Consumer Foodservice in Ukraine
Euromonitor International's Consumer Foodservice in Ukraine report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 178 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice witnesses qualitative growth in Ukraine
In 2007 consumer foodservice in Ukraine continued to benefit from rising consumer incomes and the further popularity of a “going-out” culture. The trend was most evident in urban areas, where the hectic lifestyles of Ukrainians, combined with the mushrooming of western-style CFS outlets, generated healthy double-digit growth in both volume and value terms. However, since new CFS outlets were slow to enter rural areas, per capita expenditure remained low in Ukraine, while overall growth rates tended to slow down compared with the review period due to the maturity of major CFS niches.
Chains expand in Ukraine
At the end of the review period Ukraine was noted for a proliferation of chains, particularly in the low- and mid-price segments. Franchising fuelled the trend, and independent kiosks were the ones that readily changed their format to become distributors of products such as Fornetti or others. The modernisation of such kiosks, and stable product quality were among the factors generating consumer interest and loyalty towards such offerings. Franchising also contributed to fast food chains’ active development. Successful chains increased the number of their outlets significantly by involving more private businesses into their operations.
Locals lead, multinationals restricted by high property prices
Despite the intentions of numerous international CFS operators to enter the Ukrainian market, little developments took place overall. Foreign operators are constrained by high property prices in the country, particularly in Kyiv, while cities are the most prospective areas for business, which affects CFS operations’ profitability. Foreign franchising offers are also too expensive for locals to accept. As a result, at the end of the review period the strongest positions were held by local operators, with foreign companies having a marginal presence.
Independent operators determine CFS overall
In 2007 consumer foodservice in Ukraine remained independents-based, despite chains establishing an increasing presence. Although operators realise the benefits of running chains in terms of generating greater consumer loyalty, private entrepreneurship remains more attractive since the tax regime for small businesses is simpler. For example, operators known in Ukraine as “chains of restaurants” tend to be virtual chains since they incorporate outlets under different names and with different concepts. In rural areas, CFS outlets are also independents’ domain, since the limited customer base and insufficient consumer income levels mean chains are not necessary.
CFS to further penetrate regions in future
Over the forecast period consumer foodservice in Ukraine has good potential for growth considering low consumer expenditure on eating out overall. Since consumer spending power is involved, the future of the foodservice environment will be generally dependent on economic development in the country. A positive economic scenario will result in improved consumer lifestyles, with the eating-out culture boosted. Busy and increasingly western lifestyle temptations will serve as key ground for more Ukrainians to spend less time cooking at home. In the long run, these will be not only in cities, where the most active CFS development will take place, but also smaller towns. The rising cost of property in the most profitable areas of cities will encourage further penetration of CFS establishments into regional areas as well.
Table of contents
CONSUMER FOODSERVICE IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice witnesses qualitative growth in Ukraine
Chains expand in Ukraine
Locals lead, multinationals restricted by high property prices
Independent operators determine CFS overall
CFS to further penetrate regions in future
KEY TRENDS AND DEVELOPMENTS
Economic Development In Ukraine Presents Prospects for CFS
Lifestyles Evolve In Line With Demographic Changes
Boosting Related Industries Fuels Foodservice Market In Ukraine
Operators Adopt Diverse Techniques To Attract Customers
Chains Step In More Confidently
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
PUBLISHED DATA COMPARISONS
National Consumer Expenditure
Table 12 Retail Trade Turnover of Restaurant Business 2001-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
FFS-CO - CONSUMER FOODSERVICE - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Fast Food Systems (FFS-co): Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Fast Food Systems (FFS-co): Competitive Position 2007
KOZYRNA KARTA - CONSUMER FOODSERVICE - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Kozyrna Karta: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Kozyrna Karta: Competitive Position 2007
OMEX CORP - CONSUMER FOODSERVICE - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Omex Corp: Key Facts
Summary 7 Omex Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Omex Corp: Competitive Position 2007
SHVYDKO-UKRAINE ZAT - CONSUMER FOODSERVICE - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Shvydko-Ukraine ZAT: Key Facts
Summary 10 Shvydko-Ukraine ZAT: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Shvydko-Ukraine ZAT: Competitive Position 2007
SVITOVA KARTA HOLDING CO - CONSUMER FOODSERVICE - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Svitova Karta Holding Company: Key Facts
Summary 13 Svitova Karta Holding Company: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CONSUMER FOODSERVICE BY LOCATION IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 14 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 15 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 49 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 86 Cafés/Bars by Subsector: Transactions 2002-2007
Table 87 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 88 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 91 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 92 Brand Shares of Chained Cafés/Bars 2004-2007
Table 93 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 FSR by Subsector: Units/Outlets 2002-2007
Table 100 FSR by Subsector: Transactions 2002-2007
Table 101 FSR by Subsector: Foodservice Value 2002-2007
Table 102 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 103 FSR by Subsector: % Transaction Growth 2002-2007
Table 104 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 105 Global Brand Owner Shares of Chained FSR 2003-2007
Table 106 Brand Shares of Chained FSR 2004-2007
Table 107 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Fast Food by Subsector: Units/Outlets 2002-2007
Table 114 Fast Food by Subsector: Transactions 2002-2007
Table 115 Fast Food by Subsector: Foodservice Value 2002-2007
Table 116 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 117 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 118 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 119 Sales of Bakery Products Fast Food by Type 2006-2007
Table 120 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 121 Brand Shares of Chained Fast Food 2004-2007
Table 122 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 134 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 140 Self-service Cafeterias: Units/Outlets 2002-2007
Table 141 Self-service Cafeterias: Transactions 2002-2007
Table 142 Self-service Cafeterias: Foodservice Value 2002-2007
Table 143 Self-service Cafeterias: % Units/Outlets Growth 2002-2007
Table 144 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 145 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 146 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 147 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 148 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 149 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 150 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 151 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012
Table 152 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 154 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 155 Street Stalls/Kiosks: Transactions 2002-2007
Table 156 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 157 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 158 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 159 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 160 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 161 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 162 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 163 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 164 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012