Cosmetics
Cosmetics and Toiletries

Cosmetics And Toiletries in China

China

Euromonitor International's Cosmetics And Toiletries in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 124  |  Publication date: Jun 2007
Cost: 
GBP1200.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

Dynamic growth thanks to rising incomes and awareness

Cosmetics and toiletries saw strong growth in China in 2006, supported by the country’s growing economy and rising levels of disposable incomes. This resulted in an emerging and aspirational mid-income group demanding increasingly sophisticated products, notably in top tier cities in the affluent East and South. Rising income levels also benefited low-income consumers, however, whose access to cosmetics and toiletries was also greatly improved by the continuing spread of supermarkets/hypermarkets and pharmacies/drugstores across China.

Fragrances boosted by consumer aspirations

Fragrances saw the most dynamic current value growth in 2006 over the previous year. Sales were boosted by consumers’ growing interest in premium fragrances, which became increasingly available in the major cities. Premium fragrance is often used as a status symbol and is also popular as a gift for men and women. Growth was also boosted by the rising wages and disposable incomes of white collar female workers, who are the main purchasers of both men’s and women’s premium fragrances.

Multinationals lead sales but domestic players gathering strength

Cosmetics and toiletries is led by multinational players, with Procter & Gamble, L'Oréal, Unilever, Amway and Colgate making up the top five players. These companies offer famous global brands supported by hefty marketing and new product development budgets. However, most of the top five lost share in 2006, while many local players such as Jiangsu Longliqi and Beijing San Lu gained share. Domestic players typically benefit from lower prices, more widespread distribution and expertise in traditional Chinese medicine, with herbal products gaining popularity in China.

Spread of chained retail boosts sales

Specialist outlets such as perfumeries and premium channels such as department stores tend to be increasingly popular in major cities in China. However, the spread of mass supermarkets/hypermarkets and pharmacies/drugstores was responsible for stronger growth in cosmetics and toiletries across China. Consumers in small towns and rural areas increasingly have access to a wide range of these products as retailers broadened their horizons beyond the top tier cities.

Continued dynamism ahead

Cosmetics and toiletries is expected to see continued strong growth during the forecast period, buoyed by further increases in consumers’ disposable income levels. The vast majority of low-income consumers in less developed areas will have more money available to spend on cosmetics and toiletries and greater access thanks to developing retail distribution. Meanwhile, urban consumers will become increasingly sophisticated and seek out value-added cosmetics and toiletries and premium products.

Table of contents

COSMETICS AND TOILETRIES IN CHINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Dynamic growth thanks to rising incomes and awareness

Fragrances boosted by consumer aspirations

Multinationals lead sales but domestic players gathering strength

Spread of chained retail boosts sales

Continued dynamism ahead

KEY TRENDS AND DEVELOPMENTS

Rising disposable income levels broaden consumer base

Increasing sophistication amongst urban women

Traditional Chinese medicine blends old and new

Spread of chains may herald birth of private label

Direct sales faces numerous challenges

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006

Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006

Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006

Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006

Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006

Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006

Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011

Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011

APPENDIX

Published Data Comparisons

LOCAL COMPANY PROFILES - CHINA

AMWAY (CHINA) CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Amway (China) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 2 Amway (China) Co Ltd: Competitive Position 2006

BEIJING SAN LU FACTORY - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Beijing San Lu Factory: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Beijing San Lu Factory: Competitive Position 2006

C-BONS GROUP - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 C-Bons Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 C-Bons Group: Competitive Position 2006

JIANGSU LONGLIQI GROUP CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Jiangsu Longliqi Group Co Ltd: Key Facts

Summary 8 Jiangsu Longliqi Group Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Jiangsu Longliqi Group Co Ltd: Competitive Position 2006

LA FANG INTERNATIONAL GROUP - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 La Fang International Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 La Fang International Group: Competitive Position 2006

LIUZHOU LIANGMIANZHEN CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Liuzhou Liangmianzhen Co Ltd: Key Facts

Summary 13 Liuzhou Liangmianzhen Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Liuzhou Liangmianzhen Co Ltd: Competitive Position 2006

NANJING JIANONG CHEMICAL CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Nanjing Jianong Chemical Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Nanjing Jianong Chemical Co Ltd: Competitive Position 2006

SHANGHAI JAHWA UNITED CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Shanghai Jahwa United Co Ltd: Key Facts

Summary 18 Shanghai Jahwa United Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 19 Shanghai Jahwa United Co Ltd: Competitive Position 2006

BABY CARE IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 10 Sales of Baby Care by Subsector: Value 2001-2006

Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006

Table 12 Baby Care Company Shares by Retail Value 2002-2006

Table 13 Baby Care Brand Shares by Retail Value 2003-2006

Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011

Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011

Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006

Table 17 Baby Care Premium Brand Rankings 2006

BATH AND SHOWER PRODUCTS IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006

Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006

Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006

Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006

Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011

Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011

Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006

DEODORANTS IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 25 Sales of Deodorants by Subsector: Value 2001-2006

Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006

Table 27 Deodorants Company Shares by Retail Value 2002-2006

Table 28 Deodorants Brand Shares by Retail Value 2003-2006

Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011

Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011

Table 31 Deodorants Premium Vs Mass % Analysis 2001-2006

Table 32 Deodorants Premium Brand Rankings 2006

HAIR CARE IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 33 Sales of Hair Care by Subsector: Value 2001-2006

Table 34 Sales of Hair Care by Subsector: % Value Growth 2001-2006

Table 35 Hair Care Company Shares by Retail Value 2002-2006

Table 36 Hair Care Brand Shares by Retail Value 2003-2006

Table 37 Forecast Sales of Hair Care by Subsector: Value 2006-2011

Table 38 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011

Table 39 Hair Care Premium Vs Mass % Analysis 2001-2006

Table 40 Hair Care Premium Brand Rankings 2006

Table 41 Styling Agents Brand Shares by Retail Value 2003-2006

COLOUR COSMETICS IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 42 Sales of Colour Cosmetics by Subsector: Value 2001-2006

Table 43 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006

Table 44 Colour Cosmetics Company Shares by Retail Value 2002-2006

Table 45 Colour Cosmetics Brand Shares by Retail Value 2003-2006

Table 46 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011

Table 47 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011

Table 48 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006

Table 49 Colour Cosmetics Premium Brand Rankings 2006

MEN'S GROOMING PRODUCTS IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 50 Sales of Men's Grooming Products by Subsector: Value 2001-2006

Table 51 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006

Table 52 Men's Grooming Products Company Shares by Retail Value 2002-2006

Table 53 Men's Grooming Products Brand Shares by Retail Value 2003-2006

Table 54 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011

Table 55 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011

ORAL HYGIENE IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 56 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006

Table 57 Oral Hygiene Company Shares by Retail Value 2002-2006

Table 58 Oral Hygiene Brand Shares by Retail Value 2003-2006

Table 59 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011

Table 60 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011

Table 61 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006

Table 62 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006

Table 63 Manual and Power Brush Company Shares by Retail Value 2002-2006

Table 64 Manual and Power Brush Brand Shares by Retail Value 2003-2006

Table 65 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011

Table 66 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011

FRAGRANCES IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 67 Sales of Fragrances by Subsector: Value 2001-2006

Table 68 Sales of Fragrances by Subsector: % Value Growth 2001-2006

Table 69 Fragrances Company Shares by Retail Value 2002-2006

Table 70 Fragrances Brand Shares by Retail Value 2003-2006

Table 71 Forecast Sales of Fragrances by Subsector: Value 2006-2011

Table 72 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011

SKIN CARE IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 73 Sales of Skin Care by Subsector: Value 2001-2006

Table 74 Sales of Skin Care by Subsector: % Value Growth 2001-2006

Table 75 Sales of Facial Care by Subsector: Value 2001-2006

Table 76 Sales of Facial Care by Subsector: % Value Growth 2001-2006

Table 77 Sales of Facial Cleansers by Subsector: Value 2001-2006

Table 78 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006

Table 79 Sales of Body Care by Subsector: Value 2001-2006

Table 80 Sales of Body Care by Subsector: % Value Growth 2001-2006

Table 81 Skin Care Company Shares by Retail Value 2002-2006

Table 82 Skin Care Brand Shares by Retail Value 2003-2006

Table 83 Forecast Sales of Skin Care by Subsector: Value 2006-2011

Table 84 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011

Table 85 Forecast Sales of Facial Care by Subsector: Value 2006-2011

Table 86 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011

Table 87 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011

Table 88 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011

Table 89 Forecast Sales of Body Care by Subsector: Value 2006-2011

Table 90 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011

Table 91 Skin Care Premium Vs Mass % Analysis 2001-2006

Table 92 Skin Care Premium Brand Rankings 2006

DEPILATORIES IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 93 Sales of Depilatories by Subsector: Value 2001-2006

Table 94 Sales of Depilatories by Subsector: % Value Growth 2001-2006

Table 95 Depilatories Company Shares by Retail Value 2002-2006

Table 96 Depilatories Brand Shares by Retail Value 2003-2006

Table 97 Forecast Sales of Depilatories by Subsector: Value 2006-2011

Table 98 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011

SUN CARE IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 99 Sales of Sun Care by Subsector: Value 2001-2006

Table 100 Sales of Sun Care by Subsector: % Value Growth 2001-2006

Table 101 Sun Care Company Shares by Retail Value 2002-2006

Table 102 Sun Care Brand Shares by Retail Value 2003-2006

Table 103 Forecast Sales of Sun Care by Subsector: Value 2006-2011

Table 104 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011

Table 105 Sun Care Premium Vs Mass % Analysis 2001-2006

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