Cosmetics And Toiletries in Argentina
Euromonitor International's Cosmetics And Toiletries in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 136 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
A buoyant economy makes another year of growth
Another year of astoundingly solid economic performance set the stage for strong value growth in cosmetics and toiletries. Consumer confidence reached an all time high and Argentineans were more prone than ever to invest in their appearance and image. All sectors, without exception, grew. Furthermore, in most sectors the price agreements with the government were also successful at containing prices, meaning higher real disposable income for consumers. These price agreements were reached with leading cosmetics and toiletries companies, such as Johnson & Johnson de Argentina SAC, Unilever de Argentina SA, Procter & Gamble Interamericas Inc and The Value Brand Co SA. As a consequence, they covered a significant part of cosmetics and toiletries. The parts not covered by the agreements, such as economy brands, were also affected as these could not sustain price increases without the risk of losing value share to premium brands, which managed to maintain prices.
Self indulgence is everywhere
As a consequence of the good economic performance, higher consumer confidence and a prevailing mentality to enjoy the present, consumers are increasingly self-indulgent. They have more opportunities for using cosmetics and toiletries products, as they tend to go out more frequently, be it for fun or for work. As a consequence, products that relate to self-indulgence, self-esteem, and image, such as premium cosmetics, sun care and deodorants, which are mostly used as a fragrance in Argentina, all experienced strong sales growth. The trend resulted in a boost in sales of cosmetics and toiletries, in general, over the review period.
Global companies gain share due to consumers trading up
Global companies, such as Unilever, Procter & Gamble and L’Oréal Argentina SA continued to gain value share during 2006. This was mostly a consequence of investing heavily in developing retail sales via advertising expenditures and product development, especially in hair care through products tailored to every imaginable need, such as shampoo by type of hair, condition of hair, season, etc. Argentineans’ increased disposable income and self-indulgence were also factors. Consumers wanted and were able to pay for more sophisticated products, allowing multinationals to benefit from advertising and product development. Most local companies, however, focused on economy products, although some, such as The Value Brand Co, continued to add new product groups, such as deodorants, as a means to increase its market presence.
Independents garner an increasing share
Consumers largely preferred the convenience of neighbourhood stores over the time savings offered by chained retailers. The reason for this is that consumers assume that the independent stores channel offers comparable prices to supermarkets/hypermarkets, although AC Nielsen (a market audit company) surveys suggest otherwise. Also, consumers do not want to travel to stores relatively far away. A notable exception was Farmacity, a drugstore chain that showed strong retail growth over the review period. Farmacity’s growth was attributable to its 24-hr/7-day service, very competitive prices, heavy advertising and promotions, interest-free financing and its large number of stores in high-traffic areas.
A rosy future ahead
The Argentinean economy is poised to continue to show strong growth through 2011, according to industry and government forecasts. Prospects are good for all cosmetics and toiletries, especially those that have a self-indulgence component, such as fragrances, skin care, baby care, sun care or salon hair care. Consumers are prone to spend more on cosmetics and toiletries, because these products are used for improving consumers’ image and self-esteem and are considered to be low-price treats.
Table of contents
COSMETICS AND TOILETRIES IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
A buoyant economy makes another year of growth
Self indulgence is everywhere
Global companies gain share due to consumers trading up
Independents garner an increasing share
A rosy future ahead
KEY TRENDS AND DEVELOPMENTS
Higher employment rates boost cosmetics and toiletries consumption
Changing consumer attitudes: higher emphasis on immediate gratification
Government is determined to control the inflation rate
Chained hypermarkets growth can hurt global manufacturers’ profitability
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - ARGENTINA
CANNON PUNTANA SA - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Cannon Puntana SA: Key Facts
Summary 2 Cannon Puntana SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Cannon Puntana SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Cannon Puntana SA: Competitive Position 2006
LAB ANDROMACO SA (SAICI) - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lab Andromaco SA (SAICI): Key Facts
Summary 6 Lab Andromaco SA (SAICI): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Lab Andromaco SA (SAICI): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Lab Andromaco SA (SAICI): Competitive Position 2006
MATIZ SA - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Matiz SA: Key Facts
Summary 10 Matiz SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Matiz SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Matiz SA: Competitive Position 2006
NATUREL SA - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Naturel SA: Key Facts
Summary 14 Naturel SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Naturel SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Naturel SA: Competitive Position 2006
TSU COSMéTICOS - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Tsu Cosméticos: Key Facts
Summary 18 Tsu Cosméticos: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Tsu Cosméticos: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Tsu Cosméticos: Competitive Position 2006
VALUE BRAND CO SA, THE - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 The Value Brand Co SA: Key Facts
Summary 22 The Value Brand Co SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 The Value Brand Co SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 24 The Value Brand Co SA: Competitive Position 2006
BABY CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 26 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Deodorants by Subsector: Value 2001-2006
Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 29 Deodorants Company Shares by Retail Value 2002-2006
Table 30 Deodorants Brand Shares by Retail Value 2003-2006
Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 34 Deodorants Premium Brand Rankings 2006
HAIR CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
SECTOR DATA
Table 35 Sales of Hair Care by Subsector: Value 2001-2006
Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 37 Hair Care Company Shares by Retail Value 2002-2006
Table 38 Hair Care Brand Shares by Retail Value 2003-2006
Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 42 Hair Care Premium Brand Rankings 2006
Table 43 Styling Agents by Type 2001-2006
Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
Table 45 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 46 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 48 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 49 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 50 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 51 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 52 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 54 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 56 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 57 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 58 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 59 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 60 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 62 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 63 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 65 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 66 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 67 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 68 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 69 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 70 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Fragrances by Subsector: Value 2001-2006
Table 73 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 74 Fragrances Company Shares by Retail Value 2002-2006
Table 75 Fragrances Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 77 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Skin Care by Subsector: Value 2001-2006
Table 79 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Care by Subsector: Value 2001-2006
Table 81 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 82 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 84 Sales of Body Care by Subsector: Value 2001-2006
Table 85 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 86 Skin Care Company Shares by Retail Value 2002-2006
Table 87 Skin Care Brand Shares by Retail Value 2003-2006
Table 88 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 94 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 96 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 97 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Sales of Depilatories by Subsector: Value 2001-2006
Table 99 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 100 Depilatories Company Shares by Retail Value 2002-2006
Table 101 Depilatories Brand Shares by Retail Value 2003-2006
Table 102 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 103 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
Table 104 Volume Sales of Depilatories 2001-2006
SUN CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2001-2006
Table 106 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 107 Sun Care Company Shares by Retail Value 2002-2006
Table 108 Sun Care Brand Shares by Retail Value 2003-2006
Table 109 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 111 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 112 Sun Care Premium Brand Rankings 2006