Consumer Lifestyles in Canada
Euromonitor International's Consumer Lifestyles in Canada report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, and home ownership trends. Use this report to understand the factors influencing a nation's lifestyle choices.
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Chapters: 22 | Tables: 189 | Publication date: May 2006
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Table of contents
1. INTRODUCTION
2. POPULATION
2.1 POPULATION BY AGE
A small population in comparison with its large territory
Still growing, but at a slower pace
Market opportunities created by the ageing population
Younger groups can also be lucrative
Table 1 Population by Age: 1990-2015
Table 2 Population by Age (% Analysis): 1990-2015
Table 3 Population by Age (Growth): 1990-2015/2000-2015
2.2 MALE POPULATION BY AGE
Male: a waning share of the population
But a growing per capita expenditure
Table 4 Male Population by Age: 1990-2015
Table 5 Male Population by Age (% Analysis): 1990-2015
Table 6 Male Population by Age (Growth): 1990-2015/2000-2015
2.3 FEMALE POPULATION BY AGE
Table 7 Female Population by Age: 1990-2015
Table 8 Female Population by Age (% Analysis): 1990-2015
Table 9 Female Population by Age (Growth): 1990-2015/2000-2015
2.4 FERTILITY AND BIRTH
A declining fertility rate
Family starts later in life
Broad awareness and practise of birth control
Table 10 Fertility and Birth: 1990/1995/2000/2003-2005
Table 11 Fertility and Birth (Growth): 1990-2005/2000-2005
2.5 POPULATION BY MARITAL STATUS
Rising number of small households enlarge market opportunities
Table 12 Population by Marital Status: 1990/1995/2000/2003-2005
Table 13 Population by Marital Status (% Analysis): 1990/1995/2000/2003-2005
Table 14 Population by Marital Status (Growth): 1990-2005/2000-2005
2.6 POPULATION BY EDUCATIONAL ATTAINMENT
A trend towards higher education
Table 15 Population by Educational Attainment: 1990/1995/2000/2003-2005
Table 16 Population by Educational Attainment (Growth): 1990-2005/2000-2005
2.7 POPULATION BY ETHNICITY/RACE
Large immigration programmes boost diversity
Multi-ethnic cities
Table 17 Population by Ethnicity/Race: 1990/1995/2000/2003-2005
Table 18 Population by Ethnicity/Race (% Analysis): 1990/1995/2000/2003-2005
Table 19 Population by Ethnicity/Race (Growth): 1990-2005/2000-2015
2.8 POPULATION BY RELIGION
Dominance of Western religions
Immigration as a key factor
Table 20 Population by Religion: 1990/1995/2000/2003-2005
Table 21 Population by Religion (% Analysis): 1990/1995/2000/2003-2005
Table 22 Population by Religion (Growth): 1990-2005/2000-2005
3. CONSUMER SEGMENTATION
3.1 INFANTS AND BABIES
A declining number of babies and infants
The solution: encouraging immigration
Higher spending per baby/infant
Table 23 Babies and Infants: 1990-2015
Table 24 Babies and Infants (Growth): 1990-2015/2000-2015
3.2 CHILDREN
Declining share of young children, but growing expenditure
Children increasingly recognised as a powerful consumer group
Enhanced by dual income families
Stricter regulations to be implemented
Table 25 Children: 1990-2015
Table 26 Children (Growth): 1990-2015/2000-2015
3.3 TWEENAGERS
Importance of branding
Pocket spending varies according to region
Influence on adult spending
Table 27 Tweenagers: 1990-2015
Table 28 Tweenagers (Growth): 1990-2015/2000-2015
3.4 TEENAGERS
An important spending group
