Cosmetics And Toiletries in Cameroon

Euromonitor International's Cosmetics And Toiletries in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

Slight improvements in purchasing power underpin 2007 value sales

Sales of cosmetics and toiletries in Cameroon are estimated to have grown by 4% in current value terms in 2007, thanks to a generally declining inflationary situation facilitated by recent government measures to review customs duties and exonerate certain commodities of basic necessity from Value Added Tax (VAT). This tax policy has contributed in raising consumer purchasing power with replicating effects on all the economic sectors of activity, including cosmetics and toiletries.

Skin care and oral hygiene emerge as the most dynamic

Skin care and oral hygiene were the most dynamic sectors in cosmetics and toiletries in 2007. Colgate-Palmolive, L'Oréal Group, PZ Cussons and Unilever Group were among the leading players in these sectors. Other fast-growing sectors include baby care and colour cosmetics, whilst deodorants and hair care were the slowest growing.

Both domestic and multinational players play important role

Domestic and foreign players continue to have equal presence. Skin care, baby care, oral hygiene and bath and shower products (bar soap and talcum powder only), have a significant domestic manufacturer presence, while deodorants, fragrances, colour cosmetics, men’s grooming products, depilatories and sun care are the domain of multinational companies.

Market continues to be undermined by counterfeit products

According to the most recent survey by GICAM (Association of Cameroonian Entrepreneurs & Industrialists), dated 2003, 12% of cosmetics and toiletries in Cameroon are counterfeit products. These fake products, according to the same source, are responsible for the loss of over 900 jobs, a decline of over CFAF15 billion in the sales of 13 enterprises and a loss in State revenue of CFAF3 billion in 2003. The negative impact of counterfeit products also explains the relative declining presence of multinationals in Cameroon.

Traditional retail distribution channels remain strong

Specialists, independent grocery stores and supermarkets remained the principal retail distribution channels for cosmetics and toiletries in Cameroon, while direct selling, convenience stores and discounters are yet to make a major impact in retail distribution. Because of the huge presence of counterfeit cosmetics and toiletries products, consumers are naturally inclined to buy from well-known fascias such as supermarkets and from reputable specialists.

Potential for long-term market growth remains strong

In spite of the negative effects of a stagnating population growth rate since 2006, and which is expected to continue during the forecast period, long-term growth prospects for cosmetics and toiletries remain strong. The main mitigating factor is the positive prospects for likely increases in per capita incomes as a consequence of the country’s attainment of the completion point of the Highly-Indebted-Poor-Country Initiative (HIPC) – a precursor to benefiting from debt-relief from multi-lateral as well as bilateral donors. Most market players in the country have positive views about the future growth prospects for cosmetics and toiletries.

Table of contents

COSMETICS AND TOILETRIES IN CAMEROON : MARKET INSIGHT

EXECUTIVE SUMMARY

Slight improvements in purchasing power underpin 2007 value sales

Skin care and oral hygiene emerge as the most dynamic

Both domestic and multinational players play important role

Market continues to be undermined by counterfeit products

Traditional retail distribution channels remain strong

Potential for long-term market growth remains strong

MARKET DATA

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007

Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007

Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007

Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007

Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012

Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012

Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012

Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012

APPENDIX

Gift Sets

DEFINITIONS

Summary 1 Research Sources

BABY CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 15 Sales of Baby Care by Subsector: Value 2002-2007

Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007

Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007

Table 18 Baby Care Company Shares by Retail Value 2003-2007

Table 19 Baby Care Brand Shares by Retail Value 2004-2007

Table 20 Baby Care Premium Brand Shares 2007

Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012

Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012

Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012

BATH AND SHOWER PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007

Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007

Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007

Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007

Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007

Table 29 Bath and Shower Products Premium Brand Shares 2007

Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012

Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012

Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012

DEODORANTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 33 Sales of Deodorants by Subsector: Value 2002-2007

Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007

Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007

Table 36 Deodorants Company Shares by Retail Value 2003-2007

Table 37 Deodorants Brand Shares by Retail Value 2004-2007

Table 38 Deodorants Premium Brand Shares 2007

Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012

Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012

Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012

HAIR CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 42 Retail Sales of Styling Agents by Type 2003-2007

