Consumer Lifestyles in Poland
Euromonitor International's Consumer Lifestyles in Poland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, and home ownership trends. Use this report to understand the factors influencing a nation's lifestyle choices.
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Chapters: 22 | Tables: 163 | Publication date: Oct 2006
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Table of contents
1. INTRODUCTION
2. POPULATION
2.1 POPULATION BY AGE
Falling birth rates and longer life expectancy
Table 1 Population by Age: 1990-2015
Table 2 Population by Age (% Analysis): 1990-2015
Table 3 Population by Age (Growth): 1990-2015/2000-2015
2.2 MALE POPULATION BY AGE
Table 4 Male Population by Age: 1990-2015
Table 5 Male Population by Age (% Analysis): 1990-2015
Table 6 Male Population by Age (Growth): 1990-2015/2000-2015
2.3 FEMALE POPULATION BY AGE
Table 7 Female Population by Age: 1990-2015
Table 8 Female Population by Age (% Analysis): 1990-2015
Table 9 Female Population by Age (Growth): 1990-2015/2000-2015
2.4 FERTILITY AND BIRTH
Table 10 Fertility and Birth: 1990/1995/2000/2003-2005
Table 11 Fertility and Birth (Growth): 1990-2005/2000-2005
2.5 POPULATION BY MARITAL STATUS
Table 12 Population by Marital Status: 1990/1995/2000/2003-2005
Table 13 Population by Marital Status (% Analysis): 1990/1995/2000/2003-2005
Table 14 Population by Marital Status (Growth): 1990-2005/2000-2005
2.6 POPULATION BY EDUCATIONAL ATTAINMENT
Table 15 Population by Highest Educational Attainment: 1990/1995/2000/2003-2005
Table 16 Population by Highest Educational Attainment (Growth): 1990-2005/2000-2005
2.7 POPULATION BY ETHNICITY/RACE
Table 17 Population by Ethnicity/Race: 1990/1995/2000/2003-2005
Table 18 Population by Ethnicity/Race (% Analysis): 1990/1995/2000/2003-2005
Table 19 Population by Ethnicity/Race (Growth): 1990-2005/2000-2005
2.8 POPULATION BY RELIGION
Table 20 Population by Religion: 1990/1995/2000/2003-2005
Table 21 Population by Religion (% Analysis): 1990/1995/2000/2003-2005
Table 22 Population by Religion (Growth): 1990-2005/2000-2005
3. CONSUMER SEGMENTATION
3.1 INFANTS AND BABIES
Table 23 Babies and Infants: 1990-2015
Table 24 Babies and Infants (Growth): 1990-2015/2000-2015
3.2 CHILDREN
Table 25 Children: 1990-2015
Table 26 Children (Growth): 1990-2015/2000-2015
3.3 TWEENAGERS
Table 27 Tweenagers: 1990-2015
Table 28 Tweenagers (Growth): 1990-2015/2000-2015
3.4 TEENAGERS
Table 29 Teenagers: 1990-2015
Table 30 Teenagers (Growth): 1990-2015/2000-2015
3.5 STUDYING AGE
Table 31 Studying Age: 1990-2015
Table 32 Studying Age (Growth): 1990-2015/2000-2015
3.6 YOUNG ADULTS
Table 33 Young Adults: 1990-2015
Table 34 Young Adults (Growth): 1990-2015/2000-2015
3.7 MIDDLE-AGED ADULTS
Table 35 Middle-Aged Adults: 1990-2015
Table 36 Middle-Aged Adults (Growth): 1990-2015/2000-2015
3.8 BABY BOOMERS
Table 37 Baby Boomers: 1990-2015
Table 38 Baby Boomers (Growth): 1990-2015/2000-2015
3.9 PENSIONERS
Table 39 Pensioners: 1990-2015
Table 40 Pensioners (Growth): 1990-2015/2000-2015
3.10 SINGLE-PARENT HOUSEHOLDS
Table 41 Single-Parent Households: 1990-2015
Table 42 Single-Parent Households (Growth): 1990-2015/2000-2015
3.11 SINGLE PERSON HOUSEHOLDS
Table 43 Single Person Households: 1990-2015
Table 44 Single Person Households (Growth): 1990-2015/2000-2015
3.12 DINKS (DOUBLE INCOME NO KIDS)
Table 45 Double Income No Kids: 1995-2015
Table 46 Double Income No Kids (Growth): 1995-2015/2000-2015
3.13 FAMILIES
Table 47 Families: 1990-2015
Table 48 Families (Growth): 1990-2015/2000-2015
4. REGIONAL DEVELOPMENT
4.1 POPULATION DENSITY
Table 49 Population Density: 1990-2015
