Cosmetics
Cosmetics and Toiletries

Cosmetics And Toiletries in Bosnia-Herzegovina

Bosnia-Herzegovina

Euromonitor International's Cosmetics And Toiletries in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 11  |  Publication date: Jan 2007
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Executive summary

Widening distribution and growing consumer sophistication supporting growth

Cosmetics and toiletries performed well in Bosnia and Herzegovina in 2005, supported by widening retail distribution and an increasingly sophisticated young consumer base. However, growth was constrained by low disposable incomes, a lack of domestic players and little interest or awareness amongst older, poorer and rural consumers.

Baby care and depilatories dynamic

Baby care and depilatories proved the most dynamic in current value terms in 2005 over the previous year. Both were boosted by a growing range being offered in supermarkets/hypermarkets. Supermarkets/hypermarkets made these products accessible to a wider range of consumers and offered lower unit prices than pharmacies/drugstores, the traditional channel for such products.

Multinationals dominate

There are no significant domestic players present in cosmetics and toiletries in Bosnia and Herzegovina. Instead, the best sellers are a mixture of strong global retail brands and products from the two major direct sales companies, Avon and Oriflame. There are also strong regional players, such as Krka Cosmetics Slovenia and Neva doo from Croatia. However, the leading 10 players are all strong global companies, led by Beiersdorf.

Direct sales faces challenge from supermarkets/hypermarkets

Direct sales continued to be the most significant distribution channel for cosmetics and toiletries in 2005. Direct sales provided a good entry point for many consumers into value-added areas of cosmetics and toiletries such as fragrances and colour cosmetics, particularly those in rural areas.

However, direct sales is facing an increasing challenge from supermarkets/hypermarkets. This channel grew its sales share dramatically in 2005 due to an expansion in outlet volume and the growing range of cosmetics and toiletries offered in such outlets.

VAT creates questions for forecast period

The forecast period is expected to see strong retail expansion and increasing consumer sophistication in Bosnia and Herzegovina, which should support good sales growth. However, the introduction of VAT at the start of 2006 could well result in a declining standard of living and lower disposable incomes for poorer consumers. Income disparity is expected to increase in the country and cosmetics and toiletries will become increasingly dependent on affluent, young and urban consumers, with older, rural and lower-income consumer excluded due to their inability to afford such products.

Table of contents

COSMETICS AND TOILETRIES IN BOSNIA-HERZEGOVINA : MARKET INSIGHT

1. EXECUTIVE SUMMARY

2. COSMETICS AND TOILETRIES SALES

2.1 Market Performance

Table 1 Retail Sales of Cosmetics and Toiletries by Sector: Value 2000-2005

Table 2 Retail Sales of Cosmetics and Toiletries by Sector: % Value Growth 2000-2005

2.2 Competitive Environment

Table 3 Cosmetics and Toiletries Company Shares by Retail Value 2000-2004

Table 4 Cosmetics and Toiletries Brand Shares by Retail Value 2001-2004

2.3 Leading Company Profile: Avon Sarajevo

2.4 Leading Company Profile: Krka Cosmetics Slovenia

Summary 1 Krka Cosmetics Slovenia: Operational Indicators 2004

2.5 Leading Company Profile: Neva doo

Summary 2 Neva doo: Operational Indicators 2004

2.6 Leading Company Profile: Saponia Osijek Croatia

2.7 New Product Launches

Summary 3 Major New Product Launches 2004-2005

2.8 Retail Distribution

Table 5 Retail Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2000/2005

Table 6 Retail Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2005

2.9 Retailer Activity and Private Label Trends

2.10 Forecast Market Performance

Table 7 Forecast Retail Sales of Cosmetics and Toiletries by Sector: Value 2005-2010

Table 8 Forecast Retail Sales of Cosmetics and Toiletries by Sector: % Value Growth 2005-2010

3. DEFINITIONS

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