Cosmetics And Toiletries in Croatia
Euromonitor International's Cosmetics And Toiletries in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 124 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Growth of cosmetics market is dependent on imports
Production of cosmetics in Croatia is characterised by the dependence on imported raw materials and quality products, and there is a strong presence of imported products from other global and European producers. Also, Croatian market is facing business difficulties as a result of market liberalization and growth of imported products consumption. In 2007, a typical Croatian consumer spent on average of HRK385 (EUR53) a year on cosmetics and toiletries, while the European average was EUR89.00.
Natural and green products and packaging increase in importance
There is growing interest in products with natural and exotic ingredients in Croatia, such as olives, sea salt and yoghurt. In accordance with health and wellness/body care trends, an increasing number of products are based on natural raw materials which are not tested on animals. Biodegradable packaging is also rising in popularity, with a growing number of companies demonstrating environment awareness, and replacing old packaging with more ecologically sound alternatives, which offer the possibility of recycling.
Strong presence of international cosmetics producers
There are more than 70 producers of cosmetics and toiletries registered in Croatia, but the six largest companies hold the major proportion of sales. Despite the strong presence of large international producers and cosmetics brands, a variety of small companies and artisanal producers with high quality products are also present, and well accepted by many consumers.
Domination of supermarkets/hypermarkets and drugstores
According to IMIS, health and beauty retailers dominate sales of cosmetics and toiletries in Croatia, with a value share of 54%. This channel also has a strong presence via private label alternatives, especially considering these products are cheaper than multinational brands. Supermarkets and hypermarkets are spreading across Croatia and their cosmetics and toiletries departments are now almost as well supplied as drugstores.
Product segmentation to become increasingly popular
Value sales are expected to demonstrate a constant value CAGR of 4% over the forecast period, underpinned by product segmentation. Baby care and depilatories are expected to be among the most dynamic products, but will remain subordinate in terms of overall value gains to the core products, most notably skin care and colour cosmetics. For the latter, product segmentation will be increasingly important, with products for different age segments offering the best growth opportunity, and the most direct way of appealing to the select demographic groups.
Table of contents
COSMETICS AND TOILETRIES IN CROATIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth of cosmetics market is dependent on imports
Natural and green products and packaging increase in importance
Strong presence of international cosmetics producers
Domination of supermarkets/hypermarkets and drugstores
Product segmentation to become increasingly popular
MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Bath and Shower Products Premium Brand Shares 2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Production of Styling Agents by Type 2003-2007
Table 41 Sales of Hair Care by Subsector: Value 2002-2007
Table 42 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 43 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 44 Hair Care Company Shares by Retail Value 2003-2007
Table 45 Hair Care Brand Shares by Retail Value 2004-2007
Table 46 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 47 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 48 Hair Care Premium Brand Shares 2007
Table 49 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 55 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 56 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 62 Sales of Men's Razors and Blades by Type 2005-2007
Table 63 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 64 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 65 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 66 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Retail Sales of Toothpaste by Type: % Analysis 2004-2007
Table 68 Retail Sales of Manual Toothbrushes by Type: % Analysis 2005-2007
Table 69 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 73 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 74 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 75 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 76 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 77 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79 Sales of Fragrances by Subsector: Value 2002-2007
Table 80 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 81 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 82 Fragrances Company Shares by Retail Value 2003-2007
Table 83 Fragrances Brand Shares by Retail Value 2004-2007
Table 84 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 85 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 86 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 87 Sales of Skin Care by Subsector: Value 2002-2007
Table 88 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 89 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 90 Skin Care Company Shares by Retail Value 2003-2007
Table 91 Skin Care Brand Shares by Retail Value 2004-2007
Table 92 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 93 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 94 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 95 Sales of Depilatories by Subsector: Value 2002-2007
Table 96 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 97 Depilatories Company Shares by Retail Value 2003-2007
Table 98 Depilatories Brand Shares by Retail Value 2004-2007
Table 99 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 100 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 101 Sales of Sun Care by Subsector: Value 2002-2007
Table 102 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 103 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 104 Sun Care Company Shares by Retail Value 2003-2007
Table 105 Sun Care Brand Shares by Retail Value 2004-2007
Table 106 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 108 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
SAPONIA DD
Strategic Direction
Key Facts
Summary 2 Saponia dd: Key Facts
Summary 3 Saponia dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Saponia dd: Competitive Position 2007
NEVA DOO
Strategic Direction
Key Facts
Summary 5 Neva doo: Key Facts
Company Background
Production
Summary 6 Neva doo: Production Statistics 2007
Competitive Positioning
Summary 7 Neva doo: Competitive Position 2007
BIOKOZMETIKA DOO
Strategic Direction
Key Facts
Summary 8 Biokozmetika doo: Key Facts
Summary 9 Biokozmetika doo: Operational Indicators
Company Background
Production
Summary 10 Biokozmetika doo: Production Statistics 2007
Competitive Positioning
Summary 11 Biokozmetika doo: Competitive Position 2007
JADRAN GALENIC LABORATORY DD
Strategic Direction
Key Facts
Summary 12 Jadran Galenic Laboratory dd: Key Facts
Summary 13 Jadran Galenic Laboratory dd: Operational Indicators
Company Background
Production
Summary 14 Jadran Galenic Laboratory dd: Production Statistics 2007
Competitive Positioning
AVON KOZMETIKA DOO
Strategic Direction
Key Facts
Summary 15 Avon Kozmetika doo: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Avon Kozmetika doo: Competitive Position 2007