Table 50 Population Density (Growth): 1990-2015/2000-2015
4.2 POPULATION BY URBAN/RURAL LOCATION
Table 51 Population by Urban/Rural Location: 1990-2015
Table 52 Population by Urban/Rural Location (% Analysis): 1990-2015
Table 53 Population by Urban/Rural Location (Growth): 1990-2015/2000-2015
4.3 POPULATION OF FOREIGN CITIZENS
Table 54 Population of Foreign Citizens: 1990/1995/2000/2003-2005
Table 55 Population of Foreign Citizens (Growth): 1990-2005/2000-2005
4.4 REFUGEES AND ASYLUM SEEKERS
Majority of refugees from Republic of Chechnya
Table 56 Refugees and Asylum Seekers: 2000-2005
Table 57 Refugees and Asylum Seekers Growth: 2000-2005
4.5 MIGRATION RATES
Low wages and high living costs prompt young people to leave Poland
Table 58 Migration Rate: 1990/1995/2000/2005/2010/2015
Table 59 Migration Rate (Growth): 1990-2015/2000-2015
4.6 POPULATION OF MAJOR CITIES
Table 60 Population of Major Cities: 1990/1995/2000/2003-2005
Table 61 Population of Major Cities (Growth): 1990-2005/2000-2005
5. HOME OWNERSHIP
5.1 HOUSING STOCK
Multi-family “communist blocks” continue to dominate housing stock in cities
Mortgage boom leads to sharp increase in property prices
Political efforts to provide housing for the less affluent fail
Table 62 Total Housing Stock and New Dwellings Completed: 1990-2015
Table 63 Total Housing Stock and New Dwellings Completed (Growth): 1990-2015/2000-2015
5.2 NUMBER OF HOUSEHOLDS BY TENURE
Table 64 Number of Households by Tenure: 1990/1995/2000/2003-2005
Table 65 Number of Households by Tenure (% Analysis): 1990/1995/2000/2003-2005
Table 66 Number of Households by Tenure (Growth): 1990-2005/2000-2005
5.3 NUMBER OF HOUSEHOLDS BY TYPE OF DWELLING
Table 67 Number of Households by Type of Dwelling: 1990/1995/2000/2003-2005
Table 68 Number of Households by Type of Dwelling (% Analysis): 1990/1995/2000/2003-2005
Table 69 Number of Households by Type of Dwelling (Growth): 1990-2005/2000-2005
6. HOUSEHOLD PROFILES
6.1 HOUSEHOLDS BY NUMBER OF PERSONS
Table 70 Households by Number of Persons: 1990/1995/2000/2003-2005
Table 71 Households by Number of Persons (% Analysis): 1990/1995/2000/2003-2005
Table 72 Households by Number of Persons (Growth): 1990-2003/2000/2003-2005
6.2 HOUSEHOLDS BY NUMBER OF ROOMS
Table 73 Households by Number of Rooms: 1990/1995/2000/2003-2005
Table 74 Households by Number of Rooms: 1990/1995/2000/2003-2005
Table 75 Households by Number of Rooms (Growth): 1990-2005/2000-2005
6.3 HOUSEHOLDS BY SEX AND AGE OF HEAD OF HOUSEHOLD
Table 76 Households by Sex and Age of Head of Household: 1990/1995/2000/2003-2005
Table 77 Households by Sex and Age of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 78 Households by Sex and Age of Head of Household (Growth): 1990-2005/2000-2005
6.4 HOUSEHOLDS BY EDUCATION OF HEAD OF HOUSEHOLD
Table 79 Households by Education of Head of Household: 1990/1995/2000/2003-2005
Table 80 Households by Education of Head of Household (% Analysis): 1990/1995/2000-2005
Table 81 Households by Education of Head of Household (Growth): 1990-2005/2000-2005
6.5 HOUSEHOLDS BY SOCIO-ECONOMIC STATUS OF HEAD OF HOUSEHOLD
Table 82 Households by Socio-Economic Status of Head of Household: 1990/1995/2000/2003-2005
Table 83 Households by Socio-Economic Status of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 84 Number of Households by Socio-Economic Status of Head of Household (Growth): 1990-2005/2000-2005
6.6 OWNERSHIP OF HOUSEHOLD DURABLES
New car sales plummet as private imports of used vehicles boom
Falling prices boost sales of consumer durables
Table 85 Ownership of Household Durables by Type: 1990-2015
