Cosmetics And Toiletries in Costa Rica
Euromonitor International's Cosmetics And Toiletries in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 115 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Similar growth rate in 2008
2008 registered a constant value growth rate in line with the growth in the review period. Companies maintained their aggressive stance when it came to new product launches and advertising, thus resulting in continued market expansion.
Innovation is a major feature in 2008
Innovation flooded all categories of the cosmetics and toiletries market, as companies launched products in everything from sun care to colour cosmetics to shampoo. A few of the key new product launches included Listerine Total Care mouthwash, with six benefits in one product, new colour cosmetics brand CyZone, aimed at the younger population, and finally Unilever’s successful launch of Dove Pro-Age in soap and skin care.
Global players dominate the competitive landscape
Unilever Group, Johnson & Johnson Inc, The Procter & Gamble Co, Colgate-Palmolive Co and Beiersdorf AG are the most powerful multinational companies in cosmetics and toiletries. These companies all have well-known, global brands and the capability of launching new products, as well as the ability to run extensive advertising campaigns, which cannot be achieved by local players. These factors led to the domination of global players in nearly all categories in the ultra-competitive cosmetics and toiletries market.
Supermarkets/hypermarkets is the most important distribution channel
Supermarkets/hypermarkets is not only the most important distribution channel, but is also the fastest growing channel. Supermarkets/hypermarkets boasts the highest number of SKUs in cosmetics and toiletries, offering consumers the variety that they are looking for. More consumers are flocking to supermarkets, as they are looking to simplify their lives and have one-stop shopping. Walmart has rapidly changed the retailing landscape in Costa Rica with its several chained, modern outlets; negatively affecting the traditional independent small grocers, or pulperías.
The future looks promising
The future for cosmetics and toiletries looks promising, as the market will continue to expand. New product launches and advertising initiatives will be strong in the future, as categories continue to flourish. More consumers with higher disposable incomes will expand volume sales, while current consumers will expand their purchases to more specialised or value-added products.
Table of contents
COSMETICS AND TOILETRIES IN COSTA RICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Similar growth rate in 2008
Innovation is a major feature in 2008
Global players dominate the competitive landscape
Supermarkets/hypermarkets is the most important distribution channel
The future looks promising
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 32 Sales of Deodorants by Subsector: Value 2003-2008
Table 33 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 34 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 35 Deodorants Company Shares by Retail Value 2004-2008
Table 36 Deodorants Brand Shares by Retail Value 2005-2008
Table 37 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Sales of Hair Care by Subsector: Value 2003-2008
Table 41 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 42 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 43 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 44 Hair Care Company Shares by Retail Value 2004-2008
Table 45 Hair Care Brand Shares by Retail Value 2005-2008
Table 46 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 47 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 48 Hair Care Premium Brand Shares 2005-2008
Table 49 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 55 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 56 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 57 Colour Cosmetics Premium Brand Shares 2005-2008
Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 62 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 63 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 64 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 65 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 66 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 69 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 73 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 74 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 75 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 80 Sales of Fragrances by Subsector: Value 2003-2008
Table 81 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 82 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 83 Fragrances Company Shares by Retail Value 2004-2008
Table 84 Fragrances Brand Shares by Retail Value 2005-2008
Table 85 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 88 Sales of Skin Care by Subsector: Value 2003-2008
Table 89 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 90 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 91 Skin Care Company Shares by Retail Value 2004-2008
Table 92 Skin Care Brand Shares by Retail Value 2005-2008
Table 93 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 94 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 95 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 96 Sales of Depilatories by Subsector: Value 2003-2008
Table 97 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 98 Depilatories Company Shares by Retail Value 2004-2008
Table 99 Depilatories Brand Shares by Retail Value 2005-2008
Table 100 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 102 Retail Sales of Sun Protection by Formulation: % Analysis 2004-2009
Table 103 Sales of Sun Care by Subsector: Value 2003-2008
Table 104 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 105 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 106 Sun Care Company Shares by Retail Value 2004-2008
Table 107 Sun Care Brand Shares by Retail Value 2005-2008
Table 108 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 109 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 110 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
CEFA CORPORACIÓN SA
Strategic Direction
Key Facts
Summary 2 Cefa Corporación SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Cefa Corporación SA: Competitive Position 2008
PUNTO ROJO SA
Strategic Direction
Key Facts
Summary 4 Punto Rojo SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Punto Rojo SA: Competitive Position 2008