Cosmetics And Toiletries in Dominican Republic
Euromonitor International's Cosmetics And Toiletries in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 110 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries small but developing
Although the size of cosmetics and toiletries remained relatively small in Dominican Republic over the review period and despite the economic downturn and very small base of middle- and high-income consumers over 2007 and 2008 cosmetics and toiletries achieved steady positive retail value growth. According to trade sources, there were over one thousand companies in cosmetic and toiletries in 2008 and these companies are looking for new opportunities.
Ethnic and “value added” products in hair care prove popular
Dominican Republic has a highly ethnic population, as a consequence of which products such as those which straighten hair or which help to make curls more defined are very popular. As a result of this, among other factors, hair care was the largest category in cosmetics and toiletries in terms of retail value sales in 2008. Another factor that has benefited hair care is the search among consumers for products that offer basic functionality combined with “value added” benefits. Such products were available under brands such as Dove, Pantene and Sedal, which benefited from new product innovation towards the end of the review period.
Preference for international brands among local consumers
Multinational companies, such as Unilever Caribe SA and Beiersdorf SA, compete strongly for leadership in the categories of cosmetics and toiletries in which they are present while local companies account for small retail value shares and their products are generally not considered to be of high quality among local consumers. Therefore, product quality and image, marketing and widespread distribution are factors of great importance to local consumers who tend to prefer international brands to local brands.
Direct selling, a significant channel of distribution
Direct selling accounted for a significant retail value share of cosmetics and toiletries in Dominican Republic in 2008. This channel of distribution has expanded, thus reaching many more consumers throughout the country. The way in which products are sold through this channel is via face-to-face contact among friends and/or family members, thus there is a strong sense of trust.
Economic crisis expected to lead to stabilisation of growth
The global economic downturn that occurred at the end of 2007 is expected to have a negative effect on the performance of cosmetics and toiletries over the forecast period, as middle- and low-income consumers are expected to restrict their consumption and to focus primarily on necessity items. Average unit prices are not expected to change dramatically and products that offer more than one function, such as those in 2-in-1 products in hair care, are expected to be preferred by consumers, as they are perceived as a means of saving money.
Table of contents
COSMETICS AND TOILETRIES IN DOMINICAN REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries small but developing
Ethnic and “value added” products in hair care prove popular
Preference for international brands among local consumers
Direct selling, a significant channel of distribution
Economic crisis expected to lead to stabilisation of growth
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
BABY CARE IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 26 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 27 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2003-2008
Table 32 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 33 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 34 Deodorants Company Shares by Retail Value 2004-2008
Table 35 Deodorants Brand Shares by Retail Value 2005-2008
Table 36 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Hair Care by Subsector: Value 2003-2008
Table 40 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 41 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 42 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 43 Hair Care Company Shares by Retail Value 2004-2008
Table 44 Hair Care Brand Shares by Retail Value 2005-2008
Table 45 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 46 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 47 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 49 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 50 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 51 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 52 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 53 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 54 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 55 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 57 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 58 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 59 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 60 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 61 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 62 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 63 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 65 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 66 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 67 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 68 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 69 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 70 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 71 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 72 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 73 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 74 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 75 Sales of Fragrances by Subsector: Value 2003-2008
Table 76 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 77 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 78 Fragrances Company Shares by Retail Value 2004-2008
Table 79 Fragrances Brand Shares by Retail Value 2005-2008
Table 80 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 81 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 82 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 83 Sales of Skin Care by Subsector: Value 2003-2008
Table 84 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 85 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 86 Skin Care Company Shares by Retail Value 2004-2008
Table 87 Skin Care Brand Shares by Retail Value 2005-2008
Table 88 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 89 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 90 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 91 Sales of Depilatories by Subsector: Value 2003-2008
Table 92 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 93 Depilatories Company Shares by Retail Value 2004-2008
Table 94 Depilatories Brand Shares by Retail Value 2005-2008
Table 95 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 96 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 97 Sales of Sun Care by Subsector: Value 2003-2008
Table 98 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 99 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 100 Sun Care Company Shares by Retail Value 2004-2008
Table 101 Sun Care Brand Shares by Retail Value 2005-2008
Table 102 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 103 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 104 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
DANIEL ESPINAL CXA
Strategic Direction
Key Facts
Summary 1 Daniel Espinal CxA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Daniel Espinal CxA: Competitive Position 2008
JAFRA COSMETICS DOMINICANA SA
Strategic Direction
Key Facts
Summary 3 Jafra Cosmetics Dominicana SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Jafra Cosmetics Dominicana SA: Competitive Position 2008
LABORATORIOS DR COLLADO CXA
Strategic Direction
Key Facts
Summary 5 Laboratorios Dr Collado CxA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Laboratorios Dr Collado CxA: Competitive Position 2008