Cosmetics And Toiletries in Algeria

Euromonitor International's Cosmetics And Toiletries in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care

Executive summary

Counterfeit trade and the black market inhibit sales in 2008

A burgeoning counterfeit trade continues to riddle the market for cosmetics and toiletries in Algeria as fake copies of multinational brands inundate the market and consumers grow increasingly sceptical of the authenticity of brands. Those who unknowingly buy counterfeit products are often disappointed and have no recourse with the seller, as there is no point of contact between buyer and seller after purchase. Those who buy these products knowingly, because they cannot afford premium brands but who would like to be seen doing so, in turn, fuel the counterfeit trade. The black market also poses a problem to legitimate cosmetics and toiletries sales as young men known as trabendistes (illegal importers) sell suitcases full of undeclared goods that have not gone through customs. While the government professes to be working hard to stop such activities, illegal trade continues to flourish, in part fuelled by local demand from consumers with limited purchasing power.

Multinationals lead in value terms despite the presence of local brands

Multinationals such as L’Oréal, Procter & Gamble and Beiersdorf continue to characterise sales in Algeria because of the high visibility of their brands, which include Nivea, Garnier, Dop and Pantene. While local brands such as Venus and Simbel are increasingly available at most retail outlets, they are unable to compete with the multinationals, whose products are much more expensive. Local companies are expanding their product portfolios in an effort to provide Algerians who cannot afford international brands with suitable alternatives and to convert consumers who have had bad experiences of counterfeit products.

Tenuous national security and economic policy inhibit foreign investment

New rules governing foreign investment that limit foreign ownership of companies in Algeria to 49% have slowed investment growth, just as economic conditions in the country were beginning to stabilise. While there were no security incidents in 2008 of the same magnitude as those that took place at the end of 2007, security in the country remains tenuous and discourages companies from setting up in Algeria. As a result, most multinational cosmetics and toiletries brands available in Algeria are imported and therefore more expensive than those that are produced in-country.

Modern retail formats take off

Modern supermarkets and, to a lesser extent, hypermarkets, are beginning to make more of an impact on the Algerian retail scene. To date, modern retail formats are few and far between, with the majority based in the capital city, Algiers, with some situated in other large cities around the country. Carrefour’s entry into the Algerian market in 2006 generated much excitement and it is likely that other foreign competitors - particularly French retail operators - will attempt to break into the Algerian market. Local player Groupe Blanky is the leading force in the country at present with its supermarket and superette formats under the Promy and Promy Plus fascias. Despite the increased presence of such retail outlets, most Algerians do not shop in supermarkets and favour neighbourhood stores or family shops.

Moderate growth is expected over the forecast period

Cosmetics and toiletries experienced healthy growth in 2008 due to increased awareness on the part of the consumer and an increasing number of women in the workforce. Growth over the forecast period however is likely to be slower than that achieved in the previous five years due partly to the problem of counterfeiting as well as the likelihood that black market sales - which are not covered in this study - will not decrease. Furthermore, if demand for local products increases, value sales will not rise as much as they would through increased sales of imported products that are more expensive.

Table of contents

COSMETICS AND TOILETRIES IN ALGERIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Counterfeit trade and the black market inhibit sales in 2008

Multinationals lead in value terms despite the presence of local brands

Tenuous national security and economic policy inhibit foreign investment

Modern retail formats take off

Moderate growth is expected over the forecast period

MARKET DATA

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008

Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008

Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008

Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008

Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013

Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013

Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013

APPENDIX

Gift Sets

DEFINITIONS

Summary 1 Research Sources

BABY CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 14 Sales of Baby Care by Subsector: Value 2003-2008

Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008

Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008

Table 17 Baby Care Company Shares by Retail Value 2004-2008

Table 18 Baby Care Brand Shares by Retail Value 2005-2008

Table 19 Baby Care Premium Brand Shares 2005-2008

Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008

Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013

Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013

Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013

BATH AND SHOWER PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008

Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008

Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008

Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008

Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008

Table 29 Bath and Shower Products Premium Brand Shares 2005-2008

Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013

Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013

Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013

DEODORANTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 33 Sales of Deodorants by Subsector: Value 2003-2008

Table 34 Sales of Deodorants by Subsector: % Value Growth 2003-2008

Table 35 Deodorants Premium Vs Mass % Analysis 2003-2008

Table 36 Deodorants Company Shares by Retail Value 2004-2008

Table 37 Deodorants Brand Shares by Retail Value 2005-2008

Table 38 Deodorants Premium Brand Shares 2005-2008

Table 39 Forecast Sales of Deodorants by Subsector: Value 2008-2013

Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013

Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013

HAIR CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 42 Sales of Hair Care by Subsector: Value 2003-2008

