Consumer Lifestyles in Pakistan
Euromonitor International's Consumer Lifestyles in Pakistan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, and home ownership trends. Use this report to understand the factors influencing a nation's lifestyle choices.
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Chapters: 22 | Tables: 134 | Publication date: Jul 2005
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Table of contents
1. INTRODUCTION
2. POPULATION
2.1 POPULATION BY AGE
Table 1 Population by Age: 1990-2015
Table 2 Population by Age (% Analysis): 1990-2015
Table 3 Population by Age (Growth): 1990-2015/2000-2015
2.2 MALE POPULATION BY AGE
Table 4 Male Population by Age: 1990-2015
Table 5 Male Population by Age (% Analysis): 1990-2015
Table 6 Male Population by Age (Growth): 1990-2015/2000-2015
2.3 FEMALE POPULATION BY AGE
Table 7 Female Population by Age: 1990-2015
Table 8 Female Population by Age (% Analysis): 1990-2015
Table 9 Female Population by Age (Growth): 1990-2015/2000-2015
2.4 FERTILITY AND BIRTH
Table 10 Fertility and Birth: 1990/1995/2000-2003
Table 11 Fertility and Birth (Growth): 1990-2003/2000-2003
2.5 POPULATION BY MARITAL STATUS
Married
Divorced
Widowers
Table 12 Population by Marital Status: 1990/1995/2000-2003
Table 13 Population by Marital Status (% Analysis): 1990/1995/2000-2003
Table 14 Population by Marital Status (Growth): 1990-2003/2000-2003
2.6 POPULATION BY EDUCATIONAL ATTAINMENT
Table 15 Population by Educational Attainment: 1990/1995/2000-2003
Table 16 Population by Educational Attainment (Growth): 1990-2003/2000-2003
2.7 POPULATION BY NATIONALITY
Punjab
NWFP
Sindh
Baluchistan
Table 17 Population by Nationality/Ethnicity: 1990/1995/2000-2003
Table 18 Population by Nationality/Ethnicity (% Analysis): 1990/1995/2000-2003
Table 19 Population by Nationality/Ethnicity (Growth): 1990-2003/2000-2003
2.8 POPULATION BY RELIGION
3. CONSUMER SEGMENTATION
3.1 INFANTS AND BABIES
Changing lifestyles – a sudden demand for ready–to–go products
Table 20 Babies and Infants: 1990-2015
Table 21 Babies and Infants (Growth): 1990-2015/2000-2015
3.2 CHILDREN
Purchasing Influences
Lack of entertainment for children
Table 22 Children: 1990-2015
Table 23 Children (Growth): 1990-2015/2000-2015
3.3 TWEENAGERS
Information Age
Table 24 Tweenagers: 1990-2015
Table 25 Tweenagers (Growth): 1990-2015/2000-2015
3.4 TEENAGERS
Teenagers ignored in the past
Brand loyalty
Teenager habits
Table 26 Teenagers: 1990-2015
Table 27 Teenagers (Growth): 1990-2015/2000-2015
3.5 STUDYING AGE
Table 28 Studying Age: 1990-2015
Table 29 Studying Age (Growth): 1990-2015/2000-2015
3.6 YOUNG ADULTS
Table 30 Young Adults: 1990-2015
Table 31 Young Adults (Growth): 1990-2015/2000-2015
3.7 MIDDLE-AGED ADULTS
Table 32 Middle-Aged Adults: 1990-2015
Table 33 Middle-Aged Adults (Growth): 1990-2015/2000-2015
3.8 BABY BOOMERS
Table 34 Baby Boomers: 1990-2015
Table 35 Baby Boomers (Growth): 1990-2015/2000-2015
3.9 PENSIONERS
Table 36 Pensioners: 1990-2015
Table 37 Pensioners (Growth): 1990-2015/2000-2015
3.10 SINGLE-PARENT HOUSEHOLDS
3.11 SINGLE PERSON HOUSEHOLDS
3.12 EMPTY NESTERS
Table 38 Empty Nesters: 1995-2015
Table 39 Empty Nesters (Growth): 1995-2015/2000-2015
3.13 FAMILIES
4. REGIONAL DEVELOPMENT
4.1 POPULATION DENSITY
Table 40 Population Density: 1990-2015
Table 41 Population Density (Growth): 1990-2015/2000-2015
4.2 POPULATION BY URBAN/RURAL LOCATION
Peace across the border
