Consumer Lifestyles in Romania
Euromonitor International's Consumer Lifestyles in Romania report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, and home ownership trends. Use this report to understand the factors influencing a nation's lifestyle choices.
Chapters: 21 | Tables: 144 | Publication date: Jul 2008
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Table of contents
CONSUMER TRENDS
OVERVIEW
GROWING URBANISATION HAS A POSITIVE AND INCREASING INFLUENCE ON CONSUMER LIFESTYLES
EU ACCESSION IS A MAJOR DRIVER OF THE RETAIL INDUSTRY
MODERN RETAIL VS TRADITIONAL RETAIL
CHANGES IN RETAIL HABITS: CONSUMPTION RISE IN ROMANIA CAN BE SEEN IN THE INCREASE IN THE NUMBER OF LONG-TERM GOODS PURCHASED BY THE POPULATION
ROMANIAN EATING HABITS
CONCLUSIONS
POPULATION
THE ROMANIAN DEMOGRAPHIC CRISIS IS SET TO CONTINUE
Impact
POPULATION BY GENDER
Impact
POPULATION BY MARITAL STATUS
Impact
POPULATION BY EDUCATION
POPULATION BY RURAL/URBAN AREAS
Table 1 Population by Age and Gender: 1995/2000/2005/2007/2010/2015
Table 2 Population by Age and Gender (% Analysis and % Growth): 1995/2007/2015/1995-2007/2007-2015
Table 3 Median Age of Population: 1995/2000/2005/2007/2010/2015
Table 4 Median Age of Population (Actual Growth): 1995-2007/2007-2015
Table 5 Population Changes: 1995/2000/2002/2004/2006-2007
Table 6 Population Changes (% Growth): 1995-2007/2000-2007
Table 7 Birth Rates: 1995/2000/2002/2004/2006-2007
Table 8 Death Rates: 1995/2000/2002/2004/2006-2007
Table 9 Birth Rates (Actual Growth): 1995-2007/2000-2007
Table 10 Death Rates (Actual Growth): 1995-2007/2000-2007
Table 11 Fertility and Birth: 1995/2000/2002/2004/2006-2007
Table 12 Fertility and Birth (Growth): 1995-2007/2000-2007
Table 13 Population by Marital Status: 1995/2000/2002/2004/2006-2007
Table 14 Population by Marital Status (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 15 Marriage Rates: 1995/2000/2002/2004/2006-2007
Table 16 Divorce Rates: 1995/2000/2002/2004/2006-2007
Table 17 Marriage Rates (Actual Growth): 1995-2007/2000-2007
Table 18 Divorce Rates (Actual Growth): 1995-2007/2000-2007
Table 19 Population by Highest Educational Attainment: 1995/2000/2002/2004/2006-2007
Table 20 Population by Highest Educational Attainment: 1995/2000/2007/1995-2007/2000-2007
Table 21 Literacy Rates: 1995/2000/2002/2004/2006-2007
Table 22 Literacy Rates (Actual Growth): 1995-2007/2000-2007
Table 23 Population by Urban/Rural Locations and Major Cities: 1995/2000/2002/2004/2006-2007
Table 24 Population by Urban/Rural Locations/Major Cities (% Analysis, % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 25 Population Density: 1995/2000/2002/2004/2006-2007
Table 26 Population Density (% Growth): 1995-2007/2000-2007
CONSUMER SEGMENTATION
BABIES AND INFANTS
Impact
YOUNG CHILDREN
TWEENAGERS
Impact
TEENS
STUDENTS
Impact
PEOPLE IN THEIR 20S
PEOPLE IN THEIR 30S
MIDDLE-AGED ADULTS
Impact
PENSIONERS
Mandatory personal pension system
Concern expressed over gender gap in pension reform
Table 27 Babies and Infants: 1995/2000/2005/2007/2010/2015
Table 28 Babies and Infants (% Growth): 1995-2007/2007-2015
Table 29 Young Children: 1995/2000/2005/2007/2010/2015
Table 30 Young Children (% Growth): 1995-2007/2007-2015
Table 31 Tweenagers: 1995/2000/2005/2007/2010/2015
Table 32 Tweenagers (% Growth): 1995-2007/2007-2015
Table 33 Teens: 1995/2000/2005/2007/2010/2015
Table 34 Teens (% Growth): 1995-2007/2007-2015
Table 35 People in Their 20s: 1995/2000/2005/2007/2010/2015
Table 36 People in Their 20s (% Growth): 1995-2007/2007-2015
Table 37 People in Their 30s: 1995/2000/2005/2007/2010/2015
Table 38 People in Their 30s (% Growth): 1995-2007/2007-2015
Table 39 Middle-aged Adults: 1995/2000/2005/2007/2010/2015
Table 40 Middle-aged Adults (% Growth): 1995-2007/2007-2015
Table 41 Older Population: 1995/2000/2005/2007/2010/2015
