Consumer Lifestyles in Taiwan
Euromonitor International's Consumer Lifestyles in Taiwan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, and home ownership trends. Use this report to understand the factors influencing a nation's lifestyle choices.
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Chapters: 22 | Tables: 164 | Publication date: Jul 2006
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Table of contents
1. INTRODUCTION
2. POPULATION
2.1 POPULATION BY AGE
Getting ageing in population
Life expectancy trends and size of household
Table 1 Population by Age: 1990-2015
Table 2 Population by Age (% Analysis): 1990-2015
Table 3 Population by Age (Growth): 1990-2015/2000-2015
2.2 MALE POPULATION BY AGE
More males involved in decision making in family purchases
Table 4 Male Population by Age: 1990-2015
Table 5 Male Population by Age (% Analysis): 1990-2015
Table 6 Male Population by Age (Growth): 1990-2015/2000-2015
2.3 FEMALE POPULATION BY AGE
Fewer children, even fewer baby girls
Increase in female purchasing power
Table 7 Female Population by Age: 1990-2015
Table 8 Female Population by Age (% Analysis): 1990-2015
Table 9 Female Population by Age (Growth): 1990-2015/2000-2015
2.4 FERTILITY AND BIRTH
Less children, but more money to go around
Table 10 Fertility and Birth: 1990/1995/2000/2003-2005
Table 11 Fertility and Birth (Growth): 1990-2005/2000-2005
2.5 POPULATION BY MARITAL STATUS
Market protential for single population
Table 12 Population by Marital Status: 1990/1995/2000/2003-2005
Table 13 Population by Marital Status (% Analysis): 1990/1995/2000/2003-2005
Table 14 Population by Marital Status (Growth): 1990-2005/2000-2005
2.6 POPULATION BY EDUCATIONAL ATTAINMENT
Higher education now essential
Table 15 Population by Highest Educational Attainment: 1990/1995/2000/2003-2005
Table 16 Population by Highest Educational Attainment (Growth): 1990-2005/2000-2005
2.7 POPULATION BY ETHNICITY/RACE
Trends related to ethnicity
Table 17 Population by Ethnicity/Race: 1990/1995/2000/2003-2005
Table 18 Population by Ethnicity/Race (% Analysis): 1990/1995/2000/2003-2005
Table 19 Population by Ethnicity/Race (Growth): 1990-2005/2000-2015
2.8 POPULATION BY RELIGION
Religions play an important role in social welfare
Table 20 Population by Religion: 1990/1995/2000/2003-2005
Table 21 Population by Religion (% Analysis): 1990/1995/2000/2003-2005
Table 22 Population by Religion (Growth): 1990-2005/2000-2005
3. CONSUMER SEGMENTATION
3.1 INFANTS AND BABIES
Increasing the birth rate, a challenge ahead
Table 23 Babies and Infants: 1990-2015
Table 24 Babies and Infants (Growth): 1990-2015/2000-2015
3.2 CHILDREN
Change in racial makeup of Taiwan
Table 25 Children: 1990-2015
Table 26 Children (Growth): 1990-2015/2000-2015
3.3 TWEENAGERS
Busy lifestyle in studying
Table 27 Tweenagers: 1990-2015
Table 28 Tweenagers (Growth): 1990-2015/2000-2015
3.4 TEENAGERS
Become independent in personal consuming
Table 29 Teenagers: 1990-2015
Table 30 Teenagers (Growth): 1990-2015/2000-2015
3.5 STUDYING AGE
More and more live away from home
Table 31 Studying Age: 1990-2015
Table 32 Studying Age (Growth): 1990-2015/2000-2015
3.6 YOUNG ADULTS
Fashion oriented and over consuming
Table 33 Young Adults: 1990-2015
Table 34 Young Adults (Growth): 1990-2015/2000-2015
3.7 MIDDLE-AGED ADULTS
Willing to be young forever
Table 35 Middle-aged Adults: 1990-2015
Table 36 Middle-aged Adults (Growth): 1990-2015/2000-2015
3.8 BABY BOOMERS
Profound market potentials
Table 37 Baby Boomers: 1990-2015
Table 38 Baby Boomers (Growth): 1990-2015/2000-2015
3.9 PENSIONERS
Market needs to be developed
Table 39 Pensioners: 1990-2015
