Cosmetics And Toiletries in Dominican Republic
Euromonitor International's Cosmetics And Toiletries in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 103 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Consumption increases as the economy improves
As the economic situation keeps improving – as indicated by the GDP growth rate – consumer expenditure on cosmetics and toiletries is expected to continue recovering in 2006. For most products, however, sales measured in constant value terms in the local currency are still below the levels in the 1999-2001 period when the economy was solid, consumer confidence high, and consumption strong. One exception to this was hair care, which, in 2006, posted annual sales in constant value terms higher than those of 1999-2001. In 2006, hair care and men’s grooming products were the fastest-growing groups, while fragrances recorded the worst performance.
Cost remains main concern for Dominican consumers
Even though per capita annual expenditure among Dominican consumers has been rising since 2004, it is still below the average for Latin America and the Caribbean. The limited disposable income leads consumers to favour value-priced options such as body sprays that replace both the deodorant and the fragrances. Companies offering products combining performances at reasonable prices will be rewarded by Dominican consumers in a constrained income environment.
Distribution shows marginal changes
The distribution environment in the Dominican Republic did not show any significant changes during 2006. Supermarkets/hypermarkets recorded a small gain in share at the expense of specialists. As consumers have more disposable income they can plan their purchases better. This planning results in more monthly/bi-monthly/weekly big ticket purchases at the supermarket and fewer purchases at the nearby speciality store to pick up a few items. Direct sellers maintained or slightly improved their share across all products. However, as sales for different products evolved at different speeds overall the direct sales share decreased marginally in cosmetics and toiletries.
Leaders remain the same
Colgate-Palmolive DR Inc, Productos Avon SA and Unilever Caribe SA retained the top three spots measured by value sales in 2006. Colgate relied on its dominance of oral hygiene – the fourth largest product category by value sales – and a strong performance in bath and shower (Palmolive bar soaps) and deodorants (Speed Stick, Mennen). Avon has the largest team of consultants among direct sellers and is also the most traditional and well-known direct sales company in the Dominican Republic. It posted strong results in skin care, fragrances, deodorants, and colour cosmetics. Unilever was one of the most innovative companies in the last five years, bringing new products to the island and supporting them with major marketing expenditure. Unilever is particularly strong in deodorants (Rexona, Axe) and hair care (Sedal) with the first position in value sales terms in both sectors.
Growth expected to stabilise
After posting strong GDP gains in 2005 and 2006, the Dominican Republic’s economic growth is expected to slow down in 2007 and thereafter. Sales of cosmetics and toiletries should post strong growth in 2007, a year in which the market will achieve pre-crisis sales levels in constant value terms in almost all products. For 2008 and beyond slower sales growth is forecast as disposable income increases slow down.
Table of contents
COSMETICS AND TOILETRIES IN DOMINICAN REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumption increases as the economy improves
Cost remains main concern for Dominican consumers
Distribution shows marginal changes
Leaders remain the same
Growth expected to stabilise
KEY TRENDS AND DEVELOPMENTS
Price remains the main factor in the purchasing decision
Manufacturers look to offer affordable luxury
Retailer consolidation continues slowly but steadily
Global merger and acquisition activity continues
Secondary functions added to products
Consumer products offer alternatives to salon and dermatologist treatments
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 24 Sales of Deodorants by Subsector: Value 2001-2006
Table 25 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 26 Deodorants Company Shares by Retail Value 2002-2006
Table 27 Deodorants Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 29 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 30 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 31 Sales of Hair Care by Subsector: Value 2001-2006
Table 32 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 33 Hair Care Company Shares by Retail Value 2002-2006
Table 34 Hair Care Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 36 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 37 Hair Care Premium Vs Mass % Analysis 2001-2006
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 38 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 39 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 40 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 41 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 42 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 43 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 44 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 45 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 46 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 47 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 48 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 50 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 51 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 52 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 53 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 54 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 55 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 56 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 57 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 58 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 59 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 60 Sales of Fragrances by Subsector: Value 2001-2006
Table 61 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 62 Fragrances Company Shares by Retail Value 2002-2006
Table 63 Fragrances Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 65 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 66 Sales of Skin Care by Subsector: Value 2001-2006
Table 67 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 68 Sales of Facial Care by Subsector: Value 2001-2006
Table 69 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 70 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 71 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 72 Sales of Body Care by Subsector: Value 2001-2006
Table 73 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 74 Skin Care Company Shares by Retail Value 2002-2006
Table 75 Skin Care Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 77 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 78 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 79 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 80 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 81 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 82 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 83 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 84 Skin Care Premium Vs Mass % Analysis 2001-2006
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 85 Sales of Depilatories by Subsector: Value 2001-2006
Table 86 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 87 Depilatories Company Shares by Retail Value 2002-2006
Table 88 Depilatories Brand Shares by Retail Value 2003-2006
Table 89 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 90 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 91 Sales of Sun Care by Subsector: Value 2001-2006
Table 92 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 93 Sun Care Company Shares by Retail Value 2002-2006
Table 94 Sun Care Brand Shares by Retail Value 2003-2006
Table 95 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 96 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 97 Sun Care Premium Vs Mass % Analysis 2001-2006
DANIEL ESPINAL CXA
Strategic Direction
Key Facts
Summary 1 Daniel Espinal CxA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Daniel Espinal CxA: Competitive Position 2006
GRUPO TRANSBEL CA
Strategic Direction
Key Facts
Summary 3 Grupo Transbel CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Grupo Transbel: Competitive Position 2006
JAFRA COSMETICS DOMINICANA SA
Strategic Direction
Key Facts
Summary 5 Jafra Cosmetics Dominicana SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Jafra Cosmetics Dominicana SA: Competitive Position 2006