Hungry consumers of technology
Table 29 Teenagers: 1990-2015
Table 30 Teenagers (Growth): 1990-2015/2000-2015
3.5 STUDYING AGE
Electronics, computers and clothing as main spending areas
Table 31 Studying Age: 1990-2015
Table 32 Studying Age (Growth): 1990-2015/2000-2015
3.6 YOUNG ADULTS
Spending is highly discretionary
Table 33 Young Adults: 1990-2015
Table 34 Young Adults (Growth): 1990-2015/2000-2015
3.7 MIDDLE-AGED ADULTS
The largest segment of the population
Thoughtful about expenditure
Table 35 Middle-Aged Adults: 1990-2015
Table 36 Middle-Aged Adults (Growth): 1990-2015/2000-2015
3.8 BABY BOOMERS
Indulge themselves
More active spenders
Table 37 Baby Boomers: 1990-2015
Table 38 Baby Boomers (Growth): 1990-2015/2000-2015
3.9 PENSIONERS
Two types of consumer groups
Table 39 Pensioners: 1990-2015
Table 40 Pensioners (Growth): 1990-2015/2000-2015
3.10 SINGLE PARENT HOUSEHOLDS
Need for quick and convenient solutions
Shopping at discounters and mass merchandisers
Table 41 Single-Parent Households: 1990-2015
Table 42 Single-Parent Households (Growth): 1990-2015/2000-2015
3.11 SINGLE PERSON HOUSEHOLDS
Over 40% of households will be single person households in 2015
Popularity of smaller accommodation
Kitchen appliances, audio visual and computer equipment needed for each household
Table 43 Single Person Households: 1990-2015
Table 44 Single Person Households (Growth): 1990-2015/2000-2015
3.12 DINKS (DOUBLE INCOME NO KIDS)
DINKS: an increasing lifestyle choice
Expected to grow further
More spending on indulgence and entertainment activities
Table 45 Double Income No Kids: 1995-2015
Table 46 Double Income No Kids (Growth): 1995-2015/2000-2015
3.13 FAMILIES
A growing number of common-law unions
Table 47 Families: 1990-2015
Table 48 Families (Growth): 1990-2015/2000-2015
4. REGIONAL DEVELOPMENT
4.1 POPULATION DENSITY
80% of Canada's population lives within 100 kilometres of the US border
Immigration to boost density
Table 49 Population Density: 1990-2015
Table 50 Population Density (Growth): 1990-2015/2000-2015
4.2 POPULATION BY URBAN/RURAL LOCATION
Continual move away from rural areas
Population growth in rural areas adjacent to cities
Technology hampers urban migration
Table 51 Population by Urban/Rural Location: 1990-2015
Table 52 Population by Urban/Rural Location (% Analysis): 1990-2015
Table 53 Population by Urban/Rural Location (Growth): 1990-2015/2000-2015
4.3 POPULATION OF FOREIGN CITIZENS
Large diversity in the Canadian population
4.4 REFUGEES AND ASYLUM SEEKERS
A growing number of refugees and asylum seekers
Afghanistan as the most important home country of refugees
Table 54 Refugees and Asylum Seekers: 2000-2005
4.5 MIGRATION RATES
Greater percentage of new residents gaining legal citizenship deceive figures
Alberta: the new Eldorado
Immigration in favour of inter-province migrations
Table 55 Migration Rate: 1990/1995/2000/2003-2005
Table 56 Migration Rate (Growth): 1990-2005/2000-2005
4.6 POPULATION OF MAJOR CITIES
Toronto – the business centre
Montreal suffers from identity problems
Ottawa – the administrative capital
Calgary – the fastest growing city
Table 57 Population of Major Cities: 1990/1995/2000/2003-2005
Table 58 Population of Major Cities (Growth): 1990-2005/2000-2005
5. HOME OWNERSHIP
5.1 HOUSING STOCK
Constant renewal of the housing stock
DIY/hardware, building materials and services benefits from continual renewal
