Cosmetics And Toiletries in China
Euromonitor International's Cosmetics And Toiletries in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 157 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Sustained dynamic growth despite global financial meltdown
In 2008, China’s cosmetics and toiletries market saw double digit growth in current value terms, though growth was slightly slower than in 2007. The sectors which saw the most significant slowdown in growth included fragrances and colour cosmetics, which are less essential than products such as baby care, hair care and oral hygiene, where growth rates were generally maintained.
Whitening and anti-ageing products fuel growth
In 2008, the whitening and anti-ageing trends continued to prevail within skin care and colour cosmetics, with many products incorporating skin-whitening and age-defying features. In line with other Asian consumers, Chinese women identify beauty with a pale skin, leading to strong demand for whitening benefits. With intensified competition in the job market, female working professionals are keen to maintain a youthful look to enhance their career success, which has greatly stimulated product development in anti-agers.
Procter & Gamble sees marginal share decline
In 2008, global personal care giant witnessed a further slight share decline in China’s cosmetics and toiletries market, due to intensified competition from both domestic and international players. Multinational players such as L’Oréal, Unilever, Nivea and Shiseido have been increasing their presence in China’s cosmetics and toiletries market through a variety of methods, including product innovation, creative marketing campaigns and strengthened distribution networks. Domestic players have also been active in product development; for example, Bawang made a niche breakthrough within hair care, offering hair-loss treatment herbal shampoo. These factors have challenged Procter & Gamble’s leading position in China.
Leading direct selling companies see strong growth
A notable phenomenon during the current economic downturn has been the stronger performance of the leading direct selling players in China’s cosmetics and toiletries market. In a slowdown, an increasing number of people are likely to lose their jobs, which encourages more to join the direct selling industry. This contributed to the share gains seen by the top three direct selling players – Amway, Mary Kay and Avon – in China’s cosmetics and toiletries market in 2008, as their sales forces have been expanded.
Slower growth expected for forecast period
The overall cosmetics and toiletries market is expected to see a slight slowdown in growth in constant value terms during the forecast period. No doubt, consumers will continue to feel the pinch in 2009 and beyond, thus they are likely to continue to limit their spending on non-essential items. Industry sources indicate that fragrances and skin care are likely to be most affected by the gloomy scenario, with significant decelerations in growth, due to their not being necessities for many Chinese women.
Table of contents
COSMETICS AND TOILETRIES IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sustained dynamic growth despite global financial meltdown
Whitening and anti-ageing products fuel growth
Procter & Gamble sees marginal share decline
Leading direct selling companies see strong growth
Slower growth expected for forecast period
KEY TRENDS AND DEVELOPMENTS
Credit Crunch Slightly Hits China’s Cosmetics and Toiletries Industry
Demand for fair skin drives whitening product sales
Male consumers increasingly important
Procter & Gamble’s dominance status challenged by other brands
Direct sales sustained despite economic downturn
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Sales of Cosmetics and Toiletries by Region: Value 2003-2008
Table 6 Sales of Cosmetics and Toiletries by Region: % Value Growth 2003-2008
Table 7 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 8 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 9 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 10 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 11 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 13 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 15 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Table 16 Forecast Sales of Cosmetics and Toiletries by Region: Value 2008-2013
Table 17 Forecast Sales of Cosmetics and Toiletries by Region: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
AMWAY (CHINA) CO LTD - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Amway (China) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Amway (China) Co Ltd: Competitive Position 2008
ARCHE GROUP CO LTD - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Arche Group Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Arche Group Co Ltd: Competitive Position 2008
BAWANG (GUANGZHOU) CO LTD - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Bawang (Guangzhou) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Bawang (Guangzhou) Co Ltd: Competitive Position 2008
C-BONS GROUP - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 C-Bons Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 C-Bons Group: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 10 C-Bons Group: Competitive Position 2008
LA FANG INTERNATIONAL GROUP - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 La Fang International Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 La Fang International Group: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 La Fang International Group: Competitive Position 2008
L'ORéAL CHINA - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 L’Oréal China: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 L’Oréal China: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 L’Oréal China: Competitive Position 2008
PROCTER & GAMBLE (GUANGZHOU) LTD - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Procter & Gamble (Guangzhou) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2008
SHANGHAI JAHWA UNITED CO LTD - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Shanghai Jahwa Co Ltd: Key Facts
Summary 20 Shanghai Jahwa Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Shanghai Jahwa Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 22 Shanghai Jahwa Co Ltd: Competitive Position 2008
SHISEIDO LIYUAN COSMETICS CO LTD - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Shiseido Liyuan Cosmetics Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Shiseido Liyuan Cosmetics Co Ltd: Competitive Position 2008