Table 43 Sales of Hair Care by Subsector: Value 2002-2007

Table 44 Sales of Hair Care by Subsector: % Value Growth 2002-2007

Table 45 Hair Care Premium Vs Mass % Analysis 2002-2007

Table 46 Hair Care Company Shares by Retail Value 2003-2007

Table 47 Hair Care Brand Shares by Retail Value 2004-2007

Table 48 Hair Care Premium Brand Shares 2007

Table 49 Forecast Sales of Hair Care by Subsector: Value 2007-2012

Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012

Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012

COLOUR COSMETICS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 52 Sales of Colour Cosmetics by Subsector: Value 2002-2007

Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007

Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007

Table 55 Colour Cosmetics Company Shares by Retail Value 2003-2007

Table 56 Colour Cosmetics Brand Shares by Retail Value 2004-2007

Table 57 Colour Cosmetics Premium Brand Shares 2007

Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012

Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012

Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012

MEN’S GROOMING PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 61 Sales of Men's Grooming Products by Subsector: Value 2002-2007

Table 62 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007

Table 63 Sales of Men's Razors and Blades by Type 2005-2007

Table 64 Men's Grooming Products Company Shares by Retail Value 2003-2007

Table 65 Men's Grooming Products Brand Shares by Retail Value 2004-2007

Table 66 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012

Table 67 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012

ORAL HYGIENE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 68 Sales of Oral Hygiene by Subsector: Value 2002-2007

Table 69 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007

Table 70 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007

Table 71 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007

Table 72 Oral Hygiene Company Shares by Retail Value 2003-2007

Table 73 Oral Hygiene Brand Shares by Retail Value 2004-2007

Table 74 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012

Table 75 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012

Table 76 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012

Table 77 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012

FRAGRANCES

Headlines

Trends

Competitive Landscape

Prospects

Sector data

Table 78 Sales of Fragrances by Subsector: Value 2002-2007

Table 79 Sales of Fragrances by Subsector: % Value Growth 2002-2007

Table 80 Fragrances Premium Vs Mass % Analysis 2002-2007

Table 81 Fragrances Company Shares by Retail Value 2003-2007

Table 82 Fragrances Brand Shares by Retail Value 2004-2007

Table 83 Forecast Sales of Fragrances by Subsector: Value 2007-2012

Table 84 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012

Table 85 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012

SKIN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 86 Sales of Skin Care by Subsector: Value 2002-2007

Table 87 Sales of Skin Care by Subsector: % Value Growth 2002-2007

Table 88 Skin Care Premium Vs Mass % Analysis 2002-2007

Table 89 Skin Care Company Shares by Retail Value 2003-2007

Table 90 Skin Care Brand Shares by Retail Value 2004-2007

Table 91 Skin Care Premium Brand Shares 2007

Table 92 Forecast Sales of Skin Care by Subsector: Value 2007-2012

Table 93 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012

Table 94 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012

DEPILATORIES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 95 Sales of Depilatories by Subsector: Value 2002-2007

Table 96 Sales of Depilatories by Subsector: % Value Growth 2002-2007

Table 97 Depilatories Company Shares by Retail Value 2003-2007

Table 98 Depilatories Brand Shares by Retail Value 2004-2007

Table 99 Forecast Sales of Depilatories by Subsector: Value 2007-2012

Table 100 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012

SUN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 101 Sales of Sun Care by Subsector: Value 2002-2007

Table 102 Sales of Sun Care by Subsector: % Value Growth 2002-2007

Table 103 Sun Care Premium Vs Mass % Analysis 2002-2007

Table 104 Sun Care Company Shares by Retail Value 2003-2007

Table 105 Sun Care Brand Shares by Retail Value 2004-2007

Table 106 Sun Care Premium Brand Shares 2007

Table 107 Forecast Sales of Sun Care by Subsector: Value 2007-2012

Table 108 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012

Table 109 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012

SIPCA CAMEROUN

Strategic Direction

Key Facts

Summary 2 Sipca Cameroun: Key Facts

Summary 3 Sipca Cameroun: Operational Indicators

Company Background

Production

Summary 4 Sipca Cameroun: Production Statistics 2007

Competitive Positioning

Summary 5 Sipca Cameroun: Competitive Position 2007

PARFUMERIE GANDOUR CAMEROUN

Strategic Direction

Key Facts

Summary 6 Parfumerie Gandour Cameroun: Key Facts

Company Background

Production

Competitive Positioning

Summary 7 Parfumerie Gandour: Competitive Position 2007

GROUPE ARNO (IMPORT/EXPORT)

Strategic Direction

Key Facts

Summary 8 Groupe ARNO(Import/Export): Key Facts

Company Background

Production

Competitive Positioning