Table 59 Total Housing Stock and New Dwellings Completed: 1990-2015
Table 60 Total Housing Stock and New Dwellings Completed (Growth): 1990-2015/2000-2015
5.2 NUMBER OF HOUSEHOLDS BY TENURE
The cost of renting continues to climb
Table 61 Number of Households by Tenure: 1990/1995/2000/2003-2005
Table 62 Number of Households by Tenure (% Analysis): 1990/1995/2000/2003-2005
Table 63 Number of Households by Tenure (Growth): 1990-2005/2000-2005
5.3 NUMBER OF HOUSEHOLDS BY TYPE OF DWELLING
New image for semi-detached houses
Apartment – a temporary option
Table 64 Number of Households by Type of Dwelling: 1990/1995/2000/2003-2005
Table 65 Number of Households by Type of Dwelling (% Analysis): 1990/1995/2000/2003-2005
Table 66 Number of Households by Type of Dwelling (Growth): 1990-2005/2000-2005
6. HOUSEHOLD PROFILES
6.1 HOUSEHOLDS BY NUMBER OF PERSONS
Smaller households have become the norm
Diverse market opportunities
Table 67 Households by Number of Persons: 1990/1995/2000/2003-2005
Table 68 Households by Number of Persons (% Analysis): 1990/1995/2000/2003-2005
Table 69 Households by Number of Persons (Growth): 1990-2003/2000/2003-2005
6.2 HOUSEHOLDS BY NUMBER OF ROOMS
Smaller households command smaller dwellings
Table 70 Households by Number of Rooms: 1990/1995/2000/2003-2005
Table 71 Households by Number of Rooms: 1990/1995/2000/2003-2005
Table 72 Households by Number of Rooms (Growth): 1990-2005/2000-2005
6.3 HOUSEHOLDS BY SEX AND AGE OF HEAD OF HOUSEHOLD
More female head of household
Follows the general ageing of the population
Table 73 Households by Sex and Age of Head of Household: 1990/1995/2000/2003-2005
Table 74 Households by Sex and Age of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 75 Households by Sex and Age of Head of Household (Growth): 1990-2005/2000-2005
6.4 HOUSEHOLDS BY EDUCATION OF HEAD OF HOUSEHOLD
Towards higher education
Table 76 Households by Education of Head of Household: 1990/1995/2000/2003-2005
Table 77 Households by Education of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 78 Households by Education of Head of Household (Growth): 1990-2005/2000-2005
6.5 HOUSEHOLDS BY SOCIO-ECONOMIC STATUS OF HEAD OF HOUSEHOLD
A definite trend towards self-employment
So easy to be self-employed
Table 79 Households by Socio-Economic Status of Head of Household: 1990/1995/2000/2003-2005
Table 80 Households by Socio-Economic Status of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 81 Number of Households by Socio-Economic Status of Head of Household (Growth): 1990-2005/2000-2005
6.6 OWNERSHIP OF HOUSEHOLD DURABLES
Communications and entertainment systems - the fastest growing
Good economy in favour of ownership
Table 82 Ownership of Household Durables by Type: 1990-2015
Table 83 Ownership of Household Durables by Type (Growth): 1990-2015/2000-2015
6.7 PET POPULATION
Cats and dogs the most popular pets
Ageing population favours pet ownership
7. LABOUR
7.1 EMPLOYED MALE POPULATION BY AGE
Less young, but more educated
Immigration as solution to maintain workforce
Table 84 Employed Male Population by Age Group: 1990/1995/2000/2003-2005
Table 85 Employed Male Population by Age Group (% Analysis): 1990/1995/2000/2003-2005
Table 86 Employed Male Population by Age Group (Growth): 1990-2005/2000-2005
7.2 EMPLOYED FEMALE POPULATION BY AGE
More women employed
