Cosmetics And Toiletries in Egypt
Euromonitor International's Cosmetics And Toiletries in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 143 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Dynamic growth of cosmetics and toiletries in 2008
Cosmetics and toiletries witnessed a value increase in 2008 of 9%, stronger growth than the review period average. The development of the retail channel in Egypt towards the end of the review period which was characterised by the opening of new hypermarkets and supermarkets, as well as specialist cosmetics and toiletries shops resulted in the subsequent availability of more brands. The diversity of the products and the wide range of retail prices to meet all pockets also played an important role in the increase in sales. The global economic crisis and recession which hit the main Western economies in late 2008 had at this stage not gone through the global economic system and affected the Egyptian cosmetics and toiletries market.
Hair care is the fastest growing segment
Hair care was the fastest growing mass segment in cosmetics and toiletries market in 2008, with a 12% value growth. The majority of hair care products in Egypt are mass products, sold at affordable prices, compared to other segments such as men’s grooming or perfumes, where the unit price of brands are higher. Hair care is very important to Egyptian women, for whom the ideal beauty is to have fair skin with long sleek black hair.
Multinationals lead sales in 2008
Multinationals continue to lead the sales of cosmetics and toiletries in Egypt. Unilever Mashreq – Foods & HPC Division, Procter & Gamble Egypt SAE, Colgate-Palmolive (Egypt) SAE and Henkel PDC Egypt SAE are big names in the market. They have operated in Egypt for many years and know what Egyptian consumers want. Multinationals have big budgets to spend on television advertisement, billboards and magazines. Their brands occupy the biggest and most strategic shelves in hypermarkets and supermarkets and offer discounts to consumers on a regular basis.
Increased competition due to a better distribution
Egypt has undergone a retail boom, with the opening of many new shops, malls, supermarkets, hypermarkets. The stability in the Egyptian economy had started to encourage consumers to spend more. The worldwide economic crisis did not hit Egypt in 2008. Brands became more visible to the Egyptian consumers. Instead of having no choice which was the case prior to the retail boom, Egyptian consumers can compare products, prices and quality. The distribution has become easier for companies because they sell most of their products in key accounts such as Carrefour, Spinneys, Hyper One and Metro. Such retailers sell mass products. In terms of premium products, more branches of the chains Fortune, Faces and Le Palais des Parfums also opened at the end of the review period, offering consumers a luxurious environment for shopping for perfumes, colour cosmetics and skin care.
A slow performance expected in the near future
In comparison to the review period, the forecast performance is expected to be positive but much lower than that achieved in the review period. However, in 2007 and at the start of 2008, players were expecting a boom for the cosmetics and toiletries market in volume and value terms for the years 2009-2013 due to the retail boom and the stabilisation of the economy. Due to the worldwide economic crisis, the market is only expected to increase in constant value terms of 7% over the forecast period. Inflation is expected to remain high, driving retail prices up. Companies do not intend to develop new products in the near future and will focus on discounting prices in order to maintain their value-shares.
Table of contents
COSMETICS AND TOILETRIES IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Dynamic growth of cosmetics and toiletries in 2008
Hair care is the fastest growing segment
Multinationals lead sales in 2008
Increased competition due to a better distribution
A slow performance expected in the near future
KEY TRENDS AND DEVELOPMENTS
Low purchasing power affects sales in 2008
A rising middle-class increases demand for premium products
Lack of education and hygiene affects sales in 2008
Multinationals lead the cosmetics and toiletries sales
Retail development pushed sales up
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
EASY BEAUTY CO - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Easy Beauty Co: Key Facts
Summary 3 Easy Beauty Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Easy Beauty Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Easy Beauty Co: Competitive Position 2008
EVA COSMETIC LABORATORIES - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Eva Cosmetic Laboratories: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Eva Cosmetic Laboratories: Competitive Position 2008
LORD PRECISION INDUSTRIES SAE - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Lord Precision Industries SAE: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Lord Precision Industries SAE: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Lord Precision Industries SAE: Competitive Position 2008
MISR COSMETICS CO SAE - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Misr Cosmetics Co SAE: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Misr Cosmetics Co SAE: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Misr Cosmetics Co SAE: Competitive Position 200
UNIVEST GROUP - COSMETICS AND TOILETRIES - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Univest Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 Univest Group: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Univest Group: Competitive Position 2007
BABY CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 29 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 30 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 31 Bath and Shower Products Premium Brand Shares 2005-2008
Table 32 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 33 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 34 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Deodorants by Subsector: Value 2003-2008
Table 36 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 37 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 38 Deodorants Company Shares by Retail Value 2004-2008
Table 39 Deodorants Brand Shares by Retail Value 2005-2008
Table 40 Deodorants Premium Brand Shares 2005-2008
Table 41 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 42 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 43 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Hair Care by Subsector: Value 2003-2008
Table 45 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 46 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 47 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 48 Hair Care Company Shares by Retail Value 2004-2008
Table 49 Hair Care Brand Shares by Retail Value 2005-2008
Table 50 Styling Agents Brand Shares by Retail Value 2005-2008
Table 51 Colourants Brand Shares by Retail Value 2005-2008
Table 52 Hair Care Premium Brand Shares 2005-2008
Table 53 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 54 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 55 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 57 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 58 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 59 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 60 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 61 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 62 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 63 Lip Products Brand Shares by Retail Value 2005-2008
Table 64 Nail Products Brand Shares by Retail Value 2005-2008
Table 65 Colour Cosmetics Premium Brand Shares 2005-2008
Table 66 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 67 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 68 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 70 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 72 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 73 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 74 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 75 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 76 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 77 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 78 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 79 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 80 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 81 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 82 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 83 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 84 Toothpaste Brand Shares by Retail Value 2005-2008
Table 85 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 86 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 87 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 88 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 89 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Fragrances by Subsector: Value 2003-2008
Table 91 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 92 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 93 Fragrances Company Shares by Retail Value 2004-2008
Table 94 Fragrances Brand Shares by Retail Value 2005-2008
Table 95 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 96 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 97 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 98 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 99 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 Sales of Skin Care by Subsector: Value 2003-2008
Table 101 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 102 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 103 Skin Care Company Shares by Retail Value 2004-2008
Table 104 Skin Care Brand Shares by Retail Value 2005-2008
Table 105 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 106 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 107 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 108 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 109 Skin Care Premium Brand Shares 2005-2008
Table 110 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 111 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 112 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Sales of Depilatories by Subsector: Value 2003-2008
Table 114 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 115 Depilatories Company Shares by Retail Value 2004-2008
Table 116 Depilatories Brand Shares by Retail Value 2005-2008
Table 117 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 118 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Sales of Sun Care by Subsector: Value 2003-2008
Table 120 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 121 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 122 Sun Care Company Shares by Retail Value 2004-2008
Table 123 Sun Care Brand Shares by Retail Value 2005-2008
Table 124 Sun Care Premium Brand Shares 2005-2008
Table 125 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 126 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 127 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013