Corporate Social Responsibility (and the FMCG Market Response)
Chapters: 10 | Tables: 13 | Publication date: May 2006
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Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
1. EXECUTIVE SUMMARY
1.1 TRENDS
Chart 1 Factors Affecting Health-Related CSR Policies 2006
1.2 RELEVANT MARKET TRENDS
Chart 2 Value Growth in Relevant Sectors 2000/2005
1.3 COMPANY ACTION
Summary 1 CSR Efforts by Major FMCG Operators
1.4 FUTURE OUTLOOK
2. INTRODUCTION AND DEFINITIONS
2.1 SCOPE OF THE REPORT
2.2 CSR OVERVIEW
Definition
CSR report writing
Protecting a nation's health
CSR or PR?
Case study: PepsiCo's combined CSR/financial report – how effective is it?
Behind-the-scenes lobbying
3. HEALTH AND SAFETY ISSUES
3.1 SMOKING
Table 1 Smoking Levels in Selected Markets 2000-2005
3.2 IRRESPONSIBLE DRINKING
Action against high numbers of road deaths
Binge-drinking of particular concern
Case study: Binge-drinking in the UK
Diseases caused by alcoholic drinks consumption
Table 2 Death Rates from Chronic Liver Disease and Cirrhosis by Select Market 2000-2005
3.3 OVER-CONSUMPTION OF "JUNK FOODS"
Junk foods blamed for obesity
Children at risk
US has highest rates of obesity
Asia-Pacific benefits from better diet
Table 3 Obese Population in Selected Countries 2000/2005
Cancer links
Case study: The Benzene Scare
Other adverse effects
4. GOVERNMENT ACTION/LEGISLATION
4.1 CSR REPORTING
Lack of legal requirements
GRI guidelines
4.2 ANTI-SMOKING MEASURES
WHO framework convention
Smoking bans
FDA restrictions
Health warnings on tobacco products
Advertising restrictions on tobacco
Taxation on cigarettes
Master Settlement Agreement (MSA)
Anti-smoking campaigns
4.3 ANTI-ALCOHOL MEASURES
Licensing laws
Advertising restrictions on alcohol
4.4 ANTI-OBESITY MEASURES
WHO estalishes international guidelines
National guidelines vary
Health labels
Restrictions on marketing to children
Restrictions on sales in schools
5. LOBBYING FORCES
5.1 ENVIRONMENTAL AND ETHICAL GROUPS
Environmental groups lobby to change corporate behaviour
Oxfam dissects Unilever
5.2 SMOKING PRESSURE GROUPS
ASH
5.3 INDUSTRY-FUNDED NGOS
The Portman Group
The Amsterdam Group
The Century Council
5.4 INDUSTRY'S OWN LOBBYISTS
6. VOLUNTARY INDUSTRY MEASURES
6.1 THE TOBACCO INDUSTRY
6.2 THE ALCOHOL INDUSTRY
Self-regulation
Promotion of responsible drinking
UK pubs stop happy hour
6.3 THE FOOD AND DRINKS INDUSTRY
Voluntary labelling systems
Case study: UK health warnings for chocolate
Self-imposed restrictions on advertising
Soft drinks industry self-regulation
7. CONSUMER ISSUES
7.1 THE INFLUENCE OF THE MEDIA
Films highlight bad company practise
Reality shows influence consumers and government
7.2 CONSUMER ATTITUDES
Europeans sceptical of CSR
The US's "LOHAS" consumers
7.3 DEMAND FOR NATURAL INGREDIENTS
Consumers against artificial additives
Cosmetics and toiletries lay claim to natural properties
Case study: L'Oréal's takeover of The Body Shop
7.4 OPPOSITION TO MARKETING TO CHILDREN
Children bombarded with junk food ads
TV ads lead to obesity
7.5 BACKLASH AGAINST GM FOODS
7.6 LEGAL ACTION
Tobacco most affected
Drinks industry also hit
Food industry litigation
8. IMPACT ON CONSUMER MARKETS
8.1 CONFECTIONERY
Sales fuelled by gum sector
Sugar-free and fruit-based confectionery gain popularity
More sugar substitutes developed
Table 4 Sales and Growth of Confectionery Products in Selected Markets 2000/2005
8.2 SWEET AND SAVOURY SNACKS
Sweet and savoury snacks hold up well in US and other major markets
Low-carb snacks gain importance
Nuts and fruit snacks benefit from health trends
Table 5 Sales and Growth of Sweet and Savoury Snacks in Selected Markets 2000/2005
8.3 BREAKFAST CEREALS
Cereals suffer from negative image
Healthier products developed
Table 6 Sales and Growth of Breakfast Cereals in Selected Markets 2000/2005
8.4 CARBONATED DRINKS
Carbonate sales lose their fizz
Diet drinks gain from health and low-carb trends
Table 7 Sales and Growth of Carbonated Drinks in Selected Markets 2000/2005
8.5 FAST FOOD
Fast food benefits from demand for convenience
Chains introduce healthier menus
Table 8 Sales and Growth of Fast Food in Selected Markets 2000/2005
8.6 BEER
Beer stagnant in developed markets
Mixers become trendy
Table 9 Sales and Growth of Beer in Selected Markets 2000/2005
8.7 FABS
FABs lose momentum, but still dynamic in Japan
Targeting the young
Malt-based FABs dominate in US
FABs under fire
Table 10 Sales and Growth of FABs in Selected Markets 2000/2005
8.8 CIGARETTES
Cigarettes in slow and steady decline
Trend towards low tar
Table 11 Sales and Growth of Cigarettes in Selected Markets 2000/2005
9. CASE STUDIES
9.1 ANHEUSER-BUSCH
Responsible drinking campaigns
Product development
9.2 BRITISH-AMERICAN TOBACCO PLC
Youth smoking prevention:
New product development
9.3 CADBURY SCHWEPPES
Global labelling standard
Improving nutritional content
Marketing code
9.4 THE COCA-COLA COMPANY
Restoring image in UK
Anti-obesity message in France
Health and sports programmes
Responsible marketing in the UK
Schools
New product development
9.5 DIAGEO
Promoting responsible drinking
9.6 KELLOGG COMPANY
Advertising criticised
Nutrition labelling
New product development
9.7 KRAFT
Health and activity programmes
Nutrition labels
Advertising
9.8 MCDONALD'S CORP
Providing nutritional information
Encouraging healthy lifestyles
9.9 PEPSICO
PepsiCo's Smart Spot Programme
Advertising
Adapting products
9.10 UNILEVER GROUP
A model example of CSR?
Nutrition high on the agenda
New product development
Getting the message across
Promoting hygiene
10. OUTLOOK
10.1 TRENDS TO WATCH
CSR on upward trend
Self-regulation will be stepped up to avoid legislation
Food legislation will remain controversial
Litigation will spread to food and beverages
More transparency needed
10.2 MARKET FORECASTS
Cigarettes will see further volume decline
Fast food will hold up due to improvements in nutrition
Sugary products will suffer flattest growth
Table 12 Forecast Global Value Sales in Relevant Sectors 2005/2010