Table 40 Pensioners (Growth): 1990-2015/2000-2015
3.10 SINGLE-PARENT HOUSEHOLDS
Child care becomes more essential
Table 41 Single-parent Households: 1990-2015
Table 42 Single-parent Households (Growth): 1990-2015/2000-2015
3.11 SINGLE PERSON HOUSEHOLDS
Demand for new household lifestyle
Table 43 Single Person Households: 1990-2015
Table 44 Single Person Households (Growth): 1990-2015/2000-2015
3.12 DINKS (DOUBLE INCOME NO KIDS)
Enjoying the quality of life
Table 45 Double Income No Kids: 1995-2015
Table 46 Double Income No Kids (Growth): 1995-2015/2000-2015
3.13 FAMILIES
Decreasing in importance of family types
Table 47 Families: 1990-2015
Table 48 Families (Growth): 1990-2015/2000-2015
4. REGIONAL DEVELOPMENT
4.1 POPULATION DENSITY
Uneven population density
Table 49 Population Density: 1990-2015
Table 50 Population Density (Growth): 1990-2015/2000-2015
4.2 POPULATION BY URBAN/RURAL LOCATION
High Speed Railway, may change the picture
Table 51 Population by Urban/Rural Location: 1990-2015
Table 52 Population by Urban/Rural Location (% Analysis): 1990-2015
Table 53 Population by Urban/Rural Location (Growth): 1990-2015/2000-2015
4.3 POPULATION OF FOREIGN CITIZENS
Labourers and housekeepers make up the bulk
Foreign brides
Table 54 Population of Foreign Citizens: 1990/1995/2000/2003-2005
Table 55 Population of Foreign Citizens (Growth): 1990-2005/2000-2005
4.4 REFUGEES AND ASYLUM SEEKERS
4.5 MIGRATION RATES
Emigration trend
Table 56 Migration Rate: 1990/1995/2000/2005/2010/2015
Table 57 Migration Rate (Growth): 1990-2015/2000-2015
4.6 POPULATION OF MAJOR CITIES
Taiwan's economic and social hub
Taiwan's other cities
Table 58 Population of Major Cities: 1990/1995/2000/2003-2005
Table 59 Population of Major Cities (Growth): 1990-2005/2000-2005
5. HOME OWNERSHIP
5.1 HOUSING STOCK
New development trends
Table 60 Total Housing Stock and New Dwellings Completed: 1990-2015
Table 61 Total Housing Stock and New Dwellings Completed (Growth): 1990-2015/2000-2015
5.2 NUMBER OF HOUSEHOLDS BY TENURE
Home affordability increase, even for young adults
Table 62 Number of Households by Tenure: 1990/1995/2000/2003-2005
Table 63 Number of Households by Tenure (% Analysis): 1990/1995/2000/2003-2005
Table 64 Number of Households by Tenure (Growth): 1990-2005/2000-2005
5.3 NUMBER OF HOUSEHOLDS BY TYPE OF DWELLING
Strong demand for apartment living
Table 65 Number of Households by Type of Dwelling: 1990/1995/2000/2003-2005
Table 66 Number of Households by Type of Dwelling (% Analysis): 1990/1995/2000/2003-2005
Table 67 Number of Households by Type of Dwelling (Growth): 1990-2005/2000-2005
6. HOUSEHOLD PROFILES
6.1 HOUSEHOLDS BY NUMBER OF PERSONS
Smaller household sizes
Table 68 Households by Number of Persons: 1990/1995/2000/2003-2005
Table 69 Households by Number of Persons (% Analysis): 1990/1995/2000/2003-2005
Table 70 Households by Number of Persons (Growth): 1990-2005/2000-2005
6.2 HOUSEHOLDS BY NUMBER OF ROOMS
Table 71 Households by Number of Rooms: 1990/1995/2000/2003-2005
Table 72 Households by Number of Rooms: 1990/1995/2000/2003-2005
Table 73 Households by Number of Rooms (Growth): 1990-2005/2000-2005
6.3 HOUSEHOLDS BY SEX AND AGE OF HEAD OF HOUSEHOLD
Steady increase in the status of females
Table 74 Households by Sex and Age of Head of Household: 1990/1995/2000/2003-2005
Table 75 Households by Sex and Age of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 76 Households by Sex and Age of Head of Household (Growth): 1990-2005/2000-2005
6.4 HOUSEHOLDS BY EDUCATION OF HEAD OF HOUSEHOLD
Table 77 Households by Education of Head of Household: 1990/1995/2000/2003-2005
