Cosmetics
Cosmetics and Toiletries

Cosmetics And Toiletries in Bosnia-Herzegovina

Bosnia-Herzegovina

Euromonitor International's Cosmetics And Toiletries in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 114  |  Publication date: May 2008
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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

Healthy growth now and in the future

The cosmetics and toiletries market continued to grow in current value terms in 2007. Sales of cosmetics and toiletries recovered when compared to the previous year in constant value terms, when a decline was recorded, mostly due to increased consumer confidence and the introduction of the Value Added Tax system in 2006.

Positive impulses in demand and supply

Beauty, health, fashion and anti-ageing concerns, increased income, positive consumer attitudes towards experimenting with and experiencing new products, convenience, changes in lifestyles, and product affordability and accessibility were the main factors behind the sales growth. The introduction of new products and the wide array of existing products facilitated broader consumer choice and experimentation and, as a result, sales soared.

Multinationals dominate the market

The market is dominated by large multinationals, leaving the odd domestic and regional company to compete for smaller market shares. The competition is intense and there is a constant struggle to win shelf space as well as the hearts and minds of local consumers. Since the distribution channels are not fully developed, it can be concluded that the market is not covered to its full extent. Therefore, the companies employ different in-store promotional strategies in order to compensate for the modest sales space. The use of stand-alone stands to promote several product lines has significantly increased. Furthermore, aggressive advertising campaigns through mass media channels such as TV are frequently employed. Consumers are constantly exposed to promotional messages either at home, work or at the point of purchase. However, there is a high level of brand loyalty and the quality is the factor that sells the products.

Dynamics in the retail universe

Supermarkets/hypermarkets is the leading distribution channel in cosmetic and toiletries sales. Specialists such as drugstores are still emerging, with further growth expected to come. Direct selling remained a popular distribution option due to the strong presence of two well-known international companies that divided up this channel between them. Internet sales are not yet noticeable and this channel will probably be the last to develop due to the low local levels of computer usage. Nonetheless, the conclusion is that the distribution channels are still developing. Small grocery retailers as well as independent grocery retailers experienced declining sales and could not cope with the urbanisation and concentration phenomena. dm-drogerie markt, a German producer and retailer, started operating in the local market by opening its first shop in Sarajevo, making a breakthrough in terms of international retailer chain presence.

Bright future for growth ahead

The outlook for sales of cosmetics and toiletries looks promising. Beauty, fashion and health are expected to play an even more important role in the consumer purchasing decision process in the future. However, the introduction of new product lines, increased income, the influence of advertising and the media will strengthen sales even further.

Table of contents

COSMETICS AND TOILETRIES IN BOSNIA-HERZEGOVINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Healthy growth now and in the future

Positive impulses in demand and supply

Multinationals dominate the market

Dynamics in the retail universe

Bright future for growth ahead

GIFT SETS

MARKET DATA

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007

Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007

Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007

Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007

Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012

Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012

Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

BABY CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 14 Sales of Baby Care by Subsector: Value 2002-2007

Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007

Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007

Table 17 Baby Care Company Shares by Retail Value 2003-2007

Table 18 Baby Care Brand Shares by Retail Value 2004-2007

Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012

Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012

Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012

BATH AND SHOWER PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007

Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007

Table 24 Bath and Shower Products Company Shares by Retail Value 2003-2007

Table 25 Bath and Shower Products Brand Shares by Retail Value 2004-2007

Table 26 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012

Table 27 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012

Table 28 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012

DEODORANTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 29 Sales of Deodorants by Subsector: Value 2002-2007

Table 30 Sales of Deodorants by Subsector: % Value Growth 2002-2007

Table 31 Deodorants Premium Vs Mass % Analysis 2002-2007

Table 32 Deodorants Company Shares by Retail Value 2003-2007

Table 33 Deodorants Brand Shares by Retail Value 2004-2007

Table 34 Forecast Sales of Deodorants by Subsector: Value 2007-2012

Table 35 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012

Table 36 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012

HAIR CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 37 Sales of Hair Care by Subsector: Value 2002-2007

