Cosmetics And Toiletries in Azerbaijan
Euromonitor International's Cosmetics And Toiletries in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 114 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Stable performance supported by innovation
During the review period, cosmetics and toiletries was characterised by an increasingly saturated performance of many product areas with impressive volume growth being driven by innovation. More new brands and brand extensions appeared with innovative ingredients, long-lasting fragrances and/or new packaging designs. Cosmetics and toiletries with natural ingredients became increasingly important, particularly in skin care, hair care and bath and shower products. There were strong and constant advertising campaigns for baby care, bar soap, shampoo, styling agents, toothpaste and toothbrushes and some facial care products. The continuous growth of many product areas was driven by constant product innovations, a new inflow of brands and fierce competition between multinationals.
Upper-mass products see expansion
At the end of review period, there was a wide tendency of consumers trading up to value-added products. Consequently, while standard mass products remain popular, upper-mass cosmetics and toiletries expanded. This was mostly due to increasing consumer affluence, allowing them to afford more expensive brands.
Cosmetics and toiletries dominated by importers
Cosmetics and toiletries is dominated by imported products. Multinational brands generally enter via their parent company’s national representatives, through local distributors or partners or through private traders importing such products, often alongside counterfeit brands. Local players limited mainly to skin care and shampoo, such as Gazelli Ltd and Peloid Ltd. These players typically use natural ingredients. Peloid Ltd for example produces skin care range Afrodita under the Peloid family brand name, containing volcanic mud.
Shift to more modern distribution channels
Due to retail development in the country, there was a transition to more modern retail channels for cosmetics and toiletries distribution. Department stores and supermarkets/hypermarkets gained share due to these channels’ growing outlet volume. Outdoor markets are also increasingly popular however, with these mainly sited near subway and railway stations and offering mass and counterfeit fragrances and colour cosmetics. There are also perfumeries, also often near railway stations, where alongside mass and premium fragrances copycat brands are sold. Estimations of the strength of black market sales vary, although such sales are facing toughening state control. Consequently, alongside rising demand for better service and growing disposable income levels for the population, the share of the organised retailers is increasing.
Strong growth for forecast period with more entrants
Over the forecast period, cosmetics and toiletries will experience a dynamic growth due to expansion in the reach and number of multinationals present in the country. The wider penetration of Ukrainian brands into a range of product areas in cosmetics and toiletries will strengthen over the forecast period, posing strong competition for Russian brands.
Table of contents
COSMETICS AND TOILETRIES IN AZERBAIJAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Stable performance supported by innovation
Upper-mass products see expansion
Cosmetics and toiletries dominated by importers
Shift to more modern distribution channels
Strong growth for forecast period with more entrants
MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 28 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 29 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Deodorants by Subsector: Value 2002-2007
Table 31 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 32 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 33 Deodorants Company Shares by Retail Value 2003-2007
Table 34 Deodorants Brand Shares by Retail Value 2004-2007
Table 35 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 36 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 37 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Hair Care by Subsector: Value 2002-2007
Table 39 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 40 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 41 Hair Care Company Shares by Retail Value 2003-2007
Table 42 Hair Care Brand Shares by Retail Value 2004-2007
Table 43 Hair Care Premium Brand Shares 2007
Table 44 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 45 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 46 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 48 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 49 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 50 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 51 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 52 Colour Cosmetics Premium Brand Shares 2007
Table 53 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 54 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 55 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 57 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 58 Sales of Men's Razors and Blades by Type 2005-2007
Table 59 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 60 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 61 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 62 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 63 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 64 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 65 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 66 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 67 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 68 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 70 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 73 Sales of Fragrances by Subsector: Value 2002-2007
Table 74 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 75 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 76 Fragrances Company Shares by Retail Value 2003-2007
Table 77 Fragrances Brand Shares by Retail Value 2004-2007
Table 78 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 79 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 80 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 81 Sales of Skin Care by Subsector: Value 2002-2007
Table 82 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 83 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 84 Skin Care Company Shares by Retail Value 2003-2007
Table 85 Skin Care Brand Shares by Retail Value 2004-2007
Table 86 Skin Care Premium Brand Shares 2007
Table 87 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 88 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 89 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 90 Sales of Depilatories by Subsector: Value 2002-2007
Table 91 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 92 Depilatories Company Shares by Retail Value 2003-2007
Table 93 Depilatories Brand Shares by Retail Value 2004-2007
Table 94 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 95 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 96 Sales of Sun Care by Subsector: Value 2002-2007
Table 97 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 98 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 99 Sun Care Company Shares by Retail Value 2003-2007
Table 100 Sun Care Brand Shares by Retail Value 2004-2007
Table 101 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 102 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 103 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
ENGIN LTD
Strategic Direction
Key Facts
Summary 2 Engin Ltd: Key Facts
Company Background
Prodution
Competitive Positioning
GAZELLI LTD
Strategic Direction
Key Facts
Summary 3 Gazelli Ltd: Key Facts
Summary 4 Gazelli Ltd: Operational Indicators
Company Background
Prodution
Competitive Positioning
LR COSMETICS INTERNATIONAL AZERBAIJAN
Strategic Direction
Key Facts
Summary 5 LR Cosmetics International Azerbaijan: Key Facts
Company Background
Prodution
Competitive Positioning
ORIFLAME AZERBAIJAN
Strategic Direction
Key Facts
Summary 6 Oriflame Azerbaijan: Key Facts
Company Background
Prodution
Competitive Positioning
Summary 7 Oriflame Azerbaijan: Competitive Position 2007
PELOID LTD
Strategic Direction
Key Facts
Summary 8 Peloid Ltd: Key Facts
Summary 9 Peloid Ltd: Operational Indicators
Company Background
Prodution
Summary 10 Peloid Ltd: Production Statistics 2007
Competitive Positioning
Summary 11 Peloid Ltd: Competitive Position 2007