Cosmetics And Toiletries in Bolivia
Euromonitor International's Cosmetics And Toiletries in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 121 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
The performance of the market and the economy tied to commodity prices
The economic slowdown at the end of 2008 in Bolivia highlighted the close interdependency between the commodities market and disposable income available to families which depend directly and indirectly on the international price of hydrocarbons and minerals. A large proportion of the population benefited from increased purchasing power stemming from the high price of commodities trade in previous years, increasing their willingness to consume and improve their standard of living. However, the drop in commodity prices created an economic downturn which kindled inflation, reduced disposable income, weakened the economy and produced layoffs. Consequently, the purchase of creams, deodorants, and other products that border on the essential were affected the most; individual families had to start prioritising their needs. Although value sales are positive, increased prices were the culprit as most sectors saw reduced volume sales in 2008 compared to 2007.
Direct sellers have an edge during economic downturn
The success of direct selling companies is owed in part to the reasonable price and quality of their products. The grass roots efforts of their representatives have created personal relationships with consumers not available to traditional retailers. Consequently, direct selling has been very successful in Bolivia. However, credit is also an important factor behind this success. The need for credit stems from a weak market system low salaries and marginal ability to consume. The credit mechanism used by the direct sales business model is a differentiator that enables such companies to enjoy consumer loyalty to their products through instalment payment plans.
TV advertising is the main weapon against direct sellers
Traditional cosmetics and toiletries retailers have suffered erosion of market share due to the dynamism of direct sellers. The players most able to retain and compete with direct selling are companies which regularly invest in TV advertising and which are well known due to their long-standing presence in the Bolivian market. Interestingly, direct sellers have also launched significant TV advertising campaigns promoting various product categories. Avon, for example, strengthened its brand presence by launching a global advertising campaign and opening physical retail stores in Bolivia’s main cities. Traditional retailers responded with even stronger advertising and the introduction of more new products onto the market. Bolivians respond very well to TV advertising and for the time being it still seems to be the best way for traditional retailers to best compete with direct sellers.
Direct selling companies establish strong leadership
Direct sales continued to show strength in almost every category of the cosmetics and toiletries sector. Direct selling can be credited for introducing products onto the market that had previously not found a consumer base. Such is the case with mass fragrances, which gained significant demand thanks to a persuasive sales force. Another feature of direct sellers is their ability to combat a low quality perception among many Bolivians, given the initial mistrust of catalogue products. Direct selling is a force to be reckoned with for any traditional cosmetics and toiletries company as it involves competing with a strong personalised sales network of which its strongest assets are personal customer care and the availability of credit.
Market contraction likely in the forecast period
The economic downturn in Bolivia has highlighted the frailty of the economic system which does not have developed consumer markets, including cosmetics and toiletries. The social, educational, and cultural deficiencies of the Bolivian market will continue to be hurdles towards the future development of the cosmetics and toiletries market. A large segment of the population still lives on the fringes of a volatile and developing economy. The biggest hurdle will be the economy as Bolivia is a country with a very low salary base in relation to the basic needs and consumables offered in the market. The forecast performance suggests a contracted scenario in most cosmetics and toiletries ranges due to a loss of purchasing power and loss of consumer willingness to consume in light of the economic slowdown in Bolivia. Consumers will increasingly have to choose only those products that are truly essential to them.
Table of contents
COSMETICS AND TOILETRIES IN BOLIVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
The performance of the market and the economy tied to commodity prices
Direct sellers have an edge during economic downturn
TV advertising is the main weapon against direct sellers
Direct selling companies establish strong leadership
Market contraction likely in the forecast period
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Care Premium Brand Shares 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 29 Bath and Shower Products Premium Brand Shares 2005-2008
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 33 Sales of Deodorants by Subsector: Value 2003-2008
Table 34 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 35 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 36 Deodorants Company Shares by Retail Value 2004-2008
Table 37 Deodorants Brand Shares by Retail Value 2005-2008
Table 38 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Sales of Hair Care by Subsector: Value 2003-2008
Table 42 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 43 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 44 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 45 Hair Care Company Shares by Retail Value 2004-2008
Table 46 Hair Care Brand Shares by Retail Value 2005-2008
Table 47 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 48 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 49 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 55 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 56 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 57 Colour Cosmetics Premium Brand Shares 2005-2008
Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 62 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 63 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 64 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 65 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 66 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 69 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 73 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 74 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 75 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 80 Sales of Fragrances by Subsector: Value 2003-2008
Table 81 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 82 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 83 Fragrances Company Shares by Retail Value 2004-2008
Table 84 Fragrances Brand Shares by Retail Value 2005-2008
Table 85 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 88 Sales of Skin Care by Subsector: Value 2003-2008
Table 89 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 90 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 91 Skin Care Company Shares by Retail Value 2004-2008
Table 92 Skin Care Brand Shares by Retail Value 2005-2008
Table 93 Skin Care Premium Brand Shares 2005-2008
Table 94 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 97 Sales of Depilatories by Subsector: Value 2003-2008
Table 98 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 99 Depilatories Company Shares by Retail Value 2004-2008
Table 100 Depilatories Brand Shares by Retail Value 2005-2008
Table 101 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 103 Sales of Sun Care by Subsector: Value 2003-2008
Table 104 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 105 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 106 Sun Care Company Shares by Retail Value 2004-2008
Table 107 Sun Care Brand Shares by Retail Value 2005-2008
Table 108 Sun Care Premium Brand Shares 2005-2008
Table 109 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 111 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
ASTRIX SA
Strategic Direction
Key Facts
Summary 2 Astrix SA: Key Facts
Summary 3 Astrix SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Astrix SA: Competitive Position 2008
INDUSTRIA YAMA BOLIVIA SRL
Strategic Direction
Key Facts
Summary 5 Industrias Yama Bolivia SRL: Key Facts
Summary 6 Industrias Yama Bolivia SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Industrias Yama Bolivia SRL: Competitive Position 2008
PROMOTORA DE EVENTOS SA-PROESA
Strategic Direction
Key Facts
Summary 8 Promotora de Eventos SA - Proesa: Key Facts
Summary 9 Promotora de Eventos SA - Proesa: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Promotora de Eventos SA - Proesa: Competitive Position 2008