Consumer Lifestyles in Kenya
Euromonitor International's Consumer Lifestyles in Kenya report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, and home ownership trends. Use this report to understand the factors influencing a nation's lifestyle choices.
Chapters: 22 | Tables: 56 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
1. INTRODUCTION
2. POPULATION
2.1 POPULATION BY AGE
Table 1 Population by Age: 1990-2015
Table 2 Population by Age (% Analysis): 1990-2015
Table 3 Population by Age (Growth): 1990-2015/2005-2015
2.2 MALE POPULATION BY AGE
Table 4 Male Population by Age: 1990-2015
Table 5 Male Population by Age (% Analysis): 1990-2015
Table 6 Male Population by Age (Growth): 1990-2015/2005-2015
2.3 FEMALE POPULATION BY AGE
Table 7 Female Population by Age: 1990-2015
Table 8 Female Population by Age (% Analysis): 1990-2015
Table 9 Female Population by Age (Growth): 1990-2015/2005-2015
2.4 FERTILITY AND BIRTH
Table 10 Fertility and Birth: 1990/1995/2000/2003-2004
2.5 POPULATION BY MARITAL STATUS
2.6 POPULATION BY EDUCATIONAL ATTAINMENT
Table 11 Population by Highest Educational Attainment: 1990/1995/2000/2003-2005
Table 12 Population by Highest Educational Attainment (Growth): 1990-2005/2000-2005
2.7 POPULATION BY ETHNICITY/RACE
2.8 POPULATION BY RELIGION
Table 13 Religious Affiliation, Demographic and Health Surveys 1989/1993/1998/2003
3. CONSUMER SEGMENTATION
3.1 INFANTS AND BABIES
Table 14 Babies and Infants: 1990-2015
Table 15 Babies and Infants (Growth): 1990-2015/2005-2015
3.2 CHILDREN
Table 16 Children: 1990-2015
Table 17 Children (Growth): 1990-2015/2005-2015
3.3 TWEENAGERS
Table 18 Tweenagers: 1990-2015
Table 19 Tweenagers (Growth): 1990-2015/2005-2015
3.4 TEENAGERS
Table 20 Teenagers: 1990-2015
Table 21 Teenagers (Growth): 1990-2015/2005-2015
3.5 STUDYING AGE
Table 22 Studying Age: 1990-2015
Table 23 Studying Age (Growth): 1990-2015/2005-2015
3.6 YOUNG ADULTS
Table 24 Young Adults: 1990-2015
Table 25 Young Adults (Growth): 1990-2015/2005-2015
3.7 MIDDLE-AGED ADULTS
Table 26 Middle-aged Adults: 1990-2015
Table 27 Middle-aged Adults (Growth): 1990-2015/2005-2015
3.8 BABY BOOMERS
Table 28 Baby Boomers: 1990-2015
Table 29 Baby Boomers (Growth): 1990-2015/2005-2015
3.9 PENSIONERS
Table 30 Pensioners: 1990-2015
Table 31 Pensioners (Growth): 1990-2015/2005-2015
3.10 SINGLE-PARENT HOUSEHOLDS
3.11 SINGLE PERSON HOUSEHOLDS
3.12 DINKS (DOUBLE INCOME NO KIDS)
3.13 FAMILIES
4. REGIONAL DEVELOPMENT
4.1 POPULATION DENSITY
Table 32 Population Density: 1995-2015
Table 33 Population Density (Growth): 1995-2015/2005-2015
4.2 POPULATION BY URBAN/RURAL LOCATION
Table 34 Population by Urban/Rural Location: 1990-2000
Table 35 Population by Urban/Rural Location (% Analysis): 1990-2000
Table 36 Population by Urban/Rural Location (Growth): 1990-2000
4.3 POPULATION OF FOREIGN CITIZENS
4.4 REFUGEES AND ASYLUM SEEKERS
Table 37 Refugees and Asylum Seekers: 2000-2005
Table 38 Refugees and Asylum Seekers Growth: 2000-2005
4.5 MIGRATION RATES
4.6 POPULATION OF MAJOR CITIES
5. HOME OWNERSHIP
5.1 HOUSING STOCK
5.2 NUMBER OF HOUSEHOLDS BY TENURE