Table 42 Older Population (% Growth): 1995-2007/2007-2015
HOUSEHOLDS
HOUSEHOLD BY THE NUMBER OF OCCUPANTS
HOUSEHOLD ANNUAL DISPOSABLE INCOME
HOME OWNERSHIP
Housing stock and new dwellings
Number of households by tenure and by type of dwelling
POSSESSION OF HOUSEHOLD DURABLES
PET POPULATION
Table 43 Households by Number of Occupants: 1995/2000/2002/2004/2006-2007
Table 44 Households by Number of Occupants (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 45 Occupants per Household: 1995/2000/2002/2004/2006-2007
Table 46 Occupants per Household (Actual Growth): 1995-2007/2000-2007
Table 47 Number of Households by Disposable Income Bracket: 1995/2000/2002/2004/2006-2007
Table 48 Number of Households by Disposable Income Bracket (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 49 Total Housing Stock and New Dwellings Completed: 1995/2000/2005/2007/2010/2015
Table 50 Total Housing Stock and New Dwellings Completed (% Growth): 1995-2007/2007-2015
Table 51 Households by Tenure and Type of Dwelling: 1995/2000/2005/2007/2010/2015
Table 52 Households by Tenure and Type of Dwelling (% Analysis and % Growth): 1995/2000/2007/1995-2007/2007-2015
Table 53 Households by Number of Rooms: 1995/2000/2002/2004/2006-2007
Table 54 Households by Number of Rooms (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 55 Ownership of Household Durables: 1995/2000/2005/2007/2010/2015
Table 56 Ownership of Household Durables by Type (Actual Growth): 1995-2007/2007-2015
HOUSEHOLD SEGMENTATION
Single-person households
Couples with no children
Couples with children
Single-parent families
Table 57 Households by Type: 1995/2000/2005/2007/2010/2015
Table 58 Household by Type (% Analysis and % Growth) 1995/2007/2015-/1995-2007/2007-2015
LABOUR
WORKING CONDITIONS
DIFFERENCES BETWEEN PRIVATE AND PUBLIC SECTORS
EMPLOYED POPULATION BY AGE
Slight improvements in employment rates in Romania
Number of young employed Romanians declines
Female employment follows a similar trend as male employment
Impact
Increasing the effective retirement age
UNEMPLOYED POPULATION BY AGE
ALTERNATIVE WORK FORMS
Part-time employment
Working hours
Table 59 Employed Population by Age Group: 1995/2000/2002/2004/2006-2007
Table 60 Employed Population by Age Group (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 61 Unemployed Population by Age Group: 1995/2000/2002/2004/2006-2007
Table 62 Unemployed Population by Age Group (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 63 Unemployment Rate: 1995/2000/2002/2004/2006-2007
Table 64 Unemployment Rate (Actual Growth): 1995-2007/2000-2007
Table 65 Part-time Employment by Gender: 1995/2000/2002/2004/2006
Table 66 Part-time Employment by Gender (% Analysis and % Growth) 1995/2000/2006: /1995-2006/2000-2006
INCOME
ANNUAL DISPOSABLE INCOME
Wages and salaries
Two minimum wage levels
Changes in taxation
INCOME BY EDUCATIONAL ATTAINMENT
Regional differences
INCOME BY GENDER
Table 67 Mean Annual Disposable Income by Education and Gender: 1995/2000/2002/2004/2006-2007
Table 68 Mean Annual Disposable Income by Education and Gender (% Growth): 1995-2007/2000-2007
CONSUMER EXPENDITURES
SPENDING ON CONSUMER GOODS AND SERVICES
Consumer expenditures by product type
Consumer expenditures by commodity type
Consumer prices and costs
Table 69 Consumer Expenditures by Product Type: 1995/2000/2005/2007/2010/2015
Table 70 Consumer Expenditures by Product Type (% Analysis and % Growth) 1995/2007/2015-/1995-2007/2007-2015
Table 71 Consumer Expenditures by Commodity Type: 1995/2000/2005/2007/2010/2015
Table 72 Consumer Expenditures by Commodity Type (% Analysis and % Growth) 1995/2007/2015-/1995-2007/2007-2015
Table 73 Consumer Prices and Costs: 1995/2000/2002/2004/2006-2007
Table 74 Consumer Prices and Costs (Actual Growth): 1995-2007/2000-2007
FOOD AND NON-ALCOHOLIC BEVERAGES
SPENDING ON FOOD AND NON-ALCOHOLIC BEVERAGES
