Consumer Foodservice in the Netherlands
Euromonitor International's Consumer Foodservice in the Netherlands report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 109 | Publication date: Sep 2007
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Demand improves amid economic recovery
Sales of foodservice started to show an improved performance in 2006 compared to the review period with most sectors showing better performances in comparison to the quiet years following the introduction of the Euro back in 2002. Foodservice remains a highly dynamic market driven by the more mobile Dutch population and increased interest in drinking and eating out during leisure time.
Dutch consumers shift demand away from traditional concepts
Full-service restaurants is a traditional sector which saw a better performance in 2006 as more people felt more confident about spending money on drinking and eating out. Traditional formats such as Dutch or French are witnessing a shift towards greater variety, meaning that smaller categories, like Japanese, Latin American or wok restaurants where people can see what is being cooked and which use fresh and healthy ingredients, are driving demand.
Mixed ownership prevails depending on the sector
Foreign chains largely dominate distribution, particularly in burger and chicken fast food; however, expansion in terms of outlets was more limited due to saturation. A high degree of fragmentation amid independent units exists in traditional large sectors such as cafés/bars and full-service restaurants with new niche concepts beginning to appear. New concepts in fast casual dining such as Germany’s Vapiano have been well received in the Netherlands, signalling the demand for quality, simple and fairly priced menus. In cafés/bars international chains such as Starbucks and Illy are opening new outlets and embarking upon new expansion plans.
100% home delivery/takeaway growing amid changes in consumer lifestyles
Although most sales are driven by eat-in as the Dutch like to take their time to sit and enjoy a drink or meal, takeaway is growing in importance. 100% home delivery/takeaway is still witnessing healthy growth particularly in pizza and bakery, the two largest categories in the sector. Intensified competition among chained foreign and domestic firms such as Domino’s, New York Pizza and Bart are attracting consumers with more varied and sophisticated options. The Dutch like to spend less time cooking while the time spent away from home is increasing, creating more opportunities for companies present in this sector.
Future demand impacted by health and search for variety
With an improved economic climate in the Netherlands and changes in consumer habits, foodservice will see further positive growth despite its maturity. Demand will continue to be geared towards health and wellness, shaping the kind of products and services offered by the different sectors towards a more varied assortment. Intensive campaigns to induce healthy living will see demand shift towards healthier alternatives. Traditional foodservice sectors such as fast food and others such as fried snacks will have to adapt if they wish to maintain or expand their consumer base.
Table of contents
CONSUMER FOODSERVICE IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Demand improves amid economic recovery
Dutch consumers shift demand away from traditional concepts
Mixed ownership prevails depending on the sector
100% home delivery/takeaway growing amid changes in consumer lifestyles
Future demand impacted by health and search for variety
KEY TRENDS AND DEVELOPMENTS
Drinking and eating out benefit from improved economy
Dutch quest for variety impacts on more sophisticated foodservice choice
Health and wellness continues to influence
Foreign holidays impact on local foodservice supply and demand
Cafés and restaurants to comply but not utterly positive towards smoking ban
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2002-2006
Table 13 Number of Establishments 2002-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
AUSTRALIAN HOMEMADE INTERNATIONAL BV - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Australian Homemade International BV: Key Facts
Summary 3 Australian Homemade International BV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Australian Homemade International BV: Competitive Position 2006
BAGELS & BEANS BV - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bagels & Beans BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Bagels & Beans BV: Competitive Position 2006
KALDI BV - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Kaldi BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Kaldi BV: Competitive Position 2006
SIMPLY BREAD - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Simply Bread: Key Facts
Summary 10 Simply Bread: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
VAPIANO AG - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Vapiano AG: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CAFéS/BARS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 15 Cafés/Bars by Subsector: Transactions 2001-2006
Table 16 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 17 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 19 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 20 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 21 Brand Shares of Chained Cafés/Bars 2003-2006
Table 22 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 27 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 FSR by Subsector: Units/Outlets 2001-2006
Table 29 FSR by Subsector: Transactions 2001-2006
Table 30 FSR by Subsector: Foodservice Value 2001-2006
Table 31 FSR by Subsector: % Volume Growth 2001-2006
Table 32 FSR by Subsector: % Transaction Growth 2001-2006
Table 33 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 34 Global Brand Owner Shares of Chained FSR 2002-2006
Table 35 Brand Shares of Chained FSR 2003-2006
Table 36 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 38 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 41 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Fast Food by Subsector: Units/Outlets 2001-2006
Table 43 Fast Food by Subsector: Transactions 2001-2006
Table 44 Fast Food by Subsector: Foodservice Value 2001-2006
Table 45 Fast Food by Subsector: % Volume Growth 2001-2006
Table 46 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 47 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 48 Sales of Bakery Products Fast Food by Type 2006
Table 49 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 50 Brand Shares of Chained Fast Food 2003-2006
Table 51 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 56 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 62 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 63 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 64 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 72 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 73 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 75 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 76 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 77 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 78 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 83 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 84 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 89 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 90 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 91 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 92 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 97 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 98 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011