Cosmetics And Toiletries in Australia
Euromonitor International's Cosmetics And Toiletries in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 122 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Positive Outlook
Australia’s ageing population remains at a high level and the figure is expected to grow over the forecast period. There has also been a baby boom in Australia and the birth rate is expected to be at a high level for some time, impacted by significant migration of skilled workers with higher disposable incomes. High levels of UV radiation in Australia are prompting people to take better care of their skin due to concerns over skin cancer. Australians are paying greater attention to skin care and body care products used in order to maintain a youthful look. Advertising campaigns focusing on sun protection and oral care have resulted in a rise in sales for sun care and oral hygiene products. Baby care, body wash/shower gel, deodorant sprays and men’s skin care sales all increased in current value terms in 2007. Continued new product development, and sophisticated consumers’ preferences for new and innovative products underpin optimistic forecast value growth for cosmetics and toiletries.
Teaching Men to Groom
Men’s grooming products have moved from early adopter phase to emerging phase, as more men are trying out these new men’s grooming products. Increasing shelf space at major supermarkets/hypermarkets is testament to the increased activity in this area. In 2007, value sales of men’s grooming products continued to increase with more manufacturers entering this sector. Therefore, during the forecast period, consumers can expect more educational and other forms of promotion for men’s grooming products, as well as a greater choice of products, which will specifically cater to their personal needs.
Better Quality Products on the Increase
Australians are feeling wealthier with record home equity, full employment and a booming economy. This has resulted in an increase in spending power for most Australians. Premium and niche cosmetics and toiletries products are benefiting from this good fortune. Consumers no longer go for products that simply meet basic requirements but select products that cater to their own specific needs. In addition, consumers are also seeking products that confer multiple benefits that also offer value for money. This has encouraged manufacturers to introduce more varieties with specific needs and combinations of attributes.
More Brands Available at Department Stores
In 2007, leading department stores such as Myer and David Jones continued to revamp their beauty halls as well as forming associations with more brands both domestic and international. This has increased product selections to attract more consumers and improved the experience of shopping in outlets where concepts, such as those pioneered by Mecca Cosmetica, are on offer. This has lead to intense competition between the two leading department stores. In addition, independent perfumeries continue to expand and offer more fragrances at competitive prices.
More Sales to Come
Sales of cosmetics and toiletries products are expected to grow over the forecast period as consumer expectations of better quality products and products with multi functions are constantly increasing. This is encouraging manufacturers to expand their product ranges with more new and innovative cosmetics and toiletries products. The rising importance of men’s grooming also provides manufacturers with a new opportunity to grow sales. Self-tanning products are gaining greater popularity due to the adverse publicity in 2007 surrounding the use and safety of solariums. In addition, Australians prefer products containing natural ingredients, in line with their concern for nature and the environment. Hence, manufacturers are encouraged to introduce more cosmetics and toiletries products made with natural ingredients to increase sales.
Table of contents
COSMETICS AND TOILETRIES IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
Ageing Population Impact on Cosmetics and Toiletries
Current Impact
“Über Luxury Shoppers” Growing
Health and Wellness Trend Extends to Cosmetics and Toiletries
Beauty Services Emerging
Perfumeries Post Strong Growth
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
CREATIVE BRANDS PTY LTD - COSMETICS AND TOILETRIES - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Creative Brands Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Creative Brands Pty Ltd: Competitive Position 2007
JURLIQUE INTERNATIONAL PTY LTD - COSMETICS AND TOILETRIES - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Jurlique International Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Jurlique International Pty Ltd: Competitive Position 2007
PRIVATE FORMULA INTERNATIONAL PTY LTD - COSMETICS AND TOILETRIES - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Private Formula International Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Private Formula International Pty Ltd: Competitive Position 2007
PRO-MA SYSTEMS (AUSTRALIA) PTY LTD - COSMETICS AND TOILETRIES - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Pro-Ma Systems (Australia) Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Pro-Ma Systems (Australia) Pty Ltd: Competitive Position 2007
REDWIN INDUSTRIES PTY LTD - COSMETICS AND TOILETRIES - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Redwin Industries Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Redwin Industries Pty Ltd: Competitive Position 2007
BABY CARE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Bath and Shower Products Premium Brand Shares 2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Hair Care by Subsector: Value 2002-2007
Table 41 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 42 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 43 Hair Care Company Shares by Retail Value 2003-2007
Table 44 Hair Care Brand Shares by Retail Value 2004-2007
Table 45 Styling Agents by Type 2003-2007
Table 46 Styling Agents Brand Shares by Retail Value 2004-2007
Table 47 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 48 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 49 Hair Care Premium Brand Shares 2007
Table 50 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 51 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 52 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 54 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 55 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 56 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 57 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 58 Colour Cosmetics Premium Brand Shares 2007
Table 59 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 60 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 61 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 63 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 64 Sales of Men's Razors and Blades by Type 2005-2007
Table 65 Retail Sales of Electric Shavers 2003-2006
Table 66 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 67 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 68 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 69 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 71 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 72 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 73 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 74 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 75 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Fragrances by Subsector: Value 2002-2007
Table 81 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 82 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 83 Fragrances Company Shares by Retail Value 2003-2007
Table 84 Fragrances Brand Shares by Retail Value 2004-2007
Table 85 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Sales of Skin Care by Subsector: Value 2002-2007
Table 89 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 90 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 91 Skin Care Company Shares by Retail Value 2003-2007
Table 92 Skin Care Brand Shares by Retail Value 2004-2007
Table 93 Skin Care Premium Brand Shares 2007
Table 94 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Depilatories by Subsector: Value 2002-2007
Table 98 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 99 Depilatories Company Shares by Retail Value 2003-2007
Table 100 Depilatories Brand Shares by Retail Value 2004-2007
Table 101 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Sun Care by Subsector: Value 2002-2007
Table 104 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 105 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 106 Sun Care Company Shares by Retail Value 2003-2007
Table 107 Sun Care Brand Shares by Retail Value 2004-2007
Table 108 Sun Care Premium Brand Shares 2007
Table 109 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 111 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012