Consumer Lifestyles in Indonesia

Euromonitor International's Consumer Lifestyles in Indonesia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, and home ownership trends. Use this report to understand the factors influencing a nation's lifestyle choices.

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Table of contents

STRUCTURE OF THE REPORT

CONSUMER TRENDS

INCREASING DISPOSABLE INCOMES PROVIDE CONSUMERS WITH MORE ACCESS TO GOODS AND SERVICES

Outlook

Impact

SHRINKING INDONESIAN HOUSEHOLDS SPUR DEMAND FOR NEW PRODUCTS AND SERVICES

Outlook

Impact

INCREASING RATE OF URBANISATION AFFECTS CONSUMER FOOD CHOICES

Outlook

Impact

AWARENESS OF HEALTH AND WELLNESS ISSUES GROWING IN INDONESIA

Outlook

Impact

ADVANCING TECHNOLOGY SHAPES CONSUMER DEMAND FOR LEISURE AND COMMUNICATIONS PRODUCTS

Outlook

Impact

POPULATION

POPULATION CHANGE

Impact

POPULATION BY GENDER

POPULATION BY MARITAL STATUS

Impact

POPULATION BY EDUCATION

POPULATION BY RURAL/URBAN AREAS

Impact

Table 1 Population by Age and Gender: 1995/2000/2005/2007/2010/2015

Table 2 Population by Age and Gender (% Analysis and % Growth): 1995/2007/2015/1995-2007/2007-2015

Table 3 Median Age of Population: 1995/2000/2005/2007/2010/2015

Table 4 Median Age of Population (Growth): 1995-2007/2007-2015

Table 5 Population Change: 1995/2000/2002/2004/2006-2007

Table 6 Population Change (% Growth): 1995-2007/2000-2007

Table 7 Birth Rates: 1995/2000/2002/2004/2006-2007

Table 8 Death Rates: 1995/2000/2002/2004/2006-2007

Table 9 Birth Rates (Actual Growth): 1995-2007/2000-2007

Table 10 Death Rates (Actual Growth): 1995-2007/2000-2007

Table 11 Fertility and Birth: 1995/2000/2002/2004/2006-2007

Table 12 Fertility and Birth (Growth): 1995-2007/2000-2007

Table 13 Population by Marital Status: 1995/2000/2002/2004/2006-2007

Table 14 Population by Marital Status (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 15 Marriage Rates: 1995/2000/2002/2004/2006-2007

Table 16 Divorce Rates: 1995/2000/2002/2004/2006-2007

Table 17 Marriage Rates (Actual Growth): 1995-2007/2000-2007

Table 18 Divorce Rates (Actual Growth): 1995-2007/2000-2007

Table 19 Population by Highest Educational Attainment: 1995/2000/2002/2004/2006-2007

Table 20 Population by Highest Educational Attainment (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 21 Literacy Rates: 1995/2000/2002/2004/2006-2007

Table 22 Literacy Rates (Actual Growth): 1995-2007/2000-2007

Table 23 Population by Urban/Rural Locations and Major Cities: 1995/2000/2002/2004/2006-2007

Table 24 Population by Urban/Rural Locations and Major Cities (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 25 Population Density: 1995/2000/2002/2004/2006-2007

