Cosmetics And Toiletries in Belarus
Euromonitor International's Cosmetics And Toiletries in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 124 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Another year of strong growth
Cosmetics and toiletries sales in Belarus during 2008, once again recorded double-digit percentage growth in current value terms. Colour cosmetics, men’s grooming products, fragrances, skin care and sun care demonstrated a more dynamic growth performance than other segments. Economic growth and increasing consumer purchasing power were the main factors behind the dynamic value growth. Product innovations, launch of new product ranges and improved existing brands, the growth of the population’s knowledge and awareness of the products and hygiene matters thanks to the wide advertising campaigns from leading players also supported good sector’s performance.
Threat of the increased inflation and economic crisis
The increased inflation of 11% occurred in Belarus during 2008 causing an increase in costs and in unit prices. The growing inflation affected the foods industry more than others, but it also prevented the cosmetics and toiletries industry from achieving a higher level of growth and expansion. By the end of 2008, the global economic crisis affected Belarus as well as other European countries and threatened lower consumption levels in the forecast period.
Local manufacturers attract customers with a wide product range
The cosmetics and toiletries market in Belarus remained highly competitive in 2008, and as a result manufacturers kept introducing new products and investing in advertising campaigns to support their brands. Therefore, local and multinational companies use different strategies to compete in cosmetics and toiletries. Whilst multinational players kept improving and advertising their existing and well-known brands, local market leaders launched new products and brands. A wide product range from all leading Belarusian companies is their way to attract customers and increase sale. This strategy proved to be successful in the lower end of the standard product price group, in which local companies’ target.
Distribution becomes more sophisticated
Towards the end of the review period distribution experienced further improvements and began shifting to more modern channels. The further development of large modern retail outlets like supermarkets and hypermarkets, their price policy with a system of discounts and their convenient geographic position with free parking led to a greater emphasis on value for money in cosmetics and toiletries over the review period. This made supermarkets and hypermarkets a very important distribution channel with 11% value-shares in 2008. In spite of a two-percentage point loss in value-share, outdoor markets still remained the biggest distribution channel for cosmetics and toiletries with a 29% value-share. The second largest distribution channel for cosmetics and toiletries products in Belarus in 2008, were department stores with a 25% value-share. Health and beauty retailers as a channel have grown rapidly. In 2008 a number of several specialist outlets opened, but remain in the capital and key cities. Direct selling remained popular, but mainly for colour cosmetics, fragrances and skin care products.
Slower growth predicted for forecast period
Over the forecast period the cosmetics and toiletries market in Belarus is expected to see good but much slower growth in constant value terms than occurred in the review period. Cosmetics and toiletries will be affected by the global recession and some segments such as hair care, bath and shower, oral hygiene and skin care are moving towards maturity.
Table of contents
COSMETICS AND TOILETRIES IN BELARUS : MARKET INSIGHT
EXECUTIVE SUMMARY
Another year of strong growth
Threat of the increased inflation and economic crisis
Local manufacturers attract customers with a wide product range
Distribution becomes more sophisticated
Slower growth predicted for forecast period
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Care Premium Brand Shares 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2003-2008
Table 33 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 34 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 35 Deodorants Company Shares by Retail Value 2004-2008
Table 36 Deodorants Brand Shares by Retail Value 2005-2008
Table 37 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 40 Sales of Hair Care by Subsector: Value 2003-2008
Table 41 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 42 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 43 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 44 Hair Care Company Shares by Retail Value 2004-2008
Table 45 Hair Care Brand Shares by Retail Value 2005-2008
Table 46 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 47 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 48 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 49 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 50 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 52 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 53 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 54 Colour Cosmetics Premium Brand Shares 2005-2008
Table 55 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 56 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 57 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 58 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 59 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 60 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 61 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 62 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 63 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 64 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 65 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 66 Retail Sales of Manual Toothbrushes by Type: % Analysis 2004-2008
Table 67 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 68 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 69 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 70 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 71 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 72 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 73 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 74 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 75 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 76 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 77 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 78 Retail Sales of Fragrances by Concentration 2004-2008
Table 79 Sales of Fragrances by Subsector: Value 2003-2008
Table 80 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 81 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 82 Fragrances Company Shares by Retail Value 2004-2008
Table 83 Fragrances Brand Shares by Retail Value 2005-2008
Table 84 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 85 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 86 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 87 Sales of Skin Care by Subsector: Value 2003-2008
Table 88 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 89 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 90 Skin Care Company Shares by Retail Value 2004-2008
Table 91 Skin Care Brand Shares by Retail Value 2005-2008
Table 92 Skin Care Premium Brand Shares 2005-2008
Table 93 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 94 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 95 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 96 Sales of Depilatories by Subsector: Value 2003-2008
Table 97 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 98 Depilatories Company Shares by Retail Value 2004-2008
Table 99 Depilatories Brand Shares by Retail Value 2005-2008
Table 100 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN BELARUS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 102 Retail Sales of Sun Protection by Factor: % Analysis 2004-2008
Table 103 Retail Sales of Sun Protection by Formulation: % Analysis 2004-2008
Table 104 Retail Sales of Self-Tanning by Formulation: % Analysis 2004-2008
Table 105 Sales of Sun Care by Subsector: Value 2003-2008
Table 106 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 107 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 108 Sun Care Company Shares by Retail Value 2004-2008
Table 109 Sun Care Brand Shares by Retail Value 2005-2008
Table 110 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 111 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 112 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
BELITA SP OOO – VITEKS ZAO
Strategic Direction
KEY FACTS
Summary 2 Belita SP OOO – Viteks ZAO : Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Belita SP OOO – Viteks ZAO : Competitive Position 2008
BELOR DESIGN SP OOO
Strategic Direction
KEY FACTS
Summary 4 Belor Design SP OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Belor Design SP OOO: Competitive Position 2008
GOMELSKY ZHIROVOY KOMBINAT OAO
Strategic Direction
KEY FACTS
Summary 6 Gomelsky Zhirovoy Kombinat OAO: Key Facts
Company Background
Production
Summary 7 Gomelsky Zhirovoy Kombinat OAO: Production Statistics 2007
Competitive Positioning
Summary 8 Gomelsky Zhirovoy Kombinat OAO: Competitive Position 2008
DILIS MARKET OOO
Strategic Direction
KEY FACTS
Summary 9 Dilis Market OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Dilis Market OOO: Competitive Position 2008
MODUM-NASHA KOSMETIKA PKF SOAO
Strategic Direction
KEY FACTS
Summary 11 Modum-Nasha Kosmetika PKF SOAO: Key Facts
Company Background
Production
Competitive Positioning
Table 113 Summary12 Modum-Nasha Kosmetika PKF SOAO: Competitive Position 2008