Women are still less likely to be employed
Chances of employment increase with higher education
Gain in highly skilled occupations
Table 87 Employed Female Population by Age Group: 1990/1995/2000/2003-2005
Table 88 Employed Female Population by Age Group (% Analysis): 1990/1995/2000/2003-2005
Table 89 Employed Female Population by Age Group (Growth): 1990-2005/2000-2005
7.3 UNEMPLOYED MALE POPULATION BY AGE
A fluctuating unemployment rate
Table 90 Unemployed Male Population by Age Group: 1990/1995/2000/2000-2005
Table 91 Unemployed Male Population by Age Group (% Analysis): 1990/1995/2000/2003-2005
Table 92 Unemployed Male Population by Age Group (Growth): 1990-2005/2000-2005
7.4 UNEMPLOYED FEMALE POPULATION BY AGE
Net decline form 1990 to 2005
Young women more likely to be unemployed
Large differences between regions
Table 93 Unemployed Female Population by Age Group: 1990/1995/2000/2003-2005
Table 94 Unemployed Female Population by Age Group (% Analysis): 1990/1995/2000/2003-2005
Table 95 Unemployed Female Population by Age Group (Growth): 1990-2005/2000-2005
7.5 PART-TIME EMPLOYMENT BY SEX
Part-time workers are predominantly female
Women are also devoted to unpaid work
Table 96 Part-time Employment by Sex: 1990/1995/2000/2003-2005
Table 97 Part-time Employment by Sex (% Analysis): 1990/1995/2000/2003-2005
Table 98 Part-time Employment by Sex (Growth): 1990-2005/2000-2005
Table 99 Reasons for Part-time Work by Age Group: 2005
7.6 WORKING CONDITIONS
Working hours
Maternity and parental leave
Two weeks of leave entitlement
Holiday taking among Canadians
8. INCOME
8.1 PERSONAL INCOME
Accentuation of disparities
Minimum wage varies between provinces
Table 100 Minimum Wage by Province: 2005
Tax rates and impact on disposable incomes and consumer spending habits
Personal savings rate plummets
Table 101 Mean Annual Gross and Disposable Income: 1990-2015
Table 102 Mean Annual Gross and Disposable Income (Growth): 1990-2015/2000-2015
8.2 AVERAGE ANNUAL DISPOSABLE INCOME BY EDUCATIONAL ATTAINMENT
Higher education synonymous with higher income
Enhanced discrepancies between low and high incomes
Table 103 Average Annual Disposable Income by Educational Attainment: 1990/1995/2000/2003-2005
Table 104 Average Annual Disposable Income by Educational Attainment (Growth): 1990-2005/2000-2005
8.3 AVERAGE ANNUAL DISPOSABLE INCOME BY SEX
Table 105 Mean Annual Disposable Income by Sex: 1990/1995/2000/2003-2005
Table 106 Mean Annual Disposable Income by Sex (Growth): 1990-2005/2000-2005
8.4 MEAN DISPOSABLE HOUSEHOLD INCOME
Slow rise in wages
Table 107 Mean Disposable Household Income: 1990-2015
Table 108 Mean Disposable Household Income (Growth): 1990-2015
8.5 NUMBER OF HOUSEHOLDS BY DISPOSABLE INCOME BRACKET
Little changes over the review period
Table 109 Number of Households by Disposable Income Bracket: 1990/1995/2000/2003-2005
Table 110 Number of Households by Disposable Income Bracket (% Analysis): 1990/1995/2000/2003-2005
Table 111 Number of Households by Disposable Income Bracket (Growth):
9. CONSUMER EXPENDITURE
9.1 CONSUMER EXPENDITURE BY PURPOSE
Strong growth
Strongest growth comes from education
Table 112 Consumer Expenditure by Purpose: 1990-2015
Table 113 Consumer Expenditure by Purpose (% Analysis): 1990-2015
Table 114 Consumer Expenditure by Purpose (Growth): 1990-2015
9.2 PRICE INDICES
Food gets more premium
Will China make clothing price drop?