UNILEVER CHINA LTD - COSMETICS AND TOILETRIES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Unilever China Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Unilever China Ltd: Competitive Position 2008
BABY CARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Baby Care by Subsector: Value 2003-2008
Table 19 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 20 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 21 Baby Care Company Shares by Retail Value 2004-2008
Table 22 Baby Care Brand Shares by Retail Value 2005-2008
Table 23 Baby Care Premium Brand Shares 2005-2008
Table 24 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 25 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 26 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 27 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 28 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 30 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 31 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 32 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 33 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 34 Bath and Shower Products Premium Brand Shares 2005-2008
Table 35 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 36 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 37 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Deodorants by Subsector: Value 2003-2008
Table 39 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 40 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 41 Deodorants Company Shares by Retail Value 2004-2008
Table 42 Deodorants Brand Shares by Retail Value 2005-2008
Table 43 Deodorants Premium Brand Shares 2005-2008
Table 44 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 45 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 46 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Hair Care by Subsector: Value 2003-2008
Table 48 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 49 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 50 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 51 Hair Care Company Shares by Retail Value 2004-2008
Table 52 Hair Care Brand Shares by Retail Value 2005-2008
Table 53 Styling Agents Brand Shares by Retail Value 2005-2008
Table 54 Colourants Brand Shares by Retail Value 2005-2008
Table 55 Hair Care Premium Brand Shares 2005-2008
Table 56 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 57 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 58 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 60 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 61 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 62 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 63 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 64 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 65 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 66 Lip Products Brand Shares by Retail Value 2005-2008
Table 67 Nail Products Brand Shares by Retail Value 2005-2008
Table 68 Colour Cosmetics Premium Brand Shares 2005-2008
Table 69 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 70 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 71 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Retail Sales of Electric Shavers 2004-2008
Table 73 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 74 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 76 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 77 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 78 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 79 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 80 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 82 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 83 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 84 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 86 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 87 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 88 Toothpaste Brand Shares by Retail Value 2005-2008
Table 89 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 90 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 91 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 92 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 93 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Sales of Fragrances by Subsector: Value 2003-2008
Table 95 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 96 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 97 Fragrances Company Shares by Retail Value 2004-2008
Table 98 Fragrances Brand Shares by Retail Value 2005-2008
Table 99 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 101 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 102 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 103 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Skin Care by Subsector: Value 2003-2008
Table 105 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 106 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 107 Skin Care Company Shares by Retail Value 2004-2008
Table 108 Skin Care Brand Shares by Retail Value 2005-2008
Table 109 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 110 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 111 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 112 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 113 Skin Care Premium Brand Shares 2005-2008
Table 114 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 115 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 116 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Depilatories by Subsector: Value 2004-2008
Table 118 Sales of Depilatories by Subsector: % Value Growth 2004-2008
Table 119 Depilatories Company Shares by Retail Value 2004-2008
Table 120 Depilatories Brand Shares by Retail Value 2005-2008
Table 121 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 122 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Sun Care by Subsector: Value 2003-2008
Table 124 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 125 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 126 Sun Care Company Shares by Retail Value 2004-2008
Table 127 Sun Care Brand Shares by Retail Value 2005-2008
Table 128 Sun Care Premium Brand Shares 2005-2008
Table 129 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 130 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 131 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013