Cosmetics And Toiletries in Bolivia
Euromonitor International's Cosmetics And Toiletries in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 168 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics consumption growth
Strong growth (14%) in 2006 was partially due to the improvement in the national economy and the consequent rise in disposable income. However, successful marketing campaigns and promotional strategies undertaken by the leading players, as well as improvements in logistics, pricing policies and products, all played a role in boosting sales.
Direct sales companies invade Bolivia
Direct sales companies were particularly successful in Bolivia mainly because they have a credit policy that makes their products more affordable, and they often offer better quality products than those sold in specialty shops (called perfumeries). The high unemployment rate in the country also provided direct sales companies with an extensive pool of sales representatives, especially women who are eager to take on jobs as sales representatives due to the flexible working hours.
Of the many direct sales companies established in Bolivia, only a few have significant industry shares. These include Ebel, Avon, Yanbal, and Natura. Yanbal has been present in Bolivia for over 27 years and has the largest sales force of over 22,000 people throughout the country.
Beiersdorf increases its industry share
Beiersdorf has been investing in the Bolivian marketplace for over five years and its efforts are now showing in its steadily rising industry share. Its most important brand is Nivea and its best selling products are its body creams and facial care line Nivea Visage. Beiersdorf improved its distribution channels and launched several aggressive advertising campaigns in the mass media in order to support its product lines, achieving significant growth. Its strategy has been consistent throughout time, emphasising excellent quality products at affordable prices. For instance, Beiersdorf was the first to sell a facial line via mass product channels where previously its Nivea face and special body care line had only been available via beauty shops and perfumeries.
Tradition and innovation are important selling points
There are several brands in the domestic marketplace that rely mainly on tradition, the success of which is maintained through regular updates and improvements. For instance, the Wella brand has been available in Bolivia for over 60 years and remains the best-selling hair care product via beauty shops and salons.
Traditional brands are highly prevalent in the mass cosmetics marketplace since companies producing and selling these brands generally do not have large resources to allocate to marketing, and instead have to rely on brand positioning.
Contraband accounts for almost a third of total sales
As in almost every aspect of the cosmetics and toiletries industry in Bolivia, contraband represents a large share of overall sales. Some brands have achieved their positioning and increased their volume sales through contraband selling. These goods are sold at lower prices making them attractive to consumers, who buy more of the product if they are happy with the results achieved, thereby further increasing volume sales.
Brands such as Ballerina and Simond’s started as contraband products, and although they are now legally distributed, many examples of the product can still be found in open markets sold as contraband. As a result, some companies operating legitimately are now competing with their own brands available at cheaper prices through the black market.
Table of contents
COSMETICS AND TOILETRIES IN BOLIVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics consumption growth
Direct sales companies invade Bolivia
Beiersdorf increases its industry share
Tradition and innovation are important selling points
Contraband accounts for almost a third of total sales
KEY TRENDS AND DEVELOPMENTS
Rising domestic demand for cosmetics and toiletries
Growth in skin care sales
Direct sales companies give the industry a boost
Shampoo and bar soap are the large volume sellers
National production on the increase
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 24 Sales of Deodorants by Subsector: Value 2001-2006
Table 25 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 26 Deodorants Company Shares by Retail Value 2002-2006
Table 27 Deodorants Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 29 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 30 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 31 Sales of Hair Care by Subsector: Value 2001-2006
Table 32 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 33 Hair Care Company Shares by Retail Value 2002-2006
Table 34 Hair Care Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 36 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 37 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 38 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 39 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETCIS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 41 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 42 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 43 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 45 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 46 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 48 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 49 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 50 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 51 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 52 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Sales of Oral Hygiene by Subsector: % Value Growth 2001-2006
Table 54 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 55 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 57 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 58 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 59 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 60 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 61 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 62 Sales of Fragrances by Subsector: Value 2001-2006
Table 63 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 64 Fragrances Company Shares by Retail Value 2002-2006
Table 65 Fragrances Brand Shares by Retail Value 2003-2006
Table 66 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 67 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 68 Sales of Skin Care by Subsector: Value 2001-2006
