Consumer Lifestyles in Nigeria
Euromonitor International's Consumer Lifestyles in Nigeria report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, and home ownership trends. Use this report to understand the factors influencing a nation's lifestyle choices.
Get immediate access to strategic market analysis when you buy reports online
Chapters: 22 | Tables: 115 | Publication date: Feb 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
1. INTRODUCTION
2. POPULATION
2.1 POPULATION BY AGE
Table 1 Population by Age: 1990-2015
Table 2 Population by Age (% Analysis): 1990-2015
Table 3 Population by Age (Growth): 1990-2015/2000-2015
2.2 MALE POPULATION BY AGE
Table 4 Male Population by Age: 1990-2015
Table 5 Male Population by Age (% Analysis): 1990-2015
Table 6 Male Population by Age (Growth): 1990-2015/2000-2015
2.3 FEMALE POPULATION BY AGE
Table 7 Female Population by Age: 1990-2015
Table 8 Female Population by Age (% Analysis): 1990-2015
Table 9 Female Population by Age (Growth): 1990-2015/2000-2015
2.4 FERTILITY AND BIRTH
Table 10 Fertility and Birth: 1990/1995/2000/2003-2005
Table 11 Fertility and Birth (Growth): 1990-2005/2000-2005
2.5 POPULATION BY MARITAL STATUS
Table 12 Population by Marital Status: 1990/1995/2000/2003-2005
Table 13 Population by Marital Status (% Analysis): 1990/1995/2000/2003-2005
Table 14 Population by Marital Status (Growth): 1990-2005/2000-2005
2.6 POPULATION BY EDUCATIONAL ATTAINMENT
Table 15 Population by Highest Educational Attainment: 1990/1995/2000/2003-2005
Table 16 Population by Highest Educational Attainment (Growth): 1990-2005/2000-2005
2.7 POPULATION BY ETHNICITY/RACE
Table 17 Population by Ethnicity/Race: 1990/1995/2000/2003-2005
Table 18 Population by Ethnicity/Race (% Analysis): 1990/1995/2000/2003-2005
Table 19 Population by Ethnicity/Race (Growth): 1990-2005/2000-2005
2.8 POPULATION BY RELIGION
Table 20 Population by Religion: 1990/1995/2000/2003-2005
Table 21 Population by Religion (% Analysis): 1990/1995/2000/2003-2005
Table 22 Population by Religion (Growth): 1990-2005/2000-2005
3. CONSUMER SEGMENTATION
3.1 INFANTS AND BABIES
Table 23 Babies and Infants: 1990-2015
Table 24 Babies and Infants (Growth): 1990-2015/2000-2015
3.2 CHILDREN
Table 25 Children: 1990-2015
Table 26 Children (Growth): 1990-2015/2000-2015
3.3 TWEENAGERS
Table 27 Tweenagers: 1990-2015
Table 28 Tweenagers (Growth): 1990-2015/2000-2015
3.4 TEENAGERS
Table 29 Teenagers: 1990-2015
Table 30 Teenagers (Growth): 1990-2015/2000-2015
3.5 STUDYING AGE
Table 31 Studying Age: 1990-2015
Table 32 Studying Age (Growth): 1990-2015/2000-2015
3.6 YOUNG ADULTS
Table 33 Young Adults: 1990-2015
Table 34 Young Adults (Growth): 1990-2015/2000-2015
3.7 MIDDLE-AGED ADULTS
Table 35 Middle-Aged Adults: 1990-2015
Table 36 Middle-Aged Adults (Growth): 1990-2015/2000-2015
3.8 BABY BOOMERS
Table 37 Baby Boomers: 1990-2015
Table 38 Baby Boomers (Growth): 1990-2015/2000-2015
3.9 PENSIONERS
Table 39 Pensioners: 1990-2015
Table 40 Pensioners (Growth): 1990-2015/2000-2015
3.10 SINGLE-PARENT HOUSEHOLDS
3.11 SINGLE PERSON HOUSEHOLDS
3.12 DINKS (DOUBLE INCOME NO KIDS)
3.13 FAMILIES
4. REGIONAL DEVELOPMENT
4.1 POPULATION DENSITY
Table 41 Population Density: 1990-2015
Table 42 Population Density (Growth): 1990-2015/2000-2015
4.2 POPULATION BY URBAN/RURAL LOCATION
Table 43 Population by Urban/Rural Location: 1990-2015
Table 44 Population by Urban/Rural Location (% Analysis): 1990-2015
Table 45 Population by Urban/Rural Location (Growth): 1990-2015/2000-2015
4.3 POPULATION OF FOREIGN CITIZENS
4.4 REFUGEES AND ASYLUM SEEKERS