Table 86 Ownership of Household Durables by Type (Growth): 1990-2015/2000-2015
6.7 PET POPULATION
Table 87 Pet Population and Value Sales of Pet Food and Pet Care Products: 2000-2005
7. LABOUR
Unemployment falls but continues to be the highest among EU countries
High social security burden blamed for high unemployment
7.1 EMPLOYED MALE POPULATION BY AGE
Table 88 Employed Male Population by Age Group: 1995/2000/2003-2005
Table 89 Employed Male Population by Age Group (% Analysis): 1995/2000/2003-2005
Table 90 Employed Male Population by Age Group (Growth): 1995-2005/2000-2005
7.2 EMPLOYED FEMALE POPULATION BY AGE
Table 91 Employed Female Population by Age Group: 1995/2000/2003-2005
Table 92 Employed Female Population by Age Group (% Analysis): 1995/2000/2003-2005
Table 93 Employed Female Population by Age Group (Growth): 1995-2005/2000-2005
7.3 UNEMPLOYED MALE POPULATION BY AGE
Table 94 Unemployed Male Population by Age Group: 1995/2000/2000/2003-2005
Table 95 Unemployed Male Population by Age Group (% Analysis): 1995/2000/2003-2005
Table 96 Unemployed Male Population by Age Group (Growth): 1995-2005/2000-2005
7.4 UNEMPLOYED FEMALE POPULATION BY AGE
Table 97 Unemployed Female Population by Age Group: 1995/2000/2003-2005
Table 98 Unemployed Female Population by Age Group (% Analysis): 1995/2000/2003-2005
Table 99 Unemployed Female Population by Age Group (Growth): 1995-2005/2000-2005
7.5 PART-TIME EMPLOYMENT BY SEX
Table 100 Part-time Employment by Sex: 1990/1995/2000/2003-2005
Table 101 Part-time Employment by Sex (% Analysis): 1990/1995/2000/2003-2005
Table 102 Part-time Employment by Sex (Growth): 1990-2005/2000-2005
7.6 WORKING CONDITIONS
Changes in working practices
National social welfare system being reformed
Working hours limited
Unpaid overtime a growing phenomenon
Sunday and holiday trading restrictions may be imposed by 2007
Flexibility in working hours benefit both employers and employees
Leave Entitlement boosted by national holidays
It pays to have babies - maternity allowances and family benefits
Trade unions and work councils
Occupational diseases and accidents at work
Table 103 Accidents at work 1995/2000/2003-2005
8. INCOME
8.1 PERSONAL INCOME
Number of affluent Poles rises
Average monthly wage increases
Implications of growth in wages
Taxation
Corporate Income Tax
Personal Income Tax
Capital Gains
Table 104 Mean Annual Gross and Disposable Income: 1990-2015
Table 105 Mean Annual Gross and Disposable Income (Growth): 1990-2015/2000-2015
8.2 AVERAGE ANNUAL DISPOSABLE INCOME BY EDUCATIONAL ATTAINMENT
Table 106 Average Annual Disposable Income by Highest Educational Attainment: 1990/1995/2000/2003-2005
Table 107 Average Annual Disposable Income by Highest Educational Attainment (Growth): 1990-2005/2000-2005
8.3 AVERAGE ANNUAL DISPOSABLE INCOME BY SEX
Table 108 Mean Annual Disposable Income by Sex: 1990/1995/2000/2003-2005
Table 109 Mean Annual Disposable Income by Sex (Growth): 1990-2005/2000-2005
8.4 MEAN DISPOSABLE HOUSEHOLD INCOME
Table 110 Mean Annual Disposable Household Income: 1990-2015
Table 111 Mean Annual Disposable Household Income (Growth): 1990-2015/1990-2000/2000-2015
8.5 NUMBER OF HOUSEHOLDS BY DISPOSABLE INCOME BRACKET
Table 112 Number of Households by Disposable Income Bracket: 1990/1995/2000/2003-2005
Table 113 Number of Households by Disposable Income Bracket (% Analysis): 1990/1995/2000/2003-2005
Table 114 Number of Households by Disposable Income Bracket (Growth): 1990-2005/1990-2015
9. CONSUMER EXPENDITURE
9.1 CONSUMER EXPENDITURE BY PURPOSE
Basic necessities account for a small share of spending