Table 78 Households by Education of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 79 Households by Education of Head of Household (Growth): 1990-2005/2000-2005
6.5 HOUSEHOLDS BY SOCIO-ECONOMIC STATUS OF HEAD OF HOUSEHOLD
Table 80 Households by Socio-economic Status of Head of Household: 1990/1995/2000/2003-2005
Table 81 Households by Socio-economic Status of Head of Household (% Analysis): 1990/1995/2000/2003-2005
Table 82 Number of Households by Socio-economic Status of Head of Household (Growth): 1990-2005/2000-2005
6.6 OWNERSHIP OF HOUSEHOLD DURABLES
Middle classes register high ownership of essential items
Table 83 Ownership of Household Durables by Type: 1990-2015
Table 84 Ownership of Household Durables by Type (Growth): 1990-2015/2000-2015
6.7 PET POPULATION
Table 85 Pet Population and Value Sales of Pet Food and Pet Care Products: 2000-2005
7. LABOUR
7.1 EMPLOYED MALE POPULATION BY AGE
Table 86 Employed Male Population by Age Group: 1995/2000/2003-2005
Table 87 Employed Male Population by Age Group (% Analysis): 1995/2000/2003-2005
Table 88 Employed Male Population by Age Group (Growth): 1995-2005/2000-2005
7.2 EMPLOYED FEMALE POPULATION BY AGE
Table 89 Employed Female Population by Age Group: 1995/2000/2003-2005
Table 90 Employed Female Population by Age Group (% Analysis): 1995/2000/2003-2005
Table 91 Employed Female Population by Age Group (Growth): 1995-2005/2000-2005
7.3 UNEMPLOYED MALE POPULATION BY AGE
Table 92 Unemployed Male Population by Age Group: 1995/2000/2000/2003-2005
Table 93 Unemployed Male Population by Age Group (% Analysis): 1995/2000/2003-2005
Table 94 Unemployed Male Population by Age Group (Growth): 1995-2005/2000-2005
7.4 UNEMPLOYED FEMALE POPULATION BY AGE
Table 95 Unemployed Female Population by Age Group: 1995/2000/2003-2005
Table 96 Unemployed Female Population by Age Group (% Analysis): 1995/2000/2003-2005
Table 97 Unemployed Female Population by Age Group (Growth): 1995-2005/2000-2005
7.5 PART-TIME EMPLOYMENT BY SEX
Table 98 Part-time Employment by Sex: 1990/1995/2000/2003-2005
Table 99 Part-time Employment by Sex (% Analysis): 1990/1995/2000/2003-2005
Table 100 Part-time Employment by Sex (Growth): 1990-2005/2000-2005
7.6 WORKING CONDITIONS
Working hour trends
Benefits and breaks
Holiday entitlements
Maternity and childcare provisions
8. INCOME
8.1 PERSONAL INCOME
Higher wages in the city
Table 101 Mean Annual Gross and Disposable Income: 1990-2015
Table 102 Mean Annual Gross and Disposable Income (Growth): 1990-2015/2000-2015
8.2 AVERAGE ANNUAL DISPOSABLE INCOME BY EDUCATIONAL ATTAINMENT
Table 103 Average Annual Disposable Income by Highest Educational Attainment: 1990/1995/2000/2003-2005
Table 104 Average Annual Disposable Income by Highest Educational Attainment (Growth): 1990-2005/2000-2005
8.3 AVERAGE ANNUAL DISPOSABLE INCOME BY SEX
Table 105 Mean Annual Disposable Income by Sex: 1990/1995/2000/2003-2005
Table 106 Mean Annual Disposable Income by Sex (Growth): 1990-2005/2000-2005
8.4 MEAN DISPOSABLE HOUSEHOLD INCOME
Table 107 Mean Annual Disposable Household Income: 1990-2015
Table 108 Mean Annual Disposable Household Income (Growth): 1990-2015/1990-2000/2000-2015
8.5 NUMBER OF HOUSEHOLDS BY DISPOSABLE INCOME BRACKET
Table 109 Number of Households by Disposable Income Bracket: 1990/1995/2000/2003-2005
Table 110 Number of Households by Disposable Income Bracket (% Analysis): 1990/1995/2000/2003-2005
Table 111 Number of Households by Disposable Income Bracket (Growth): 1990-2005/1990-2015
9. CONSUMER EXPENDITURE
9.1 CONSUMER EXPENDITURE BY PURPOSE
Daily essentials dominate
Table 112 Consumer Expenditure by Purpose: 1990-2015
