Cosmetics And Toiletries in Cameroon
Euromonitor International's Cosmetics And Toiletries in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 80 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Value growth rates influenced by inflation
Cameroonian Cosmetics and Toiletries saw a drop in growth rates in value terms in 2006, due in part to a generally declining inflationary situation facilitated by recent government measures to review custom duties and exempt certain basic commodities from Value Added Tax (VAT). This policy has also helped to increase consumer purchasing power across the economy, including the cosmetics and toiletries industry.
Different areas of dominance for domestic and foreign companies
Domestic and foreign players dominate over different categories of Cameroonian cosmetics and toiletries. Oral hygiene, bath and shower (bar soap and talcum powder subsectors only), skin care, and baby care are the sectors with a significant domestic manufacturer presence while deodorants, fragrances, colour cosmetics, men’s grooming, depilatories and sun care are dominated by multinational companies.
Market continues to be undermined by counterfeit products
According to a 2003 survey by GICAM – an association of Cameroonian entrepreneurs and industrialists, 12% of products sold within Cameroonian cosmetics and toiletries are counterfeit. These fake products, according to the same source, are responsible for the loss of over 900 jobs, the loss of over CFAF15 billion in the turnover of 13 enterprises and a loss in State revenue to the tune of CFAF3 billion in 2003. The negative impact of counterfeit products also explains the relative declining presence of multinational companies in Cameroon.
Traditional retail distribution channels remain strong
Specialists and supermarkets are the principal retail distribution channels for cosmetics and toiletries in Cameroon while direct sales, convenience stores and discounters have yet to create a measurable impact in retail distribution. Because of the huge presence of counterfeit cosmetics and toiletries products, consumers are naturally inclined to buy from well-known retailers such as supermarkets and from other reputable specialists.
No significant presence of private label products
There is as yet no penetration by private label products in the Cameroonian cosmetics and toiletries market. Notwithstanding, some prominent hotels in the major cities of the country have developed private label bar soaps and toothpastes for the exclusive use of their customers. Due to the gap in credibility of cosmetics products in the country, it may well take some time for retailers to consider introducing private label products into the market.
Strong potential for long term market growth performance
Cosmetics and toiletries have strong potential for long-term growth in Cameroon given positive prospects for likely increases in per capita income as a result of the country attaining the completion point of the Highly-Indebted-Poor-Country Initiative (HIPC) – a precursor to benefiting from debt-relief from multilateral as well as bilateral donors. Most market players have positive convergent views about future growth in cosmetics and toiletries.
Table of contents
COSMETICS AND TOILETRIES IN CAMEROON : MARKET INSIGHT
EXECUTIVE SUMMARY
Value growth rates influenced by inflation
Different areas of dominance for domestic and foreign companies
Market continues to be undermined by counterfeit products
Traditional retail distribution channels remain strong
No significant presence of private label products
Strong potential for long term market growth performance
KEY TRENDS AND DEVELOPMENTS
2006 Value growth is strongly influenced by inflationary pressures of preceding year
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
LOCAL COMPANY PROFILES
Sipca Cameroun
Summary 1 Sipca Cameroun: Key Facts
Summary 2 Sipca Cameroun: Competitive Position 2006
BABY CARE IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Deodorants by Subsector: Value 2001-2006
Table 25 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 26 Deodorants Company Shares by Retail Value 2002-2006
Table 27 Deodorants Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 29 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 30 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Hair Care by Subsector: Value 2001-2006
Table 32 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 33 Hair Care Company Shares by Retail Value 2002-2006
Table 34 Hair Care Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 36 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 37 Hair Care Premium Vs Mass % Analysis 2001-2006
COLOUR COSMETICS IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 39 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 40 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 41 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 42 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 43 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 44 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
MEN’S GROOMING PRODUCTS IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 46 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 47 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 48 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 50 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Oral Hygiene by Subsector: % Value Growth 2001-2006
Table 52 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 53 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 54 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 55 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 56 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 57 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 58 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 59 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Sales of Fragrances by Subsector: Value 2001-2006
Table 61 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 62 Fragrances Company Shares by Retail Value 2002-2006
Table 63 Fragrances Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 65 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
DEPILATORIES IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Sales of Depilatories by Subsector: Value 2001-2006
Table 67 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 68 Depilatories Company Shares by Retail Value 2002-2006
Table 69 Depilatories Brand Shares by Retail Value 2003-2006
Table 70 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 71 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Sales of Sun Care by Subsector: Value 2001-2006
Table 73 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 74 Sun Care Company Shares by Retail Value 2002-2006
Table 75 Sun Care Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 77 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 78 Sun Care Premium Vs Mass % Analysis 2001-2006
APPENDIX
Published Data Comparisons
DEFINITIONS