Revival of rural economy
Table 42 Population by Urban/Rural Location: 1990-2015
Table 43 Population by Urban/Rural Location (% Analysis): 1990-2015
Table 44 Population by Urban/Rural Location (Growth): 1990-2015/2000-2015
4.3 POPULATION OF FOREIGN CITIZENS
4.4 MIGRATION RATES
Table 45 Migration Rate: 1990-2000
4.5 POPULATION OF MAJOR CITIES
Table 46 Population of Major Cities 2000
5. HOME OWNERSHIP
5.1 HOUSING STOCK
Real Estate: A leading business in Pakistan
The priority industry
5.2 NUMBER OF HOUSEHOLDS BY TENURE
Power of financing
Government initiatives
Table 47 Number of Households by Tenure: 1990/1995/2000– 2003
Table 48 Number of Households by Tenure (% Analysis): 1990/1995/2000– 2003
Table 49 Number of Households by Tenure (Growth): 1990– 2003/2000– 2003
5.3 NUMBER OF HOUSEHOLDS BY TYPE OF DWELLING
6. HOUSEHOLD PROFILES
6.1 HOUSEHOLDS BY NUMBER OF PERSONS
Table 50 Households by Number of Persons: 1990/1995/2000– 2003
Table 51 Households by Number of Persons (% Analysis): 1990/1995/2000– 2003
Table 52 Households by Number of Persons (Growth): 1990– 2003/2000– 2003
6.2 HOUSEHOLDS BY NUMBER OF ROOMS
Table 53 Households by Number of Rooms: 1990/1995/2000– 2003
Table 54 Households by Number of Rooms: 1990/1995/2000– 2003
Table 55 Households by Number of Rooms (Growth): 1990– 2003/2000– 2003
6.3 HOUSEHOLDS BY SEX OF HEAD OF HOUSEHOLD
Household directed by women
Table 56 Households by Sex of Head of Household: 1990/1995/2000– 2003
Table 57 Households by Sex of Head of Household (% Analysis): 1990/1995/2000– 2003
Table 58 Households by Sex of Head of Household (Growth): 1990– 2003/2000– 2003
6.4 HOUSEHOLDS BY EDUCATION OF HEAD OF HOUSEHOLD
6.5 HOUSEHOLDS BY SOCIO– ECONOMIC STATUS OF HEAD OF HOUSEHOLD
Table 59 Households by Socio– Economic Status of Head of Household: 1990/1995/2000– 2003
Table 60 Households by Socio– Economic Status of Head of Household (% Analysis): 1990/1995/2000– 2003
Table 61 Number of Households by Socio– Economic Status of Head of Household (Growth): 1990– 2003/2000– 2003
6.6 OWNERSHIP OF HOUSEHOLD DURABLES
Consumer durables – a neccesity rather than status symbol
Pakistani consumers – becoming more quality conscious
Koreans lead the field
Table 62 Ownership of Household Durables by Type: 1990– 2015
Table 63 Ownership of Household Durables by Type (Growth): 1990– 2015/2000– 2015
6.7 PET POPULATION
7. LABOUR
7.1 EMPLOYED MALE POPULATION BY AGE
Table 64 Employed Male Population by Age Group: 1990/1995/2000-2003
Table 65 Employed Male Population by Age Group (% Analysis): 1990/1995/2000-2003
Table 66 Employed Male Population by Age Group (Growth): 1990-2003/2000-2003
7.2 EMPLOYED FEMALE POPULATION BY AGE
Table 67 Employed Female Population by Age Group: 1995/2000-2003
Table 68 Employed Female Population by Age Group (% Analysis): 1995/2000-2003
Table 69 Employed Female Population by Age Group (Growth): 1995-2003/2000-2003
7.3 UNEMPLOYED MALE POPULATION BY AGE
Table 70 Unemployed Male Population by Age Group: 1990/1995/2000-2003
Table 71 Unemployed Male Population by Age Group (% Analysis): 1990/1995/2000-2003
Table 72 Unemployed Male Population by Age Group (Growth): 1990-2003/2000-2003
7.4 UNEMPLOYED FEMALE POPULATION BY AGE
Table 73 Unemployed Female Population by Age Group: 1995/2000-2003
Table 74 Unemployed Female Population by Age Group (% Analysis): 1995/2000-2003
Table 75 Unemployed Female Population by Age Group (Growth): 1995-2003/2000-2003