Table 115 Price Indices: 1990/1995/2000/2003-2005
10. HEALTH
10.1 HEALTHCARE PROVISION
Universal access to healthcare for all Canadian citizens
Not all services are covered
A growing number of professionals despite the ‘brain-drain’
Table 116 Healthcare Workers: 1990/1995/2000/2003-2005
Table 117 Healthcare Workers (Growth): 1990-2005/2000-2005
10.2 MAJOR CAUSES OF DEATH BY DISEASE
74,000 die from heart disease each year
Lung: the most fatal cancer
Liver disease as the third most important killer
Life expectancy
Table 118 Major Causes of Death by Disease: 1990/1995/2000/2003-2005
Table 119 Major Causes of Death by Disease (Growth): 1990-2005/2000-2005
10.3 SMOKING
Smoking habits
Regulation becoming stricter
Strict advertising regulations
Federal Tobacco Control Strategy
Table 120 Smoking Prevalence Amongst the Population by Sex: 1990/1995/2000/2003-2005
Table 121 Smoking Prevalence Amongst the Population by Sex (Growth): 1990-2005/2000-2005
10.4 OBESITY
A growing concern
Consumer education
Table 122 Obese Population as % of Total: 1990/1995/2000/2003-2005
Table 123 Obese Population as a % of Total (Growth): 1990-2005/2000-2005
10.5 SEXUAL HEALTH
Contraception is well established
HIV/AIDS prevails
Federal initiatives
Table 124 Reported AIDS Cases: 1990/1995/2000/2003-2005
Table 125 Reported AIDS Cases (Growth): 1990-2005/2000-2005
10.6 HEALTH AND WELLNESS
Attitudes towards self-medication
Use of vitamins and other dietary/health supplements
Functional and organic food have dedicated yet limited appeal for Canadians
GM food still not labelled in Canada
Exercise and a healthy lifestyle
11. EDUCATION
11.1 PRIMARY AND SECONDARY EDUCATION
Schools in Canada are separated into four main divisions
Education is a provincial responsibility
Private schooling is the domain of the affluent or wealthy
11.2 TERTIARY EDUCATION
Towards higher education
Return to school is common
Table 126 Higher Education Students: 1990/1995/2000/2003-2005
12. EATING
12.1 HABITS
Time and budget drive habits
Increasingly busy lifestyle
Attitudes to healthy eating
50% of Canadian families eat every dinner together
Table 127 Percentage of Evening Meals With All Family Members Present: 2002
Diverse ethnicity supports popularity of ethnic cuisine
12.2 FRESH FOODS
A progressive shift from red to white meat
Decline of potatoes
Ethnicity boosts non-traditional food
Table 128 Consumption of Fresh Foods by Sector: 2000/2005
12.3 PACKAGED AND PROCESSED FOODS
Health, busy lifestyle and indulgence – a difficult combination
Table 129 Consumption of Packaged and Processed Foods by Sector: 2000/2005
12.4 EATING OUT
Eating out has increased in popularity
Quick Service Restaurants become healthier
Cafés/bars
The foodservice market is a significant contributor to the Canadian economy
Multi-ethnicity influences trends in eating out
Table 130 Expenditure on Eating Out by Sector: 2000-2005
Table 131 Expenditure on Eating Out by Sector (Growth): 2000/2005
13. DRINKING
13.1 HABITS
Sales of alcohol are largely government controlled
Drinking and driving
13.2 ALCOHOLIC DRINKS
Off-trade performs better than on-trade
FABs experienced the most important growth in percentage terms
A move towards premium
Table 132 Consumption of Alcoholic Drinks by Sector: 2000/2005
13.3 SOFT DRINKS
Popularity of healthy drinks
Caution towards tap water quality
Table 133 Consumption of Soft Drinks by Sector: 2000/2005
13.4 HOT DRINKS
Coffee as the most popular hot drink
Other beverages
Table 134 Consumption of Hot Drinks by Sector: 2000/2005
14. SHOPPING
14.1 FOOD
A large family
Fierce competition
