Consumer Foodservice in Taiwan
Euromonitor International's Consumer Foodservice in Taiwan report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 185 | Publication date: Nov 2009
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Executive summary
Consumers reduce their spending on dining out
Consumer foodservice in Taiwan experienced slow growth in outlet numbers, transactions and value sales in 2008. Taiwanese consumers became more price sensitive as a result of the economic downturn, and reduced their spending on dining out. High-end restaurants experienced the greatest decline in value sales, as consumers visited lower-priced restaurants and business people reduced their spending on business lunches and dinners.
Fast food and street stalls/kiosks expand their offer of coffee
Fast food and street stalls/kiosks aggressively expanded their offer of coffee products in 2008, and this had a negative impact on value sales of cafés/bars. At the same time, the intensive coffee marketing campaign by 7-Eleven attracted the attention of consumers who did not have a regular coffee drinking habit. This boosted overall coffee consumption in Taiwan and strengthened the competitive advantage of cafés/bars.
Price competition intensifies
The price competition in consumer foodservice intensified in 2008. All players launched discount and promotional campaigns, in a bid to stimulate value sales. In some promotions, players offered the lowest prices for more than 20 years, in an effort to attract increasingly price-sensitive consumers.
Chained outlets drive value growth
Chained outlets drove value growth of consumer foodservice in 2008, especially for cafés/bars and fast food. In addition to improved economies of scale, chained outlets benefited from consumer trust in the quality of food and service.
Value sales expect growth over forecast
Value of consumer foodservice in Taiwan is expected to grow over the forecast period. However, year 2009 constant value expect to decline due to the impact of the global economic downturn. Reduced frequency of dining out by Taiwanese consumers, coupled with discount prices offered by players, will further contribute to the decline in constant value in 2009.
Table of contents
CONSUMER FOODSERVICE IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumers reduce their spending on dining out
Fast food and street stalls/kiosks expand their offer of coffee
Price competition intensifies
Chained outlets drive value growth
Value sales expect growth over forecast
KEY TRENDS AND DEVELOPMENTS
Price competition intensifies
Breakfast offers considerable growth opportunities
Growing health and wellness trend
Players improve non-core services to appeal to consumers
Operational cost fluctuation has an impact on expansion
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2003-2008
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2003-2008
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2008
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2008
Table 5 Consumer Foodservice by Food Vs Drinks Split 2008
Table 6 Sales in Consumer Foodservice by Location 2003-2008
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2008
Table 8 Chained Consumer Foodservice Company Shares 2004-2008
Table 9 Chained Consumer Foodservice Brand Shares 2005-2008
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2008-2013
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
APPENDIX
Published data comparisons
OPERATING ENVIRONMENT
Franchising
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
COMESTIBLES MASTER CO LTD - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Comestibles Master Co Ltd: Key Facts
Summary 3 Comestibles Master Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Comestibles Master Co Ltd: Competitive Position 2008
MERCURIES CORP - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mercuries Corp: Key Facts
Summary 6 Mercuries Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Mercuries Corp: Competitive Position 2008
SUPER MILL ENTERPRISE CO LTD - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Super Mill Enterprise Co Ltd: Key Facts
Summary 9 Super Mill Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Super Mill Enterprise Co Ltd: Competitive Position 2008
WANG STEAK RESTAURANT CO - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Wang Steak Restaurant Co: Key Facts
Summary 12 Wang Steak Restaurant Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Wang Steak Restaurant Co: Competitive Position 2008
ZOE INTERNATIONAL CO LTD - CONSUMER FOODSERVICE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Zoe International Co Ltd: Key Facts
Summary 15 Zoe International Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Zoe International Co Ltd: Competitive Position 2008
CAFéS/BARS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2003-2008
Table 13 Cafés/Bars by Subsector: Number of Transactions 2003-2008
Table 14 Cafés/Bars by Subsector: Foodservice Value 2003-2008
Table 15 Cafés/Bars by Subsector: % Units/Outlets Growth 2003-2008
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2003-2008
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2003-2008
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2004-2008
Table 19 Brand Shares of Chained Cafés/Bars 2005-2008
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2008-2013
