super Mill Enterprise Co Ltd: Competitive Position 2007
WANG STEAK RESTAURANT CO - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Wang Steak Restaurant Co: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Wang Steak Restaurant Co: Competitive Position 2007
ZOE INTERNATIONAL CO LTD - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Zoe International Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Zoe International Co Ltd: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 13 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 14 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 15 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 18 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 24 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 30 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 33 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 36 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 42 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 45 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 48 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 49 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: % Volume Growth 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 85 Cafés/Bars by Subsector: Transactions 2002-2007
Table 86 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 87 Cafés/Bars by Subsector: % Volume Growth 2002-2007
Table 88 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 90 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 91 Brand Shares of Chained Cafés/Bars 2004-2007
Table 92 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 93 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 FSR by Subsector: Units/Outlets 2002-2007
Table 99 FSR by Subsector: Transactions 2002-2007
Table 100 FSR by Subsector: Foodservice Value 2002-2007
Table 101 FSR by Subsector: % Volume Growth 2002-2007
Table 102 FSR by Subsector: % Transaction Growth 2002-2007
Table 103 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 104 Global Brand Owner Shares of Chained FSR 2003-2007
Table 105 Brand Shares of Chained FSR 2004-2007
Table 106 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 107 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 109 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Fast Food by Subsector: Units/Outlets 2002-2007
Table 113 Fast Food by Subsector: Transactions 2002-2007
Table 114 Fast Food by Subsector: Foodservice Value 2002-2007
Table 115 Fast Food by Subsector: % Volume Growth 2002-2007
Table 116 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 117 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 118 Sales of Bakery Products Fast Food by Type 2006-2007
Table 119 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 120 Brand Shares of Chained Fast Food 2004-2007
Table 121 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 122 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 128 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 133 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 134 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Self-service Cafeterias: Units/Outlets 2002-2007
Table 142 Self-service Cafeterias: Transactions 2002-2007
Table 143 Self-service Cafeterias: Foodservice Value 2002-2007
Table 144 Self-service Cafeterias: % Volume Growth 2002-2007
Table 145 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 146 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 147 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 148 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 149 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 150 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 151 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 152 Forecast Sales in Self-service Cafeterias: % Volume Growth 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 154 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 155 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 156 Street Stalls/Kiosks: Transactions 2002-2007
Table 157 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 158 Street Stalls/Kiosks: % Volume Growth 2002-2007
Table 159 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 160 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 161 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 162 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 163 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 164 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 166 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012