5.3 NUMBER OF HOUSEHOLDS BY TYPE OF DWELLING
6. HOUSEHOLD PROFILES
6.1 HOUSEHOLDS BY NUMBER OF PERSONS
6.2 HOUSEHOLDS BY NUMBER OF ROOMS
6.3 HOUSEHOLDS BY SEX AND AGE OF HEAD OF HOUSEHOLD
6.4 HOUSEHOLDS BY EDUCATION OF HEAD OF HOUSEHOLD
6.5 HOUSEHOLDS BY SOCIO-ECONOMIC STATUS OF HEAD OF HOUSEHOLD
6.6 OWNERSHIP OF HOUSEHOLD DURABLES
6.7 PET POPULATION
7. LABOUR
7.1 EMPLOYED MALE POPULATION BY AGE
7.2 EMPLOYED FEMALE POPULATION BY AGE
7.3 UNEMPLOYED MALE POPULATION BY AGE
7.4 UNEMPLOYED FEMALE POPULATION BY AGE
7.5 PART-TIME EMPLOYMENT BY SEX
7.6 WORKING CONDITIONS
8. INCOME
8.1 PERSONAL INCOME
8.2 AVERAGE ANNUAL DISPOSABLE INCOME BY EDUCATIONAL ATTAINMENT
8.3 AVERAGE ANNUAL DISPOSABLE INCOME BY SEX
8.4 MEAN DISPOSABLE HOUSEHOLD INCOME
8.5 NUMBER OF HOUSEHOLDS BY DISPOSABLE INCOME BRACKET
9. CONSUMER EXPENDITURE
9.1 CONSUMER EXPENDITURE BY PURPOSE
9.2 PRICE INDICES
Table 39 Price Indices: 1990/1995/2000/2003-2004
10. HEALTH
10.1 HEALTHCARE PROVISION
10.2 MAJOR CAUSES OF DEATH BY DISEASE
10.3 SMOKING
10.4 OBESITY
10.5 SEXUAL HEALTH
Table 40 Reported AIDS Cases: 1990/1995/2000/2003-2004
Table 41 Reported AIDS Cases (Growth): 1990-2004/2000-2004
10.6 HEALTH AND WELLNESS
11. EDUCATION
11.1 PRIMARY AND SECONDARY EDUCATION
11.2 TERTIARY EDUCATION
12. EATING
12.1 HABITS
12.2 FRESH FOODS
12.3 PACKAGED AND PROCESSED FOODS
Table 42 Consumption of Packaged and Processed Foods by Sector: 2000/2005
12.4 EATING OUT
Table 43 Expenditure on Eating Out by Sector: 2000-2005
Table 44 Expenditure on Eating Out by Sector (Growth): 2000/2005
13. DRINKING
13.1 HABITS
13.2 ALCOHOLIC DRINKS
Table 45 Consumption of Alcoholic Drinks by Sector: 2000/2005
13.3 SOFT DRINKS
Table 46 Consumption of Soft Drinks by Sector: 2000/2005
13.4 HOT DRINKS
Table 47 Consumption of Hot Drinks by Sector: 2000/2005
14. SHOPPING
14.1 FOOD
14.2 COSMETICS AND TOILETRIES
14.3 CLOTHING AND FOOTWEAR
14.4 LEISURE GOODS
14.5 HEALTHCARE
14.6 HOUSEHOLD GOODS AND HOME IMPROVEMENT
15. PERSONAL GROOMING
15.1 ATTITUDES
Table 48 Expenditure on Cosmetics and Toiletries by Grooming Sector: 2000/2005
15.2 PERSONAL HYGIENE
16. FASHION
16.1 ATTITUDES
16.2 CLOTHING AND FOOTWEAR
17. LEISURE
17.1 HOME ENTERTAINMENT
17.2 GOING OUT
17.3 SPORT
17.4 DIY AND GARDENING
17.5 CULTURE
18. PERSONAL FINANCE
18.1 BANKING AND PAYMENT SYSTEMS
18.2 SAVINGS
18.3 FINANCIAL CARDS
Table 49 Trends in Financial Cards: 2000-2005
Table 50 Financial Cards – Growth: 2000-2005
18.4 PENSIONS
19. MEDIA
19.1 TRENDS
19.2 TELEVISIONS
19.3 CABLE AND SATELLITE TELEVISION
20. COMMUNICATION
20.1 TRENDS
20.2 TELECOMMUNICATIONS
Table 51 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000/2003-2005
Table 52 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2005/2000-2005
Table 53 Forecast Mobile Phone Users: 2006/2008/2010/2015
Table 54 Forecast Mobile Phone Users (Growth): 2006-2010/2010-2015
20.3 PCS AND THE INTERNET
Table 55 Household PC Penetration and Internet Usage: 1995/2000/2003-2005
Table 56 Household PC Penetration and Internet Usage (Growth): 1990-2005/2000-2005
21. TRANSPORT
21.1 TRENDS
21.2 CONSUMER EXPENDITURE
22. TRAVEL AND TOURISM
22.1 TRENDS