Consumer Foodservice in the Netherlands
Euromonitor International's Consumer Foodservice in the Netherlands report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 179 | Publication date: Oct 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Full-service Restaurants Drives Overall Growth
The Dutch foodservice industry recorded considerable sales value growth in 2007, driven to a large extent by full-service restaurants. In actual terms this range was by far the largest growth area, as new independent full-service restaurants in particular performed very well. The increased interest in good quality, value for money dining at independent full-service restaurants helped to improve performance of this particular segment of the Dutch foodservice sector. However, full-service restaurants was not the only range to show growth as cafés/bars and fast food also performed well.
Rise of Specialist Coffee Shops Is a Major Trend in Foodservice
There was a major boom in US-style specialist coffee shops over the last three years of the review period. The Netherlands is a relatively small country with a very specific coffee culture making it difficult for operators to be successful with this concept until recently. The Dutch coffee culture seems to be changing, however, and it is becoming more fashionable to opt for sophisticated international coffee drinks rather than straight forward Dutch coffee. It is also becoming more acceptable to buy a coffee on the go as witnessed by the rise in US-style specialist coffee shops, and espresso bars in every major Dutch city. This market is comprised of both successful chained coffee shops, such as The Coffee Co, as well as independent espresso bars. This new trend has had an impact on coffee shops as well as on all other types of foodservice outlets that serve coffee. The Dutch consumer is becoming more demanding and expects good quality coffee.
Most Major Players Active in Only One Aspect of the Industry
There are certain sectors that are better suited to chained foodservice companies than others. For special occasions, most Dutch consumers will prefer an independent player. This has its implications for the competitive environment and the largest companies are usually chained. This means that the largest companies are active in areas such as fast food, self-service catering or home delivery. International players such as McDonald's and Burger King have a major role to play, although self-service players such as Maxeda and IKEA also have a substantial share of the sector.
Franchise Model Important in Boosting the Popularity of Chains
While independent outlets remain a major force, and probably will be for some time, more and more foodservice players are becoming part of a chain. As a result, chained food outlets are more dominant in the Netherlands than ever before and to some people, this is a major concern. Many argue that in Dutch retail, chains have made every Dutch high street in every town very uniform, with the same retail brands everywhere you go. The franchise model is a financial necessity, however, as many family-owned foodservice business are struggling to make a living. Many older family business-owners find it difficult to find suitable staff to take over their business. Many entrepreneurs therefore prefer the security that a well-known foodservice brand and efficient franchise organisation offers them.
Strong Underlying Trends Boost Growth of Foodservice
The outlook for foodservice as a whole remains very positive. Despite the fact that the economy may come under pressure once again, the main trends such as increased out-of-home consumption are unlikely to be affected by economic pressures. More and more Dutch consumers are looking for convenience and consumption possibilities outside the home and because of these strong underlying long-term trends, it is unlikely that the foodservice industry will decline.
Table of contents
CONSUMER FOODSERVICE IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Full-service Restaurants Drives Overall Growth
Rise of Specialist Coffee Shops Is a Major Trend in Foodservice
Most Major Players Active in Only One Aspect of the Industry
Franchise Model Important in Boosting the Popularity of Chains
Strong Underlying Trends Boost Growth of Foodservice
KEY TRENDS AND DEVELOPMENTS
Uncertain Future for the Dutch Economy After Strong Recovery
Demographic Developments Impact Consumer Landscape
Health Concerns Influence Consumer Decisions
The Dutch Become More Adventurous for New Flavours and Exotic Tastes
Franchising Becomes a More Dominant Business Model
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in vs Takeaway 2007
Table 5 Consumer Foodservice by Food vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2002-2006
Table 13 Number of Establishments 2002-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
AUSTRALIAN HOMEMADE INTERNATIONAL BV - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Australian Homemade International BV: Key Facts
Summary 3 Australian Homemade International BV: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
BAGELS & BEANS BV - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bagels & Beans BV: Key Facts
Summary 5 Bagels & Beans BV: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Bagels & Beans BV: Competitive Position 2007
COFFEE CO BV - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Coffee Co BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Coffee Co BV: Competitive Position 2007
KALDI BV - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Kaldi BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Kaldi BV: Competitive Position 2007
SIMPLY BREAD - CONSUMER FOODSERVICE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Simply Bread BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CONSUMER FOODSERVICE BY LOCATION IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 15 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 16 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 19 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 25 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 31 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 34 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 37 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 43 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 46 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 49 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 50 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 85 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 87 Cafés/Bars by Subsector: Transactions 2002-2007
Table 88 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 89 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 91 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 92 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 93 Brand Shares of Chained Cafés/Bars 2004-2007
Table 94 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 99 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 FSR by Subsector: Units/Outlets 2002-2007
Table 101 FSR by Subsector: Transactions 2002-2007
Table 102 FSR by Subsector: Foodservice Value 2002-2007
Table 103 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 104 FSR by Subsector: % Transaction Growth 2002-2007
Table 105 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 106 Global Brand Owner Shares of Chained FSR 2003-2007
Table 107 Brand Shares of Chained FSR 2004-2007
Table 108 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 110 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 113 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 114 Fast Food by Subsector: Units/Outlets 2002-2007
Table 115 Fast Food by Subsector: Transactions 2002-2007
Table 116 Fast Food by Subsector: Foodservice Value 2002-2007
Table 117 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 118 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 119 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 120 Sales of Bakery Products Fast Food by Type 2006-2007
Table 121 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 122 Brand Shares of Chained Fast Food 2004-2007
Table 123 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 128 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 134 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 135 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 136 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 142 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Self-service Cafeterias: Units/Outlets 2002-2007
Table 144 Self-service Cafeterias: Transactions 2002-2007
Table 145 Self-service Cafeterias: Foodservice Value 2002-2007
Table 146 Self-service Cafeterias: % Units/Outlets Growth 2002-2007
Table 147 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 148 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 149 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 150 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 151 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 152 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 154 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012
Table 155 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 156 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 157 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 158 Street Stalls/Kiosks: Transactions 2002-2007
Table 159 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 160 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 161 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 162 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 163 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 164 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 166 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 167 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 168 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012