Table 43 Sales of Hair Care by Subsector: % Value Growth 2003-2008

Table 44 Hair Care Premium Vs Mass % Analysis 2003-2008

Table 45 Sales of Styling Agents by Type: % Value Breakdown 2005-2008

Table 46 Hair Care Company Shares by Retail Value 2004-2008

Table 47 Hair Care Brand Shares by Retail Value 2005-2008

Table 48 Hair Care Premium Brand Shares 2005-2008

Table 49 Forecast Sales of Hair Care by Subsector: Value 2008-2013

Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013

Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013

COLOUR COSMETICS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 52 Sales of Colour Cosmetics by Subsector: Value 2003-2008

Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008

Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008

Table 55 Colour Cosmetics Company Shares by Retail Value 2004-2008

Table 56 Colour Cosmetics Brand Shares by Retail Value 2005-2008

Table 57 Colour Cosmetics Premium Brand Shares 2005-2008

Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013

Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013

Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013

MEN’S GROOMING PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 61 Sales of Men's Grooming Products by Subsector: Value 2003-2008

Table 62 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008

Table 63 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008

Table 64 Men's Grooming Products Company Shares by Retail Value 2004-2008

Table 65 Men's Grooming Products Brand Shares by Retail Value 2005-2008

Table 66 Men's Razors and Blades Brand Shares by Retail Value 2005-2008

Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013

Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013

ORAL HYGIENE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 69 Sales of Oral Hygiene by Subsector: Value 2003-2008

Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008

Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008

Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008

Table 73 Sales of Toothpaste by Type: % Value Breakdown 2005-2008

Table 74 Oral Hygiene Company Shares by Retail Value 2004-2008

Table 75 Oral Hygiene Brand Shares by Retail Value 2005-2008

Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013

Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013

Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013

Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

FRAGRANCES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 80 Sales of Fragrances by Subsector: Value 2003-2008

Table 81 Sales of Fragrances by Subsector: % Value Growth 2003-2008

Table 82 Fragrances Premium Vs Mass % Analysis 2003-2008

Table 83 Fragrances Company Shares by Retail Value 2004-2008

Table 84 Fragrances Brand Shares by Retail Value 2005-2008

Table 85 Forecast Sales of Fragrances by Subsector: Value 2008-2013

Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013

Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013

SKIN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 88 Sales of Skin Care by Subsector: Value 2003-2008

Table 89 Sales of Skin Care by Subsector: % Value Growth 2003-2008

Table 90 Skin Care Premium Vs Mass % Analysis 2003-2008

Table 91 Skin Care Company Shares by Retail Value 2004-2008

Table 92 Skin Care Brand Shares by Retail Value 2005-2008

Table 93 Skin Care Premium Brand Shares 2005-2008

Table 94 Forecast Sales of Skin Care by Subsector: Value 2008-2013

Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013

Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013

DEPILATORIES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 97 Sales of Depilatories by Subsector: Value 2003-2008

Table 98 Sales of Depilatories by Subsector: % Value Growth 2003-2008

Table 99 Depilatories Company Shares by Retail Value 2004-2008

Table 100 Depilatories Brand Shares by Retail Value 2005-2008

Table 101 Forecast Sales of Depilatories by Subsector: Value 2008-2013

Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013

SUN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 103 Sales of Sun Care by Subsector: Value 2003-2008

Table 104 Sales of Sun Care by Subsector: % Value Growth 2003-2008

Table 105 Sun Care Premium Vs Mass % Analysis 2003-2008

Table 106 Sun Care Company Shares by Retail Value 2004-2008

Table 107 Sun Care Brand Shares by Retail Value 2005-2008

Table 108 Sun Care Premium Brand Shares 2005-2008

Table 109 Forecast Sales of Sun Care by Subsector: Value 2008-2013

Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013

Table 111 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013

LABORATOIRES VENUS SAPECO SARL

Strategic Direction

Key Facts

Summary 2 Laboratoires Venus SAPECO SARL: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Laboratoires Venus SAPECO SARL: Competitive Position 2008

LABORATOIRES RAIS COSMETIQUES SNC

Strategic Direction

Key Facts

Summary 4 Laboratoires Rais Cosmetiques SNC: Key Facts

Company Background

Production

Competitive Positioning

Summary 5 Laboratoires Rais Cosmetiques SNC: Competitive Position 2008