Table 21 Forecast Sales in Cafés/Bars by Subsector: Number of Transactions 2008-2013
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2008-2013
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2008-2013
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2008-2013
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2008-2013
FULL-SERVICE RESTAURANTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2003-2008
Table 27 FSR by Subsector: Number of Transactions 2003-2008
Table 28 FSR by Subsector: Foodservice Value 2003-2008
Table 29 FSR by Subsector: % Units/Outlets Growth 2003-2008
Table 30 FSR by Subsector: % Transaction Growth 2003-2008
Table 31 FSR by Subsector: % Foodservice Value Growth 2003-2008
Table 32 Global Brand Owner Shares of Chained FSR 2004-2008
Table 33 Brand Shares of Chained FSR 2005-2008
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2008-2013
Table 35 Forecast Sales in FSR by Subsector: Number of Transactions 2008-2013
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2008-2013
Table 37 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2008-2013
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2008-2013
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2008-2013
FAST FOOD IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2003-2008
Table 41 Fast Food by Subsector: Number of Transactions 2003-2008
Table 42 Fast Food by Subsector: Foodservice Value 2003-2008
Table 43 Fast Food by Subsector: % Units/Outlets Growth 2003-2008
Table 44 Fast Food by Subsector: % Transaction Growth 2003-2008
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2003-2008
Table 46 Sales of Bakery Products Fast Food by Type 2006-2008
Table 47 Global Brand Owner Shares of Chained Fast Food 2004-2008
Table 48 Brand Shares of Chained Fast Food 2005-2008
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2008-2013
Table 50 Forecast Sales in Fast Food by Subsector: Number of Transactions 2008-2013
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2008-2013
Table 52 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2008-2013
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2008-2013
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2008-2013
100% HOME DELIVERY/TAKEAWAY IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2003-2008
Table 56 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2003-2008
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008
Table 58 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2003-2008
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2003-2008
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2003-2008
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2004-2008
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2005-2008
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2008-2013
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2008-2013
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008-2013
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2008-2013
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2008-2013
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2008-2013
SELF-SERVICE CAFETERIAS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Self-service Cafeterias: Units/Outlets 2003-2008
Table 70 Self-service Cafeterias: Number of Transactions 2003-2008
Table 71 Self-service Cafeterias: Foodservice Value 2003-2008
Table 72 Self-service Cafeterias: % Units/Outlets Growth 2003-2008
Table 73 Self-service Cafeterias: % Transaction Growth 2003-2008
Table 74 Self-service Cafeterias: % Foodservice Value Growth 2003-2008
Table 75 Global Brand Owner Shares of Chained Self-service Cafeterias 2004-2008
Table 76 Brand Shares of Chained Self-service Cafeterias 2005-2008
Table 77 Forecast Sales in Self-service Cafeterias: Units/Outlets 2008-2013
Table 78 Forecast Sales in Self-service Cafeterias: Number of Transactions 2008-2013
Table 79 Forecast Sales in Self-service Cafeterias: Foodservice Value 2008-2013
Table 80 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2008-2013
Table 81 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2008-2013
Table 82 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2008-2013
STREET STALLS/KIOSKS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Street Stalls/Kiosks: Units/Outlets 2003-2008
Table 84 Street Stalls/Kiosks: Number of Transactions 2003-2008
Table 85 Street Stalls/Kiosks: Foodservice Value 2003-2008
Table 86 Street Stalls/Kiosks: % Units/Outlets Growth 2003-2008
Table 87 Street Stalls/Kiosks: % Transaction Growth 2003-2008
Table 88 Street Stalls/Kiosks: % Foodservice Value Growth 2003-2008
Table 89 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2004-2008
Table 90 Brand Shares of Chained Street Stalls/Kiosks 2005-2008
Table 91 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2008-2013
Table 92 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2008-2013
Table 93 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2008-2013
Table 94 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2008-2013
Table 95 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2008-2013
Table 96 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2008-2013
CONSUMER FOODSERVICE BY LOCATION IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Consumer Foodservice Sales by Location: Units/Outlets 2003-2008
Table 98 Consumer Foodservice Sales by Location: Number of Transactions 2003-2008