Table 38 Sales of Hair Care by Subsector: % Value Growth 2002-2007

Table 39 Hair Care Premium Vs Mass % Analysis 2002-2007

Table 40 Hair Care Company Shares by Retail Value 2003-2007

Table 41 Hair Care Brand Shares by Retail Value 2004-2007

Table 42 Forecast Sales of Hair Care by Subsector: Value 2007-2012

Table 43 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012

Table 44 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012

Table 45 Retail Sales of Styling Agents by Type 2003-2007

COLOUR COSMETICS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 46 Sales of Colour Cosmetics by Subsector: Value 2002-2007

Table 47 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007

Table 48 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007

Table 49 Colour Cosmetics Company Shares by Retail Value 2003-2007

Table 50 Colour Cosmetics Brand Shares by Retail Value 2004-2007

Table 51 Colour Cosmetics Premium Brand Shares 2007

Table 52 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012

Table 53 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012

Table 54 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012

MEN’S GROOMING PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 55 Sales of Men's Grooming Products by Subsector: Value 2002-2007

Table 56 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007

Table 57 Sales of Men's Razors and Blades by Type 2005-2007

Table 58 Men's Grooming Products Company Shares by Retail Value 2003-2007

Table 59 Men's Grooming Products Brand Shares by Retail Value 2004-2007

Table 60 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012

Table 61 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012

Table 62 Retail Sales of Electric Shavers 2003-2007

ORAL HYGIENE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 63 Sales of Oral Hygiene by Subsector: Value 2002-2007

Table 64 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007

Table 65 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007

Table 66 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007

Table 67 Oral Hygiene Company Shares by Retail Value 2003-2007

Table 68 Oral Hygiene Brand Shares by Retail Value 2004-2007

Table 69 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012

Table 70 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012

Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012

Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012

FRAGRANCES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 73 Sales of Fragrances by Subsector: Value 2002-2007

Table 74 Sales of Fragrances by Subsector: % Value Growth 2002-2007

Table 75 Fragrances Premium Vs Mass % Analysis 2002-2007

Table 76 Fragrances Company Shares by Retail Value 2003-2007

Table 77 Fragrances Brand Shares by Retail Value 2004-2007

Table 78 Forecast Sales of Fragrances by Subsector: Value 2007-2012

Table 79 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012

Table 80 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012

SKIN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 81 Sales of Skin Care by Subsector: Value 2002-2007

Table 82 Sales of Skin Care by Subsector: % Value Growth 2002-2007

Table 83 Skin Care Premium Vs Mass % Analysis 2002-2007

Table 84 Skin Care Company Shares by Retail Value 2003-2007

Table 85 Skin Care Brand Shares by Retail Value 2004-2007

Table 86 Forecast Sales of Skin Care by Subsector: Value 2007-2012

Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012

Table 88 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012

DEPILATORIES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 89 Sales of Depilatories by Subsector: Value 2002-2007

Table 90 Sales of Depilatories by Subsector: % Value Growth 2002-2007

Table 91 Depilatories Company Shares by Retail Value 2003-2007

Table 92 Depilatories Brand Shares by Retail Value 2004-2007

Table 93 Forecast Sales of Depilatories by Subsector: Value 2007-2012

Table 94 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012

SUN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 95 Sales of Sun Care by Subsector: Value 2002-2007

Table 96 Sales of Sun Care by Subsector: % Value Growth 2002-2007

Table 97 Sun Care Premium Vs Mass % Analysis 2002-2007

Table 98 Sun Care Company Shares by Retail Value 2003-2007

Table 99 Sun Care Brand Shares by Retail Value 2004-2007

Table 100 Forecast Sales of Sun Care by Subsector: Value 2007-2012

Table 101 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012

Table 102 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012

SAPONIA DD

Strategic Direction

Key Facts

Summary 2 Saponia dd: Key Facts

Summary 3 Saponia dd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Saponia dd: Competitive Position 2007

ALKALOID DOO

Strategic Direction

Key Facts

Summary 5 Alkaloid doo: Key Facts

Summary 6 Alkaloid doo: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Alkaloid doo: Competitive Position 2007

VIOLETA DOO

Strategic Direction

Key Facts

Summary 8 Violeta doo: Key Facts

Summary 9 Violeta doo: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Violeta doo: Competitive Position 2007

EZ DOO BUSOVACA

Strategic Direction

Key Facts

Summary 11 EZ doo Busovaca: Key Facts

Summary 12 EZ doo Busovaca: Operational Indicators

Company Background

Production

Competitive Positioning

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