Cosmetics And Toiletries in Algeria
Euromonitor International's Cosmetics And Toiletries in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 11 | Publication date: Sep 2006
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- Get insight into trends in market performance
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Executive summary
Introduction
Sales of cosmetics and toiletries in Algeria witnessed steady growth during the review period. This was due to wider product availability and modern distribution networks. The improvement in disposable income, rising awareness and interest among female consumers, which account for half of the total population, were also significant factors. Companies within the industry also undertook extensive advertising campaigns and this, as well as the influence of European lifestyles, also boosted growth.
Cosmetic and toiletries is a fairly fragmented industry and is primarily characterised by multinationals, which established a strong presence in the absence of local rivals.
History
Over the past few decades, Algerians were only accustomed to using basic toiletries such as bar soap, shampoos and mass products. However, the opening of economic frontiers and the increasing number of new entrants into the industry widened the range of available products. Advertising and product innovation also boosted sales of non-basic products such as shower gel, post-shave and other specific purpose products.
Nonetheless, the efforts undertaken by manufacturers to raise consumer awareness helped introduce many new products to consumers. On the other hand, intensifying competition and wider availability led to price reductions which helped boost volume sales.
Future outlook
Sales of cosmetics and toiletries products will continue to flourish, reaching DZD21 billion which equates to an increase of 28% in constant value terms by 2010. Sales will be stimulated by the flow of more products into Algeria as they are currently far from saturation. The free trade agreements that Algeria entered into with different countries will also stimulate the entry of more foreign players and brands as well as large specialist cosmetics retailers.
While this will provide consumers with access to a wider range of products at more affordable prices and have positive effects on some smaller product ranges, local players will be forced to develop more sophisticated strategies to cope with the intensifying competition.
In addition to increased availability of cosmetics and toiletries, the improvement in disposable income and growing awareness of cosmetics and toiletries products will also underpin industry development.
Table of contents
COSMETICS AND TOILETRIES IN ALGERIA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. COSMETICS AND TOILETRIES SALES
2.1 Market Performance
Table 1 Retail Sales of Cosmetics and Toiletries by Sector: Value 2000-2005
Table 2 Retail Sales of Cosmetics and Toiletries by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 3 Cosmetics & Toiletries Company Shares by Retail Value 2001-2005
Table 4 Cosmetics & Toiletries Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile: Unilever Algeria SPA
Summary 1 Unilever Algeria SPA Operational Indicators 2005
Summary 2 Unilever Algeria SPA: Production Statistics 2004
2.4 Leading Company Profile: Henkel Algérie SPA
Summary 3 Henkel Algérie SPA Operational Indicators 2005
2.5 Retail Distribution
Table 5 Retail Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2000/2005
Table 6 Retail Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2005
2.6 Retailer Activity and Private Label Trends
2.7 Forecast Market Performance
Table 7 Forecast Retail Sales of Cosmetics and Toiletries by Sector: Value 2005-2010
Table 8 Forecast Retail Sales of Cosmetics and Toiletries by Sector: % Value Growth 2005-2010
3. DEFINITIONS