7.5 PART-TIME EMPLOYMENT BY SEX
Table 76 Part-time Employment by Sex: 1990/1995/2000-2003
Table 77 Part-time Employment by Sex (% Analysis): 1990/1995/2000-2003
Table 78 Part-time Employment by Sex (Growth): 1990-2003/2000-2003
7.6 WORKING CONDITIONS
Disparities in working hours
Paying for overtime
Breaks
Entitlement to holidays
8. INCOME
8.1 PERSONAL INCOME
Table 79 Mean Annual Gross and Disposable Income: 1990-2015
Table 80 Mean Annual Gross and Disposable Income (Growth): 1990-2015/2000-2015
8.2 MALE DISPOSABLE INCOME BY AGE
8.3 FEMALE DISPOSABLE INCOME BY AGE
8.4 MEAN DISPOSABLE HOUSEHOLD INCOME
Table 81 Mean Disposable Household Income: 1990-2015
Table 82 Mean Disposable Household Income (Growth): 1990-2015
8.5 NUMBER OF HOUSEHOLDS BY DISPOSABLE INCOME BRACKET
Table 83 Number of Households by Disposable Income Bracket: 1990/1995/2000-2003
Table 84 Number of Households by Disposable Income Bracket (% Analysis): 1990/1995/2000-2003
Table 85 Number of Households by Disposable Income Bracket (Growth): 1990-2003/2000-2003
9. CONSUMER AND FAMILY EXPENDITURE
9.1 CONSUMER EXPENDITURE BY PURPOSE
Table 86 Consumer Expenditure by Purpose: 1990-2015
Table 87 Consumer Expenditure by Purpose (% Analysis): 1990-2015
Table 88 Consumer Expenditure by Purpose (Growth): 1990-2015
9.2 PRICE INDICES
Table 89 Price Indices: 1990/1995/2000-2003
10. HEALTH
10.1 HEALTHCARE PROVISION
Table 90 Healthcare Workers: 1995/2000-2003
Table 91 Healthcare Workers (Growth): 1995-2003/2000-2003
10.2 MAJOR CAUSES OF DEATH BY DISEASE
Table 92 Major Causes of Death by Disease: 1990/1995/2000-2003
Table 93 Major Causes of Death by Disease (Growth): 1990-2003/2000-2003
10.3 SMOKING
Table 94 Smoking Prevalence Amongst the Population by Sex: 1995/2000-2003
Table 95 Smoking Prevalence Amongst the Population by Sex (Growth): 1995-2003/2000-2003
10.4 OBESITY
Table 96 Obese Population as % of Total: 1990/1995/2000-2003
Table 97 Obese Population as a % of Total (Growth): 1990-2003/2000-2003
10.5 SEXUAL HEALTH
10.6 HEALTH AND WELLNESS
Health supplements – a step towards fitness
Better for you
Home remedy – the first choice
Other alternatives
11. EDUCATION
11.1 PRIMARY AND SECONDARY EDUCATION
Educational System
Private schools preferred
Schooling
11.2 TERTIARY EDUCATION
Participation in higher education
Student life
Table 98 Enrolments in Universities 1990/1995/2000-2003
Table 99 Enrolments in Universities (% Analysis) 1990/1995/2000-2003
Table 100 Enrolments in Universities (Growth) 1990-2003/2000-2003
12. EATING
12.1 HABITS
Changing breakfast style
Luncheon
Pakistani cuisine
12.2 FRESH FOODS
12.3 PACKAGED AND PROCESSED FOODS
Table 101 Consumption of Packaged and Processed Foods by Sector: 1998/2003
12.4 EATING OUT
13. DRINKING
13.1 HABITS
Tea takes the lead
13.2 ALCOHOLIC DRINKS
Table 102 Consumption of Alcoholic Drinks by Sector: 1998/2003
13.3 SOFT DRINKS
Lassi – popular in the heat
Table 103 Consumption of Soft Drinks by Sector: 1998/2003
13.4 HOT DRINKS
Table 104 Consumption of Hot Drinks by Sector: 1998/2003
14. SHOPPING
14.1 FOOD
Shopping habits
A new concept in retail
14.2 COSMETICS AND TOILETRIES
14.3 CLOTHING AND FOOTWEAR
14.4 LEISURE GOODS
14.5 HEALTHCARE
14.6 HOUSEHOLD GOODS AND HOME IMPROVEMENT
15. PERSONAL GROOMING
15.1 ATTITUDES
The rural convention
The urban fashion
Table 105 Expenditure on Cosmetics and Toiletries by Grooming Sector: 1998/2003
15.2 PERSONAL HYGIENE