Table 26 Population Density (% Growth): 1995-2007/2000-2007

CONSUMER SEGMENTATION

BABIES AND INFANTS

Impact

KIDS

Impact

TWEENAGERS

Impact

TEENS

Impact

STUDENTS

Impact

PEOPLE IN THEIR TWENTIES

Impact

PEOPLE IN THEIR THIRTIES

Impact

MIDDLE-AGED ADULTS

Impact

PENSIONERS

Impact

Table 27 Babies and Infants: 1995/2000/2005/2007/2010/2015

Table 28 Babies and Infants (% Growth): 1995-2007/2007-2015

Table 29 Kids: 1995/2000/2005/2007/2010/2015

Table 30 Kids (% Growth): 1995-2007/2007-2015

Table 31 Tweenagers: 1995/2000/2005/2007/2010/2015

Table 32 Tweenagers (% Growth): 1995-2007/2007-2015

Table 33 Teens: 1995/2000/2005/2007/2010/2015

Table 34 Teens (% Growth): 1995-2007/2007-2015

Table 35 People in their Twenties: 1995/2000/2005/2007/2010/2015

Table 36 People in their Twenties (% Growth): 1995-2007/2007-2015

Table 37 People in their Thirties: 1995/2000/2005/2007/2010/2015

Table 38 People in their Thirties (% Growth): 1995-2007/2007-2015

Table 39 Middle-aged Adults: 1995/2000/2005/2007/2010/2015

Table 40 Middle-aged Adults (% Growth): 1995-2007/2007-2015

Table 41 Older Population: 1995/2000/2005/2007/2010/2015

Table 42 Older Population (% Growth): 1995-2007/2007-2015

HOUSEHOLD PROFILES

HOUSEHOLDS BY NUMBER OF OCCUPANTS

Impact

HOUSEHOLD ANNUAL DISPOSABLE INCOME

Impact

HOME OWNERSHIP

Impact

POSSESSION OF HOUSEHOLD DURABLES

Impact

PET OWNERSHIP

Impact

Table 43 Households by Number of Occupants: 1995/2000/2002/2004/2006-2007

Table 44 Households by Number of Occupants (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 45 Occupants per Household: 1995/2000/2002/2004/2006-2007

Table 46 Occupants per Household (Actual Growth): 1995-2007/2000-2007

Table 47 Number of Households by Disposable Income Bracket: 1995/2000/2002/2004/2006-2007

Table 48 Number of Households by Disposable Income Bracket (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 49 Total Housing Stock and New Dwellings Completed: 1995/2000/2005/2007/2010/2015

Table 50 Total Housing Stock and New Dwellings Completed (% Growth): 1995-2007/2007-2015

Table 51 Households by Tenure and Type of Dwelling: 1995/2000/2005/2007/2010/2015

Table 52 Households by Tenure and Type of Dwelling (% Analysis and % Growth): 1995/2000/2007/1995-2007/2007-2015

Table 53 Households by Number of Rooms: 1995/2000/2002/2004/2006-2007

Table 54 Households by Number of Rooms (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 55 Ownership of Household Durables: 1995/2000/2005/2007/2010/2015

Table 56 Ownership of Household Durables by Type (Actual Growth): 1995-2007/2007-2015

Table 57 Pet Population: 2000/2002/2003/2004/2006/2007

HOUSEHOLD SEGMENTATION

SINGLE-PERSON HOUSEHOLDS

Impact

COUPLES WITHOUT CHILDREN

Impact

COUPLES WITH CHILDREN

Impact

SINGLE-PARENT FAMILIES

Impact

Table 58 Households by Type: 1995/2000/2005/2007/2010/2015

Table 59 Households by Type (% Analysis and % Growth) 1995/2007/2015: /1995-2007/2007-2015

LABOUR

WORKING CONDITIONS

EMPLOYED POPULATION BY AGE

UNEMPLOYED POPULATION BY AGE

PART-TIME EMPLOYMENT

Table 60 Employed Population by Age Group: 1995/2000/2002/2004/2006-2007

Table 61 Employed Population by Age Group (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 62 Unemployed Population by Age Group: 1995/2000/2002/2004/2006-2007

Table 63 Unemployed Population by Age Group (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 64 Unemployment Rate: 1995/2000/2002/2004/2006-2007

Table 65 Unemployment Rate (Actual Growth): 1995-2007/2000-2007

Table 66 Part-Time Employment by Gender: 1995/2000/2002/2004/2006

Table 67 Part-Time Employment by Gender (% Analysis and % Growth) 1995/2000/2006: /1995-2006/2000-2006