Table 113 Consumer Expenditure by Purpose (% Analysis): 1990-2015
Table 114 Consumer Expenditure by Purpose (Growth): 1990-2015/1990-2000/2000-2015
9.2 PRICE INDICES
Alcoholic beverage and tobacco prices jump
Slump in housing prices
Table 115 Price Indices: 1990/1995/2000/2003-2005
10. HEALTH
10.1 HEALTHCARE PROVISION
National Health Insurance offers better healthcare for all
Table 116 Healthcare Workers: 1990/1995/2000/2003-2005
Table 117 Healthcare Workers (Growth): 1990-2005/2000-2005
10.2 MAJOR CAUSES OF DEATH BY DISEASE
Greater wealth and poorer health
Over drinking and banquet culture ingrained in Taiwanese lives
Table 118 Major Causes of Death by Disease: 1990/1995/2000/2003-2005
Table 119 Major Causes of Death by Disease (Growth): 1990-2005/2000-2005
10.3 SMOKING
Older smokers quitting for health, teenagers starting for image
Actions for reducing smoking
Table 120 Smoking Prevalence Amongst the Population by Sex: 1995/2000/2003-2005
Table 121 Smoking Prevalence Amongst the Population by Sex (Growth): 2000-2005
10.4 OBESITY
The eating culture
The government's approach
Table 122 Obese Population as % of Total: 1990/1995/2000/2003-2005
Table 123 Obese Population as a % of Total (Growth): 1990-2005/2000-2005
10.5 SEXUAL HEALTH
AIDS cases soar since 2000
Table 124 Reported AIDS Cases: 1990/1995/2000/2003-2005
Table 125 Reported AIDS Cases (Growth): 1990-2005/2000-2005
10.6 HEALTH AND WELLNESS
Lifestyles of Health and Sustainability, LOHAS
Balance in body and soul
Exercise trends
11. EDUCATION
11.1 PRIMARY AND SECONDARY EDUCATION
Nine years of compulsory education for primary and junior high school students
Other educational trends and social concerns
Table 126 Pre-school, Primary and Secondary Education Facts: 2005
11.2 TERTIARY EDUCATION
Tertiary education now a necessity
Foreign student numbers remain small
Table 127 Higher Education Students: 1990/1995/2000/2003-2005
12. EATING
12.1 HABITS
Eating out is the norm in Taiwan
Taiwan's snacking culture
Trend towards healthier foods
12.2 FRESH FOODS
Table 128 Consumption of Fresh Foods by Sector: 2000/2005
12.3 PACKAGED AND PROCESSED FOODS
Fast pace lifestyle, growth in ready to eat meals
Table 129 Consumption of Packaged and Processed Foods by Sector: 2000/2005
12.4 EATING OUT
Cheaper and more convenient to eat out
Table 130 Expenditure on Eating Out by Sector: 2000-2005
Table 131 Expenditure on Eating Out by Sector (Growth): 2000/2005
13. DRINKING
13.1 HABITS
Taiwanese are social drinkers
Government takes a stricter line on drink driving
13.2 ALCOHOLIC DRINKS
New tough laws for to combat heavy drinking culture
Table 132 Consumption of Alcoholic Drinks by Sector: 2000/2005
13.3 SOFT DRINKS
Changes in tea drinking pattern
Health trends push bottled water sales up, carbonates down
Table 133 Consumption of Soft Drinks by Sector: 2000/2005
13.4 HOT DRINKS
Robust demand for coffee
Table 134 Consumption of Hot Drinks by Sector: 2000/2005
14. SHOPPING
14.1 FOOD
Shift in shopping culture
14.2 COSMETICS AND TOILETRIES
New channel for skin care products
Little brand loyalty amongst economy brands
14.3 CLOTHING AND FOOTWEAR
14.4 LEISURE GOODS
Variety in shopping channels
14.5 HEALTHCARE
Blooming market potentials for health foods and products
14.6 HOUSEHOLD GOODS AND HOME IMPROVEMENT
Wide ranges of choices attract customers
15. PERSONAL GROOMING
15.1 ATTITUDES
Blooming market in personal grooming products
Influence from TV programs and masters
No end in sight for skin whitening trend
Demands from broader population base for skin care products
Table 135 Expenditure on Cosmetics and Toiletries by Grooming Sector: 2000/2005
15.2 PERSONAL HYGIENE
Males become the emerging target
