Cosmetics And Toiletries in Azerbaijan
Euromonitor International's Cosmetics And Toiletries in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 126 | Publication date: Dec 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Rising incomes, various product prices and innovations stimulate growth
The cosmetics and toiletries market continued to witness solid growth in value sales in 2008, and experienced a price upsurge in 2008, in line with general inflation. Hair care, colour cosmetics, bath and shower products, men’s grooming products, skin care and oral hygiene were amongst the top performing categories. The market saw an influx of new economy and standard priced Turkish, Polish, Russian and Ukrainian brands, which created favourable price competition. The demand for products with natural ingredients and nourishing and healing effects underpinned growth in shampoo, body wash/shower gel, skin care, hand care and colour cosmetics. Rising incomes, wide availability and in-store discounting of premium fragrances made these categories affordable by the middle income group. Increased take-up of cable television allowed consumers to see advertisements for cosmetics and toiletries brands which do not appear on local television stations.
Experience-associated feelings are in demand
In 2008, products offering experience-associated feelings, such as a state of happiness, anti-stress, fitness, massage and spa thermal, and unusual exotic combinations, such as vanilla honey with yoghurt and multi-vitamins with yoghurt, became more popular than traditional scents of flowers, fruits or combinations of these. This trend stimulated growth in hair care, bath and shower products and skin care. The popularity of liquid soap increased in view of its convenience and higher efficacy for hand care. These products are widely available in stores, with products in all price segments having various value-added properties. Brands which were strong in body wash/shower gel, bar soap, hair care and skin care saw a particularly successful performance in liquid soap. These included Nivea, Chistaya Liniya, Barkhatnye ruchki, Fa, Krasnaya Liniya and Dove.
Imported products control the market
The market is dominated by imported brands. Russian manufacturers in particular, with their cheaper brands, compete for market share, which weakens the performance of local producers, which have a limited presence and are mainly present in skin care. Direct sellers strengthened their positions in a number of categories, and Oriflame Azerbaijan reached the leading position in fragrances. Nevertheless, competition from store-based retailers is also intensifying, since retailing continues to grow. Market leaders include Procter & Gamble ZAO, Colgate-Palmolive Azerbaijan, Unilever Sanayii ve Ticaret Türk AS, Oriflame Azerbaijan, L'Oréal Groupe, Beiersdorf Ukraine LLC and Henkel KGaA, amongst others. The most successful Russian companies are the Russian cosmetics giant Kalina Concern OAO, Nevskaya Kosmetika ZAO and a direct seller, Faberlic Azerbaijan.
Less traditional channels see an increase
Health and beauty retailers, pharmaceutical stores and direct selling are broadening their distribution. The search for products with natural, healing ingredients is increasing the relevance of pharmaceutical stores. Direct selling is witnessing increasing demand; customers like the products sold through this channel, since they pay less for good quality products. Health and beauty retailers which normally sell brands in the premium price segment are increasing their range of mass cosmetics, aiming to attract a wider range of consumers. Outdoor markets is experiencing a decline in distribution; however, these markets remain popular as the products are cheaper. Once a year, a week before International Women’s Day (March 8th), outdoor markets see sales peak, selling various types of mass and counterfeit fragrances and gift sets.
Demand is set to increase and the competition will intensify
Cosmetics and toiletries is predicted to encounter dynamic growth in the forecast period. With increasing ranges in men’s toiletries, and with the desire to follow a hygienic lifestyle, usage rates amongst the male population are expected to increase. Direct selling is anticipated to improve its performance in rural areas. Competition amongst Ukrainian, Russian, Turkish, Polish and Bulgarian brands will intensify over the forecast period, since they mainly target lower and middle income consumer groups.
Table of contents
COSMETICS AND TOILETRIES IN AZERBAIJAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising incomes, various product prices and innovations stimulate growth
Experience-associated feelings are in demand
Imported products control the market
Less traditional channels see an increase
Demand is set to increase and the competition will intensify
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 26 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 27 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 28 Bath and Shower Products Premium Brand Shares 2005-2008
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2003-2008
Table 33 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 34 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 35 Deodorants Company Shares by Retail Value 2004-2008
Table 36 Deodorants Brand Shares by Retail Value 2005-2008
Table 37 Deodorants Premium Brand Shares 2005-2008
Table 38 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 41 Sales of Hair Care by Subsector: Value 2003-2008
Table 42 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 43 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 44 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 45 Hair Care Company Shares by Retail Value 2004-2008
Table 46 Hair Care Brand Shares by Retail Value 2005-2008
Table 47 Hair Care Premium Brand Shares 2005-2008
Table 48 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 49 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 50 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 51 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 54 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 55 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 56 Colour Cosmetics Premium Brand Shares 2005-2008
Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 60 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 62 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 63 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 64 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 65 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 66 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 67 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 68 Retail Sales of Manual Toothbrushes by Type: % Analysis 2004-2009
Table 69 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 73 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 74 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 75 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 80 Retail Sales of Fragrances by Concentration 2004-2009
Table 81 Sales of Fragrances by Subsector: Value 2003-2008
Table 82 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 83 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 84 Fragrances Company Shares by Retail Value 2004-2008
Table 85 Fragrances Brand Shares by Retail Value 2005-2008
Table 86 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 87 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 88 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 89 Sales of Skin Care by Subsector: Value 2003-2008
Table 90 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 91 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 92 Skin Care Company Shares by Retail Value 2004-2008
Table 93 Skin Care Brand Shares by Retail Value 2005-2008
Table 94 Skin Care Premium Brand Shares 2005-2008
Table 95 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 96 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 97 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 98 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 99 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 100 Sales of Depilatories by Subsector: Value 2003-2008
Table 101 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 102 Depilatories Company Shares by Retail Value 2004-2008
Table 103 Depilatories Brand Shares by Retail Value 2005-2008
Table 104 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 105 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN AZERBAIJAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 106 Retail Sales of Sun Protection by Factor: % Analysis 2004-2009
Table 107 Retail Sales of Sun Protection by Formulation: % Analysis 2004-2009
Table 108 Retail Sales of Self-Tanning by Formulation: % Analysis 2004-2009
Table 109 Sales of Sun Care by Subsector: Value 2003-2008
Table 110 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 111 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 112 Sun Care Company Shares by Retail Value 2004-2008
Table 113 Sun Care Brand Shares by Retail Value 2005-2008
Table 114 Sun Care Premium Brand Shares 2005-2008
Table 115 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 116 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 117 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
LR COSMETICS INTERNATIONAL AZERBAIJAN
Strategic Direction
KEY FACTS
Summary 2 LR Cosmetics International Azerbaijan: Key Facts
Summary 3 LR Cosmetics International Azerbaijan: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 LR Cosmetics International Azerbaijan: Competitive Position 2008
NARGIZ MED LTD
Strategic Direction
KEY FACTS
Summary 5 Nargiz Med Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Nargiz Med Ltd: Competitive Position 2008
ORIFLAME AZERBAIJAN
Strategic Direction
KEY FACTS
Summary 7 Oriflame Azerbaijan: Key Facts
Summary 8 Oriflame Azerbaijan: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Oriflame Azerbaijan: Competitive Position 2008