INCOME

ANNUAL DISPOSABLE INCOME

INCOME BY EDUCATIONAL ATTAINMENT

INCOME BY GENDER

Table 68 Mean Annual Disposable Income by Education and Gender: 1995/2000/2002/2004/2006-2007

Table 69 Mean Annual Disposable Income by Education and Gender (% Growth): 1995-2007/2000-2007

CONSUMER EXPENDITURE

Impact

Table 70 Consumer Expenditure by Broad Category: 1995/2000/2005/2007/2010/2015

Table 71 Consumer Expenditure by Broad Category (% Analysis and % Growth) 1995/2007/2015: /1995-2007/2007-2015

Table 72 Consumer Expenditure by Commodity Type: 1995/2000/2005/2007/2010/2015

Table 73 Consumer Expenditure by Commodity Type (% Analysis and % Growth) 1995/2007/2015: /1995-2007/2007-2015

Table 74 Consumer Prices and Costs: 1995/2000/2002/2004/2006-2007

Table 75 Consumer Prices and Costs (Actual Growth): 1995-2007/2000-2007

EATING HABITS

SPENDING ON FOOD

Impact

SHOPPING FOR FOOD

Impact

EATING PREFERENCES

COOKING HABITS

Table 76 Consumer Expenditure on Food: 1995/2000/2002/2004/2006-2007

Table 77 Consumer Expenditure on Food (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 78 Per Capita Expenditure on Food: 1995/2000/2002/2004/2006-2007

Table 79 Per Capita Expenditure on Food (% Growth): 1995-2007/2000-2007

DRINKING AND SMOKING

SPENDING ON ALCOHOLIC DRINKS

Impact

SPENDING ON SOFT DRINKS AND HOT DRINKS

Impact

SPENDING ON TOBACCO

Impact

Table 80 Consumer Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007

Table 81 Consumer Expenditure on Alcoholic Beverages and Tobacco (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 82 Per Capita Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007

Table 83 Per Capita Expenditure on Alcoholic Beverages and Tobacco (% Growth): 1995-2007/2000-2007

Table 84 Consumer Expenditure on Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007

Table 85 Consumer Expenditure on Non-alcoholic Beverages (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 86 Per Capita Expenditure on Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007

Table 87 Per Capita Expenditure on Non-alcoholic Beverages (% Growth): 1995-2007/2000-2007

BUYING ALCOHOL AND TOBACCO

BUYING SOFT DRINKS AND HOT DRINKS

DRINKING HABITS

SMOKING HABITS

FASHION

SPENDING ON CLOTHING AND FOOTWEAR

Impact

SPENDING ON ACCESSORIES AND PERSONAL GOODS

Impact

SHOPPING FOR CLOTHING AND FOOTWEAR

Impact

SHOPPING FOR ACCESSORIES AND PERSONAL GOODS

Impact

TRADITIONAL CLOTHING

FASHION TRENDS

Impact

Table 88 Consumer Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006-2007

Table 89 Consumer Expenditure on Clothing and Footwear (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 90 Per Capita Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006-2007

Table 91 Per Capita Expenditure on Clothing and Footwear (% Growth): 1995-2007/2000-2007

Table 92 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2002/2004/2006-2007

Table 93 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Analysis and % Growth): 1995-2007/2000-2007

Table 94 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2002/2004/2006-2007

Table 95 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Growth): 1995-2007/2000-2007

HOUSING AND ASSOCIATED COSTS

SPENDING ON HOUSING

Impact

RENTING VERSUS BUYING

Impact

UTILITY COSTS

Impact

MAINTENANCE AND REPAIR

Impact

Table 96 Consumer Expenditure on Housing: 1995/2000/2002/2004/2006-2007

Table 97 Consumer Expenditure on Housing (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 98 Per Capita Expenditure on Housing: 1995/2000/2002/2004/2006-2007