Loyalty schemes and private labels are well-established among food retailers
Street food retailers do not risk online sales
Payment and return options
14.2 COSMETICS AND TOILETRIES
Change in family patterns impact cosmetics and toiletries sales in many ways
Cosmetics and toiletries ranges available for men
Boundaries between premium and mass distribution channels continue to erode
Table 135 Distribution Cosmetics and Toiletries –(Retail Sales % Breakdown): 2000-2006
14.3 CLOTHING AND FOOTWEAR
Towards non-traditional retailers
Popularity of mid-range casual clothing
14.4 LEISURE GOODS
Popularity of high-tech does not impinge on other sales
Internet and mass retailers are on the rise
14.5 HEALTHCARE
A growing need for healthcare
Self-management of personal health
Table 136 Leading Health Concerns of Canadians: 2001
Table 137 Distribution OTC Healthcare Canada- Retail Value rsp - % Breakdown
14.6 HOUSEHOLD GOODS AND HOME IMPROVEMENT
Large distribution network for household goods and home improvement
Household goods and home improvement reflect lifestyles
Development of online shopping
15. PERSONAL GROOMING
15.1 ATTITUDES
In Canada, 40 is the new 30
Prevalence of casual approach among men
Growing awareness of sun effects
Plastic surgery is becoming more common
Table 138 Expenditure on Cosmetics and Toiletries by Grooming Sector: 2000/2005
15.2 PERSONAL HYGIENE
Premium trend becomes stronger within baby toiletries
Need for identification
Table 139 Expenditure on Cosmetics and Toiletries by Personal Hygiene Sector: 2000/2005
16. FASHION
16.1 ATTITUDES
The great diversity of fashion
Definitely casual
Lifestyle brands emphasise their marketing mix
Dynamism of speciality children’s clothing
16.2 CLOTHING AND FOOTWEAR
Clothing and footwear enjoy good growth
Casual styles across all categories
Fashion boosts sales of accessories
Table 140 Expenditure on Clothing and Footwear: 1990/1995/2000/2003-2005
Table 141 Expenditure on Clothing and Footwear (% Analysis): 1990/1995/2000/2003-2005
Table 142 Expenditure on Clothing and Footwear (Growth): 1990-2005/2000-2005
17. LEISURE
17.1 HOME ENTERTAINMENT
Table 143 Participation in Leisure Activities by Gender: 2002
Table 144 Average Hours Per Week of Television Viewing: 2004
Table 145 Television Viewing by Type of Programme: 2004
17.2 GOING OUT
A wide range of activities and interests
Table 146 Profile of Heritage Institutions (excluding nature parks): 1993-2003
Table 147 Participation in Culture Activities by Gender: 2002
17.3 SPORT
A variety of sports
Health quest
Table 148 Most Popular Sports Among Canadian Adults
17.4 DIY AND GARDENING
Ageing of the population favours DIY and gardening sales
High value sectors provide strong support for overall market growth
Television programmes become a valuable marketing tool
Gardening a popular pastime in Canada
17.5 CULTURE
Gambling attracts visitors
Canada has a reputation for nature and wilderness
Winter activity as a solid base in Canada
Dynamism of Tourism Commissions supports growth of cultural tourism
Table 149 Tourist Attractions Visitors by Sector 1999-2004
18. PERSONAL FINANCE
18.1 BANKING AND PAYMENT SYSTEMS
Internet banking on the rise
Table 150 Number of bank ABMs across Canada: 1998-2004
Table 151 Transaction Volumes for Select Delivery Channels: 2003
Table 152 Number of Banks' ABM Transactions: 1999-2004
18.2 SAVINGS
18.3 FINANCIAL CARDS
Credit cards
Store credit card on the rise
Debit/Interac
Purchase habits by types of card
Rising use of debit cards supports increase in number of bank machines
Table 153 Value of Card Transactions by Card Sector: 1999-2003
