Consumer Foodservice in the US
Euromonitor International's Consumer Foodservice in the US report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 197 | Publication date: Jul 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
US Economic Woes Cool Restaurant Industry
In the first half of 2007, the US foodservice industry maintained its robust growth rate, driven by continued expansion of the fast casual subsector, coffee specialists and premiumisation in the fast food sector. However, in the second half of 2007, the industry faced significant headwinds as the looming US sub-prime mortgage crisis and the bursting of the housing bubble became a reality. Economic uncertainty, high mortgage payments and low equity made many US consumers more conservative spenders on food away from home and limited restaurants' ability to raise prices to cope with food price inflation.
Consumers Demand More for Less
As Americans have become more selective regarding where they eat out, restaurants have had to become increasingly adapt at differentiating themselves in an already crowded marketplace. Americans became more accustomed to premium ingredients and a premium dining experience over the review period, but remained reluctant to spend on them. Restaurants that were able to provide a premium experience at an affordable price drew in those consumers reluctant to part with their limited disposable income. Offering healthy menu alternatives is another point of differentiation that is gaining steam in the restaurant industry.
Other Parts of the Day Seen as Source of Same-store Value Sales Growth
Fast food brands see expansion into other parts of the day as an essential strategy for securing value growth in a crowded market. In March 2006, McDonald's offered a serious challenge to Starbucks' dominance of premium coffee with the launch of its own premium line. The company followed that up with iced coffee in 2007, and is currently testing an espresso-based beverage offering, which is expected to be launched nationwide some time in 2009. Growth is also being driven by the late night day parts, as restaurant operators are noticing more consumers eating at odd hours. Leading operators, such as Taco Bell and McDonald's, which tend to be open longer, are well positioned to capitalise on late-night hunger. Finally, companies are looking to be a more meaningful option in the mid-afternoon snack day part, offering small portable portions that can be seen as a mid-afternoon treat.
Independent Operators Prove to be More Nimble at Responding to Changing Consumer Trends
Chained brands are designed to appeal to a mass national audience and tend to have a rigid menu programme that changes from the top. This strategy allows for economies of scale in terms of sourcing, brand development and operations, but leads to a high level of homogeneity between units within a chain and among similarly positioned competitors. In times of economic uncertainty, consumers are looking for a more distinctive experience, in terms of premium décor, innovative menu/flavours, or organic ingredients. Independent operators, especially in full-service restaurants, where consumers give more weight to the dining experience, are better positioned to adapt their menus or concepts to local needs or desires.
Industry Growth Slows in the Forecast Period
Annual average value growth, in constant value terms, is expected to be slightly lower in the forecast period than it was during the review period. Meanwhile, transaction and outlet growth will be significantly slower. Poor US economic growth is predicted to last into 2009, at the earliest, leading to more consumers becoming restrictive spenders on dining out. Additionally, the growth in coffee shops and fast casual dining operators – which was robust between 2002 and 2007 – will be markedly slower between 2007 and 2012, as fast food operators become increasingly adapt at replicating the premium coffee and experience proposition.
Table of contents
CONSUMER FOODSERVICE IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
US Economic Woes Cool Restaurant Industry
Consumers Demand More for Less
Other Parts of the Day Seen as Source of Same-store Value Sales Growth
Independent Operators Prove to be More Nimble at Responding to Changing Consumer Trends
Industry Growth Slows in the Forecast Period
KEY TRENDS AND DEVELOPMENTS
Spanning Different Day Parts
Trading Up, Trading Down
Trans Fats Ban and Menu Labelling
Healthy Choices as a Source of Brand Differentiation
Socially Responsible Business Is Catching Momentum in Foodservice
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in vs Takeaway 2007
Table 5 Consumer Foodservice by Food vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2001-2006
Table 13 Foodservice Revenue/Number of Outlets 2002-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
BURGER KING HOLDINGS INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Burger King Holdings Inc: Key Facts
Summary 3 Burger King Holdings Inc: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Burger King Holdings Inc: Competitive Position 2007
CBRL GROUP INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 CBRL Group: Key Facts
Summary 6 CBRL Group Inc: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 CBRL Group Inc: Competitive Position 2007
DOCTOR'S ASSOCIATES INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Doctor's Associates Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Doctor's Associates Inc: Competitive Position 2007
DOMINO'S PIZZA INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Domino's Pizza Inc: Key Facts
Summary 11 Domino's Pizza Inc: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Domino's Pizza Inc: Competitive Position 2007
DUNKIN' BRANDS INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Dunkin' Brands Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Dunkin' Brands Inc: Competitive Position 2007
IHOP CORP - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 IHOP Corp: Key Facts
Summary 16 IHOP Corp: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 IHOP Corp: Competitive Position 2007
MCDONALD'S CORP - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 McDonald's Corp: Key Facts
Summary 19 McDonald's Corp: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 20 McDonald's Corp: Competitive Position 2007
PANERA BREAD CO - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Panera Bread Co: Key Facts
Summary 22 Panera Bread Co: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 23 Panera Bread Co: Competitive Position 2007
WENDY'S INTERNATIONAL INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Wendy's International Inc: Key Facts
Summary 25 Wendy's International Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 26 Wendy's: Competitive Position 2007
YUM! BRANDS INC - CONSUMER FOODSERVICE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Yum! Brands Inc: Key Facts
Summary 28 Yum! Brands Inc: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 29 Yum! Brands Inc: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 15 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 16 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 19 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 25 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 31 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 34 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 37 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 43 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 46 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 49 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 50 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 85 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 87 Cafés/Bars by Subsector: Transactions 2002-2007
Table 88 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 89 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 91 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 92 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 93 Brand Shares of Chained Cafés/Bars 2004-2007
Table 94 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 99 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 FSR by Subsector: Units/Outlets 2002-2007
Table 101 FSR by Subsector: Transactions 2002-2007
Table 102 FSR by Subsector: Foodservice Value 2002-2007
Table 103 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 104 FSR by Subsector: % Transaction Growth 2002-2007
Table 105 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 106 Global Brand Owner Shares of Chained FSR 2003-2007
Table 107 Brand Shares of Chained FSR 2004-2007
Table 108 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 110 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 113 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 114 Fast Food by Subsector: Units/Outlets 2002-2007
Table 115 Fast Food by Subsector: Transactions 2002-2007
Table 116 Fast Food by Subsector: Foodservice Value 2002-2007
Table 117 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 118 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 119 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 120 Sales of Bakery Products Fast Food by Type 2006-2007
Table 121 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 122 Brand Shares of Chained Fast Food 2004-2007
Table 123 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 128 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 134 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 135 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 136 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 142 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Self-service Cafeterias: Units/Outlets 2002-2007
Table 144 Self-service Cafeterias: Transactions 2002-2007
Table 145 Self-service Cafeterias: Foodservice Value 2002-2007
Table 146 Self-service Cafeterias: % Units/Outlets Growth 2002-2007
Table 147 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 148 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 149 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 150 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 151 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 152 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 154 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012
Table 155 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 156 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 157 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 158 Street Stalls/Kiosks: Transactions 2002-2007
Table 159 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 160 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 161 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 162 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 163 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 164 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 166 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 167 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 168 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012