Table 46 Refugees and Asylum Seekers: 2000-2005
Table 47 Refugees and Asylum Seekers Growth: 2000-2005
4.5 MIGRATION RATES
Table 48 Migration Rate: 1990/1995/2000/2005/2010/2015
Table 49 Migration Rate (Growth): 1990-2015/2000-2015
4.6 POPULATION OF MAJOR CITIES
Table 50 Population of Major Cities: 1990/1995/2000/2003-2005
Table 51 Population of Major Cities (Growth): 1990-2005/2000-2005
5. HOME OWNERSHIP
5.1 HOUSING STOCK
Table 52 Total Housing Stock and New Dwellings Completed: 1990-2015
Table 53 Total Housing Stock and New Dwellings Completed (Growth): 1990-2015/2000-2015
5.2 NUMBER OF HOUSEHOLDS BY TENURE
5.3 NUMBER OF HOUSEHOLDS BY TYPE OF DWELLING
6. HOUSEHOLD PROFILES
6.1 HOUSEHOLDS BY NUMBER OF PERSONS
Table 54 Households by Number of Persons: 1990/1995/2000/2003-2005
Table 55 Households by Number of Persons (% Analysis): 1990/1995/2000/2003-2005
Table 56 Households by Number of Persons (Growth): 1990-2005/2000-2005
6.2 HOUSEHOLDS BY NUMBER OF ROOMS
6.3 HOUSEHOLDS BY SEX AND AGE OF HEAD OF HOUSEHOLD
Table 57 Households by Sex and Age of Head of Household: 1990/1995/2000/2003-2005
Table 58 Households by Sex and Age of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 59 Households by Sex and Age of Head of Household (Growth): 1990-2005/2000-2005
6.4 HOUSEHOLDS BY EDUCATION OF HEAD OF HOUSEHOLD
Table 60 Households by Education of Head of Household: 1990/1995/2000/2003-2005
Table 61 Households by Education of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 62 Households by Education of Head of Household (Growth): 1990-2005/2000-2005
6.5 HOUSEHOLDS BY SOCIO-ECONOMIC STATUS OF HEAD OF HOUSEHOLD
6.6 OWNERSHIP OF HOUSEHOLD DURABLES
Table 63 Ownership of Household Durables by Type: 1990-2015
Table 64 Ownership of Household Durables by Type (Growth): 1990-2015/2000-2015
6.7 PET POPULATION
7. LABOUR
7.1 EMPLOYED POPULATION
7.2 UNEMPLOYED MALE POPULATION
7.3 UNEMPLOYED FEMALE POPULATION
7.4 WORKING CONDITIONS
8. INCOME
8.1 PERSONAL INCOME
Table 65 Mean Annual Gross and Disposable Income: 1990-2015
Table 66 Mean Annual Gross and Disposable Income (Growth): 1990-2015/2000-2015
8.2 AVERAGE ANNUAL DISPOSABLE INCOME BY EDUCATIONAL ATTAINMENT
Table 67 Average Annual Disposable Income by Highest Educational Attainment: 1990/1995/2000/2003-2005
Table 68 Average Annual Disposable Income by Highest Educational Attainment (Growth): 1990-2005/2000-2005
8.3 AVERAGE ANNUAL DISPOSABLE INCOME BY SEX
Table 69 Mean Annual Disposable Income by Sex: 1990/1995/2000/2003-2005
Table 70 Mean Annual Disposable Income by Sex (Growth): 1990-2005/2000-2005
8.4 MEAN DISPOSABLE HOUSEHOLD INCOME
Table 71 Mean Annual Disposable Household Income: 1990-2015
Table 72 Mean Annual Disposable Household Income (Growth): 1990-2015/1990-2000/2000-2015
8.5 NUMBER OF HOUSEHOLDS BY DISPOSABLE INCOME BRACKET
Table 73 Number of Households by Disposable Income Bracket: 1990/1995/2000/2003-2005
Table 74 Number of Households by Disposable Income Bracket (% Analysis): 1990/1995/2000/2003-2005
Table 75 Number of Households by Disposable Income Bracket (Growth): 1990/1995/2000/2003-2005
9. CONSUMER EXPENDITURE
9.1 CONSUMER EXPENDITURE BY PURPOSE
Table 76 Consumer Expenditure by Purpose: 1990-2015
Table 77 Consumer Expenditure by Purpose (% Analysis): 1990-2015
Table 78 Consumer Expenditure by Purpose (Growth): 1990-2015/1990-2000/2000-2015
9.2 PRICE INDICES
Table 79 Price Indices: 1990/1995/2000/2003-2005
10. HEALTH
10.1 HEALTHCARE PROVISION
Table 80 Healthcare Workers: 1990/1995/2000/2003-2005