Table 99 Per Capita Expenditure on Housing (% Growth): 1995-2007/2000-2007

HOUSEHOLD GOODS AND SERVICES

SPENDING ON HOUSEHOLD GOODS AND SERVICES

Impact

SHOPPING FOR HOUSEHOLD GOODS

Impact

DIY AND GARDENING

Impact

Table 100 Consumer Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006-2007

Table 101 Consumer Expenditure on Household Goods and Services (%Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 102 Per Capita Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006-2007

Table 103 Per Capita Expenditure on Household Goods and Services (% Growth): 1995-2007/2000-2007

HEALTH

SPENDING ON HEALTH GOODS AND MEDICAL SERVICES

Impact

HEALTHCARE SYSTEM

MAJOR CAUSES OF DEATH

PREVALENCE OF SMOKING

REPORTED AIDS CASES

DRUG ABUSE

HEALTH AND WELLNESS

Impact

Table 104 Consumer Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007

Table 105 Consumer Expenditure on Health Goods and Medical Services (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 106 Per Capita Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007

Table 107 Per Capita Expenditure on Health Goods and Medical Services (% Growth): 1995-2007/2000-2007

Table 108 Share of Total Health Expenditure in GDP: 1995/2000/2002/2004/2006

Table 109 Healthy Life Expectancy at Birth: 1995/2000/2002/2004/2006

Table 110 Healthcare Workers: 1995/2000/2002/2004/2006-2007

Table 111 Healthcare Workers (% Growth): 1995-2007/2000-2007

Table 112 Obese Population: 1995/2000/2002/2004/2006-2007

Table 113 Obese Population (Actual Growth): 1995-2007/2000-2007

Table 114 Smoking Prevalence: 2000/2002/2004/2006-2007

Table 115 Smoking Prevalence (Actual Growth): 2000-2007

Table 116 Reported AIDS Cases: 1995/2000/2002/2004/2006-2007

Table 117 Reported AIDS Cases (% Growth): 1995-2007/2000-2007

PERSONAL GROOMING

SPENDING ON COSMETICS AND TOILETRIES

Impact

SHOPPING FOR COSMETICS AND TOILETRIES

Impact

ATTITUDES TO PERSONAL GROOMING

Impact

Table 118 Consumer Expenditure on Personal Care: 1995/2000/2002/2004/2006-2007

Table 119 Consumer Expenditure on Personal Care (% Analysis and % Growth): 1995-2007/2000-2007

Table 120 Per Capita Expenditure on Personal Care: 1995/2000/2002/2004/2006-2007

Table 121 Per Capita Expenditure on Personal Care (% Growth): 1995-2007/2000-2007

EDUCATION

SPENDING ON EDUCATION

Impact

PRE-PRIMARY EDUCATION

PRIMARY AND SECONDARY EDUCATION

HIGHER EDUCATION

ADULT EDUCATION

Table 122 Consumer Expenditure on Education: 1995/2000/2002/2004/2006-2007

Table 123 Consumer Expenditure on Education (% Growth): 1995-2007/2000-2007

Table 124 Per Capita Expenditure on Education: 1995/2000/2002/2004/2006-2007

Table 125 Per Capita Expenditure on Education (% Growth): 1995-2007/2000-2007

TRANSPORT

SPENDING ON TRANSPORT

Impact

AIR TRANSPORT

Impact

ROAD TRANSPORT

Impact

RAIL TRANSPORT

Impact

TRANSPORT INFRASTRUCTURE

Table 126 Consumer Expenditure on Transport: 1995/2000/2002/2004/2006-2007

Table 127 Consumer Expenditure on Transport (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 128 Per Capita Expenditure on Transport: 1995/2000/2002/2004/2006-2007