Table 106 Expenditure on Cosmetics and Toiletries by Personal Hygiene Sector: 1998/2003
16. FASHION
16.1 ATTITUDES
Contemporary fashion popular with the youth
16.2 CLOTHING AND FOOTWEAR
Matching footwear with clothes
Table 107 Expenditure on Clothing and Footwear: 1990/1995/2000-2003
Table 108 Expenditure on Clothing and Footwear (% Analysis): 1990/1995/2000-2003
Table 109 Expenditure on Clothing and Footwear (Growth): 1990-2003/2000-2003
17. LEISURE
17.1 HOME ENTERTAINMENT
Media – the only source
17.2 GOING OUT
Food – the major reason to go out
17.3 SPORT
17.4 DIY AND GARDENING
17.5 CULTURE
The land of ancient civilizations
18. PERSONAL FINANCE
18.1 BANKING AND PAYMENT SYSTEMS
De-regulating the banking sector
The paradigm shift
18.2 SAVINGS
Table 110 Rates of profit on National Saving Schemes: 2000-2002
18.3 CONSUMER CREDIT
Plastic money
Table 111 Electronic Banking Statistics: 1998-2003
Other modes of credit
Table 112 Loans Given for Consumer Financing: 2003/2004
Table 113 Consumer Credit: 2003/2004
18.4 PENSIONS
Social protection system
Limited coverage
Financing pensions
Table 114 Share of investment of portfolio/ income: 1999-2004
Need for reforms
19. MEDIA
19.1 TRENDS
Growing media choices
19.2 TELEVISIONS
Proliferation of televisions
Table 115 Penetration of Televisions and Number of TV Channels: 1990/1995/2000-2003
Table 116 Penetration of Televisions and Number of TV Channels (Growth): 1990-2003/2000-2003
19.3 CABLE AND SATELLITE TELEVISION
Table 117 Penetration of Cable and Satellite Television: 1995/2000-2003
Table 118 Penetration of Cable and Satellite Television (Growth): 1995-2003/2000-2003
Table 119 Forecast Penetration of Cable and Satellite Television: 2004-2005/2010/2015
Table 120 Forecast Penetration of Cable and Satellite Television (Growth): 2005-2010/2010-2015
20. COMMUNICATION
20.1 TRENDS
Beginning of a new dawn
Table 121 Progress in Telecommunication Sector: 2000/2002/2003
20.2 TELECOMMUNICATIONS
Table 122 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000-2003
Table 123 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2003/2000-2003
Table 124 Forecast National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 2004
The mobile revolution
20.3 PCS AND THE INTERNET
Table 125 Household PC Penetration and Internet Usage: 1995/2000-2003
Table 126 Household PC Penetration and Internet Usage (Growth): 1995-2003/2000-2003
Table 127 Forecast Household PC Penetration and Internet Usage: 2004-2005/2010/2015
Table 128 Forecast Household PC Penetration and Internet Usage (Growth): 2005-2010/2010-2015
21. TRANSPORT
21.1 TRENDS
Leasing the medium
Table 129 Motor Vehicles Registered (No. of Vehicles) : 1994-2003
Metropolitan mode
Networking Pakistan
Connecting through air
A questionmark over railways
21.2 CONSUMER EXPENDITURE
Table 130 Consumer Expenditure on Transport by Sector: 1990/1995/2000-2003
Table 131 Consumer Expenditure on Transport by Sector (% Analysis): 1990/1995/2000-2003
22. TRAVEL AND TOURISM
22.1 TRENDS
Escaping the summer heat
Winter season
Basant (kite flying) fever
India-Pakistan relations
Attractions for foreign tourists
Table 132 Most Liked Tourist Attractions by Foreign Tourists During 2004
Table 133 Marketwise Foreign Tourist Arrival in Pakistan during 2004
Weekend travels
Leaves entitlement and public holidays
Travel to foreign destinations
Table 134 Top Ten Destinations for Outbound Pakistanis During Year 2001