Table 154 Main Areas of Consumer Spending by Card Sector: 2003
Table 155 Trends in Financial Cards: 2000-2005
Table 156 Financial Cards - Growth: 2000/2005
18.4 PENSIONS
Households in pre-retirement years have the highest amount in private pension assets
Households with no pension assets are not left out in the cold
19. MEDIA
19.1 TRENDS
Canadian content and ownership regulations
Table 157 Popular Media Pursuits among Canadian Adults: 2004
19.2 TELEVISIONS
Table 158 Television Viewing by Type of Programme: 2004
Table 159 Penetration of Televisions and Number of TV Channels: 1990/1995/2000/2003-2005
Table 160 Penetration of Televisions and Number of TV Channels (Growth): 1990-2005/2000-2005
19.3 CABLE AND SATELLITE TELEVISION
Satellite system progressively eating cable TV’s share
Table 161 Penetration of Cable and Satellite Television: 1990/1995/2000/2003-2005
Table 162 Penetration of Cable and Satellite Television (Growth): 1990-2005/2000-2005
Table 163 Forecast Penetration of Cable and Satellite Television: 2006/2008/2010/2015
Table 164 Forecast Penetration of Cable and Satellite Television (Growth): 2006-2010/2010-2015
20. COMMUNICATION
20.1 TRENDS
20.2 TELECOMMUNICATIONS
Fierce competition for long-distance calls
Table 165 Residential Telephone Service: 2002-2004
Table 166 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000/2003-2005
Table 167 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2005/2000-2005
Table 168 Forecast Mobile Phone Users: 2006/2008/2010/2015
Table 169 Forecast Mobile Phone Users (Growth): 2006-2010/2010-2015
20.3 PCS AND THE INTERNET
99% of PCs are online
E-commerce has exploded
Table 170 Characteristics of Household Internet users, by Location of Access 1999-2003
Table 171 E-commerce Sales in Canada: 2004
Table 172 Household PC Penetration and Internet Usage: 1990/1995/2000/2003-2005
Table 173 Household PC Penetration and Internet Usage (Growth): 1990-2005/2000-2005
Table 174 Forecast Household PC Penetration and Internet Usage: 2006/2008/2010/2015
Table 175 Forecast Household PC Penetration and Internet Usage (Growth): 2006-2010/2010-2015
21. TRANSPORT
21.1 TRENDS
Government transportation policy
Road passenger transportation
Rail passenger transportation
Air passenger transportation
Safety – Public confidence
Table 176 Government’s Gross and Net Expenditure on Transportation: 2000/2001-2005
Table 177 Trip Purchase For Light Vehicles: 2003
Table 178 Public's Confidence Rating of the Safety and Security of Air, Rail, Marine and Road Travel: 2005
Table 179 Summary Of Transportation Safety Statistics By Mode: 2004
21.2 CONSUMER EXPENDITURE
Fluctuate with price variations
Table 180 Consumer Expenditure on Transport by Sector: 1990/1995/2000/2003-2005
Table 181 Consumer Expenditure on Transport by Sector (% Analysis): 1990/1995/2000/2003-2005
Table 182 Consumer Expenditure on Transport by Sector (Growth): 1990-2005/2000-2005
22. TRAVEL AND TOURISM
22.1 TRENDS
Baby boomers and females as the most important holiday takers
Length of trip - a trend towards shorter trip
The most popular time to travel in Canada is the summer
Growth in the market for outgoing tourism
Popularity of domestic tourism
Table 183 Holiday Taking by Demographic Groupings 1999-2004
Table 184 Holiday Taking by Length of Trip: 1999-2004
Table 185 Month in Which Holidays Are Taken: 2004
Table 186 Total Number of Domestic and International Trips: 1999-2004
Table 187 Total Number of Domestic and International Trips: 1999-2004
Table 188 Trends in Travel and Tourism: 2000-2005
Table 189 Trends in Travel and Tourism Expenditure: 2000-2005