Consumer Foodservice in the US
Euromonitor International's Consumer Foodservice in the US report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 127 | Publication date: Sep 2007
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Full-service restaurants visits down in 2006
Transaction growth within full-service restaurants was slightly lower during 2006 than the review period average. The sector as a whole struggled to increase customer counts as people limited their visits to higher-priced casual dining restaurants in response to rising petrol prices and a weakening housing market. Full-service restaurants was able to maintain historic value growth rates by raising average check prices. Fast food operators were less vulnerable to traffic slowdowns due to their value-based positioning. Fast casual dining operators, positioned between fast food and full-service restaurants in terms of price and product quality, benefited from consumers’ frugality.
Other parts of the day seen as source of same-store value sales growth
Fast food brands see expansion into other parts of the day as an essential strategy for securing value growth in a crowded market. In March 2006, McDonald’s offered a serious challenge to Starbucks’ dominance of premium coffee with the launch of its own premium line, which quickly gained consumer acceptance. It also noticed that consumer demand for on-the-go food at odd hours is growing, and focused on expanding its late-night sales by staying open longer and offering more portable items. Other leading operators such as Taco Bell and Burger King undertook similar initiatives to capitalise on late-night hunger.
Strategy imitation abounds
The US consumer foodservice industry is very mature, resulting in intense competition and imitation among leading operators. Most full-service restaurant chains competing within casual dining struggled during 2006, in part because they failed to differentiate themselves. The difficulties experienced by the leading brand Applebee’s Neighborhood Grill & Bar, which is designed to appeal to the lowest common denominator, were indicative of the ‘sameness’ that is plaguing full-service restaurants.
Intense competition within fast food motivated operators to capture customers from elsewhere. For example, as of 2008 three of the top five fast food chains will offer premium coffee on a nationwide basis. Similarly, brands such as KFC and Panera Bread Co are looking to leverage their products as a cheaper and more convenient alternative to takeaway from full-service restaurants.
Independents are better positioned to capitalise on the organic trend
The demand for organic or locally grown ingredients in menu items remains limited; however these are important to the rapidly growing baby-boomer segment. As of 2007, chains are not well positioned to take advantage of the interest in organic products, due to their nationally standardised menus and sourcing strategies. Independent operators, which have greater flexibility in these areas, have utilised organic or locally inspired menu items to differentiate themselves from stronger chained competitors.
A few chained operators are responding to this tend by marketing their selections as ‘fresh’, ‘natural’ or ‘seasonally inspired’, which US consumers tend to see in the same positive light as organic.
Spending on food away from home to accelerate over the forecast period
Forecast constant value growth for consumer foodservice will marginally outpace that of the review period as busy consumers continue their migration to the convenience of food prepared outside the home. Growth in the number of outlets will slow down over the forecast period as operators focus on maximising sales from existing stores with later hours and increased menu variety. Transaction growth will also be more limited as expansion by specialist coffee shops slows down.
Table of contents
CONSUMER FOODSERVICE IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Full-service restaurants visits down in 2006
Other parts of the day seen as source of same-store value sales growth
Strategy imitation abounds
Independents are better positioned to capitalise on the organic trend
Spending on food away from home to accelerate over the forecast period
KEY TRENDS AND DEVELOPMENTS
Trans fats ban and menu labelling
Spanning different parts of the day
Rise in non-traditional households
Healthy choices as a source of brand differentiation
Ethnic flavours set to expand
Trading up, trading down
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published data comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2001-2005
Table 13 Foodservice Revenue/Number of Outlets 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
BURGER KING HOLDINGS INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Burger King Holdings Inc: Key Facts
Summary 3 Burger King Holdings Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Burger King Holdings Inc: Competitive Position 2006
CBRL GROUP INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 CBRL Group Inc: Key Facts
Summary 6 CBRL Group Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 CBRL Group Inc: Competitive Position 2006
DOCTOR'S ASSOCIATES INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Doctors’ Associates Inc: Key Facts
Summary 9 Doctor’s Associates Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Doctor’s Associates Inc: Competitive Position 2006
DOMINO'S PIZZA INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Domino’s Pizza Inc: Key Facts
Summary 12 Domino’s Pizza Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Domino’s Pizza Inc: Competitive Position 2006
DUNKIN' BRANDS INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Dunkin’ Brands Inc: Key Facts
Summary 15 Dunkin’ Brands Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Dunkin’ Brands Inc: Competitive Position 2006
IHOP CORP - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 IHOP Corp: Key Facts
Summary 18 IHOP Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 IHOP Corp: Competitive Position 2006
MCDONALD'S CORP - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 McDonald’s Corp: Key Facts
Summary 21 McDonald’s Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 McDonald’s Corp: Competitive Position 2006
PANERA BREAD CO - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Panera Bread Co: Key Facts
Summary 24 Panera Bread Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 Panera Bread Co: Competitive Position 2006
WENDY'S INTERNATIONAL INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Wendy’s International Inc: Key Facts
Summary 27 Wendy’s International Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 28 Wendy’s International Inc: Competitive Position 2006
YUM! BRANDS INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Yum! Brands Inc: Key Facts
Summary 30 Yum! Brands Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 31 Yum! Brands Inc: Competitive Position 2006
CAFéS/BARS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 15 Cafés/Bars by Subsector: Transactions 2001-2006
Table 16 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 17 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 19 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 20 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 21 Brand Shares of Chained Cafés/Bars 2003-2006
Table 22 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 27 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 FSR by Subsector: Units/Outlets 2001-2006
Table 29 FSR by Subsector: Transactions 2001-2006
Table 30 FSR by Subsector: Foodservice Value 2001-2006
Table 31 FSR by Subsector: % Volume Growth 2001-2006
Table 32 FSR by Subsector: % Transaction Growth 2001-2006
Table 33 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 34 Global Brand Owner Shares of Chained FSR 2002-2006
Table 35 Brand Shares of Chained FSR 2003-2006
Table 36 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 38 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 41 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Fast Food by Subsector: Units/Outlets 2001-2006
Table 43 Fast Food by Subsector: Transactions 2001-2006
Table 44 Fast Food by Subsector: Foodservice Value 2001-2006
Table 45 Fast Food by Subsector: % Volume Growth 2001-2006
Table 46 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 47 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 48 Sales of Bakery Products Fast Food by Type 2006
Table 49 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 50 Brand Shares of Chained Fast Food 2003-2006
Table 51 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 56 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 62 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 63 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 64 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 72 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 73 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 75 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 76 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 77 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 78 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 83 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 84 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 89 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 90 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011