Hair care, bath and shower, and oral hygiene are largest sectors
Table 136 Expenditure on Cosmetics and Toiletries by Personal Hygiene Sector: 2000/2005
16. FASHION
16.1 ATTITUDES
Luxury comes into style
Brands leading Taiwan's fashion trend
16.2 CLOTHING AND FOOTWEAR
Expenditure closely mimics purchasing power
Table 137 Expenditure on Clothing and Footwear: 1990/1995/2000/2003-2005
Table 138 Expenditure on Clothing and Footwear (% Analysis): 1990/1995/2000/2003-2005
Table 139 Expenditure on Clothing and Footwear (Growth): 1990-2005/2000-2005
17. LEISURE
17.1 HOME ENTERTAINMENT
TVs, DVDs, and computers meet entertainment needs
17.2 GOING OUT
17.3 SPORT
Yoga, new trend in exercise market
17.4 DIY AND GARDENING
Little available space for gardening
17.5 CULTURE
Table 140 Number of Persons Participating in Art and Culture Activities: 1990/1995/2000/2002-2004
Table 141 Number of Persons Participating in Art andCulture Activities (Growth): 1990-2004/2000-2004
18. PERSONAL FINANCE
18.1 BANKING AND PAYMENT SYSTEMS
Reforms in financial service industry
Table 142 Number of Domestic Banks, ATM and Credit Card Facts: 1995-2005
18.2 SAVINGS
Saving trend
Series of adjustments to the interest rate
Table 143 Net Savings: 1990-2015
18.3 FINANCIAL CARDS
High credit card ownership
Credit crisis, new charllenge for financial insitutions
Table 144 Trends in Financial Cards: 2000-2005
Table 145 Financial Cards – Growth: 2000-2005
18.4 PENSIONS
New labour pension system after July 2005
19. MEDIA
19.1 TRENDS
19.2 TELEVISIONS
Table 146 Penetration of Televisions and Number of TV Channels: 1990/1995/2000/2003-2005
Table 147 Penetration of Televisions and Number of TV Channels (Growth): 1990-2005/2000-2005
19.3 CABLE AND SATELLITE TELEVISION
Table 148 Penetration of Cable and Satellite Television: 1990/1995/2000/2003-2005
Table 149 Penetration of Cable and Satellite Television (Growth): 1990-2005/2000-2005
Table 150 Forecast Penetration of Cable and Satellite Television: 2006/2008/2010/2015
Table 151 Forecast Penetration of Cable and Satellite Television (Growth): 2006-2010/2010-2015
20. COMMUNICATION
20.1 TRENDS
High popularity of communication devices
20.2 TELECOMMUNICATIONS
24.5 million mobile phone accounts for 22.3 million people
Table 152 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000/2003-2005
Table 153 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2005/2000-2005
Table 154 Forecast Mobile Phone Users: 2006/2008/2010/2015
Table 155 Forecast Mobile Phone Users (Growth): 2006-2010/2010-2015
20.3 PCS AND THE INTERNET
Growth in e-commerce
Table 156 Household PC Penetration and Internet Usage: 1990/1995/2000/2003-2005
Table 157 Household PC Penetration and Internet Usage (Growth): 1990-2005/2000-2005
Table 158 Forecast Household PC Penetration and Internet Usage: 2006/2008/2010/2015
Table 159 Forecast Household PC Penetration and Internet Usage (Growth): 2006-2010/2010-2015
21. TRANSPORT
21.1 TRENDS
Convenient transportation infrastructure
High ownership ratio in personal motors
New transportation development
21.2 CONSUMER EXPENDITURE
Rising expenditure on transportation
Table 160 Consumer Expenditure on Transport by Sector: 1990/1995/2000/2003-2005
Table 161 Consumer Expenditure on Transport by Sector (% Analysis): 1990/1995/2000/2003-2005
Table 162 Consumer Expenditure on Transport by Sector (Growth): 1990-2005/2000-2005
22. TRAVEL AND TOURISM
22.1 TRENDS
Two day weekend stimulates domestic tourism
Short domestic trips are the most popular
Trends in overseas travel
Table 163 Trends in Travel and Tourism: 2000-2005
Table 164 Trends in Travel and Tourism Expenditure: 2000-2005