Cosmetics And Toiletries in Costa Rica
Euromonitor International's Cosmetics And Toiletries in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 98 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Multinationals dominate market
Multinational companies, including Unilever, Procter & Gamble, Colgate-Palmolive and BDF Costa Rica, are among the most powerful multinational companies in cosmetics and toiletries. These companies all have well-known, household name brands, the power to have frequent new product innovations and advertising campaigns that cannot be met by local players. These factors ensure the success of multinational companies across the board in cosmetics and toiletries.
Direct sales companies are a force to be reckoned with
Direct sales companies are proving to be a force to be reckoned with as they lead the way in fragrances and colour cosmetics. It is hard to compete with their ability to offer financing and payment options, an attractive element to their business model in Costa Rica. The convenience that direct sales companies offer is also hard to beat, as their products can be found throughout the country, from cities to rural areas and homes to offices.
Tourism and foreigners influence market in Costa Rica
Costa Rica is a popular tourist destination, with a peaceful history as well as beautiful rainforests and beaches, making it an attractive place for tourists. The influx of tourism and foreigners residing in Costa Rica has impacted the consumer marketplace, bringing with it a strong influence of foreign brands and trends. Cosmetics and toiletries is no exception, as it is inundated with brands and trends from the US and Europe.
Concern for well-being of skin on the rise
Following a global phenomenon, Costa Ricans are demonstrating more concern for the well-being of their skin via the increased use of sun care products and other skin care products. Not only are Costa Ricans using sun protection for weekend trips to the beach, but also on a daily basis. The level of SPF used is also on the rise as companies continue to launch products with higher SPF. Anti-ageing and firming products are increasingly popular due to consumer concern with skin care.
Costa Rica leads consumption of men’s grooming products in Central America
Costa Rican men are the biggest consumers per capita of men’s grooming products in Central America and this is expected to continue over the forecast period. Men are welcoming new and innovative products in shaving, skin care and hair care. Many companies are getting involved in men’s grooming products, as men show an increased desire to take care of themselves.
Table of contents
COSMETICS AND TOILETRIES IN COSTA RICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Multinationals dominate market
Direct sales companies are a force to be reckoned with
Tourism and foreigners influence market in Costa Rica
Concern for well-being of skin on the rise
Costa Rica leads consumption of men’s grooming products in Central America
KEY TRENDS AND DEVELOPMENTS
Direct sales is a growing distribution channel
Travel and tourism and the presence of foreigners impact market
Multinationals dominate cosmetics and toiletries
Consumers take better care of skin
Costa Rica leader in men’s grooming products
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 16 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 17 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 18 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 19 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 20 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 21 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 22 Sales of Deodorants by Subsector: Value 2001-2006
Table 23 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 24 Deodorants Company Shares by Retail Value 2002-2006
Table 25 Deodorants Brand Shares by Retail Value 2003-2006
Table 26 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 27 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 28 Sales of Hair Care by Subsector: Value 2001-2006
Table 29 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 30 Hair Care Company Shares by Retail Value 2002-2006
Table 31 Hair Care Brand Shares by Retail Value 2003-2006
Table 32 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 33 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 34 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 35 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 36 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 37 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 38 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 39 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 40 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 41 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 42 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 43 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 44 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 45 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 46 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 47 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 48 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 49 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 50 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 51 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 52 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 53 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 54 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 55 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 56 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 57 Sales of Fragrances by Subsector: Value 2001-2006
Table 58 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 59 Fragrances Company Shares by Retail Value 2002-2006
Table 60 Fragrances Brand Shares by Retail Value 2003-2006
Table 61 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 62 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 63 Sales of Skin Care by Subsector: Value 2001-2006
Table 64 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 65 Sales of Facial Care by Subsector: Value 2001-2006
Table 66 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 67 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 68 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 69 Sales of Body Care by Subsector: Value 2001-2006
Table 70 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 71 Skin Care Company Shares by Retail Value 2002-2006
Table 72 Skin Care Brand Shares by Retail Value 2003-2006
Table 73 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 74 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 75 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 76 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 77 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 78 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 79 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 80 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 81 Sales of Depilatories by Subsector: Value 2001-2006
Table 82 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 83 Depilatories Company Shares by Retail Value 2002-2006
Table 84 Depilatories Brand Shares by Retail Value 2003-2006
Table 85 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 86 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 87 Sales of Sun Care by Subsector: Value 2001-2006
Table 88 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 89 Sun Care Company Shares by Retail Value 2002-2006
Table 90 Sun Care Brand Shares by Retail Value 2003-2006
Table 91 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 92 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
CEFA CORPORACIÓN SA
Strategic Direction
Key Facts
Summary 1 Cefa Corporación SA: Key Facts
Company Background
Production
Competitive Positioning
LABORATORIOS INTERNACIONALES SA
Strategic Direction
Key Facts
Summary 2 Laboratorios Internacionales SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Laboratorios Internacionales SA: Competitive Position 2006
PUNTO ROJO SA
Strategic Direction
Key Facts
Summary 4 Punto Rojo SA: Key Facts
Company Background
Production
Competitive Positioning
TECHNOFARMA SA
Strategic Direction
Key Facts
Summary 5 Technofarma SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Technofarma SA: Competitive Position 2006