Table 99 Consumer Foodservice Sales by Location: Foodservice Value 2003-2008
Table 100 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2003-2008
Table 101 Consumer Foodservice Sales by Location: % Transaction Growth 2003-2008
Table 102 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2003-2008
Table 103 Consumer Foodservice Sales through Standalone: Units/Outlets 2003-2008
Table 104 Consumer Foodservice Sales through Standalone: Number of Transactions 2003-2008
Table 105 Consumer Foodservice Sales through Standalone: Foodservice Value 2003-2008
Table 106 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2003-2008
Table 107 Consumer Foodservice Sales through Standalone: % Transaction Growth 2003-2008
Table 108 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2003-2008
Table 109 Consumer Foodservice Sales through Leisure: Units/Outlets 2003-2008
Table 110 Consumer Foodservice Sales through Leisure: Number of Transactions 2003-2008
Table 111 Consumer Foodservice Sales through Leisure: Foodservice Value 2003-2008
Table 112 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2003-2008
Table 113 Consumer Foodservice Sales through Leisure: % Transaction Growth 2003-2008
Table 114 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2003-2008
Table 115 Consumer Foodservice Sales through Retail: Units/Outlets 2003-2008
Table 116 Consumer Foodservice Sales through Retail: Number of Transactions 2003-2008
Table 117 Consumer Foodservice Sales through Retail: Foodservice Value 2003-2008
Table 118 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2003-2008
Table 119 Consumer Foodservice Sales through Retail: % Transaction Growth 2003-2008
Table 120 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2003-2008
Table 121 Consumer Foodservice Sales through Lodging: Units/Outlets 2003-2008
Table 122 Consumer Foodservice Sales through Lodging: Number of Transactions 2003-2008
Table 123 Consumer Foodservice Sales through Lodging: Foodservice Value 2003-2008
Table 124 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2003-2008
Table 125 Consumer Foodservice Sales through Lodging: % Transaction Growth 2003-2008
Table 126 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2003-2008
Table 127 Consumer Foodservice Sales through Travel: Units/Outlets 2003-2008
Table 128 Consumer Foodservice Sales through Travel: Number of Transactions 2003-2008
Table 129 Consumer Foodservice Sales through Travel: Foodservice Value 2003-2008
Table 130 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2003-2008
Table 131 Consumer Foodservice Sales through Travel: % Transaction Growth 2003-2008
Table 132 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2003-2008
Table 133 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2008-2013
Table 134 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2008-2013
Table 135 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2008-2013
Table 136 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2008-2013
Table 137 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2008-2013
Table 138 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2008-2013
Table 139 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2008-2013
Table 140 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2008-2013
Table 141 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2008-2013
Table 142 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2008-2013
Table 143 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2008-2013
Table 144 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2008-2013
Table 145 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2008-2013
Table 146 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2008-2013
Table 147 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2008-2013
Table 148 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2008-2013
Table 149 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2008-2013
Table 150 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2008-2013
Table 151 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2008-2013
Table 152 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2008-2013
Table 153 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2008-2013
Table 154 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2008-2013
Table 155 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2008-2013
Table 156 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2008-2013
Table 157 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2008-2013
Table 158 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2008-2013
Table 159 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2008-2013
Table 160 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2008-2013
Table 161 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2008-2013
Table 162 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2008-2013
Table 163 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2008-2013
Table 164 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2008-2013
Table 165 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2008-2013
Table 166 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2008-2013
Table 167 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2008-2013
Table 168 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2008-2013
Table 169 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2008-2013