Cosmetics And Toiletries in Chile
Euromonitor International's Cosmetics And Toiletries in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 121 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Increased spending power drives growth
The cosmetic and toiletries market recorded a dynamic performance in 2006. On the back of several years of strong economic growth, Chileans were feeling more secure about their employment and financial situations. Consumers, particularly lower income ones, therefore showed a willingness to increase expenditure on cosmetic and toiletries products to the benefit of the market. These consumers were a force in many product areas, with deodorants benefiting the most.
High rate of product innovation seen
There was also a heavy rate of new product development, with manufacturers offering products that gave consumers improved results in many sectors. The major multinationals like Beiersdorf, Unilever and L’Oréal were some of the companies that were the most active and set trends that many smaller companies tried to follow. Some sectors where the most important launches took place were skin care, oral hygiene, fragrances and baby care.
Skin care saw the fastest growth
The best performance in 2006 was seen in skin care. Chileans have shown a trend towards being more concerned about their appearance, with women increasingly wanting to combat the signs of ageing, such as wrinkles and cellulite. This is especially true for working women, who are more concerned about the image they present and have the money to spend on improving it. Manufacturers have responded by launching a large number of new products promising improved results and these launches have rapidly caught on with consumers.
Multinationals hold key positions
The most important players in the market were the large multinationals. The fast pace of product development in sectors like skin care and hair care gave these companies the edge since they have more resources for research and development and can launch products in Chile that have already been proven in other markets. However, some local companies have been able to find their niche, like Laboratorio Ballerina in hair care and Laboratorios Durandin in baby care.
Growth to slow as market matures
While some sectors, such as skin care and sun scare, are expected to show moderate growth, the market overall is expected to see slowing growth in the coming years. More mature sectors, such as bath and shower products and colour cosmetics, are expected to weigh on the market. The best performance is likely to be seen in skin care, with anti-ageing and anti-cellulite products leading value sales growth.
Table of contents
COSMETICS AND TOILETRIES IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased spending power drives growth
High rate of product innovation seen
Skin care saw the fastest growth
Multinationals hold key positions
Growth to slow as market matures
KEY TRENDS AND DEVELOPMENTS
Increase in the number of working women spurs sales in some sectors
Move away from traditional gender roles leads men to increase cosmetics purchases
Older consumers becoming more important to the market
Increasing purchasing power of lower income consumers positively impacts market
Domestic companies fail to make inroads in the market
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - CHILE
COSMéTICA NACIONAL LTDA - COSMETICS AND TOILETRIES - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Cosmética Nacional Ltda: Key Facts
Summary 2 Cosmética Nacional Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Cosmética Nacional Ltda: Competitive Position 2006
LABORATORIO ARENSBURG SAIC - COSMETICS AND TOILETRIES - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Laboratorio Arensburg SAIC: Key Facts
Summary 5 Laboratorio Arensburg SAIC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Laboratorio Arensburg SAIC: Competitive Position 2006
LABORATORIO BALLERINA LTDA - COSMETICS AND TOILETRIES - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Laboratorio Ballerina Ltda: Key Facts
Summary 8 Laboratorio Ballerina Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Laboratorio Ballerina Ltda: Competitive Position 2006
LABORATORIO PETRIZZIO SA - COSMETICS AND TOILETRIES - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Laboratorio Petrizzio SA: Key Facts
Summary 11 Laboratorio Petrizzio SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Laboratorio Petrizzio SA: Competitive Position 2006
BABY CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 25 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Deodorants by Subsector: Value 2001-2006
Table 27 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 28 Deodorants Company Shares by Retail Value 2002-2006
Table 29 Deodorants Brand Shares by Retail Value 2003-2006
Table 30 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 31 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 32 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Hair Care by Subsector: Value 2001-2006
Table 34 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 35 Hair Care Company Shares by Retail Value 2002-2006
Table 36 Hair Care Brand Shares by Retail Value 2003-2006
Table 37 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 38 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 39 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 40 Hair Care Premium Brand Rankings 2006
Table 41 Styling Agents by Type 2001-2006
Table 42 Styling Agents Brand Shares by Retail Value 2003-2006
Table 43 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 44 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 46 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 47 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 48 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 50 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 52 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 54 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 55 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 56 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 58 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 60 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 61 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 62 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 63 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 64 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 65 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 66 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 67 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 68 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Fragrances by Subsector: Value 2001-2006
Table 71 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 72 Fragrances Company Shares by Retail Value 2002-2006
Table 73 Fragrances Brand Shares by Retail Value 2003-2006
Table 74 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 75 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Skin Care by Subsector: Value 2001-2006
Table 77 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 78 Sales of Facial Care by Subsector: Value 2001-2006
Table 79 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 81 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 82 Sales of Body Care by Subsector: Value 2001-2006
Table 83 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 84 Skin Care Company Shares by Retail Value 2002-2006
Table 85 Skin Care Brand Shares by Retail Value 2003-2006
Table 86 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 88 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 93 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 94 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 95 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Sales of Depilatories by Subsector: Value 2001-2006
Table 97 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 98 Depilatories Company Shares by Retail Value 2002-2006
Table 99 Depilatories Brand Shares by Retail Value 2003-2006
Table 100 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Sun Care by Subsector: Value 2001-2006
Table 103 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 104 Sun Care Company Shares by Retail Value 2002-2006
Table 105 Sun Care Brand Shares by Retail Value 2003-2006
Table 106 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 108 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 109 Sun Care Premium Brand Rankings 2006