Table 69 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 70 Sales of Facial Care by Subsector: Value 2001-2006
Table 71 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 72 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 73 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 74 Sales of Body Care by Subsector: Value 2001-2006
Table 75 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 76 Skin Care Company Shares by Retail Value 2002-2006
Table 77 Skin Care Brand Shares by Retail Value 2003-2006
Table 78 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 79 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 80 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 81 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 82 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 83 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 84 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 85 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 86 Skin Care Premium Vs Mass % Analysis 2001-2006
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 87 Sales of Depilatories by Subsector: Value 2001-2006
Table 88 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 89 Depilatories Company Shares by Retail Value 2002-2006
Table 90 Depilatories Brand Shares by Retail Value 2003-2006
Table 91 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 92 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 93 Sales of Sun Care by Subsector: Value 2001-2006
Table 94 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 95 Sun Care Company Shares by Retail Value 2002-2006
Table 96 Sun Care Brand Shares by Retail Value 2003-2006
Table 97 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 98 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 99 Sun Care Premium Vs Mass % Analysis 2001-2006
COSMETICOS TOKALÁN
Strategic Direction
Key Facts
Summary 1 Cosmética Tokalán SRL: Key Facts
Summary 2 Cosmética Tokalán SRL: Operational Indicators
Company Background
Production
Summary 3 Cosmética Tokalán SRL: Production Statistics 2006
Competitive Positioning
INDUSTRIAS YAMA BOLIVIA SRL
Strategic Direction
Key Facts
Summary 4 Industrias Yama Bolivia SRL: Key Facts
Summary 5 Industria Yama Bolivia SRL: Operational Indicators
Company Background
Production
Summary 6 Industrias Yama Bolivia SRL: Production Statistics 2006
Competitive Positioning
Summary 7 Industrias Yama Bolivia SRL: Competitive Position 2006
WELLA BOLIVIA – BELMED LTDA
Strategic Direction
Key Facts
Summary 8 Wella Bolivia – Belmed Ltda: Key Facts
Summary 9 Wella Bolivia – Belmed Ltda: Operational Indicators
Company Background
Production
Summary 10 Wella Bolivia – Belmed Ltda: Production Statistics 2006
Competitive Positioning
Summary 11 Wella Bolivia – Belmed Ltda: Competitive Position 2006
Competitive Landscape
Prospects
Sector Data
Table 100 Sales of Oral Hygiene by Subsector: % Value Growth 2001-2006
Table 101 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 102 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 103 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 104 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 105 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 106 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 107 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 108 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 109 Sales of Fragrances by Subsector: Value 2001-2006
Table 110 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 111 Fragrances Company Shares by Retail Value 2002-2006
Table 112 Fragrances Brand Shares by Retail Value 2003-2006
Table 113 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 114 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 115 Sales of Skin Care by Subsector: Value 2001-2006
Table 116 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 117 Sales of Facial Care by Subsector: Value 2001-2006
Table 118 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 119 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 120 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 121 Sales of Body Care by Subsector: Value 2001-2006
Table 122 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 123 Skin Care Company Shares by Retail Value 2002-2006
Table 124 Skin Care Brand Shares by Retail Value 2003-2006
Table 125 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 126 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 127 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 128 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 129 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 130 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 131 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 132 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 133 Skin Care Premium Vs Mass % Analysis 2001-2006
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 134 Sales of Depilatories by Subsector: Value 2001-2006
Table 135 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 136 Depilatories Company Shares by Retail Value 2002-2006
Table 137 Depilatories Brand Shares by Retail Value 2003-2006
Table 138 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 139 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 140 Sales of Sun Care by Subsector: Value 2001-2006
Table 141 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 142 Sun Care Company Shares by Retail Value 2002-2006
Table 143 Sun Care Brand Shares by Retail Value 2003-2006
Table 144 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 145 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 146 Sun Care Premium Vs Mass % Analysis 2001-2006
COSMETICOS TOKALÁN
Strategic Direction
Key Facts
Summary 12 Cosmética Tokalán SRL: Key Facts
Summary 13 Cosmética Tokalán SRL: Operational Indicators
Company Background
Production
Summary 14 Cosmética Tokalán SRL: Production Statistics 2006
Competitive Positioning
INDUSTRIAS YAMA BOLIVIA SRL
Strategic Direction
Key Facts
Summary 15 Industrias Yama Bolivia SRL: Key Facts
Summary 16 Industria Yama Bolivia SRL: Operational Indicators
Company Background
Production
Summary 17 Industrias Yama Bolivia SRL: Production Statistics 2006
Competitive Positioning
Summary 18 Industrias Yama Bolivia SRL: Competitive Position 2006
WELLA BOLIVIA – BELMED LTDA
Strategic Direction
Key Facts
Summary 19 Wella Bolivia – Belmed Ltda: Key Facts
Summary 20 Wella Bolivia – Belmed Ltda: Operational Indicators
Company Background
Production
Summary 21 Wella Bolivia – Belmed Ltda: Production Statistics 2006
Competitive Positioning
Summary 22 Wella Bolivia – Belmed Ltda: Competitive Position 2006