Cosmetics
Cosmetics and Toiletries

Cosmetics And Toiletries in Croatia

Croatia

Euromonitor International's Cosmetics And Toiletries in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 124  |  Publication date: May 2008
Cost: 
GBP750.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

Growth of cosmetics market is dependent on imports

Production of cosmetics in Croatia is characterised by the dependence on imported raw materials and quality products, and there is a strong presence of imported products from other global and European producers. Also, Croatian market is facing business difficulties as a result of market liberalization and growth of imported products consumption. In 2007, a typical Croatian consumer spent on average of HRK385 (EUR53) a year on cosmetics and toiletries, while the European average was EUR89.00.

Natural and green products and packaging increase in importance

There is growing interest in products with natural and exotic ingredients in Croatia, such as olives, sea salt and yoghurt. In accordance with health and wellness/body care trends, an increasing number of products are based on natural raw materials which are not tested on animals. Biodegradable packaging is also rising in popularity, with a growing number of companies demonstrating environment awareness, and replacing old packaging with more ecologically sound alternatives, which offer the possibility of recycling.

Strong presence of international cosmetics producers

There are more than 70 producers of cosmetics and toiletries registered in Croatia, but the six largest companies hold the major proportion of sales. Despite the strong presence of large international producers and cosmetics brands, a variety of small companies and artisanal producers with high quality products are also present, and well accepted by many consumers.

Domination of supermarkets/hypermarkets and drugstores

According to IMIS, health and beauty retailers dominate sales of cosmetics and toiletries in Croatia, with a value share of 54%. This channel also has a strong presence via private label alternatives, especially considering these products are cheaper than multinational brands. Supermarkets and hypermarkets are spreading across Croatia and their cosmetics and toiletries departments are now almost as well supplied as drugstores.

Product segmentation to become increasingly popular

Value sales are expected to demonstrate a constant value CAGR of 4% over the forecast period, underpinned by product segmentation. Baby care and depilatories are expected to be among the most dynamic products, but will remain subordinate in terms of overall value gains to the core products, most notably skin care and colour cosmetics. For the latter, product segmentation will be increasingly important, with products for different age segments offering the best growth opportunity, and the most direct way of appealing to the select demographic groups.

Table of contents

COSMETICS AND TOILETRIES IN CROATIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Growth of cosmetics market is dependent on imports

Natural and green products and packaging increase in importance

Strong presence of international cosmetics producers

Domination of supermarkets/hypermarkets and drugstores

Product segmentation to become increasingly popular

MARKET INDICATORS

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007

Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007

Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007

Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007

Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012

Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012

Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012

Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012

APPENDIX

Gift Sets

DEFINITIONS

Summary 1 Research Sources

BABY CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 15 Sales of Baby Care by Subsector: Value 2002-2007

Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007

Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007

Table 18 Baby Care Company Shares by Retail Value 2003-2007

Table 19 Baby Care Brand Shares by Retail Value 2004-2007

Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012

Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012

Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012

BATH AND SHOWER PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007

Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007

Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007

Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007

Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007

Table 28 Bath and Shower Products Premium Brand Shares 2007

Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012

Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012

Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012

DEODORANTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 32 Sales of Deodorants by Subsector: Value 2002-2007

Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007

Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007

Table 35 Deodorants Company Shares by Retail Value 2003-2007

Table 36 Deodorants Brand Shares by Retail Value 2004-2007

Table 37 Forecast Sales of Deodorants by Subsector: Value 2007-2012

Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012

Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012

HAIR CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 40 Production of Styling Agents by Type 2003-2007

Table 41 Sales of Hair Care by Subsector: Value 2002-2007

Table 42 Sales of Hair Care by Subsector: % Value Growth 2002-2007

Table 43 Hair Care Premium Vs Mass % Analysis 2002-2007

Table 44 Hair Care Company Shares by Retail Value 2003-2007

Table 45 Hair Care Brand Shares by Retail Value 2004-2007

Table 46 Salon Hair Care Company Shares by Retail Value 2003-2007

Table 47 Salon Hair Care Brand Shares by Retail Value 2004-2007

Table 48 Hair Care Premium Brand Shares 2007

Table 49 Forecast Sales of Hair Care by Subsector: Value 2007-2012

Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012

Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012

COLOUR COSMETICS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 52 Sales of Colour Cosmetics by Subsector: Value 2002-2007

Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007

Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007

Table 55 Colour Cosmetics Company Shares by Retail Value 2003-2007

Table 56 Colour Cosmetics Brand Shares by Retail Value 2004-2007

Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012

Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012

Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012

MEN’S GROOMING PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 60 Sales of Men's Grooming Products by Subsector: Value 2002-2007

Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007

Table 62 Sales of Men's Razors and Blades by Type 2005-2007

Table 63 Men's Grooming Products Company Shares by Retail Value 2003-2007

Table 64 Men's Grooming Products Brand Shares by Retail Value 2004-2007

Table 65 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012

Table 66 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012

ORAL HYGIENE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 67 Retail Sales of Toothpaste by Type: % Analysis 2004-2007

Table 68 Retail Sales of Manual Toothbrushes by Type: % Analysis 2005-2007

Table 69 Sales of Oral Hygiene by Subsector: Value 2002-2007

Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007

Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007

Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007

Table 73 Oral Hygiene Company Shares by Retail Value 2003-2007

Table 74 Oral Hygiene Brand Shares by Retail Value 2004-2007

Table 75 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012

Table 76 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012

Table 77 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012

Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012

FRAGRANCES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 79 Sales of Fragrances by Subsector: Value 2002-2007

Table 80 Sales of Fragrances by Subsector: % Value Growth 2002-2007

Table 81 Fragrances Premium Vs Mass % Analysis 2002-2007

Table 82 Fragrances Company Shares by Retail Value 2003-2007

Table 83 Fragrances Brand Shares by Retail Value 2004-2007

Table 84 Forecast Sales of Fragrances by Subsector: Value 2007-2012

Table 85 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012

Table 86 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012

SKIN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 87 Sales of Skin Care by Subsector: Value 2002-2007

Table 88 Sales of Skin Care by Subsector: % Value Growth 2002-2007

Table 89 Skin Care Premium Vs Mass % Analysis 2002-2007

Table 90 Skin Care Company Shares by Retail Value 2003-2007

Table 91 Skin Care Brand Shares by Retail Value 2004-2007

Table 92 Forecast Sales of Skin Care by Subsector: Value 2007-2012

Table 93 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012

Table 94 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012

DEPILATORIES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 95 Sales of Depilatories by Subsector: Value 2002-2007

Table 96 Sales of Depilatories by Subsector: % Value Growth 2002-2007

Table 97 Depilatories Company Shares by Retail Value 2003-2007

Table 98 Depilatories Brand Shares by Retail Value 2004-2007

Table 99 Forecast Sales of Depilatories by Subsector: Value 2007-2012

Table 100 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012

SUN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 101 Sales of Sun Care by Subsector: Value 2002-2007

Table 102 Sales of Sun Care by Subsector: % Value Growth 2002-2007

Table 103 Sun Care Premium Vs Mass % Analysis 2002-2007

Table 104 Sun Care Company Shares by Retail Value 2003-2007

Table 105 Sun Care Brand Shares by Retail Value 2004-2007

Table 106 Forecast Sales of Sun Care by Subsector: Value 2007-2012

Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012

Table 108 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012

SAPONIA DD

Strategic Direction

Key Facts

Summary 2 Saponia dd: Key Facts

Summary 3 Saponia dd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Saponia dd: Competitive Position 2007

NEVA DOO

Strategic Direction

Key Facts

Summary 5 Neva doo: Key Facts

Company Background

Production

Summary 6 Neva doo: Production Statistics 2007

Competitive Positioning

Summary 7 Neva doo: Competitive Position 2007

BIOKOZMETIKA DOO

Strategic Direction

Key Facts

Summary 8 Biokozmetika doo: Key Facts

Summary 9 Biokozmetika doo: Operational Indicators

Company Background

Production

Summary 10 Biokozmetika doo: Production Statistics 2007

Competitive Positioning

Summary 11 Biokozmetika doo: Competitive Position 2007

JADRAN GALENIC LABORATORY DD

Strategic Direction

Key Facts

Summary 12 Jadran Galenic Laboratory dd: Key Facts

Summary 13 Jadran Galenic Laboratory dd: Operational Indicators

Company Background

Production

Summary 14 Jadran Galenic Laboratory dd: Production Statistics 2007

Competitive Positioning

AVON KOZMETIKA DOO

Strategic Direction

Key Facts

Summary 15 Avon Kozmetika doo: Key Facts

Company Background

Production

Competitive Positioning

Summary 16 Avon Kozmetika doo: Competitive Position 2007

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