Consumer Foodservice in Thailand
Euromonitor International's Consumer Foodservice in Thailand report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 182 | Publication date: Oct 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice industry continues to expand in 2007
The consumer foodservice industry in Thailand achieved a strong growth rate in current value terms in 2007 boosted by stronger spending per transaction, despite slower growth in outlet numbers and transaction volumes. Price increases and the introduction of more premium menus enabled higher spend per transaction in 2007.
Despite an apparent slowdown in outlet growth in percentage terms, the number of new outlets in 2007 rose over the previous year, indicating promising outlet expansion. Location choice was a key factor when opening new outlets. Greater limitations on availability of prime locations in urban areas forced foodservice operators to expand into other cities and towns outside Bangkok. More players now have a presence upcountry, thanks to demand for convenience and quality food. The development of the modern retail landscape with strong expansion of hypermarkets, supermarkets and convenience stores into the provinces has also proven conducive to store openings in these regions.
Healthy and premium items characterise new menus
Menu diversification has continued to be a key aspect in the development of the consumer foodservice industry, providing an impetus to sales. In 2007, new menu items mostly revolved around healthier dishes, reflecting the growing health and wellness trend, which is already strong in the retail scene. Newer menu items in 2007 commonly introduced by foodservice operators include salad, fish items and fruit juice. In addition to healthier menus, premium dishes were actively introduced onto the market, such as the cheese-themed new menus in Pizza Hut. Operators have been encouraged to introduce these healthier and premium menus thanks to the higher disposable income of target consumers, which in turn worked to boost the spend per transaction in 2007.
Local Thai operators maintain their lead in an otherwise fragmented market
In an industry where Thai consumers comprise the majority of the consumer base, the competitive environment in consumer foodservice is highly fragmented, characterised by numerous independent local outlets, compared to a smaller number of chained operators. In this fragmented industry, the players with the largest value shares were all primarily local companies. Although multinational companies have a strong presence in Thailand, ranging from McDonald’s to Starbucks, they have yet to topple these local players which are well established in the country.
Brighter prospects expected for consumer foodservice in the forecast period
Over the forecast period, consumer foodservice is expected to experience a stronger positive performance in value terms. This will be driven by many factors including rising disposable income, strong efforts to increase value by operators and the trend of eating out more due to busier lifestyles. The significant rise in food prices will directly have an effect on consumer foodservice, with the highest growth seen in value sales as opposed to transactions or outlet numbers. Value growth will also be supported by more premium dishes, as Thai consumers are likely to have stronger purchasing power.
Table of contents
CONSUMER FOODSERVICE IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice industry continues to expand in 2007
Healthy and premium items characterise new menus
Local Thai operators maintain their lead in an otherwise fragmented market
Brighter prospects expected for consumer foodservice in the forecast period
KEY TRENDS AND DEVELOPMENTS
Trend towards healthier menus gains momentum
More mass media advertising strengthens brand recognition
Greater availability of set meals appeal to price sensitive Thais
Heavier competition among operators benefits consumers
Operators tend to concentrate more on delivery and take-away service
More outlets target younger consumers and working executives
Increased usage of financial cards for transactions in foodservice outlets
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - THAILAND
BLACK CANYON THAILAND CO LTD - CONSUMER FOODSERVICE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Black Canyon (Thailand) Co Ltd: Key Facts
Summary 3 Black Canyon (Thailand) Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Black Canyon (Thailand) Co Ltd: Competitive Position 2007
MK RESTAURANTS CO LTD - CONSUMER FOODSERVICE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 MK Restaurants Co Ltd: Key Facts
Summary 6 MK Restaurants Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 MK Restaurants Co Ltd: Competitive Position 2007
OISHI GROUP PCL - CONSUMER FOODSERVICE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Oishi Group PCL: Key Facts
Summary 9 Oishi Group PCL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Oishi Group PCL: Competitive Position 2007
S & P SYNDICATE PCL - CONSUMER FOODSERVICE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 S & P Syndicate PCL: Key Facts
Summary 12 S & P Syndicate PCL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 S & P Syndicate PCL: Competitive Position 2007
SEE FAH RESTAURANTS CO LTD - CONSUMER FOODSERVICE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 See Fah Restaurants Co Ltd: Key Facts
Summary 15 See Fah Restaurants Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 See Fah Restaurants Co Ltd: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 13 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 14 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 15 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 18 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 24 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 30 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 33 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 36 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 42 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 45 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 48 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 49 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: % Volume Growth 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 85 Cafés/Bars by Subsector: Transactions 2002-2007
Table 86 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 87 Cafés/Bars by Subsector: % Volume Growth 2002-2007
Table 88 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 90 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 91 Brand Shares of Chained Cafés/Bars 2004-2007
Table 92 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 93 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 FSR by Subsector: Units/Outlets 2002-2007
Table 99 FSR by Subsector: Transactions 2002-2007
Table 100 FSR by Subsector: Foodservice Value 2002-2007
Table 101 FSR by Subsector: % Volume Growth 2002-2007
Table 102 FSR by Subsector: % Transaction Growth 2002-2007
Table 103 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 104 Global Brand Owner Shares of Chained FSR 2003-2007
Table 105 Brand Shares of Chained FSR 2004-2007
Table 106 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 107 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 109 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Fast Food by Subsector: Units/Outlets 2002-2007
Table 113 Fast Food by Subsector: Transactions 2002-2007
Table 114 Fast Food by Subsector: Foodservice Value 2002-2007
Table 115 Fast Food by Subsector: % Volume Growth 2002-2007
Table 116 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 117 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 118 Sales of Bakery Products Fast Food by Type 2006-2007
Table 119 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 120 Brand Shares of Chained Fast Food 2004-2007
Table 121 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 122 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 128 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 133 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 134 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Self-service Cafeterias: Units/Outlets 2002-2007
Table 142 Self-service Cafeterias: Transactions 2002-2007
Table 143 Self-service Cafeterias: Foodservice Value 2002-2007
Table 144 Self-service Cafeterias: % Volume Growth 2002-2007
Table 145 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 146 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 147 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 148 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 149 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 150 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 151 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 152 Forecast Sales in Self-service Cafeterias: % Volume Growth 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 154 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 155 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 156 Street Stalls/Kiosks: Transactions 2002-2007
Table 157 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 158 Street Stalls/Kiosks: % Volume Growth 2002-2007
Table 159 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 160 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 161 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 162 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 163 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 164 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 166 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012