Cosmetics And Toiletries in Egypt
Euromonitor International's Cosmetics And Toiletries in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 125 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Positive prospects for cosmetics and toiletries
Several factors are set to ensure the growth of cosmetics and toiletries in Egypt. The stabilisation of the Egyptian pound and steady annual population growth will support growth. Meanwhile, the decrease in tax duty levies imposed on imported goods and the increasing exposure of consumers to satellite television, the internet and globalisation are also catalysts for growth. Moreover, as more brands enter, consumers are gaining more options, whilst increasing competition between brands is driving prices down. Additionally, the imminent enforcement of the country’s new Consumer Protection Law will encourage consumers to buy a wider range in cosmetics and toiletries without fear of defective products.
Hair care has strongest sales
Hair care achieved the strongest sales in 2006, exceeding even traditional leader men’s grooming products. Hair care is thriving in the country. Across the Middle East in general, hair is viewed as hugely important to a woman’s appearance. Egyptian women are preoccupied with taming the frizz of their thick curly hair and giving their hair shape and definition is a widespread fixation. Multinational companies are well aware that Egyptian women have a strong Eurocentric ideal of straight, sleek and shiny tresses and made curl defining, moisturising and de-frizzing their primary selling points across hair care. Hair care in Egypt is a very promising area for foreign investors.
Deodorants showing dynamic growth
Given a decrease in constant value unit prices during the review period, more consumers were able to afford deodorants. Growth was also boosted by rising hygiene awareness in the country, as more working men and women move to metropolitan cities to pursue office or corporate jobs. Additionally, consumers are being offered a wider brand selection across many price platforms, allowing them to invest in the product that best suits their budgets.
Multinationals dominate
Multinationals dominate Egyptian cosmetics and toiletries. Unilever and Procter & Gamble are the two top players, with both having a sizeable presence across cosmetics and toiletries. Enjoying the budget to engage in extensive advertising, promotions and product innovations, their brands are familiar to Egyptian consumers, having been present for long enough to become household names.
Depilatories hindered by traditional halawa
Progress in depilatories is impeded by the traditional appeal of halawa (sugaring), which is used by virtually all Egyptian women. Halawa is cheap, effective, has long-lasting results and offers the secondary benefit of skin exfoliation. Consequently, halawa is not likely to lose significant share to commercially manufactured wax products. It is an ingrained beauty regimen for women in the Arab world and their most preferred and trusted method of hair removal.
Table of contents
COSMETICS AND TOILETRIES IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive prospects for cosmetics and toiletries
Hair care has strongest sales
Deodorants showing dynamic growth
Multinationals dominate
Depilatories hindered by traditional halawa
KEY TRENDS AND DEVELOPMENTS
Widespread poverty shapes purchasing patterns
Illiteracy and lack of education cause low hygiene awareness
High population growth to boost sales
Egyptian perceptions of female beauty shaped by Eurocentric ideals
New legislation to protect consumers
Rising mid-income group becoming visible in Egypt
Consumers receptive to direct sales methods
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - EGYPT
EVA COSMETIC LABORATORIES - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Eva Cosmetic Laboratories: Key Facts
Summary 2 Eva Cosmetic Laboratories: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Eva Cosmetic Laboratories: Competitive Position 2006
LORD PRECISION INDUSTRIES SAE - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lord Precision Industries SAE: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Lord Precision Industries SAE: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Lord Precision Industries SAE: Competitive Position 2006
LUNA COSMETICS CO - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Luna Cosmetics Co: Key Facts
Summary 8 Luna Cosmetics Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Luna Cosmetics Co: Competitive Position 2006
MISR COSMETICS CO SAE - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Misr Cosmetics Co SAE: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Misr Cosmetics Co SAE: Competitive Position 2006
UNIVEST GROUP - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Univest Group: Key Facts
Summary 13 Univest Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Univest Group: Competitive Position 2006
YASMINA CO - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Yasmina Co: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Yasmina Co: Competitive Position 2006
BABY CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 26 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Deodorants by Subsector: Value 2001-2006
Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 29 Deodorants Company Shares by Retail Value 2002-2006
Table 30 Deodorants Brand Shares by Retail Value 2003-2006
Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 34 Deodorants Premium Brand Rankings 2006
HAIR CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Hair Care by Subsector: Value 2001-2006
Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 37 Hair Care Company Shares by Retail Value 2002-2006
Table 38 Hair Care Brand Shares by Retail Value 2003-2006
Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 42 Hair Care Premium Brand Rankings 2006
Table 43 Styling Agents by Type 2001-2006
Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 46 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 47 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 48 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 50 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 52 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 54 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 55 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 56 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 58 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 60 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 61 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 62 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 63 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 64 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 65 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 66 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 67 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 68 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Fragrances by Subsector: Value 2001-2006
Table 71 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 72 Fragrances Company Shares by Retail Value 2002-2006
Table 73 Fragrances Brand Shares by Retail Value 2003-2006
Table 74 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 75 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Skin Care by Subsector: Value 2001-2006
Table 77 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 78 Sales of Facial Care by Subsector: Value 2001-2006
Table 79 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 81 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 82 Sales of Body Care by Subsector: Value 2001-2006
Table 83 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 84 Skin Care Company Shares by Retail Value 2002-2006
Table 85 Skin Care Brand Shares by Retail Value 2003-2006
Table 86 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 88 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 93 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 94 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 95 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Sales of Depilatories by Subsector: Value 2001-2006
Table 97 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 98 Depilatories Company Shares by Retail Value 2002-2006
Table 99 Depilatories Brand Shares by Retail Value 2003-2006
Table 100 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Sun Care by Subsector: Value 2001-2006
Table 103 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 104 Sun Care Company Shares by Retail Value 2002-2006
Table 105 Sun Care Brand Shares by Retail Value 2003-2006
Table 106 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 108 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 109 Sun Care Premium Brand Rankings 2006