Cosmetics And Toiletries in Belgium
Euromonitor International's Cosmetics And Toiletries in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 124 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Market growth improves slightly
Cosmetic and toiletry sales in Belgium grew at slightly higher rate in 2006 than that seen in the previous year. This growth rate was driven by a few dynamic smaller sectors where the levels of innovation are highest, such as men’s grooming, sun care and baby care.
Men’s grooming dynamic
Men’s grooming products continue to behave dynamically, predominately in the areas of skin and hair care. The two major manufacturers, L’Oréal Groupe and Beiersdorf AG are increasingly innovating new products for these areas especially in skin care where year on year the product portfolios resemble more closely the range available for women.
Top 10 players hold three quarters of sales
There was little difference seen in the competitive landscape for cosmetic and toiletry sales in Belgium in the last year. Whilst the top 10 manufacturers accounted for just over 75% of sales, nearly 60% of all sales were achieved within the top five companies. The overall ranking for 2006 does not look very different to that of 2005 with L’Oréal Groupe and Beiersdorf AG still dominating.
Internet catching on at last
Belgium has been much slower than most of its close neighbours with the uptake of internet-based sales. This appears now to be changing, partly due to a government-led programme to increase the number of people who have access to this medium.
Forecasts mixed
Future sales of cosmetics and toiletries in Belgium show a healthy forecast. However a substantial amount of this growth will come from the smaller more dynamic sectors where the potential for increased future product penetration is higher. Growth in the larger and in some case more mature sectors will be lower with manufacturers having to innovate and diversify to increase sales.
Table of contents
COSMETICS AND TOILETRIES IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Market growth improves slightly
Men’s grooming dynamic
Top 10 players hold three quarters of sales
Internet catching on at last
Forecasts mixed
KEY TRENDS AND DEVELOPMENTS
Men’s grooming dynamic
Internet sales increasing
Natural ingredients
Promotions drive mature sectors
Convenience and ease of use important for the consumer
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - BELGIUM
BIOVER NV - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Biover NV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ECOVER PRODUCTS NV - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ecover Belgium NV : Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Ecover Belgium NV: Production 2006
COMPETITIVE POSITIONING
OMEGA PHARMA NV - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Omega Pharma Belgium NV : Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Omega Pharma: Production 2006
COMPETITIVE POSITIONING
Summary 6 Omega Pharma Belgium NV : Competitive Position 2006
RECKITT BENCKISER SA NV - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Reckitt Benckiser (Belgium) NV : Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Reckitt Benckiser (Belgium) NV : Competitive Position 2006
WIDMER AG, LOUIS - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Louis Widmer NV : Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Louis Widmer NV : Competitive Position 2006
BABY CARE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 26 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Deodorants by Subsector: Value 2001-2006
Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 29 Deodorants Company Shares by Retail Value 2002-2006
Table 30 Deodorants Brand Shares by Retail Value 2003-2006
Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Hair Care by Subsector: Value 2001-2006
Table 35 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 36 Hair Care Company Shares by Retail Value 2002-2006
Table 37 Hair Care Brand Shares by Retail Value 2003-2006
Table 38 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 39 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 40 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 41 Hair Care Premium Brand Rankings 2006
Table 42 Styling Agents by Type 2001-2006
Table 43 Styling Agents Brand Shares by Retail Value 2003-2006
Table 44 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 45 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 47 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 48 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 49 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 50 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 51 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 52 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 53 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Retail Sales of Electric Shavers 2001-2006
Table 55 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 56 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 57 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 58 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 59 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 60 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 62 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 63 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 65 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 66 Retail Sales of Manual Toothbrushes by Type: % Analysis 2002-2006
Table 67 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 68 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 69 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 70 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of Fragrances by Subsector: Value 2001-2006
Table 74 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 75 Fragrances Company Shares by Retail Value 2002-2006
Table 76 Fragrances Brand Shares by Retail Value 2003-2006
Table 77 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 78 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Skin Care by Subsector: Value 2001-2006
Table 80 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 81 Sales of Facial Care by Subsector: Value 2001-2006
Table 82 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 84 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 85 Sales of Body Care by Subsector: Value 2001-2006
Table 86 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 87 Skin Care Company Shares by Retail Value 2002-2006
Table 88 Skin Care Brand Shares by Retail Value 2003-2006
Table 89 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 92 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 94 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 96 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 97 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 98 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2001-2006
Table 100 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 101 Depilatories Company Shares by Retail Value 2002-2006
Table 102 Depilatories Brand Shares by Retail Value 2003-2006
Table 103 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2001-2006
Table 106 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 107 Sun Care Company Shares by Retail Value 2002-2006
Table 108 Sun Care Brand Shares by Retail Value 2003-2006
Table 109 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 111 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 112 Sun Care Premium Brand Rankings 2006
Table 113 Retail Sales of Sun Protection by Factor: % Analysis 2001-2006
Table 114 Retail Sales of Sun Protection by Format: % Analysis 2001-2006