Consumer Foodservice in the Czech Republic
Euromonitor International's Consumer Foodservice in the Czech Republic report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 96 | Publication date: Sep 2007
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Positive but slower development, with more tentative consumer spending
Consumer foodservice in the Czech Republic is more saturated in terms of outlets than in terms of value sales. During the review period, the number of units continued to fall slightly. By contrast, value sales recorded positive growth, supported by foreign and domestic visitors. Consumer foodservice outlets keep consumers by offering special lunch menus for advantageous prices, and by acceptance of meal vouchers. Family trips to shopping centres are becoming more popular, and this is also helping value sales. Compared to 2005, value growth in 2006 was slightly lower, due to Czechs’ more tentative spending on consumer foodservice. Although disposable incomes are increasing, this is balanced by the rising costs of housing, electricity, transport and healthcare.
Specialist coffee shops and fast food benefit from developing coffee culture and demand for healthier food
Specialist coffee shops remained the smallest but the fastest growing cafés/bars subsector in 2006, benefiting from the developing coffee culture in the Czech Republic. The largest specialist coffee shops chains included Segafredo Espresso Café, Café Emporio and Coffee Heaven. In 2006, specialist coffee shops continued to concentrate on introducing more light dishes and lunch menus. This was welcomed by consumers, resulting in more visits to the outlets. Fast food outlets continued to enrich their meals with healthy ingredients (more vegetables, fruit and bakery products), thus meeting consumer demand for light food. Czech consumers enjoy fast food, but do not like to eat in a hurry. This provides an opportunity for the fast casual dining concept.
Stronger competition, with expansion of local and international chains
Competition is accelerating throughout the consumer foodservice market in the Czech Republic, both between and within sectors. The strongest competition is visible within fast food, with the leading international players McDonald’s and KFC. Competition among specialist coffee shops is still weak, but may be intensified by the entrance of new players (eg Starbucks) over the forecast period. Full service restaurants (FSR) compete with special lunch menus and by offering extra services, eg children’s play areas and healthy children’s menus (in line with the recent baby boom in the Czech Republic).
Chains fewer in number but perform better than independents
The majority of consumer foodservice operators remained independent in 2006. Chained operators were active primarily in fast food (McDonald’s, KFC, Paneria, Panda, Mondo Pizza), as well as in FSR (Hacienda Mexicana, Pizza Coloseum) and cafés/bars (Illy Café Bar, Bio Cafés, Coffee&Co). Chains develop gradually and are fuelled by the fact that domestic companies lack investment capital and are starting to build chains on a franchising basis (eg Potrefena Husa) or by franchising cooperation with a well-established international chain.
Good forecast expectations, particularly for fast food and cafés/bars
Consumer foodservice in the Czech Republic is expected to witness gradual constant value growth over the forecast period. Fast food and cafés/bars will be the most dynamic sectors. Fast food will continue to undergo changes, reflecting increased health consciousness among consumers. Self-service cafeterias and street stalls/kiosks are likely to face falling outlet numbers and value sales, due to increasing competition from fast food. The potential threat to value sales has led the Ministry of Finance in the country to propose a change to the system of meal vouchers (repealing the tax break on meal vouchers might make employers unwilling to continue this benefit for employees). However, this proposal is not expected to be approved.
Table of contents
CONSUMER FOODSERVICE IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive but slower development, with more tentative consumer spending
Specialist coffee shops and fast food benefit from developing coffee culture and demand for healthier food
Stronger competition, with expansion of local and international chains
Chains fewer in number but perform better than independents
Good forecast expectations, particularly for fast food and cafés/bars
KEY TRENDS AND DEVELOPMENTS
Coffee culture develops successfully, while tea consumption remains poor but improves
Increased demand for healthy meals
Demand for exotic and untraditional cuisine is rising
Shopping centres continue to support cafés/bars and fast food outlets
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
AMERICAN RESTAURANTS AS - CONSUMER FOODSERVICE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 American Restaurants as: Key Facts
Summary 3 American Restaurants as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 American Restaurants as: Competitive Position 2006
CROCODILLE CR SRO - CONSUMER FOODSERVICE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Crocodille CR sro: Key Facts
Summary 6 Crocodille CR sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
DAOS PLUS SRO - CONSUMER FOODSERVICE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Daos Plus sro: Key Facts
Summary 8 Daos Plus sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Daos Plus sro: Competitive Position 2006
EURECA SHOPS SRO - CONSUMER FOODSERVICE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Eureca shops sro: Key Facts
Summary 11 Eureca shops sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Eureca Shops sro: Competitive Position 2006
MCDONALD'S CR SRO - CONSUMER FOODSERVICE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 13 McDonald’s CR sro: Key Facts
Summary 14 McDonald’s CR sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 McDonald’s CR sro: Competitive Position 2006
MONDO PIZZA SRO - CONSUMER FOODSERVICE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Mondo Pizza sro: Key Facts
Summary 17 Mondo Pizza sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Mondo Pizza sro: Competitive Position 2006
CAFéS/BARS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SELF-SERVICE CAFETERIAS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 56 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 57 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 58 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 59 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 60 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 62 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 63 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 64 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 65 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 66 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 68 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 69 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 70 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 71 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 72 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 73 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 74 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 75 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 76 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 77 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 78 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011