Cosmetics And Toiletries in Croatia
Euromonitor International's Cosmetics And Toiletries in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 116 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Despite strong sales growth, there is still plenty of room for further growth
The Croatian cosmetics and toiletries market saw substantial growth in sales in 2008. This growth in demand was mostly covered by imports, as domestic manufacturers have relatively low production figures. Despite this growth, Croatian consumers still lagged behind the average consumption in EU countries. The conclusion can be drawn that the market could even double over the long term.
Beauty treatments and wellness products increase
Besides the classic cosmetics and toiletries market, Croatians are discovering wellness and spa treatments. Accordingly, an increase of beauty salons and beauty specialists was noted. Changes in consumer behaviour are showing that even average consumers are not hesitating to invest a certain amount in professional beauty and wellness treatments. Increasing awareness of the advantages of health and wellbeing are clearly noticeable amongst Croatians. The same trend encouraged premiumisation in the cosmetics and toiletries market, in spite of the economic slowdown.
Dominance of internationals amongst producers
In the Croatian cosmetics and toiletries market, the five largest companies which hold the major proportion of sales are international companies. They are: Unilever Croatia doo, Procter & Gamble doo, Beiersdorf doo, L’Oréal Adria doo, and Avon Kozmetika doo. Despite the strong presence of large international producers and cosmetics brands, a variety of small companies and artisanal producers with high quality products are also present, but with marginal market shares.
Parapharmacies/drugstores increasingly dominant as a retail channel
Health and beauty retailers were the strongest retail channel in 2008, with more then a half of share of distribution. The largest type of retailers within this channel was parapharmacies/drugstores. This channel also has a strong presence in terms of private label alternatives, especially considering these products are cheaper than multinational brands.
Forecast sales not significantly affected by the grim economic outlook
Estimates for sales over the forecast period 2008-2013, in light of global economic problems, are not as bad as may have been expected. It seems that consumers perceive cosmetics, and especially toiletries, as basic products, and not luxury products. Hence, the constant value CAGR will decline by two percentage points compared with the review period.Trends in new product developments will follow the consumers’ change in preference towards more value for money.
Table of contents
COSMETICS AND TOILETRIES IN CROATIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Despite strong sales growth, there is still plenty of room for further growth
Beauty treatments and wellness products increase
Dominance of internationals amongst producers
Parapharmacies/drugstores increasingly dominant as a retail channel
Forecast sales not significantly affected by the grim economic outlook
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2003-2008
Table 33 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 34 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 35 Deodorants Company Shares by Retail Value 2004-2008
Table 36 Deodorants Brand Shares by Retail Value 2005-2008
Table 37 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 40 Sales of Hair Care by Subsector: Value 2003-2008
Table 41 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 42 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 43 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 44 Hair Care Company Shares by Retail Value 2004-2008
Table 45 Hair Care Brand Shares by Retail Value 2005-2008
Table 46 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 47 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 48 Hair Care Premium Brand Shares 2005-2008
Table 49 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 52 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 55 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 56 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 60 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 62 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 63 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 64 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 65 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 66 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 67 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 68 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 69 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 70 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 71 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 72 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 73 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 74 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 75 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 76 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 77 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 79 Sales of Fragrances by Subsector: Value 2003-2008
Table 80 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 81 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 82 Fragrances Company Shares by Retail Value 2004-2008
Table 83 Fragrances Brand Shares by Retail Value 2005-2008
Table 84 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 85 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 86 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 87 Sales of Skin Care by Subsector: Value 2003-2008
Table 88 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 89 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 90 Skin Care Company Shares by Retail Value 2004-2008
Table 91 Skin Care Brand Shares by Retail Value 2005-2008
Table 92 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 93 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 94 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 95 Sales of Depilatories by Subsector: Value 2003-2008
Table 96 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 97 Depilatories Company Shares by Retail Value 2004-2008
Table 98 Depilatories Brand Shares by Retail Value 2005-2008
Table 99 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 100 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 101 Sales of Sun Care by Subsector: Value 2003-2008
Table 102 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 103 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 104 Sun Care Company Shares by Retail Value 2004-2008
Table 105 Sun Care Brand Shares by Retail Value 2005-2008
Table 106 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 108 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
SAPONIA DD
Strategic Direction
KEY FACTS
Summary 2 Saponia dd: Key Facts
Summary 3 Saponia dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Saponia dd: Competitive Position 2008
NEVA DOO
Strategic Direction
KEY FACTS
Summary 5 Neva doo: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Neva doo: Competitive Position 2008
JADRAN-GALENSKI LABORATORIJ DD
Strategic Direction
KEY FACTS
Summary 7 Jadran-Galenski Laboratorij dd: Key facts
Summary 8 Jadran-Galenski Laboratorij dd: Operational Indicators
Company Background
Production
Competitive Positioning