Housing and transport expenditure rises
Privatisation sees healthcare and education spending rise, but communication spending fall
Table 115 Consumer Expenditure by Purpose: 1990-2015
Table 116 Consumer Expenditure by Purpose (% Analysis): 1990-2015
Table 117 Consumer Expenditure by Purpose (Growth): 1990-2015/1990-2000/2000-2015
9.2 PRICE INDICES
Table 118 Price Indices: 1990/1995/2000/2003-2005
10. HEALTH
10.1 HEALTHCARE PROVISION
Various reforms fail to improve healthcare system
Shortage of funding for healthcare remains a problem
High migration of doctors worrying sign for Polish healthcare
Table 119 Healthcare Workers: 1990/1995/2000/2003-2005
Table 120 Healthcare Workers (Growth): 1990-2005/2000-2005
10.2 MAJOR CAUSES OF DEATH BY DISEASE
Better diets reduce number of heart disease related deaths
Deaths from cancer on the rise
Table 121 Major Causes of Death by Disease: 1990/1995/2000/2003-2005
Table 122 Major Causes of Death by Disease (Growth): 1990-2005/2000-2005
10.3 SMOKING
Tobacco legislation increasingly restrictive
Table 123 Smoking Prevalence Amongst the Population by Sex: 1995/2000/2003-2005
Table 124 Smoking Prevalence Amongst the Population by Sex (Growth): 1995-2005/2000-2005
10.4 OBESITY
Table 125 Obese Population as % of Total: 1990/1995/2000-2005
Table 126 Obese Population as a % of Total (Growth): 1990-2005/2000-2005
10.5 SEXUAL HEALTH
Table 127 Reported AIDS Cases: 1990/1995/2000/2003-2005
Table 128 Reported AIDS Cases (Growth): 1990-2005/2000-2005
10.6 HEALTH AND WELLNESS
11. EDUCATION
11.1 PRIMARY AND SECONDARY EDUCATION
Pre-primary education voluntary
Primary and lower secondary schools compulsory
Upper secondary education
Vocational shools criticised for low quality
Special education
Teachers
Plans for Polish schools abroad
11.2 TERTIARY EDUCATION
Changes in model of education
Table 129 Higher Education students: 1990/1995/2000/2003-2005
12. EATING
12.1 HABITS
12.2 FRESH FOODS
Table 130 Consumption of Fresh Foods by Sector: 2000/2005
12.3 PACKAGED AND PROCESSED FOODS
Table 131 Consumption of Packaged and Processed Foods by Sector: 2000/2005
12.4 EATING OUT
Table 132 Expenditure on Eating Out by Sector: 2000-2005
Table 133 Expenditure on Eating Out by Sector (Growth): 2000/2005
13. DRINKING
13.1 HABITS
13.2 ALCOHOLIC DRINKS
Table 134 Consumption of Alcoholic Drinks by Sector: 2000/2005
13.3 SOFT DRINKS
Slow growth for sugary carbonates
Healthier lifestyles boost bottled water and fruit/vegetable juice consumption
RTD tea popular in the summer months, but RTD coffee consumption remains negligible
Functional drinks a popular energy booster
Table 135 Consumption of Soft Drinks by Sector: 2000/2005
13.4 HOT DRINKS
Table 136 Consumption of Hot Drinks by Sector: 2000/2005
14. SHOPPING
14.1 FOOD
14.2 COSMETICS AND TOILETRIES
14.3 CLOTHING AND FOOTWEAR
14.4 LEISURE GOODS
14.5 HEALTHCARE
14.6 HOUSEHOLD GOODS AND HOME IMPROVEMENT
15. PERSONAL GROOMING
15.1 ATTITUDES
Increased segmentation within skin care
Adult sun care sales fall, while baby sun care sales rise
Colour cosmetics have mass market appeal
Creams replace razors as the main tool for depliation
Premium cosmetics and premium fragrances grow alongside disposable incomes
Table 137 Expenditure on Cosmetics and Toiletries by Grooming Sector: 2000/2005
15.2 PERSONAL HYGIENE
Bath and shower products move from bars to liquids
Quality important in baby toiletries
Deodorant sales fall as range of economy products grows
Low prices and private label products cause drop in spending on men's razors and blades
Hair care products gaining in sophistication
Oral hygiene remains basic but is growing