Impact
SPENDING ON SOFT DRINKS AND HOT DRINKS
SHOPPING FOR FOOD AND NON-ALCOHOLIC DRINKS
EATING HABITS
Table 75 Consumer Expenditures on Food and Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007
Table 76 Consumer Expenditures on Food and Non-alcoholic Beverages (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 77 Per Capita Expenditures on Food and Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007
Table 78 Per Capita Expenditures on Food and Non-alcoholic Beverages (% Growth): 1995-2007/2000-2007
ALCOHOLIC BEVERAGES AND TOBACCO
SPENDING ON ALCOHOLIC DRINKS
Impact
SPENDING ON TOBACCO
SHOPPING FOR ALCOHOL AND TOBACCO PRODUCTS
DRINKING HABITS
SMOKING HABITS
Table 79 Consumer Expenditures on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007
Table 80 Consumer Expenditures on Alcoholic Beverages and Tobacco (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 81 Per Capita Expenditures on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007
Table 82 Per Capita Expenditures on Alcoholic Beverages and Tobacco (% Growth): 1995-2007/2000-2007
CLOTHING AND FOOTWEAR
SPENDING ON CLOTHING AND FOOTWEAR
SHOPPING FOR CLOTHING AND FOOTWEAR
TRADITIONAL CLOTHING
FASHION TRENDS
Table 83 Consumer Expenditures on Clothing and Footwear: 1995/2000/2002/2004/2006-2007
Table 84 Consumer Expenditures on Clothing and Footwear (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 85 Per Capita Expenditures on Clothing and Footwear: 1995/2000/2002/2004/2006-2007
Table 86 Per Capita Expenditures on Clothing and Footwear (% Growth): 1995-2007/2000-2007
HOUSING
SPENDING ON HOUSING
RENTING VS BUYING
UTILITY COSTS
MAINTENANCE AND REPAIR
Table 87 Consumer Expenditures on Housing: 1995/2000/2002/2004/2006-2007
Table 88 Consumer Expenditures on Housing (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 89 Per Capita Expenditures on Housing: 1995/2000/2002/2004/2006-2007
Table 90 Per Capita Expenditures on Housing (% Growth): 1995-2007/2000-2007
HOUSEHOLD GOODS AND SERVICES
SPENDING ON HOUSEHOLD GOODS AND SERVICES
SHOPPING FOR HOUSEHOLD GOODS
COOKING HABITS
DO-IT-YOURSELF AND GARDENING
Table 91 Consumer Expenditures on Household Goods and Services: 1995/2000/2002/2004/2006-2007
Table 92 Consumer Expenditures on Household Goods and Services (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 93 Per Capita Expenditures on Household Goods and Services: 1995/2000/2002/2004/2006-2007
Table 94 Per Capita Expenditures on Household Goods and Services (% Growth): 1995-2007/2000-2007
HEALTH GOODS AND MEDICAL SERVICES
SPENDING ON HEALTH GOODS AND MEDICAL SERVICES
HEALTHCARE SYSTEM
MAJOR CAUSES OF DEATH
SMOKING PREVALENCE
REPORTED AIDS CASES
DRUG ABUSE
HEALTH AND WELLNESS
Table 95 Consumer Expenditures on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007
Table 96 Consumer Expenditures on Health Goods and Medical Services (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 97 Per Capita Expenditures on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007
Table 98 Per Capita Expenditures on Health Goods and Medical Services (% Growth): 1995-2007/2000-2007
Table 99 Share of Total Health Expenditures in GDP: 1995/2000/2002/2004/2006
Table 100 Healthy Life Expectancy at Birth: 1995/2000/2002/2004/2006
Table 101 Healthy Life Expectancy at Birth (Actual Growth): 1995-2006/2000-2006
Table 102 Healthcare Workers: 1995/2000/2002/2004/2006-2007
Table 103 Healthcare Workers (% Growth): 1995-2007/2000-2007
Table 104 Major Causes of Death by Disease: 1995/2000/2002/2004/2006-2007
Table 105 Major Causes of Death by Disease (% Growth): 1995-2007/2000-2007
Table 106 Obese Population: 1995/2000/2002/2004/2006-2007
Table 107 Obese Population (Actual Growth): 1995-2007/2000-2007
Table 108 Smoking Prevalence: 1995/2000/2002/2004/2006-2007
Table 109 Smoking Prevalence (Actual Growth): 1995-2007/2000-2007
