Cosmetics And Toiletries in Algeria
Euromonitor International's Cosmetics And Toiletries in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 111 | Publication date: Aug 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Sales growth remains healthy in 2007
Value sales continued to show good growth across the industry, although growth was largely due to high unit prices rather than a rise in total consumer demand nationwide. Overall sales in Algeria remain hindered by the fact that much of the population is in the low-income bracket. However, sales are starting to pick up amongst middle-income consumers thanks to a rise in the number of working women and double-income families in cities.
Political instability leads to shaky foreign investments
2007 saw a number of bomb attacks in and around the capital Algiers, with the latest attack occurring on 11 December 2007. Although the level of civil unrest and extremist attacks has calmed considerably compared to 2003, ongoing political extremism - particularly in the north and east of Algiers – impacted negatively on economic growth. As well as deterring the development of retail formats, unrest also damages investor and consumer confidence which in turn impedes growth of all consumer goods industries in the country including the C&T market.
Against the backdrop of such instability, foreign players are unlikely to make a full commitment to setting up ‘shop’ in Algeria. Consequently, imported products will remain far too expensive for the majority of Algerians. Foreign products will continue to enter the country however, either as legitimate imports or via the black market as goods that are cheaper but of questionable quality. Counterfeiting remains rife and continues to damage the image of imported brands.
Multinational players lead in value terms despite visible local brands
C&T in Algeria tends to be either heavily fragmented in value terms or dominated by multinational players. Local player Groupe Wouroud with its subsidiary Parfums Wouroud produces a wide range of perfumes for the local market and El Warda is a domestic manufacturer of cosmetic soap. Although these companies’ products are highly visible in Algeria, they lose out in the fight for value share as they are less expensive than foreign alternatives. Laboratories Venus Cosmetiques is another local company that produces a wide range of bath and shower products which are sold at similarly low prices compared to foreign imports.
Modern retail formats begin to take off
Modern supermarkets and, to a lesser extent, hypermarkets, are beginning to make more of an impact on the Algerian retail scene. To date, modern retail formats are few and far between, with the majority based in the capital city, Algiers, with some situated in other large cities around the country. Carrefour’s entry into the Algerian market in 2006 generated much excitement and it is likely that other foreign competitors - particularly French retail operators - will attempt to break into the Algerian market. Local player Groupe Blanky is the leading force in the country at present with its supermarket and suprétte formats under the Promy and Promy Plus fascias. It is a strong competitor for Carrefour thanks to its long-standing presence, good cash reserves and well-known name. However, despite the growth of these modern formats, the majority of cosmetics and toiletries continue to retail via traditional outlets such as chemists/pharmacies and independent small grocers.
Sales growth to remain healthy
Sales will remain healthy over the forecast period, due to the increased consumption of mass-market products by middle-income consumers . Although sales from the black market and low-income consumers will continue to impede value growth, demand will be stimulated amongst middle-income consumers by local companies that are starting to develop their product ranges in deodorants, fragrances and male-specific products.
Table of contents
COSMETICS AND TOILETRIES IN ALGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales growth remains healthy in 2007
Political instability leads to shaky foreign investments
Multinational players lead in value terms despite visible local brands
Modern retail formats begin to take off
Sales growth to remain healthy
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Groupe Blanky: Key Facts
Summary 3 Groupe Blanky: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Groupe Blanky: Production Statistics 2007
COMPETITIVE POSITIONING
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Baby Care Premium Brand Shares 2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Bath and Shower Products Premium Brand Shares 2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Deodorants Premium Brand Shares 2007
Table 38 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Sales of Hair Care by Subsector: Value 2002-2007
Table 42 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 43 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 44 Hair Care Company Shares by Retail Value 2003-2007
Table 45 Hair Care Brand Shares by Retail Value 2004-2007
Table 46 Hair Care Premium Brand Shares 2007
Table 47 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 48 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 49 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 51 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 52 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 53 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 54 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 55 Colour Cosmetics Premium Brand Shares 2007
Table 56 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 57 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 58 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 60 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 61 Sales of Men's Razors and Blades by Type 2005-2007
Table 62 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 63 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 64 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 65 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 67 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 68 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 69 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 70 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 71 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 72 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 73 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 74 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Fragrances by Subsector: Value 2002-2007
Table 77 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 78 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 79 Fragrances Company Shares by Retail Value 2003-2007
Table 80 Fragrances Brand Shares by Retail Value 2004-2007
Table 81 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 82 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 83 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Sales of Skin Care by Subsector: Value 2002-2007
Table 85 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 86 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 87 Skin Care Company Shares by Retail Value 2003-2007
Table 88 Skin Care Brand Shares by Retail Value 2004-2007
Table 89 Skin Care Premium Brand Shares 2007
Table 90 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 91 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 92 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Depilatories by Subsector: Value 2002-2007
Table 94 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 95 Depilatories Company Shares by Retail Value 2003-2007
Table 96 Depilatories Brand Shares by Retail Value 2004-2007
Table 97 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 98 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Sun Care by Subsector: Value 2002-2007
Table 100 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 101 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 102 Sun Care Company Shares by Retail Value 2003-2007
Table 103 Sun Care Brand Shares by Retail Value 2004-2007
Table 104 Sun Care Premium Brand Shares 2007
Table 105 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 106 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 107 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012