Table 138 Expenditure on Cosmetics and Toiletries by Personal Hygiene Sector: 2000/2005
16. FASHION
16.1 ATTITUDES
16.2 CLOTHING AND FOOTWEAR
Table 139 Expenditure on Clothing and Footwear: 1990/1995/2000/2003-2005
Table 140 Expenditure on Clothing and Footwear (% Analysis): 1990/1995/2000/2003-2005
Table 141 Expenditure on Clothing and Footwear (Growth): 1990-2005/2000-2005
17. LEISURE
17.1 HOME ENTERTAINMENT
17.2 GOING OUT
17.3 SPORT
17.4 DIY AND GARDENING
17.5 CULTURE
18. PERSONAL FINANCE
18.1 BANKING AND PAYMENT SYSTEMS
18.2 SAVINGS
18.3 FINANCIAL CARDS
Table 142 Trends in Financial Cards: 2000-2005
Table 143 Financial Cards - Growth: 2000-2005
18.4 PENSIONS
19. MEDIA
19.1 TRENDS
Newspapers
Magazines
Radio
TV
19.2 TELEVISIONS
Table 144 Penetration of Televisions and Number of TV Channels: 1990/1995/2000/2003-2005
Table 145 Penetration of Televisions and Number of TV Channels (Growth): 1990-2005/2000-2005
19.3 CABLE AND SATELLITE TELEVISION
Table 146 Penetration of Cable and Satellite Television: 1990/1995/2000/2003-2005
Table 147 Penetration of Cable and Satellite Television (Growth): 1990-2005/2000-2005
Table 148 Forecast Penetration of Cable and Satellite Television: 2006/2008/2010/2015
Table 149 Forecast Penetration of Cable and Satellite Television (Growth): 2006-2010/2010-2015
20. COMMUNICATION
20.1 TRENDS
20.2 TELECOMMUNICATIONS
Fixed line services grow slowly due to competition from mobile phone operators
Migration to the UK and Ireland boost international call levels
Fourth mobile phone operator to start commercial services in 2006
Penetration of mobile phones among young clients grows
Mobile phones are becoming more sophisticated
Table 150 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000/2003-2005
Table 151 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2005/2000-2005
Table 152 Forecast Mobile Phone Users: 2006/2008/2010/2015
Table 153 Forecast Mobile Phone Users (Growth): 2006-2010/2010-2015
20.3 PCS AND THE INTERNET
PC ownership up thanks to young Poles
Internet and e-commerce
Table 154 Household PC Penetration and Internet Usage: 1990/1995/2000/2003-2005
Table 155 Household PC Penetration and Internet Usage (Growth): 1990-2005/2000-2005
Table 156 Forecast Household PC Penetration and Internet Usage: 2006/2008/2010/2015
Table 157 Forecast Household PC Penetration and Internet Usage (Growth): 2006-2010/2010-2015
21. TRANSPORT
21.1 TRENDS
Pressure to improve road infrastructure rises as number of cars grows
Municipalities increase investment in transport
Extensions planned to Warsaw’s metro
Number of railway passangers falls despite efforts to improve train services
Private operators increase their share in intercity bus transport
Large supply of taxis keeps prices low despite growth in fuel costs
Air traffic rises sharply
Traffic on ferries to Scandinavia rises after EU expansion
21.2 CONSUMER EXPENDITURE
Table 158 Consumer Expenditure on Transport by Sector: 1990/1995/2000/2003-2005
Table 159 Consumer Expenditure on Transport by Sector (% Analysis): 1990/1995/2000/2003-2005
Table 160 Consumer Expenditure on Transport by Sector (Growth): 1990-2005/2000-2005
22. TRAVEL AND TOURISM
22.1 TRENDS
Summer months the most popular for domestic trips but less so for expensive foreign travel
Levels of holiday taking affected by age, education and income
Long domestic holidays grow, while shorter domestic breaks decline
EU membership and low-cost airlines boost departures
Rapid growth in air traffic
Table 161 Trends in Travel and Tourism: 2000-2005
Table 162 Trends in Travel and Tourism Expenditure: 2000-2005
Table 163 Number of passangers at Polish airports