Cosmetics And Toiletries in Bosnia-Herzegovina
Euromonitor International's Cosmetics And Toiletries in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 116 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Revolution of the retail environment
Over the review period cosmetics and toiletries in Bosnia-Herzegovina achieved strong retail value growth, driven by increases in the disposable income of consumers and a retail revolution. Large chained retailers rapidly gained control over the retail environment and boosted consumer satisfaction through improved choice, improved convenience and affordability. Prior to this revolution, products in cosmetics and toiletries were only available in beauty specialist outlets but as a result of this revolution they appeared on shelves in supermarket/hypermarket outlets. Furthermore, chained beauty specialist retailers, such as DM Drogerie Markt doo and CM Cosmetics Market – retailing brand of Ovnak doo, achieved rapid expansion of their distribution networks throughout Bosnia-Herzegovina over the review period, so that by 2008 consumers had access to an unprecedented range of products and brands in cosmetics and toiletries.
Average unit prices in cosmetics and toiletries increase
In 2008 average unit prices in all categories of cosmetics and toiletries in Bosnia-Herzegovina increased significantly in line with global trends, driven by increases in the cost of raw materials and energy. Consumers were forced to cut back on their spending and thus cosmetics and toiletries was one of the main areas in which they decided to do this. By the end of 2008 the pressure on average unit prices had started to drop but this still had not been reflected in product pricing. However, in 2009 import taxation on products imported from the EU, including products in cosmetics and toiletries is expected to be waived and this is expected to result in a decrease in the average unit price of imported products. Cosmetics and toiletries in Bosnia-Herzegovina is dominated by products imported from the EU.
Private label products on the move
As the penetration of chained retailers has increased in Bosnia-Herzegovina so has the presence of private label products in cosmetics and toiletries. Such products compete on price and they are considered to be of standard quality. The tough economic climate is expected to result in more intense price competition in the short to medium term however product quality will still be of great importance to consumers. Therefore as the economic climate improves manufacturers are expected to move away from price-based strategies and to focus less on private label products.
The advantages of direct selling
Direct selling is quite significant in cosmetics and toiletries in Bosnia-Herzegovina owing to the strength of companies such as Avon Cosmetics BiH doo and Oriflame Kozmetika doo. In the mind of consumers direct selling has advantages such as superior service, convenience and the opportunity to both save and earn money. Furthermore, direct selling companies benefit from low distribution costs and from their payment schemes. Often when operating a complex system of distribution companies are forced to offer extended payment deadlines and there is a tendency not to respect these deadlines thus companies end up offering interest-free financing to other companies. In contrast direct selling companies are paid in advance or at the time of purchase.
Prices expected to drop over the forecast period
Cosmetics and toiletries in Bosnia-Herzegovina entered a phase of stagnation in early 2008, as consumers were forced to cut back on their spending as their level of disposable income decreased, which led to disruption with regard to volume demand. However in 2009 continuation of the global recession and a decrease in energy prices is expected to result in price discounting. In addition, the suspension of import taxation on products in cosmetics and toiletries that are imported from the EU is expected to put further downward pressure on prices. These factors are expected to help compensate for the strain on the disposable income of consumers and to support the sustained growth of cosmetics and toiletries.
Table of contents
COSMETICS AND TOILETRIES IN BOSNIA-HERZEGOVINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Revolution of the retail environment
Average unit prices in cosmetics and toiletries increase
Private label products on the move
The advantages of direct selling
Prices expected to drop over the forecast period
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 29 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 30 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 31 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 32 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 33 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 34 Sales of Deodorants by Subsector: Value 2003-2008
Table 35 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 36 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 37 Deodorants Company Shares by Retail Value 2004-2008
Table 38 Deodorants Brand Shares by Retail Value 2005-2008
Table 39 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 42 Sales of Hair Care by Subsector: Value 2003-2008
Table 43 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 44 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 45 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 46 Hair Care Company Shares by Retail Value 2004-2008
Table 47 Hair Care Brand Shares by Retail Value 2005-2008
Table 48 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 49 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 50 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 51 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 54 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 55 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 56 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 57 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 58 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 59 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 60 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 61 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 62 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 63 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 64 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 65 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 66 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 67 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 68 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 69 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 70 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 71 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 72 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 73 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 74 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 76 Retail Sales of Fragrances by Concentration 2006-2009
Table 77 Sales of Fragrances by Subsector: Value 2003-2008
Table 78 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 79 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 80 Fragrances Company Shares by Retail Value 2004-2008
Table 81 Fragrances Brand Shares by Retail Value 2005-2008
Table 82 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 83 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 84 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 85 Sales of Skin Care by Subsector: Value 2003-2008
Table 86 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 87 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 88 Skin Care Company Shares by Retail Value 2004-2008
Table 89 Skin Care Brand Shares by Retail Value 2005-2008
Table 90 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 91 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 92 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 93 Sales of Depilatories by Subsector: Value 2003-2008
Table 94 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 95 Depilatories Company Shares by Retail Value 2004-2008
Table 96 Depilatories Brand Shares by Retail Value 2005-2008
Table 97 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 98 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 99 Retail Sales of Fragrances by Concentration 2006-2009
Table 100 Retail Sales of Sun Protection by Factor: % Analysis 2006-2009
Table 101 Sales of Sun Care by Subsector: Value 2003-2008
Table 102 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 103 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 104 Sun Care Company Shares by Retail Value 2004-2008
Table 105 Sun Care Brand Shares by Retail Value 2005-2008
Table 106 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 108 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
ALKALOID DOO
Strategic Direction
KEY FACTS
Summary 2 Alkaloid doo: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alkaloid doo: Competitive Position 2008
ILLIRIJA DD
Strategic Direction
KEY FACTS
Summary 4 Ilirija dd: Key Facts
Summary 5 Ilirija dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Ilirija dd: Competitive Position 2008
ATLANTIC GRUPA DD
Strategic Direction
KEY FACTS
Summary 7 Neva doo: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Atlantic Grupa dd: Competitive Position 2008