Cosmetics And Toiletries in Belarus
Euromonitor International's Cosmetics And Toiletries in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 116 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries market develops strongly in Belarus
In 2007 cosmetics and toiletries continued to maintain very good growth. Leading local companies made a major contribution to the popularity of such products, as their appealing, well-packaged and attractively-priced offerings became increasingly popular. Rising awareness of cosmetics and toiletries and also increased disposable income boosted performance, making cosmetics and toiletries one of the most profitable markets in the country. As a result, foreign and local players launched new products and established more stable distribution chains. Newly launched offerings from foreign manufacturers now appear on Belarusian shelves at the same time as they appear in the other European countries, and advertising by both local and foreign manufacturers has become more active and aggressive.
Local players remain strong
Another key trend in 2007 was local manufacturers’ increased presence on the market. This was due to the high quality and affordability of their products and their wider spectrum of goods, with products that appeal to all consumer segments. Local producers made themselves familiar in new niches and often proved to be more aware of local consumers’ requirements and new trends than their multinational counterparts. Furthermore, natural ingredients have become of considerable importance in the cosmetics and toiletries market, and Belarusian consumers often assume that locally produced cosmetics and toiletries are more natural than imported offerings. Consequently, the presence of natural ingredients plays an important role in consumers’ purchasing decisions, and further contributes to the popularity of local products.
Fast pace of growth intensifies competition
Value-for-money and “budget oriented” brands were in the lead in 2007. The competition for share continues, with domestic companies competing seriously with multinational and Russian players. In total, 2007 saw an increasing competition because the cosmetics and toiletries market in Belarus is one of the fastest growing in the country. The competition for share continues, with domestic companies competing seriously with multinational and Russian players. Products of high quality, with natural ingredients or with latest innovations were more expensive than “budget orientated brands”, but “budget orientated brands” were in the lead in 2007.
Retail distribution to experience ongoing shift
Towards the end of the review period warehousing and distribution experienced impressive improvements. Kiosks and open market pavilions kept loosing shares in 2007, but still remained the main distribution channel for cosmetics and toiletries with almost 41% of retail distribution in value. Second largest distribution channel for cosmetics and toiletries products in Belarus in 2007, as in previous years, were department stores. Supermarkets/hypermarkets have over the most recent period increased in number and more shelf space became available for mass-market cosmetics and toiletries, sale of cosmetics and toiletries products via supermarkets and hypermarkets saw an increase in value share in 2007. Perfumeries and direct sales of such products as modern channels is growing rapidly. In 2007 a number of several specialist outlets opened, but remain in the capital and key cities.
Local players expected to introduce higher value products
Increasing consumer spending power in Belarus, as well as consumers’ rising knowledge and awareness of cosmetics and toiletries will underpin growth over the forecast period. Leading local manufacturers, who have won popularity among low income consumers and the “working class” segment, are expected to launch more expensive brands and move towards the higher end of the mass segment. Consumers will become more interested in ingredients and product quality, which will become a more important factor in purchasing decisions rather than price, which is traditionally the most important factor for the majority of Belarusians.
Table of contents
COSMETICS AND TOILETRIES IN BELARUS : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries market develops strongly in Belarus
Local players remain strong
Fast pace of growth intensifies competition
Retail distribution to experience ongoing shift
Local players expected to introduce higher value products
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Baby Care Premium Brand Shares 2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 28 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 29 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Deodorants by Subsector: Value 2002-2007
Table 31 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 32 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 33 Deodorants Company Shares by Retail Value 2003-2007
Table 34 Deodorants Brand Shares by Retail Value 2004-2007
Table 35 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 36 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 37 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Hair Care by Subsector: Value 2002-2007
Table 39 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 40 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 41 Hair Care Company Shares by Retail Value 2003-2007
Table 42 Hair Care Brand Shares by Retail Value 2004-2007
Table 43 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 44 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 45 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
Table 46 Retail Sales of Styling Agents by Type 2003-2007
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 48 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 49 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 50 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 51 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 52 Colour Cosmetics Premium Brand Shares 2007
Table 53 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 54 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 55 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 57 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 58 Sales of Men's Razors and Blades by Type 2005-2007
Table 59 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 60 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 61 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 62 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 63 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 64 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 65 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 66 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 67 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 68 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 70 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
Table 73 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
Table 74 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 75 Sales of Fragrances by Subsector: Value 2002-2007
Table 76 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 77 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 78 Fragrances Company Shares by Retail Value 2003-2007
Table 79 Fragrances Brand Shares by Retail Value 2004-2007
Table 80 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 81 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 82 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 83 Sales of Skin Care by Subsector: Value 2002-2007
Table 84 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 85 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 86 Skin Care Company Shares by Retail Value 2003-2007
Table 87 Skin Care Brand Shares by Retail Value 2004-2007
Table 88 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 89 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 90 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 91 Sales of Depilatories by Subsector: Value 2002-2007
Table 92 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 93 Depilatories Company Shares by Retail Value 2003-2007
Table 94 Depilatories Brand Shares by Retail Value 2004-2007
Table 95 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 96 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 97 Sales of Sun Care by Subsector: Value 2002-2007
Table 98 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 99 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 100 Sun Care Company Shares by Retail Value 2003-2007
Table 101 Sun Care Brand Shares by Retail Value 2004-2007
Table 102 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 103 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 104 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
Table 105 Retail Sales of Sun Protection by Factor: Analysis 2003-2007
Table 106 Retail Sales of Sun Protection by Formulation: Analysis 2003-2007
Table 107 Retail Sales of Self-Tanning by Formulation: Analysis 2003-2007
BELITA SP OOO – VITEKS ZAO
Strategic Direction
Key Facts
Summary 2 Belita SP OOO – Viteks ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Belita SP OOO – Viteks ZAO: Competitive Position 2007
BELOR DESIGN SP OOO
Strategic Direction
Key Facts
Summary 4 Belor Design SP OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Belor Design SP OOO: Competitive Position 2007
DILIS MARKET OOO
Strategic Direction
Key Facts
Summary 6 Dilis Market OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Dilis Market OOO: Competitive Position 2007
MODUM COAO
Strategic Direction
Key Facts
Summary 8 Modum COAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Modum COAO: Competitive Position 2007