Table 110 Reported AIDS Cases: 1995/2000/2002/2004/2006-2007
Table 111 Reported AIDS Cases (% Growth): 1995-2007/2000-2007
TRANSPORT
SPENDING ON TRANSPORT
AIR TRANSPORT
ROAD TRANSPORT
RAIL TRANSPORT
TRANSPORT INFRASTRUCTURE
Table 112 Consumer Expenditures on Transport: 1995/2000/2002/2004/2006-2007
Table 113 Consumer Expenditures on Transport (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 114 Per Capita Expenditures on Transport: 1995/2000/2002/2004/2006-2007
Table 115 Per Capita Expenditures on Transport (% Growth): 1995-2007/2000-2007
COMMUNICATIONS
SPENDING ON COMMUNICATIONS
TELEVISION, CABLE AND SATELLITE
PRINTED MEDIA
TELEPHONES
COMPUTERS AND INTERNET
E-COMMERCE
M-COMMERCE
Table 116 Consumer Expenditures on Communications: 1995/2000/2002/2004/2006-2007
Table 117 Consumer Expenditures on Communications (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 118 Per Capita Expenditures on Communications: 1995/2000/2002/2004/2006-2007
Table 119 Per Capita Expenditures on Communications (% Growth): 1995-2007/2000-2007
Table 120 Penetration of Televisions and Number of TV Channels: 1995/2000/2002/2004/2006-2007
Table 121 Penetration of Televisions and Number of TV Channels (% Growth): 1995-2007/2000-2007
Table 122 Penetration of Cable and Satellite Television: 1995/2000/2002/2004/2006-2007
Table 123 Penetration of Cable and Satellite Television (% Growth): 1995-2007/2000-2007
Table 124 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1995/2000/2002/2004/2006
Table 125 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (% Growth): 1995-2006/2000-2006
Table 126 Household PC Penetration and Internet Usage: 2000/2002/2004/2006-2007
Table 127 Household PC Penetration and Internet Usage (% Growth): 2000-2007
LEISURE AND RECREATION
SPENDING ON LEISURE AND RECREATION
SHOPPING FOR LEISURE GOODS
LEISURE TIME
CULTURE
ATTITUDES TOWARD SPORTS
TRAVEL AND TOURISM
Table 128 Consumer Expenditures on Leisure and Recreation: 1995/2000/2002/2004/2006-2007
Table 129 Consumer Expenditures on Leisure and Recreation (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 130 Per Capita Expenditures on Leisure and Recreation: 1995/2000/2002/2004/2006-2007
Table 131 Per Capita Expenditures on Leisure and Recreation (% Growth): 1995-2007/2000-2007
EDUCATION
SPENDING ON EDUCATION
PRE-PRIMARY EDUCATION
PRIMARY AND SECONDARY EDUCATION
HIGHER EDUCATION
ADULT EDUCATION
Table 132 Consumer Expenditures on Education: 1995/2000/2002/2004/2006-2007
Table 133 Consumer Expenditures on Education (% Growth): 1995-2007/2000-2007
Table 134 Per Capita Expenditures on Education: 1995/2000/2002/2004/2006-2007
Table 135 Per Capita Expenditures on Education (% Growth): 1995-2007/2000-2007
HOTELS AND CATERING
SPENDING ON HOTELS AND CATERING
GOING OUT
EATING OUT
Table 136 Consumer Expenditures on Hotels and Catering: 1995/2000/2002/2004/2006-2007
Table 137 Consumer Expenditures on Hotels and Catering (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 138 Per Capita Expenditures on Hotels and Catering: 1995/2000/2002/2004/2006-2007
Table 139 Per Capita Expenditures on Hotels and Catering (% Growth): 1995-2007/2000-2007
MISCELLANEOUS GOODS AND SERVICES
SPENDING ON MISCELLANEOUS GOODS AND SERVICES
PERSONAL HYGIENE AND PERSONAL GROOMING
SHOPPING FOR COSMETICS AND TOILETRIES
BANKING, SAVINGS AND FINANCIAL SERVICES
PENSIONS
Table 140 Consumer Expenditures on Miscellaneous Goods and Services: 1995/2000/2002/2004/2006-2007
Table 141 Consumer Expenditures on Miscellaneous Goods and Services (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
Table 142 Per Capita Expenditures on Miscellaneous Goods and Services: 1995/2000/2002/2004/2006-2007
Table 143 Per Capita Expenditures on Miscellaneous Goods and Services (% Growth): 1995-2007/2000-2007
STRUCTURE OF THE REPORT
Definitions
Summary 1 Country Coverage