Table 129 Per Capita Expenditure on Transport (% Growth): 1995-2007/2000-2007

COMMUNICATIONS AND THE INTERNET

SPENDING ON COMMUNICATIONS

Impact

TELEVISION, CABLE AND SATELLITE

Impact

PRINTED MEDIA

Impact

TELEPHONES

Impact

COMPUTERS AND THE INTERNET

Impact

E-COMMERCE

Impact

M-COMMERCE

Table 130 Consumer Expenditure on Communications: 1995/2000/2002/2004/2006-2007

Table 131 Consumer Expenditure on Communications (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 132 Per Capita Expenditure on Communications: 1995/2000/2002/2004/2006-2007

Table 133 Per Capita Expenditure on Communications (% Growth) 1995-2007/2000-2007:

Table 134 Penetration of Televisions and Number of TV Channels: 1995/2000/2002/2004/2006-2007

Table 135 Penetration of Televisions and Number of TV Channels (% Growth): 1995-2007/2000-2007

Table 136 Penetration of Cable and Satellite Television: 1995/2000/2002/2004/2006-2007

Table 137 Penetration of Cable and Satellite Television (% Growth): 1995-2007/2000-2007

Table 138 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1995/2000/2002/2004/2006

Table 139 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users(% Growth): 1995-2006/2000-2006

Table 140 Household PC Penetration and Internet Usage: 2000/2002/2004/2006-2007

Table 141 Household PC Penetration and Internet Usage (% Growth): 2000-2007

LEISURE AND RECREATION

SPENDING ON LEISURE AND RECREATION

Impact

SHOPPING FOR LEISURE GOODS

Impact

LEISURE TIME

PUBLIC HOLIDAYS AND GIFT OCCASIONS/CELEBRATIONS

CULTURE

SPORT AND EXERCISE

Impact

GOING OUT

Impact

TRAVEL AND TOURISM

Impact

Table 142 Consumer Expenditure on Leisure and Recreation: 1995/2000/2002/2004/2006-2007

Table 143 Consumer Expenditure on Leisure and Recreation (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 144 Per Capita Expenditure on Leisure and Recreation: 1995/2000/2002/2004/2006-2007

Table 145 Per Capita Expenditure on Leisure and Recreation (% Growth): 1995-2007/2000-2007

Table 146 Consumer Expenditure on Accommodation: 1995/2000/2002/2004/2006-2007

Table 147 Consumer Expenditure on Accommodation (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 148 Per Capita Expenditure on Accommodation: 1995/2000/2002/2004/2006-2007

Table 149 Per Capita Expenditure on Accommodation (% Growth): 1995-2007/2000-2007

EATING OUT

SPENDING ON CATERING

Impact

ATTITUDES TO EATING OUT

Table 150 Consumer Expenditure on Catering: 1995/2000/2002/2004/2006-2007

Table 151 Consumer Expenditure on Catering (% Growth): 1995-2007/2000-2007

Table 152 Per Capita Expenditure on Catering: 1995/2000/2002/2004/2006-2007

Table 153 Per Capita Expenditure on Catering (% Growth): 1995-2007/2000-2007

BANKING AND FINANCIAL SERVICES

SPENDING ON BANKING AND FINANCIAL SERVICES

Impact

PENSIONS

Table 154 Consumer Expenditure on Insurance: 1995/2000/2002/2004/2006-2007

Table 155 Consumer Expenditure on Insurance (% Analysis and % Growth): 1995-2007/2000-2007

Table 156 Per Capita Expenditure on Insurance: 1995/2000/2002/2004/2006-2007

Table 157 Per Capita Expenditure on Insurance (% Growth): 1995-2007/2000-2007

Table 158 Consumer Expenditure on Financial Services: 1995/2000/2002/2004/2006-2007

Table 159 Consumer Expenditure on Financial Services (% Analysis and % Growth): 1995-2007/2000-2007

Table 160 Per Capita Expenditure on Financial Services: 1995/2000/2002/2004/2006-2007

Table 161 Per Capita Expenditure on Financial Services (% Growth): 1995-2007/2000-2007

DEFINITIONS

Summary 1 Country Coverage

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