Cosmetics And Toiletries in Canada
Euromonitor International's Cosmetics And Toiletries in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 122 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Beauty never goes out of fashion, and Canadians can afford to pay for it
Canadians continue to express a strong desire to look and feel good, and sales of cosmetics and toiletries are soaring. A strong economy, increased employment, and higher per capita incomes are further boosting consumer confidence and affording Canadians greater spending power. Additionally, consumers are spending more on improved and advanced products as they expect better results and premium quality. Product development, which usually sees improved products with higher price tags, then helps drive sales. Furthermore, Canadians are starting their beauty regimes earlier in life. As they are marrying later, having fewer (if any) children, they are spending more on themselves. Beauty is very much in fashion.
Being “young at heart” is not enough
Older Canadians are not content to only feel young at heart and healthy. They also want to look young and beautiful at all ages. The increasing number of ageing people is supporting continuous strong demand and strong sales of cosmetics and toiletries, especially products that claim to fight the signs of ageing. Furthermore, it is never too early to start the fight against wrinkles, and younger men and women are increasingly using products that help to keep skin looking younger and healthier longer, first and foremost face and body care with moisturising properties as well as cleansers.
Men’s interest in beautification continues to grow
Male interest in cosmetics and toiletries, beyond shaving, is continuing to grow. Younger men, in particular 18-44-year-olds, are the primary consumers of cosmetics and toiletries, as older men are slower on the uptake due to deep-seated traditional ideas about masculinity. On the other hand, younger men, growing up in a different social atmosphere and changing perceptions about male beauty and masculinity, have different perceptions of what is socially acceptable for men, thereby contributing to men’s beauty care sales beyond simply shaving products.
Pharmacies/drugstores leads sales of cosmetics and toiletries
Pharmacies/drugstores remains the main distribution channel for cosmetics and toiletries in Canada. Most mass and prestige manufacturers of beauty products have greatly benefited from the consumer preference for this shopping channel, reciprocated by retailers that expanded their beauty care aisles and continue to develop and expand in-store beauty boutiques that feature a wide selection of products and professional help. Strong sales experienced by pharmacies/drugstores and slower performances from traditional premium segment distribution channels, like department stores, persuaded the most stubborn of prestige beauty manufacturers to recognise the importance of pharmacies/drugstores in pushing sales and rising brand awareness among traditionally “timid” customers, who tend to avoid department stores, such as younger consumers and men.
Capturing new sales through acquisitions
The Canadian cosmetics and toiletries market continues to see the trend towards greater consolidation, which is leading to the expansion of beauty power houses, such as L’Oréal through its acquisition of The Body Shop and Procter & Gamble’s acquisition of Gillette, as well as distribution rights for Dolce & Gabbana prestige fragrances, with substantial resources to invest in their top brands and product development. Furthermore, consolidation and market entry via acquisitions and mergers is one of the strategies to gain competitive advantage in the highly developed Canadian market and to avoid serious price wars between “me-too” brands in both mass and premium segments, which will then help drive value sales of the Canadian cosmetics and toiletries market.
Table of contents
COSMETICS AND TOILETRIES IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Beauty never goes out of fashion, and Canadians can afford to pay for it
Being “young at heart” is not enough
Men’s interest in beautification continues to grow
Pharmacies/drugstores leads sales of cosmetics and toiletries
Capturing new sales through acquisitions
KEY TRENDS AND DEVELOPMENTS
Strong economy boosts consumer expenditure on goods and services
Social and demographic changes continue to play a role
Boundaries between mass and prestige segments continue to erode
Consumer trend towards all things natural is felt in cosmetics and toiletries
Mergers and acquisitions to help capture new sectors and more sales
Pharmacies/drugstores successful in drawing in more beauty care sales
Internet sales are developing
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - CANADA
CANDERM PHARMA INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Canderm Pharma Inc: Key Facts
Summary 2 Canderm Pharma Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CANUS GOAT’S MILK INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Canus Goat’s Milk Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
FRUITS & PASSION BOUTIQUE INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fruits & Passion Boutique Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Fruits & Passion Boutique Inc: Competitive Position 2006
KENMEN COSMETICS INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 KENMEN Cosmetics Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
LISE WATIER COSMETIQUES INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Lise Watier Cosmetiques Inc: Key Facts
Summary 8 Lise Watier Cosmetiques Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Lise Watier Cosmetiques Inc: Competitive Position 2006
MENESSENTIALS CORP - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 MenEssentials Corp : Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
BABY CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 26 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Deodorants by Subsector: Value 2001-2006
Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 29 Deodorants Company Shares by Retail Value 2002-2006
Table 30 Deodorants Brand Shares by Retail Value 2003-2006
Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Hair Care by Subsector: Value 2001-2006
Table 35 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 36 Hair Care Company Shares by Retail Value 2002-2006
Table 37 Hair Care Brand Shares by Retail Value 2003-2006
Table 38 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 39 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 40 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 41 Hair Care Premium Brand Rankings 2006
Table 42 Styling Agents by Type 2001-2006
Table 43 Styling Agents Brand Shares by Retail Value 2003-2006
Table 44 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 45 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 47 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 48 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 49 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 50 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 51 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 52 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 53 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 55 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 56 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 57 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 58 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 59 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 61 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 62 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 64 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 65 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 66 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 67 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 68 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 70 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Fragrances by Subsector: Value 2001-2006
Table 72 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 73 Fragrances Company Shares by Retail Value 2002-2006
Table 74 Fragrances Brand Shares by Retail Value 2003-2006
Table 75 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 76 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
Table 77 Retail Sales of Fragrances by Concentration: % Analysis 2001-2006
SKIN CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Skin Care by Subsector: Value 2001-2006
Table 79 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Care by Subsector: Value 2001-2006
Table 81 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 82 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 84 Sales of Body Care by Subsector: Value 2001-2006
Table 85 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 86 Skin Care Company Shares by Retail Value 2002-2006
Table 87 Skin Care Brand Shares by Retail Value 2003-2006
Table 88 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 94 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 96 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 97 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Sales of Depilatories by Subsector: Value 2001-2006
Table 99 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 100 Depilatories Company Shares by Retail Value 2002-2006
Table 101 Depilatories Brand Shares by Retail Value 2003-2006
Table 102 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 103 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Sun Care by Subsector: Value 2001-2006
Table 105 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 106 Sun Care Company Shares by Retail Value 2002-2006
Table 107 Sun Care Brand Shares by Retail Value 2003-2006
Table 108 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 109 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 110 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 111 Sun Care Premium Brand Rankings 2006
Table 112 Retail Sales of Sun Protection by Factor: % Analysis 2001-2006