Cosmetics And Toiletries in Colombia
Euromonitor International's Cosmetics And Toiletries in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 155 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Industry maintains solid growth despite economic crisis
Cosmetics and toiletries kept growing in 2008 despite a number of factors threatening the industry. The increase in advertising and new product developments over the review period had a positive impact on the industry. This is the result of the positive actions industry players have taken to stimulate consumption, boosted by good economic conditions in Colombia – a country less affected than other countries by the global economic crisis in 2008. However, there is a general consensus among industry leaders that the years of boom in the industry are over.
Government recognises potential of industry, offers extra support
The Colombian Ministry of Commerce has selected the cosmetics and toiletries industry as one of a group of emerging national industries that has a chance to compete internationally as a cluster, supplying foreign markets with unique products. Additionally, the government has already given the industry benefits, such as duty-free industrial parks or financial support to develop technological innovations. With such government support the cosmetics and toiletries industry is able to develop products of higher quality at lower prices, not only directed to foreign markets, but also to offer to domestic consumers.
Avon emerges as leader in dynamic competitive landscape
The companies leading the cosmetics and toiletries industry in Colombia are a mix of direct sellers and traditional retailers. Unilever Andina Colombia was able to get back to second position after Avon Colombia, which was able to climb to first position in 2008 with strong advertising support, a large number of sales representatives and more affordable prices. Avon was able to surpass Belstar, another direct seller and the former leader, which held third position in 2008 after going through an internal reorganisation process which affected its ability to react to current market trends. Colgate-Palmolive & Cia followed in fourth position in 2008 with a large number of well positioned and popular brands.
Store retailing most important followed by direct selling
Bucking a consistent decline in share for the last five years, grocery retailers increased their overall share of cosmetics and toiletries sales in 2008 due to the growing popularity of 1-stop shopping in Colombia. Toiletries are the main product category to benefit from this trend, as cosmetics still have a more premium position, and as a result are mostly sold through specialists and direct sellers. Toiletries, by contrast, are easily purchased along with other household needs, increasing consumer preference for shopping in supermarkets and hypermarkets. Direct sellers maintain consistent growth, taking share from non-grocery retailers, mainly due to lower prices and greater convenience.
Consumer interest in cosmetics and toiletries remains despite threatening outlook
The boom of the cosmetic and toiletries industry in Colombia is over, and it is expected growth rates will slow over the forecast period. However, growth will continue, as there is a solid consumer base created during the bonanza period. Consumers are very interested in new product developments and now find products at lower prices, making them more accessible and appealing for the bulk of Colombian consumers. The repercussions of the global economic crisis are expected to show over the forecast, although to a minor extent compared with other areas of the economy.
Table of contents
COSMETICS AND TOILETRIES IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Industry maintains solid growth despite economic crisis
Government recognises potential of industry, offers extra support
Avon emerges as leader in dynamic competitive landscape
Store retailing most important followed by direct selling
Consumer interest in cosmetics and toiletries remains despite threatening outlook
KEY TRENDS AND DEVELOPMENTS
Cosmetics and toiletries players gain support as industry becomes more organised
Slowdown boosts demand for cheaper products but industry growth continues
Skin health awareness triggered by environmental issues
Companies employ a range of strategies to maintain dynamism
Growth of natural products driven by domestic and international markets
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
BELSTAR SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Belstar SA: Key Facts
Summary 3 Belstar SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Belstar SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Belstar SA: Competitive Position 2008
LABORATORIOS DE COSMéTICOS VOGUE SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Laboratorios de Cosméticos Vogue SA: Key Facts
Summary 7 Laboratorios de Cosméticos Vogue SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Laboratorios de Cosméticos Vogue SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Laboratorios de Cosméticos Vogue SA: Competitive Position 2008
LABORATORIOS RECAMIER LTDA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Laboratorios Recamier Ltda: Key Facts
Summary 11 Laboratorios Recamier Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Laboratorios Recamier Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Laboratorios Recamier Ltda: Competitive Position 2008
PREBEL SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Prebel SA: Key Facts
Summary 15 Prebel SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Prebel SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Prebel SA: Competitive Position 2008
QUALA SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Quala SA: Key Facts
Summary 19 Quala SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Quala SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 21 Quala SA: Competitive Position 2008
YANBAL DE COLOMBIA SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Yanbal de Colombia SA: Key Facts
Summary 23 Yanbal de Colombia SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Yanbal de Colombia SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 25 Yanbal de Colombia SA: Competitive Position 2008
BABY CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 29 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 30 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 31 Bath and Shower Products Premium Brand Shares 2005-2008
Table 32 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 33 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 34 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Deodorants by Subsector: Value 2003-2008
Table 36 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 37 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 38 Deodorants Company Shares by Retail Value 2004-2008
Table 39 Deodorants Brand Shares by Retail Value 2005-2008
Table 40 Deodorants Premium Brand Shares 2005-2008
Table 41 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 42 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 43 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Hair Care by Subsector: Value 2003-2008
Table 45 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 46 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 47 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 48 Hair Care Company Shares by Retail Value 2004-2008
Table 49 Hair Care Brand Shares by Retail Value 2005-2008
Table 50 Styling Agents Brand Shares by Retail Value 2005-2008
Table 51 Colourants Brand Shares by Retail Value 2005-2008
Table 52 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 53 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 54 Hair Care Premium Brand Shares 2005-2008
Table 55 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 56 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 57 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 59 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 60 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 61 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 62 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 63 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 64 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 65 Lip Products Brand Shares by Retail Value 2005-2008
Table 66 Nail Products Brand Shares by Retail Value 2005-2008
Table 67 Colour Cosmetics Premium Brand Shares 2005-2008
Table 68 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 69 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 70 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Electric Shavers by Value 2004-2008
Table 72 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 73 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 75 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 76 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 77 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 78 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 79 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 81 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 82 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 83 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 85 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 86 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 87 Toothpaste Brand Shares by Retail Value 2005-2008
Table 88 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 89 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 90 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 91 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 92 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Fragrances by Subsector: Value 2003-2008
Table 94 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 95 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 96 Fragrances Company Shares by Retail Value 2004-2008
Table 97 Fragrances Brand Shares by Retail Value 2005-2008
Table 98 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 99 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 101 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 102 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Skin Care by Subsector: Value 2003-2008
Table 104 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 105 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 106 Skin Care Company Shares by Retail Value 2004-2008
Table 107 Skin Care Brand Shares by Retail Value 2005-2008
Table 108 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 109 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 110 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 111 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 112 Skin Care Premium Brand Shares 2005-2008
Table 113 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 114 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 115 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Sales of Depilatories by Subsector: Value 2003-2008
Table 117 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 118 Depilatories Company Shares by Retail Value 2004-2008
Table 119 Depilatories Brand Shares by Retail Value 2005-2008
Table 120 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 121 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Sales of Sun Care by Subsector: Value 2003-2008
Table 123 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 124 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 125 Sun Care Company Shares by Retail Value 2004-2008
Table 126 Sun Care Brand Shares by Retail Value 2005-2008
Table 127 Sun Care Premium Brand Shares 2005-2008
Table 128 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 129 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 130 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013