Table 81 Healthcare Workers (Growth): 1990-2003/2003-2005
10.2 MAJOR CAUSES OF DEATH BY DISEASE
10.3 SMOKING
Table 82 Smoking Prevalence Amongst the Population by Sex: 1990/1995/2000/2003-2005
Table 83 Smoking Prevalence Amongst the Population by Sex (Growth): 1990-2005/2000-2005
10.4 OBESITY
Table 84 Obese Population as % of Total: 1990/1995/2000/2003-2005
Table 85 Obese Population as a % of Total (Growth): 1990-2005/2000-2005
10.5 SEXUAL HEALTH
Table 86 Reported AIDS Cases: 1990/1995/2000/2003-2005
Table 87 Reported AIDS Cases (Growth): 1990-2005/2000-2005
10.6 HEALTH AND WELLNESS
11. EDUCATION
11.1 PRIMARY AND SECONDARY EDUCATION
11.2 TERTIARY EDUCATION
12. EATING
12.1 HABITS
12.2 FRESH FOODS
12.3 PACKAGED AND PROCESSED FOODS
Table 88 Consumption of Packaged and Processed Foods by Sector: 2000/2005
12.4 EATING OUT
Table 89 Expenditure on Eating Out by Sector: 2000-2005
Table 90 Expenditure on Eating Out by Sector (Growth): 2000/2005
13. DRINKING
13.1 HABITS
13.2 ALCOHOLIC DRINKS
Table 91 Consumption of Alcoholic Drinks by Sector: 2000/2005
13.3 SOFT DRINKS
Table 92 Consumption of Soft Drinks by Sector: 2000/2005
13.4 HOT DRINKS
Table 93 Consumption of Hot Drinks by Sector: 2000/2005
14. SHOPPING
14.1 FOOD
14.2 COSMETICS AND TOILETRIES
14.3 CLOTHING AND FOOTWEAR
14.4 LEISURE GOODS
14.5 HEALTHCARE
14.6 HOUSEHOLD GOODS AND HOME IMPROVEMENT
15. PERSONAL GROOMING
15.1 ATTITUDES
Table 94 Expenditure on Cosmetics and Toiletries by Grooming Sector: 2000/2005
15.2 PERSONAL HYGIENE
Table 95 Expenditure on Cosmetics and Toiletries by Personal Hygiene Sector: 2000/2005
16. FASHION
16.1 ATTITUDES
16.2 CLOTHING AND FOOTWEAR
Table 96 Expenditure on Clothing and Footwear: 1990/1995/2000/2003-2005
Table 97 Expenditure on Clothing and Footwear (% Analysis): 1990/1995/2000/2003-2005
Table 98 Expenditure on Clothing and Footwear (Growth): 1990-2005/2000-2005
17. LEISURE
17.1 HOME ENTERTAINMENT
17.2 GOING OUT
17.3 SPORT
17.4 DIY AND GARDENING
17.5 CULTURE
18. PERSONAL FINANCE
18.1 BANKING AND PAYMENT SYSTEMS
18.2 SAVINGS
18.3 FINANCIAL CARDS
Table 99 Trends in Financial Cards: 2000-2005
Table 100 Financial Cards - Growth: 2000-2005
18.4 PENSIONS
19. MEDIA
19.1 TRENDS
19.2 TELEVISIONS
Table 101 Penetration of Televisions and Number of TV Channels: 1990/1995/2000/2003-2005
Table 102 Penetration of Televisions and Number of TV Channels (Growth): 1990-2005/2000-2005
19.3 CABLE AND SATELLITE TELEVISION
20. COMMUNICATION
20.1 TRENDS
20.2 TELECOMMUNICATIONS
Table 103 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000/2003-2005
Table 104 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2005/2000-2005
Table 105 Forecast Mobile Phone Users: 2006/2008/2010/2015
Table 106 Forecast Mobile Phone Users (Growth): 2006-2010/2010-2015
20.3 PCS AND THE INTERNET
Table 107 Household PC Penetration and Internet Usage: 1990/1995/2000/2003-2005
Table 108 Household PC Penetration and Internet Usage (Growth): 1990-2005/2000-2005
Table 109 Forecast Household PC Penetration and Internet Usage: 2006/2008/2010/2015
Table 110 Forecast Household PC Penetration and Internet Usage (Growth): 2006-2010/2010-2015
21. TRANSPORT
21.1 TRENDS
21.2 CONSUMER EXPENDITURE
Table 111 Consumer Expenditure on Transport by Sector: 1990/1995/2000/2003-2005
Table 112 Consumer Expenditure on Transport by Sector (% Analysis): 1990/1995/2000/2003-2005
Table 113 Consumer Expenditure on Transport by Sector (Growth): 1990-2005/2000-2005
22. TRAVEL AND TOURISM
22.1 TRENDS
Table 114 Trends in Travel and Tourism: 2000-2004
Table 115 Trends in Travel and Tourism Expenditure: 2000-2004