Consumer
Consumer Foodservice

Consumer Foodservice in the Philippines

Philippines

Euromonitor International's Consumer Foodservice in the Philippines report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change

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Tables: 94  |  Publication date: Feb 2008
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Product coverage

Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent

Executive summary

Consumer foodservice saw slower growth in 2006

Consumer foodservice value sales were still growing positively in 2006, albeit at a slower rate compared to 2005. However, outlet expansion and transactions volume growth were both moving forward at almost the same pace in 2006 as they had been in 2005. Most of the independence foodservice outlets were having a difficult time compared to the chained establishments. Since independent establishments account for the majority of consumer foodservice outlets in the Philippines, the overall performance of the consumer foodservice market in Philippines was therefore slower in 2006.

VAT increase one of the factors slowing down value growth

A VAT increase was one of the factors resulting in slower value growth in consumer foodservice in 2006. Consumers in the Philippines were seen to reduce their patronage frequencies to consumer foodservice outlets. Nevertheless, the slowdown was kept in check by expansion in outlet numbers, especially by chained players. This was due to the promotion of the advantages of the franchise system and support for it by the Association of Filipino Franchisers Inc (AFFI).

Local brands still dominated consumer foodservice in the Philippines

Jollibee Corp, with its Jollibee, Chowking, Greenwich, Délifrance and Red Ribbon brands, held the biggest share in consumer foodservice in the Philippines. It continued to lead sales in consumer foodservice by widening the gap with the big multinational franchise brands, such as McDonald’s, KFC and Pizza Hut, in the consumer foodservice market in the Philippines. The Chowking and Jollibee brands were the major contributors to Jollibee growth in 2006. Chowking was Jollibee’s best-performing brand in terms of outlet expansion during the review period.

Chain outlets expanding thanks to AFFI

With the strong promotion of and education about the benefits of the franchise system by AFFI, chained franchised brands’ consumer foodservice outlets were increasing in presence and visibility across the Philippines in 2006. This outlet expansion by the chained players was also impacting on location preferences when setting up their outlets, which enabled retail and travel locations to generate even more revenue compared to 2005. Since chained outlets usually had access to more financial support they were able to lease retail space in prime locations.

Positive forecast outlook will sustain similar growth to the review period

Constant value sales in consumer foodservice are expected to continue growing positively due to the positive economic outlook in the Philippines. For example, the performance will be boosted by the increasing number of dual-income households, which will impact positively in terms of raising the frequency of visits to consumer foodservice outlets. Additional menu items as well as even trading up to more expensive foodservice outlets are also predicted to fuel this positive growth. With this positive outlook, outlet expansion and transaction volumes should also mirror the growth in the review period.

Table of contents

CONSUMER FOODSERVICE IN THE PHILIPPINES : MARKET INSIGHT

EXECUTIVE SUMMARY

Consumer foodservice saw slower growth in 2006

VAT increase one of the factors slowing down value growth

Local brands still dominated consumer foodservice in the Philippines

Chain outlets expanding thanks to AFFI

Positive forecast outlook will sustain similar growth to the review period

KEY TRENDS AND DEVELOPMENTS

Polarisation of consumers’ incomes was reflected in outlet performances

Value-added services were gaining importance in foodservice outlets

“Better for you” menu offering was still a niche

Retail locations continued to be the favourite sites followed by travel locations

Trust in the franchise system helped to boost consumer foodservice growth

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006

Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006

Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006

Table 5 Consumer Foodservice by Food Vs Drinks Split 2006

Table 6 Sales in Consumer Foodservice by Location 2001-2006

Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006

Table 8 Chained Consumer Foodservice Company Shares 2002-2006

Table 9 Chained Consumer Foodservice Brand Shares 2003-2006

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011

Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - PHILIPPINES

FIGARO COFFEE CO - CONSUMER FOODSERVICE - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Figaro Coffee Co: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 3 Figaro Coffee Co: Competitive Position 2006

JOLLIBEE FOODS CORP - CONSUMER FOODSERVICE - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Jollibee Foods Corp: Key Facts

Summary 5 Jollibee Foods Corp: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 6 Jollibee Foods Corp: Competitive Position 2006

KISS KING OF BALLS INC - CONSUMER FOODSERVICE - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Kiss King of Balls Inc: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 8 Kiss King of Balls Inc: Competitive Position 2006

LOTS'A PIZZA FRANCHISE SYSTEM INC - CONSUMER FOODSERVICE - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Lots’A Pizza Franchise Systems Inc: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Lots’A Pizza Franchise Systems Inc: Competitive Position 2006

MAX'S INC - CONSUMER FOODSERVICE - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Max’s Inc: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 12 Max’s Inc: Competitive Position 2006

CAFéS/BARS IN THE PHILIPPINES

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006

Table 13 Cafés/Bars by Subsector: Transactions 2001-2006

Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006

Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006

Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006

Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006

Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006

Table 19 Brand Shares of Chained Cafés/Bars 2003-2006

Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011

Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011

Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011

Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011

Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011

Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011

FULL-SERVICE RESTAURANTS IN THE PHILIPPINES

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 26 FSR by Subsector: Units/Outlets 2001-2006

Table 27 FSR by Subsector: Transactions 2001-2006

Table 28 FSR by Subsector: Foodservice Value 2001-2006

Table 29 FSR by Subsector: % Volume Growth 2001-2006

Table 30 FSR by Subsector: % Transaction Growth 2001-2006

Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006

Table 32 Global Brand Owner Shares of Chained FSR 2002-2006

Table 33 Brand Shares of Chained FSR 2003-2006

Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011

Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011

Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011

Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011

Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011

Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011

FAST FOOD IN THE PHILIPPINES

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 40 Fast Food by Subsector: Units/Outlets 2001-2006

Table 41 Fast Food by Subsector: Transactions 2001-2006

Table 42 Fast Food by Subsector: Foodservice Value 2001-2006

Table 43 Fast Food by Subsector: % Volume Growth 2001-2006

Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006

Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006

Table 46 Sales of Bakery Products Fast Food by Type 2006

Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006

Table 48 Brand Shares of Chained Fast Food 2003-2006

Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011

Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011

Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011

Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011

Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011

Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011

100% HOME DELIVERY/TAKEAWAY IN THE PHILIPPINES

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006

Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006

Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006

Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006

Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006

Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006

Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006

Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006

Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011

Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011

Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011

Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011

Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011

Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011

SELF-SERVICE CAFETERIAS IN THE PHILIPPINES

TRENDS

STREET STALLS/KIOSKS IN THE PHILIPPINES

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 69 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006

Table 70 Street Stalls/Kiosks by Subsector: Transactions 2001-2006

Table 71 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006

Table 72 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006

Table 73 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006

Table 74 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006

Table 75 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006

Table 76 Brand Shares of Chained Street Stalls/Kiosks 2003-2006

Table 77 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011

Table 78 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011

Table 79 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011

Table 80 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011

Table 81 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011

Table 82 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011

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